Product Updates

Amplitude users today use Funnels to explore what drives or hinders conversion outcomes. We know that these analyses provide valuable insights as to how users convert and why they convert. This month, we’re rolling out a series of our top requested updates to Funnels requested by our customers. Funnel Event TotalsCustomers can now measure instances where their users go through the same funnel multiple times. With Funnel event totals, you can construct your funnel of interest, then select whether you’d like to count conversions by unique users or by event totals. Median time to convert over timeTime to convert is a key metric to evaluate whether your users are struggling to complete a critical product flow. With this new update, you are able to view median time to convert for the entire funnel, as well as see how that metric changes over time. This allows you to assess how time to convert is being impacted by product changes (for example, knowing if your recent release is actually helping users convert faster). Multiple Conversion over TimeLast but not least, our conversion over time visualization allows customers to analyze how conversion rates are changing. You can now select and view multiple conversion-over-time metrics in a single view. To compare conversion for different steps in the funnel, you no longer have to create multiple charts, and flip back and forth for comparison. To see how these updates improve the Funnel Conversion experience in Amplitude, check out our Loom video below:With these latest updates, we’re continuing to invest on our top most requested features from our customers.  Be sure to also check out more of our recent releases from 2021 that will better equip your team to drive product-led growth.

With pinned filters, dashboard owners can now pin relevant filters to their dashboards so other users at their organization can edit the contained charts on the fly. In addition, each filtered view you create will generate a unique dashboard edit URL. This improves the impact of Analytics dashboards in two ways:Usability - to alter a teammate’s dashboard before pinned filters, you had to copy, edit, and save a new dashboard. Now, you can quickly apply a dashboard filter to ask and answer a question, without moving through three extra steps and cluttering your content library.  Discoverability -  before pinned filters, bulk filters could only be found through the “more” dropdown menu. Now, novice users will see the option for dashboard filters right on the page, encouraging them to try creating their own dashboard views. Experienced teammates can also pin suggested properties for filtering, so novice users have a good place to start. Distribution - since dashboard filters create unique URLs whenever they’re applied applied, you can share any views you find valuable without needing to save a new dashboard.As part of pinned filters, we brought over the replace properties function from dashboard templates, onto any saved dashboard page directly. This allows customers to quickly filter charts in their dashboard by a selected property value, without needing to access templates.Watch the demo video below, and read our dashboard help doc here to learn how to start using pinned filters at your organization! 

Triggered monitor alerts can now be found within the notifications panel in Amplitude Analytics! Previously, customers had to sort through alerting emails for a full history of anomalies. Now you can see all triggered alerts in-product in one central place. We've also added a slide out chart experience that appears when you click into an alerts via the notification page or email click. Read our Insights help doc here to learn how to set up monitors for your Amplitude org. 

Pathfinder has several new updates:The chart can now be expanded by up to 50 steps (from 15)  Custom events can now be used as root nodes  Pathfinder now supports session filtering (return sessions that include X), and custom events in event filteringSee here for full instructions on how to use the pathfinder chart.

Today, we are thrilled to release embedded contextual help within Audiences, starting with Predictions, and coming soon to more features. This allows customers to reference definitions, terminologies, and how-to-use guides as they create and analyze predictions in Amplitude. In-app help is a step forward in how Amplitude surfaces information about complex features, and will allow us to optimize and consolidate the help experience across our products.

Notivize makes it easy to add product and user engagement notifications to your app without writing complex code. With Amplitude's Notivize Integration, customers can now export Amplitude Cohorts to be used within Notivize. Read our help docs here to learn how to set up the Notivize integration for you Amplitude org!

By default, events will not connect on an Amplitude funnel chart if they were fired within one second of each other. However, in some situations, customers have multiple events firing at the same times which requires a more detailed level of time resolution. Toggling the new millisecond resolution button on funnels will treat events separately, even if they occur within 1 second of one another.

With Flutter Web Support in Amplitude-Flutter, customers can now make amplitude analytic works in their flutter web. This means, implementing Amplitude-Flutter in one code base, both mobile and web platforms can get benefits from it. The developer center is also updated to reflect the new feature.

MailChimp is an all-in-one Marketing Platform for small business. MailChimp empowers millions of customers around the world to start and grow their businesses with smart marketing technology, award-winning support, and inspiring content.With Amplitude's MailChimp integration, customers can now send events tracked in MailChimp to Amplitude and export Amplitude Cohorts to be used within MailChimp.See our help doc here to setup the MailChimp integration for your org.

To unlock powerful session engagement insights, we recently introduced more ways to measure engagement per session, as well as flexible options to bucket your session activity.New views in our User Sessions chart allow you to answer a broader set of session-based questions, such as:Which sessions are leading customers to the important outcomes? How many times did key actions occur in a particular session? Or, what does my user engagement look like?Additionally, customers can now define sessions retroactively, out of the box.Read the full launch blog here for how to take advantage of the new session capabilities, or set up retroactive sessions for your org.

Today, Amplitude announced the completion of our bidirectional integration with Snowflake, which unites a best-in-class data warehouse with the #1 product analytics solution. Joint customers can now import data from Snowflake, and benefit from Amplitude’s automated user identity resolution to connect customer profiles with other behavioral data sources. For new customers, this shortens setup time. For existing customers, this can unlock previously siloed data into Amplitude’s digital optimization system. Read the full launch blog here, or check out the video below for instructions on setting up Snowflake ingestion for your org.  

HubSpot is now available as an Amplitude destination! This allows you to sync your Amplitude-built cohorts to your HubSpot contacts lists for targeting purposes.Please contact your CSM if you are interested in using this integration, and check out the integration setup instructions here.

