New features for speed, simplicity, security

Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.

With our latest batch of feature releases, Amplitude is focused on making each part of the platform faster, easier to use, and more secure than ever before. Highlights include new chart templates, Snowflake key pair authentication, plugins, experiment split URL testing, and more!

⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. 

Summary

New Analytics releases

• Web Analytics is now generally available
• Simplify website analysis with the Amplitude for WordPress Plugin sBeta]
• Enjoy new privacy-focused updates for Session Replay
• Kickstart analysis with our new template gallery eBeta]
• Additional Improvements for Analytics

New Data & CDP releases

• Get faster performance for cohort dropdown in charts
• Simplify GTM setup with object format event properties and identify call bulk
• Stream Google Ads 2.0 eOpen Beta]
• Databricks Import / Cargo is now generally available
• Increase security with Snowflake key pair authentication

New Experiment releases

• Identify variants with Experiment color results grid
• Split URL testing LBeta]
   

New Analytics releases

Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.

Web Analytics is now generally available

Web and Growth marketers – we're excited to share a new web analytics update in Amplitude built specifically for you! 

The new web analytics space gives users out-of-the-box web insights across channel, campaign, page, and conversion performance—and connects these insights to outcomes such as user sign-ups, purchases, and free trial conversions. 

Custom settings are available within web analytics to:

• Filter by Domain: Filter metrics by a specific domain to target individual websites for analysis.
• Track conversions: Easily define a conversion funnel, enable detailed tracking, and visualize conversion metrics with data tables and charts.
• Uncover deeper insights with nested group-bys: Add additional detail to your top-level channels or campaigns analytics with nested group-bys.

The best part? You can get started with just one line of code using our new browser SDK. 

Learn more about web analytics in Amplitude.

🔓 Access web analytics under Spaces > All Spaces
⭐️ Availability: This feature is available to all customers
 

Simplify website analysis with the Amplitude for WordPress Plugin iBeta]

This month we introduced the Amplitude for WordPress plugin – an essential tool designed to empower every WordPress user to grow their website using web analytics data in Amplitude. 

This free, one-click plugin simplifies data analysis without the need for an analyst or developer, enabling you to make faster data-driven decisions about your website. Whether you're looking to improve your digital experience, increase conversions, or boost engagement, our plugin provides the data and insights for you to reach your business goals.

Learn more about Amplitude for WordPress. | Download the WordPress Plugin from WordPress.

🔓 Access this feature in the WordPress plugin gallery
⭐️ Availability: This feature is available for free to all WordPress users
 

Enjoy new privacy-focused updates for Session Replay

Admins, this one’s for you! In May, we released several Session Replay updates to make privacy controls and sampling configurable in the UI easier than ever. Updates include:

• A new Session Replay Admin UI that allows users to modify their project level sample rates via the UI (historically this setting was only available via the SDK).
• Three out-of-the-box privacy levels to meet your specific use case needs, as well as the ability to override masking settings using CSS selectors.

🔓 Access new Session Replay Settings page under Organization Settings
⭐ ️ Availability: These updates will be rolling out in the coming weeks to customers that have Session Replay activated in their Orgs 
 

Kickstart analysis with our new template gallery KBeta]

We're excited to release our new chart template gallery that lets users kickstart their analysis journey with customizable insight templates. In just a few clicks you can view these charts with demo data or try it in Amplitude. Bonus points? We'll be adding even more templates to the gallery – so stay tuned!
 

🔓 Access the template gallery at Visit: www.amplitude.com/templates
⭐️ Availability: These features are available to all users
 

Additional Improvements for Analytics

Finally, we’re excited to announce several performance and design improvements for Analytics users in the month of May:

• Dashboards: Users can now auto-subscribe to dashboards when favoriting
• Cohorts: We've improved the loading time of cohorts in the segment dropdown
• Microscope: We've updated the design for Microscope in Charts with a better hierarchy, labels, and elevated visual design
• Data tables: You can now access data table controls (e.g., adding a column) while loading, or when there is an error. This is useful for customers with large data sets, especially when building complex data table charts in Amplitude

🔓 Access new Session Replay Settings page under Organization Settings
⭐️ Availability: These features are available to all customers

New Data releases

Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.

