Product Personalization and Audience Segmentation

Ask questions about our self-serve personalization engine for marketing and product teams called Amplitude Audiences.

  • 26 Topics
  • 84 Replies

26 Topics

Amplitude Admin
Team Member
Amplitude AdminTeam Member
published in Product Personalization and Audience Segmentation

Welcome to the product personalization and audience segmentation forum!

Ask questions about our self-serve personalization engine for marketing and product teams called Amplitude Audiences. This is where you can ask and get feedback on questions such as: ✅ Why am I unable to view Custom Marketo Boolean Field after sync completion?✅ Does personalization work for anonymous users? Helpful resources: ❓Overview of Audiences❓Computations: create new properties❓Predictions: what are Amplitude predictions, build a prediction, using prediction-based cohorts in campaigns❓Recommendations: building a recommendation, using recommendations in personalization campaigns❓Syncs & Integrations to third-party destinations❓Amplitude Academy course: Getting Started with AudiencesStill have questions? Post them here! 

440
Amplitude Admin
Team Member
3 months ago
R
recshopNew Member
asked in Product Personalization and Audience Segmentation

Unique vs. Total events

What is a unique event vs. total events?I know Amplitude says Unique = will ONLY count the earliest and longest conversion for each unique usertotal = will count every conversion I wonder whether I should measure unique or total events.Challenge: If a customer bought the same product several times only the first conversion will be used if I look at UNIQUE results?

3
Jeremie Gluckman
Community Manager
4 days ago
T
Trang NNew Member
asked in Product Personalization and Audience Segmentation

Mismatch in SUM displayed and the summing of events divided by day.

I’m counting uniques performing event Application Installed.In the data table, I see the sum of unique displayed in the first row does not match with the sum of its components. It is 122 # (55+46+14+8)=123.What are potential reasons behind? Any directions I should follow to explore the causes of this mismatch?Thanks everyone! 

2
T
4 days ago
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Alex CamilarNew Member
asked in Product Personalization and Audience Segmentation

Users from specific countries are not logged in Amplitude

Hey everyone, We’ve started using Amplitude roughly 3 months ago, and we discovered this week that users from Australia, New Zealand and Ghana (possibly other countries as well) are not being picked up by Amplitude whatsoever. Our other analytics tools are picking them up though, so we’re wondering what could be the issue with the Amplitude implementation that’s stopping us from getting any kind of events from these users. Is it something related to the device locale? is it a bug with Amplitude?  Thanks!Alex

2
A
6 days ago
E
Novice
EshaNovice
posted in Product Personalization and Audience Segmentation

Scheduled Hourly cohort syncs from Amplitude -> Mailchimp fail immediately

Hi all! We are trying to send lists of users from a cohort to Mailchimp every hour. When I define the cadence to be a scheduled sync on an hourly basis, the sync fails pretty immediately. When I do a one-time sync, the sync passes. The error comes up pretty immediately. Does anyone have any ideas on what could be happening? Thank in advance for your help!  

5
E
Novice
9 days ago
J
John AshendenNew Member
asked in Product Personalization and Audience Segmentation

Is Dashboard filtering available on the Starter Plan?

Despite it being on Amplitude’s support page here: https://help.amplitude.com/hc/en-us/articles/229505188-Dashboards-Get-a-bird-s-eye-view-of-all-your-important-charts#h_7a420230-68ee-4c93-9f4c-9f1ed7ecb92f. I can’t seem to find any way to filter the charts on a Dashboard. Is this feature unavailable on the Starter Plan? To be specific, what I’m trying to do is apply a segment to a Dashboard and have all the charts on the page update to reflect this segment.

2
Jeremie Gluckman
Community Manager
9 days ago
alex.ho
Team Member
alex.hoTeam Member
posted in Product Personalization and Audience Segmentation

What do PLG leaders typically connect Amplitude to?

PLG stands for “Product-Led Growth”, which ultimately means that your product as the main driver of customer acquisition, activation, satisfaction, retention, and scalable expansion. Even though it’s become a popular go-to-market strategy these days, it’s important to define what PLG means for your business.If you’re interested in learning more about how to activate Product-Led Growth in your own organization, check out these helpful resources: How 7 different Amplitude customers are leading PLG today What are some examples of PLG? 3 Ways to Benefit from Product-Led Growth How to use Experimentation to drive PLGFinally, I love a good worksheet and this blog includes 5 different diagrams and bonus worksheet you can leverage to build your own PLG strategy.

0
alex.ho
Team Member
12 days ago
alex.ho
Team Member
alex.hoTeam Member
posted in Product Personalization and Audience Segmentation

How can I create a Cohort based on a user property?

In Amplitude, a cohort is a group of users who share a trait or set of traits. You can create a cohort based on user actions taken within a specific time period OR if users have a specific user property value. Once you've created a cohort, you can add them as a segment in many Amplitude charts.To create a cohort based on a user property, go to the Cohorts tab, select “New Cohort” and select the “had Property” condition. This will allow you to group all users who had a specific value for a specific user property at a certain point in time should be included in your cohort. Properties and events are different things, and for that reason, the available options for the ...had Property condition are different.Most recently: This will select only users whose most recent value for the user property you're interested in matches the value you've specified. This value will be drawn from a user's most recent active event. This is useful if you have a user property where the values change frequent

0
alex.ho
Team Member
13 days ago
A
anakaiserNew Member
asked in Product Personalization and Audience Segmentation

Communication between Segment and Amplitude.