OneSignal offers a powerful multi-channel platform that includes mobile and web push notifications, in-app messaging, SMS, and email. When you integrate OneSignal with Amplitude, you can develop sound messaging strategies that drive user engagement and optimize conversions. For example, you can export behavioral cohorts from Amplitude to OneSignal to create dynamically responsive audiences. You can also send OneSignal engagement events back to Amplitude, initiating a cohesive data loop from one platform to the other. See full documentation here for additional use cases, and instructions for integrating Amplitude and OneSignal.

Experiment and Experiment Results customers now have the ability to compare variants of an experiment on Total Funnel Conversions. They can also compare two variants based on the property sum or average in the last step of the funnel. See here for full guidance on how to analyze your Experiment results! 

We’ve redesigned the Audiences home page to feature personalized growth cards relevant to each user. The new home page places the insights you need to monitor front and center, allows you to quickly access your most recent items, syncs and the API table. This helps new users find their footing in Recommend quicker, and gives existing users full transparency on what they have built or need to build next.  

OneSignal is a customer engagement solution for push notifications, email, SMS, etc. In collaboration with OneSignal, this integration will allow OneSignal to be used as a data source to Amplitude for events, and as a destination from Amplitude in the form of cohort exports, to be used for messaging downstream.See here for full documentation on the integration, and instructions for setup.This integration is only available to customers on the Growth, Scholarship, or Enterprise plan, who are also OneSignal customers.

Amplitude’s behavioral graph includes a powerful identity resolution tool. Our engineering team is working hard to make this unique approach to tracking users across devices useful to our customers in other platforms. Now, you can export the merged user logic created in Amplitude, into your data warehouse or source of record through the new Self-service Merged User S3 Export.To get started, follow the instructions in our documentation here.Merged User S3 Export is only available to customers on the Growth, Scholarship, or Enterprise plan.

With Amplitude’s LaunchDarkly integration, you can export your Amplitude cohorts and use them as segmentation and targeting criteria in the LaunchDarkly platform. From there, you can create feature flags for specific segments of users defined by your Amplitude data.To get started, contact your success manager to opt you into the integration program, and follow the self service setup process described in our documentation here. 

When creating a confidence interval condition in chart monitors, users can now choose to monitor anomalies in either direction, or both. Monitor is only available to customers on the Growth, Enterprise, and Scholarship plan 

By popular customer requests, historical count is now supported for revenue events in both charts and cohorts! This allows you to apply the power of Milestone (Nth time) analysis to revenue.  

Experiments can now have sticky bucketing enabled through a simple toggle in the experiment config. Sticky bucketing means that users that have already been allocated to a variant will continue to receive that same variant even if bucketing, allocation, or rollout are changed. 

A common problem when running experiments is conflating the assignment of a user to a variant with the exposure of a user to the same variant. In other words, just because a user has been assigned a variant for a flag, doesn't always mean they have been exposed to the variant within an application.For example, if we have setup an experiment for a new check out UI where the exposure event is incorrectly kept as the default Assignment, then users who are assigned a variant (e.g. treatment) but never exposed to the checkout page may skew the experiment results.Client-side Experiment SDKs now provide a mechanism to automatically generate exposure events, which are tracked via a configured analytics provider interface. The exposure event is generated and tracked when the variant() method is called and a valid variant is found in the SDKs storage.Automatic Exposure Tracking with Amplitude Analytics SDK integration is now available on all client-side Experiment SDKs (JavaScript, iOS, Android, and React Native).See our full Experiment SDK documentation here.

The Collaboration pillar at Amplitude aims to enable report creators to easily share insights with the report consumers, which in turn powers data-informed discussions and decisions as a team. Many creators use notebooks to create easily digestible and engaging reports, ultimately making Amplitude their dependable, regular source of analytics distribution and consumption.This week we’ve extended Notebook's distribution abilities with Presentation Mode, which allows creators to easily share insights without ever having to leave Amplitude. Check out the demo video below, try it out, and share your feedback with us! 

Amplitude’s Sources and Destinations panel provides a centralized, code free way to import and export data to our integrated partners. It allows you to operationalize the insights your team creates in Amplitude across the rest of your stack - for manual analysis, for customer engagement, experimentation, etc.We’ve expanded the reach of Destinations with a new self-service export to Google Cloud Storage. This is included in all paid Amplitude plans and is supported in all regions. Google Cloud's bucket policies allow you to easily manage and programmatically export Amplitude event and merged user data into a Google Cloud bucket. Using the Amplitude UI, you can set up recurring syncs as frequently as once per hour.Read our full documentation here to get started.

Amplitude’s Sources and Destinations panel provides a centralized, code free way to import and export data to our integrated partners. It allows you to operationalize the insights your team creates in Amplitude across the rest of your stack - for manual analysis, for customer engagement, experimentation, etc.We’ve expanded the reach of Destinations with a new self-service UI to export Amplitude data to your own Snowflake account. This is included in all paid Amplitude plans and is supported in all regions. Through this feature, you can maintain ownership and privacy of your data warehouse, as well as perform maintenance, administration, and customization work on your own, without needing support from Amplitude engineering. Amplitude's previous data sharing service, Snowflake ETL, is undergoing the sunsetting process. If you are currently using Snowflake ETL, please reach out to your success manager for guidance on migrating to the self-serve export, or visit the self-service instructions here: https://help.amplitude.com/hc/en-us/articles/360059057052-Export-Amplitude-data-to-Snowflake