Product Updates

We are excited to announce that Simo Ahava has created a new Server-Side Amplitude GTM Template. You can find this new GTM Template in the gallery.Some of the advantages of using this server-side template include:You only have to make minimal changes to your existing website tagging. The Amplitude template running in your server-side Google Tag Manager container will handle mapping the incoming requests to the format that Amplitude expects You get to choose exactly what data Amplitude receives You can completely remove personal data, such as the user’s IP address before the hit is sent to Amplitude With server-side tagging, you can enrich the hits in the server, pulling data from your other systems before the whole package is sent to Amplitude By hosting the server-side tagging endpoint (which you 100% own) on your own subdomain, you can access first-party cookies and HTTP headers when building the Amplitude request You don’t need to know anything about server-side technologies or the cloud. With this template and with the familiar Google Tag Manager user interface, you can build a server-side setup quite painlesslySee how the Amplitude GTM Server-Side Template works on the blog.  

Some of the most valuable analyses in Amplitude are the result of collaborations among teammates. Spaces help product teams subscribe to and organize analyses shared in Amplitude. Today we're introducing a brand new organization system for your charts, dashboards, notebooks, and cohorts! The goal of this release is to help you and your team more easily discover and organize relevant content in Amplitude.Below are some key changes and improvements you will start to see in your SpacesFolders are a convenient way to group related content together in a single, easily-viewable spot. You can now create folders and subfolders within your team spaces and personal workspace to better organize your analyses and make it easier for your teammates to find them. Content can only be saved to one location, but you can create "shortcuts" to that content in other spaces. A shortcut is a way to add content to multiple spaces and folders. Anyone can create a shortcut to a piece of content, but only an owner of the original content can move the original to a new space. The previous "My Workspace" feature has been renamed to "Home" and we have a new personal space labeled with your first and last name, where you can save your personal content and organize it into folders. This space is meant just for you to organize your own content. You can find this space under "Starred Spaces" in the left navigation. Every saved piece of content now must live in a space. By default, content is saved into your own personal workspace. You can also choose to move them into a shared space. We've improved search and filtering capabilities within a Space and added a brand new table format to more easily browse and find content you might be looking for. Within our new table view in spaces, you can now also perform bulk actions including bulk archival and bulk move objects to speed up organization in in your spaces.For more information on the latest updates to spaces, please check out our help guide.

Notion is an all-in-one workspace that combines essential work tools like notes, docs, wikis, and project management into one collaborative and customizable place. Teams across any company – including product, engineering, marketing, and sales – use Notion to collaborate on user research, feature releases, experimentation, and more. Today we're introducing a new integration with Notion that allows Amplitude customers to easily bring Amplitude charts and data into existing workflows in Notion, simply by pasting a link into Notion. This enriches the conversations around projects in Notion like A/B test plans, or feature release reviews, by bringing data to the forefront of the conversation. You can learn more about our new integration with Notion here.

 A few months ago we announced a beta release of our new custom session definitions. These definitions are accessible via Project Settings in the Session Definition modal. Customers can use new "out of the box" ways to define a session retroactively in Amplitude, including grouping events by custom properties you associate as a session, custom session timeouts and even start-end events to associate when a session begins and ends.  This release is now generally available to all customers. As part of this GA update, we've also released support to view and validate custom session groupings in User Timelines, one of the most common functionality requests since our beta release at the end of last year. One way to view these is to open up Microscope from the User Sessions chart, click View Users, select a specific user, then scroll down to the Event Stream to see the user's events grouped by session. These sessions will now reflect the new custom definition you originally set.If you've been flying blind in Amplitude without proper session data, try out this new functionality and let us know what you think! We'd love to hear from you the kinds of session insights that are now possible.Wanna learn more about session analysis in Amplitude. Be sure to check out Amplitude Academy!

