New platform updates for deeper session analysis, audience management and experimentation
Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.
With our latest batch of feature releases, speed is king, helping users get the data and insights they need faster than ever before. Highlights include new updates to Session Analysis, new metrics, updates to Session Replay, multi-armed bandits, and new Data warehouse options.
⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise.
Summary
New Analytics releases
- Get deeper insights with session analyses updates
- Create session-based Cohorts
- Create custom session metrics
- Enjoy new updates to Session Replay
New Data & CDP releases
- Diagnose cohort syncing discrepancies cBeta]
- Import Databricks data into Amplitude Beta]
- Take action with the new audience overview page
New Experiment releases
- Auto-tune traffic with multi-armed bandits
- Test and release faster with default deployments
New Analytics releases
Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
Get deeper insights with session analyses updates
This April we updated our User Sessions chart to support more in-depth session-based analyses. Amplitude users are now able to:
- Filter by first property value, last property value, and session duration
- Use formulas to calculate metrics like bounce rate, entry/exit rates, and unique users
- Group by sessions after events are grouped together as a session (“sessionized”)
- View data at hourly and quarterly intervals
Learn more about the User Sessions chart.
With these updates, users can perform more detailed session-based analyses, utilizing the enhanced features for more powerful insights tailored to their taxonomies within the new User Sessions chart.
🔓 Access these feature within the User Sessions Chart
⭐️ Availability: This feature is available to all customers
Create session-based cohorts
In this latest release, you can now build and return a list of users in a cohort for sessions filtered by duration, containing an event, first property value, or last property value. Bonus points? Syncing this cohort of users downstream to other connected tools is fully supported.
🔓 Access this feature under Cohort Builder
⭐️ Availability: This feature is now available customers on our growth and enterprise analytics plan ( Limit to 5 cohorts on plus )
Create custom session metrics
In addition to session-based cohorts, we’ve also added customization of session metrics and updated our existing out-of-the-box session metrics to use our SDK’s Default Page Viewed event (learn more). With these updates, users are able to create custom session metrics to fit their taxonomies and recreate them in the new User Sessions chart. We are rolling this update out to 100% of users over the next week!
Learn more about marketing metrics recipes.
🔓 Access this feature via our custom metrics modal
⭐️ Availability: This feature is available to customers on our growth and enterprise analytics plans
Enjoy new updates to Session Replay
Session Replay just keeps getting better! This month, we’re helping you and your team filter and share Replays with ease.
Share session replays with new copy link
Ready to share individual session replays with your team? When viewing Session Replays in charts, users now have access to a ‘Copy Link’ button that selects the url of a given session and links to the standalone Session Replay page. This feature helps you easily share replays while exploring user and event streams.
🔓 Access this feature within Event Seg, Funnel, User Sessions, and Journeys Charts
Availability: This feature is available to all customers with access to Session Replay
Filter Replays by session duration
We’ve added a session duration filter on the search page that allows users to filter replays based on length. This feature helps users quickly locate session replays rather than sorting through the full list. Additional filters include Cohort, Event, Event Property, and User Property.
Learn more about Session Replay.
🔓 Access this feature from the Session Replay search page
⭐️ Availability: This feature is available to all customers with access to Session Replay
More Session Replay for starter customers
We’re excited to announce that new starter customers will now automatically get up to 10K session replays per month included as part of their free starter plans. We can’t wait to see how you and your teams take advantage of this update!
New Data releases
Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.
Diagnose cohort syncing discrepancies bBeta]
We’re excited to announce new self-serve tools to help customers investigate and diagnose cohort sync discrepancies.
The latest features offer…
- An upgraded cohort sync history page that displays skipped users
- The ability to analyze exported cohorts (containing skipped users) via CSV download
- Proactive warnings for any changes to user identifier mapping during the setup flow that could affect existing cohort syncs
With this update, we’re increasing transparency and providing proactive guidance to help users understand why certain cohort members may not be syncing.
⭐️ Availability: This feature is now available to all customers
Import Databricks data into Amplitude lBeta]
Good news – Databricks import is now in public beta!
Starting in April, users can continuously sync their data from Databricks into Amplitude. This feature complements existing data warehouse integrations like Snowflake and BigQuery, offering unparalleled flexibility and connectivity for data professionals.
🔓Access this feature from Data/Source
Take action with the new audience overview page
After weeks of user testing and feedback, we’re excited to announce that the audience overview page has received a major makeover.
When users land on the overview page, they’ll now see exactly what they can do with the features in that area in a self-serve way. Audience use cases are now crystal clear and accompanied by calls to action to help users better leverage audiences across the platform.
🔓 Access this feature from the top nav → Audiences → Overview page
⭐️ Availability: This feature is now available to all customers
New Experiment releases
Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale.
Auto-tune traffic with multi-armed bandits
Ready to meet the intersection of testing and personalization? Amplitude Experiment customers on our Enterprise package now have access to multi-armed bandit experiments.
This advanced algorithm auto-tunes traffic as a winning variant emerges throughout the experiment and is ideal for growth teams running time-sensitive promotions like Black Friday or Cyber Monday.
For product teams multi-armed bandits are ideal for server-side tests like search algorithms or to test machine learning models. Users who combine this capability with our cohorting capabilities will find even more ways to personalize customer experiences.
⭐️ Availability: This feature is now available to all Experiment Enterprise customers
Learn more about multi-armed bandits. | Learn more about dynamically allocating experiment traffic.
Test and release faster with Default Deployments
Build experiments faster with less hassle! Default deployments make it easy for new customers to successfully set-up an experiment or feature flag. Now, your default deployment is simply your project API key from Analytics. This feature will help product teams save time and start building faster while reducing the key management burden on developers.
🔓 Access this feature by selecting the Project API Key as a deployment for feature flags and experiments. (Note: This is the same API key that is used to initialize Analytics SDKs or authenticate requests to event ingestion APIs.)
⭐️ Availability: This feature is now available to all customers
Learn more about deployments and deployment keys.
You’re all caught up! Here’s what’s next…
- Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
- Subscribe to product updates from our Community to stay up-to-date with the latest releases.
- Let us know which update you’ve been waiting for in the comments.