Get faster performance for cohort dropdown in charts
 

Loading cohorts in your segment dropdown is now faster than ever. Previously, if organizations had a large number of cohorts, the dropdown experience slowed . With our latest updates, we’ve moved filtering to the backend for increased security, faster performance, and decreased size. 

🔓 Access this feature in Charts (coming soon to other cohort dropdown experiences.)
⭐️ Availability: These features are available to all customers

Simplify GTM setup with object format event properties and identify call bulk

Our latest feature is designed to make your GTM setup even more simple and scalable. As of this month, customers can choose an object format GTM variable as an input for event properties and identify calls set operation. Instead of using individual operations for setting event properties and identifying call set operations manually for different tags, users can now create a reusable variable and utilize it across multiple tags. With this update, we’re simplifying the event property configuration process and reducing repetitive setup tasks.

🔓 Access this feature from GTM version c8114 and up.
⭐️ Availability: All customers who have enabled the EU Data Residency for EUDC

Google Ads streaming 2.0  gOpen Beta]

You spoke, we listened!  The Google Ads streaming connector is here and available in open Beta! 

With this latest release, we’ve simplified the setup process, making it more intuitive to input all necessary credentials (such as Google Cloud Service Account, Google Ads Developer Token etc). Additionally, users can now map optional properties such as Conversion Value, Currency Code, and Order ID for enhanced ad tracking and price sales attribution. 

Learn more about Google Ads Event Streaming.
Watch the setup process and learn how to manage offline conversion events.

🔓 Find the Google Ads streaming tile in our Data Catalog.
⭐️ Availability: This feature is available to all customers

Databricks Import / Cargo is now generally available

We’re excited to announce that the Databricks import feature is here! Amplitude users can now seamlessly sync their data from Databricks to Amplitude while leveraging the next generation data pipeline Cargo for exceptional cost efficiency.

This feature supports CDC out-of-the-box and also comes with next generation user experience and visibility for ingestions. It provides error logs for customers to self-debug, and a new job history page for detailed job insights like event counts, latencies etc.

Learn more about importing data from Databricks into Amplitude.

🔓 Access this feature under Data/Sources
⭐️ Availability: These features are available to all customers

Increase security with Snowflake key pair authentication

At Amplitude, security is our top priority. That's why we’ve empowered users to connect to their Snowflake instances using key pair authentication. Key pair authentication is a more secure alternative to password-based authentication, and also supports credential rotation. No more risk of having passwords intercepted in transit – just, safe, secure instrumentation.

Learn how to add Snowflake as a source.
Learn how to  set up a recurring data export to Snowflake.

🔓 This feature is enabled by default when users set up a Snowflake integration.
⭐️ Availability: These features are available to all customers

New Experiment releases

Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale.

Identify variants with Experiment color results grid

Major makeover! This month, we redesigned the analysis table in Experiment and Experiment Results to make it easier to read and identify significant variants. Metrics are now structured as rows, while variants are displayed across columns. Table cells can be hovered to bring up a card with details, and are now colored if that variant is statistically significant. 

Split URL Testing iBeta]

With Amplitude’s split URL testing feature, users can design, deploy, and analyze A/B tests to optimize web experiences. Now, growth teams can split traffic to distinct URLs and analyze which experience performed better – with minimal developer involvement. It’s a fast and easy way to assess the effectiveness of messaging, CTA clicks, page layout, and landing page effectiveness to maximize conversion rates.

Learn more about split testing URLs in Amplitude.

🔓 Access this feature by navigating to Create > Experiment > Use a URL Redirect
⭐ ️Availability: This feature is in open beta and available to all customers as part of free trial.
(Note: Not available in EUDC) 

You’re all caught up! Here’s what’s next…

• Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
• Subscribe to product updates from our Community to stay up-to-date with the latest releases.
• Let us know which update you’ve been waiting for in the comments.