Hello Everyone!Thank you for being patient with us on product updates for Experiment.First, we want to let you know of an enhancement we’re adding this week to improve Goals and Takeaways! Better Goals & Takeaways are arriving this week!The ultimate goal for running experiments is to make iterations within your product that lead to a measurable improvement of a desired outcome. This causality relationship is critical to know whether the feature you shipped or the change you made impacted your desired results.To do that, you need toSet a measurable goal that matters to you Run your experiment against this goal Know what to do with your results once the data reaches statistical significanceWe’ve made some adjustment to the Experiment goal setting stage by adding a “Minimum Detectable Effect,” or goal, as a measurable metric you hope to obtain with this experiment. This metric might be something like “Increase subscription purchases by 5%.”Screenshot of the revised goal setting section in the Experiment product We then use the goal you’ve set, along with our statistical analysis of the experiment, to provide you with a recommendation on what you should do next as a new “Summary” card.Screenshot of the new Summary card displayed when an experiment completes In a single glance, we’ll show you whether your experiment was statistically significant, above the baseline, and whether you reached your goal. We’ll restate your original hypothesis, provide our recommended next step, as well as a quick snapshot of how the control and variants did against your target.The example below shows an experiment with statistically significant results but didn’t hit the desired goal. Now you can make a more informed decision on whether you should roll that feature out or make some minor adjustments to achieve your target goal.Another screenshot of the new Summary card with slightly different outcomes displayedWe’ve had this information in the product before, but we’ve now made it a lot easier for you and your stakeholders to see everything they need quickly. Other update reminders:A couple of weeks ago, we sent an email out on some enhancements we’ve made to the product over the last few months. As a quick reminder, these included: Improved Exposure Tracking: A simple and well-defined default exposure event for tracking a user’s exposure to a variant. Improves analysis accuracy and reliability by removing possibility of misattribution and race conditions caused by Assignment events. In order to take advantage of Improved Exposure Tracking, you’ll need to make changes to your Experiment implementation. Deprecate ‘Off’ as the Default Variant Value: With the move to improved exposure tracking, we want to maintain user property consistency across the system. Therefore, we have changed the experiment evaluation servers to unset an experiment’s user property when the user is not bucketed a variant rather than setting the value to ‘off’. Integrated SDKs: Client-side SDKs now support seamless integration between Amplitude Analytics and Experiment SDKs. Integrated SDKs simplify initialization, enable real-time user properties, and automatically track exposure events when a variant is served to the user. Experiment Lifecycle: An all-new guided experience for experiments. Features are now organized by the way teams work, from planning and running an experiment to analyzing the results and making decisions. You’ll also notice a status bar that tracks key tasks in each stage and the duration of your experiment, along with suggestions on next steps to take.

 Users can now customize the Y-Axis of a chart by setting a min and max value, then saving with the chart definition! Previously the Y-Axis was dynamically set, and customers could only temporarily zoom in or out. This feature also helps to have a consistent Y-Axis across charts when adding them to dashboards. Let us know what you think!

 Our new Productboard integration will enable Amplitude customers that use Productboard to filter customer feedback based on cohorts created within Amplitude, and categorize these insights into themes that can inform the product roadmap and prioritization process. This will help product managers make better decisions about what to build and who it will impact when new features are shipped. With this integration, Amplitude + Productboard customers will now be able to:Aggregate customer and product data from multiple sources in a single place to get a richer view of how your feature is performing Use built-in Amplitude cohorts to filter notes, features, and roadmaps, and create custom user impact scores Better serve your target persona in Productboard by studying qualitative feedback alongside behavioral product dataTo get started, Amplitude + Productboard users can create a cohort of users for a particular segment that might be important for their product strategy - including isolating feedback from Cohorts or showing roadmaps based on Cohorts. You can bring these cohorts into Productboard in order to organize feedback, prioritize features and create compelling roadmaps. Learn more about the Product Board integration here. p.s. Interested in learning more about user engagement and how cohorts can help? be sure to check out our on-demand webinar around driving user engagement as part of our Product Led Growth Series! 

Amplitude users today use Funnels to explore what drives or hinders conversion outcomes. We know that these analyses provide valuable insights as to how users convert and why they convert. This month, we’re rolling out a series of our top requested updates to Funnels requested by our customers. Funnel Event TotalsCustomers can now measure instances where their users go through the same funnel multiple times. With Funnel event totals, you can construct your funnel of interest, then select whether you’d like to count conversions by unique users or by event totals. Median time to convert over timeTime to convert is a key metric to evaluate whether your users are struggling to complete a critical product flow. With this new update, you are able to view median time to convert for the entire funnel, as well as see how that metric changes over time. This allows you to assess how time to convert is being impacted by product changes (for example, knowing if your recent release is actually helping users convert faster). Multiple Conversion over TimeLast but not least, our conversion over time visualization allows customers to analyze how conversion rates are changing. You can now select and view multiple conversion-over-time metrics in a single view. To compare conversion for different steps in the funnel, you no longer have to create multiple charts, and flip back and forth for comparison. To see how these updates improve the Funnel Conversion experience in Amplitude, check out our Loom video below:With these latest updates, we’re continuing to invest on our top most requested features from our customers.  Be sure to also check out more of our recent releases from 2021 that will better equip your team to drive product-led growth.

With pinned filters, dashboard owners can now pin relevant filters to their dashboards so other users at their organization can edit the contained charts on the fly. In addition, each filtered view you create will generate a unique dashboard edit URL. This improves the impact of Analytics dashboards in two ways:Usability - to alter a teammate’s dashboard before pinned filters, you had to copy, edit, and save a new dashboard. Now, you can quickly apply a dashboard filter to ask and answer a question, without moving through three extra steps and cluttering your content library.  Discoverability -  before pinned filters, bulk filters could only be found through the “more” dropdown menu. Now, novice users will see the option for dashboard filters right on the page, encouraging them to try creating their own dashboard views. Experienced teammates can also pin suggested properties for filtering, so novice users have a good place to start. Distribution - since dashboard filters create unique URLs whenever they’re applied applied, you can share any views you find valuable without needing to save a new dashboard.As part of pinned filters, we brought over the replace properties function from dashboard templates, onto any saved dashboard page directly. This allows customers to quickly filter charts in their dashboard by a selected property value, without needing to access templates.Watch the demo video below, and read our dashboard help doc here to learn how to start using pinned filters at your organization! 

Triggered monitor alerts can now be found within the notifications panel in Amplitude Analytics! Previously, customers had to sort through alerting emails for a full history of anomalies. Now you can see all triggered alerts in-product in one central place. We've also added a slide out chart experience that appears when you click into an alerts via the notification page or email click. Read our Insights help doc here to learn how to set up monitors for your Amplitude org. 

Pathfinder has several new updates:The chart can now be expanded by up to 50 steps (from 15)  Custom events can now be used as root nodes  Pathfinder now supports session filtering (return sessions that include X), and custom events in event filteringSee here for full instructions on how to use the pathfinder chart.

Today, we are thrilled to release embedded contextual help within Audiences, starting with Predictions, and coming soon to more features. This allows customers to reference definitions, terminologies, and how-to-use guides as they create and analyze predictions in Amplitude. In-app help is a step forward in how Amplitude surfaces information about complex features, and will allow us to optimize and consolidate the help experience across our products.

Notivize makes it easy to add product and user engagement notifications to your app without writing complex code. With Amplitude's Notivize Integration, customers can now export Amplitude Cohorts to be used within Notivize. Read our help docs here to learn how to set up the Notivize integration for you Amplitude org!

By default, events will not connect on an Amplitude funnel chart if they were fired within one second of each other. However, in some situations, customers have multiple events firing at the same times which requires a more detailed level of time resolution. Toggling the new millisecond resolution button on funnels will treat events separately, even if they occur within 1 second of one another.

With Flutter Web Support in Amplitude-Flutter, customers can now make amplitude analytic works in their flutter web. This means, implementing Amplitude-Flutter in one code base, both mobile and web platforms can get benefits from it. The developer center is also updated to reflect the new feature.

MailChimp is an all-in-one Marketing Platform for small business. MailChimp empowers millions of customers around the world to start and grow their businesses with smart marketing technology, award-winning support, and inspiring content.With Amplitude's MailChimp integration, customers can now send events tracked in MailChimp to Amplitude and export Amplitude Cohorts to be used within MailChimp.See our help doc here to setup the MailChimp integration for your org.

To unlock powerful session engagement insights, we recently introduced more ways to measure engagement per session, as well as flexible options to bucket your session activity.New views in our User Sessions chart allow you to answer a broader set of session-based questions, such as:Which sessions are leading customers to the important outcomes? How many times did key actions occur in a particular session? Or, what does my user engagement look like?Additionally, customers can now define sessions retroactively, out of the box.Read the full launch blog here for how to take advantage of the new session capabilities, or set up retroactive sessions for your org.

Today, Amplitude announced the completion of our bidirectional integration with Snowflake, which unites a best-in-class data warehouse with the #1 product analytics solution. Joint customers can now import data from Snowflake, and benefit from Amplitude’s automated user identity resolution to connect customer profiles with other behavioral data sources. For new customers, this shortens setup time. For existing customers, this can unlock previously siloed data into Amplitude’s digital optimization system. Read the full launch blog here, or check out the video below for instructions on setting up Snowflake ingestion for your org.  

HubSpot is now available as an Amplitude destination! This allows you to sync your Amplitude-built cohorts to your HubSpot contacts lists for targeting purposes.Please contact your CSM if you are interested in using this integration, and check out the integration setup instructions here.

OneSignal offers a powerful multi-channel platform that includes mobile and web push notifications, in-app messaging, SMS, and email. When you integrate OneSignal with Amplitude, you can develop sound messaging strategies that drive user engagement and optimize conversions. For example, you can export behavioral cohorts from Amplitude to OneSignal to create dynamically responsive audiences. You can also send OneSignal engagement events back to Amplitude, initiating a cohesive data loop from one platform to the other. See full documentation here for additional use cases, and instructions for integrating Amplitude and OneSignal.

Experiment and Experiment Results customers now have the ability to compare variants of an experiment on Total Funnel Conversions. They can also compare two variants based on the property sum or average in the last step of the funnel. See here for full guidance on how to analyze your Experiment results! 

We’ve redesigned the Audiences home page to feature personalized growth cards relevant to each user. The new home page places the insights you need to monitor front and center, allows you to quickly access your most recent items, syncs and the API table. This helps new users find their footing in Recommend quicker, and gives existing users full transparency on what they have built or need to build next.  

OneSignal is a customer engagement solution for push notifications, email, SMS, etc. In collaboration with OneSignal, this integration will allow OneSignal to be used as a data source to Amplitude for events, and as a destination from Amplitude in the form of cohort exports, to be used for messaging downstream.See here for full documentation on the integration, and instructions for setup.This integration is only available to customers on the Growth, Scholarship, or Enterprise plan, who are also OneSignal customers.

Amplitude’s behavioral graph includes a powerful identity resolution tool. Our engineering team is working hard to make this unique approach to tracking users across devices useful to our customers in other platforms. Now, you can export the merged user logic created in Amplitude, into your data warehouse or source of record through the new Self-service Merged User S3 Export.To get started, follow the instructions in our documentation here.Merged User S3 Export is only available to customers on the Growth, Scholarship, or Enterprise plan.

With Amplitude’s LaunchDarkly integration, you can export your Amplitude cohorts and use them as segmentation and targeting criteria in the LaunchDarkly platform. From there, you can create feature flags for specific segments of users defined by your Amplitude data.To get started, contact your success manager to opt you into the integration program, and follow the self service setup process described in our documentation here.