We have sent a property called "is_customer" to Segment, which can have a value of "true" or "false". However, some customers receive a value of "none" for this property. These same customers have the property correctly defined in the Mixpanel platform. We suspect that there may be an issue with communication between Segment and Amplitude. What can we do?

1
Amplitude Admin
Team Member
19 days ago
Maxim
Helpful Hero
MaximHelpful Hero
asked in Product Personalization and Audience Segmentation

Overwrite user_id

Hi! Our system has its own user IDs and we assign them when users log in. It works perfectly, but now we need to change our user ID. We changed the user id for a user and Amplitude recognized him as a new user. All history has not been merged and we only see new events. Is there a method we can use to update all user IDs without losing our data?

2
Maxim
Helpful Hero
1 month ago
R
rickyNew Member
asked in Product Personalization and Audience Segmentation

I want to discover the patterns of buyers!

Hi there, I'm a small startup marketing manager. We're using Amplified recently and there are still a lot of things that I don't know.Is there a good way to find common points of customers who purchase our services using Amplified? For example, how to see at a glance what customers who have made a purchase unconditionally do a certain event in common?If there's a good expert who knows how to do it, I'd really appreciate it if you can help me out!

1
Jeremie Gluckman
Community Manager
1 month ago
K
karla.eNew Member
asked in Product Personalization and Audience Segmentation

how do create a graph of total signups (cumulative) and signups per day?

i want to create a graph of total signups (cumulative) and signups per dayPlease see sample below 

3
K
1 month ago
K
kannan.ganesan1989New Member
asked in Product Personalization and Audience Segmentation

Firing fetch_experiment and exposure together (when fetch_experiment return variant)

Hello, We are using Ruby SDK initialize_remote to use fetch_experiment and exposure events.My question is, is it best practise to fire exposure event when ever we fetch_experiment returns experiment? Problem we think. Firing exposure and fetch separately will introduce unpredictability as customer might drop without seeing the experiment itself. Your thoughts on this?  

3
K
1 month ago
T
Helpful Hero
trosenHelpful Hero
asked in Product Personalization and Audience Segmentation

Different results filtering by events or users

Hi,It is probably a conceptual problem, but I don´t understand why this 2 scenarios give 2 different results:Event A where propertie A = 1 and propertie B = 1 | no user restriction Event A with no restrictions | users where propertie A = 1 and propertie B = 1Thanks! 

11
T
Helpful Hero
1 month ago
A
Novice
Adam ChesterNovice
asked in Product Personalization and Audience Segmentation

How should array parameter values be formatted for the Cohorts API?

Hi!I’ve been trying out the Behavioural Cohorts API but I’m having trouble using the propKeys parameter to limit the user properties returned when downloading a cohort.I could be missing something obvious, but there are multiple standards out there for supplying arrays as querystring parameters and I’ve tried out a few:?props=1&propKeys=property_1&propKeys=property_2 ?props=1&propKeys[]=property_1&propKeys[]=property_2 ?props=1&propKeys=[property_1,property_2]Can anyone clarify the expected format? So far I’ve always had all user properties present in the downloaded data.An example on the documentation page or in the Postman collection would be great!

9
casey_amplitude
Team Member
1 month ago
M
markdusseauNew Member
asked in Product Personalization and Audience Segmentation

Tracking Conversion cohort

Hello,BACKGROUNDI am using Amplitude to help us track our inventory supply chain funnel. We have widgets that go through a specific funnel where the first step is “entry” and the last step is “completed” and they come into our inventory supply in groups each month. for example, lets say 10 widgets come in January and 20 come in Feb. I built out a conversion funnel to hold constant the Widget ID, broken down by “completed” and count by unique. This way i can track the inventory versus the users submitting the status changes of the inventory. QUESTIONDoes Amplitude provide me a way to track the funnel of each group by Month? If so, how? for example lets say 10 widget come in January, some get completed in Feb and other get completed in March.  I want to be sure that for the widgets converted in March, does not include the widgets that started in march. Any advice would be appreciated. 

2
eddie.gaona
Team Member
1 month ago
T
Conversationalist
tommyConversationalist
asked in Product Personalization and Audience Segmentation

User Properties or performed events in funnel charts - Does it apply to all events?

I am attempting to filter down a funnel chart using User Properties and Performed Events.For the values that I set for the segments on the right side, how does it impact the events I select in the funnel chart on the left side.Do these User Properties and Performed Events filters apply to:First event in the funnel All events in the funnel All states of the user, including current state Final state of the user only, state during each event not importantFor instance if my funnel is looking at people who start and complete a song but I am filtering by people who have not purchased music, does that filter apply to users who haven’t purchased before the point of the Start/Complete song events OR does it also apply to all users who purchase a song after completing the events in the funnel?Thanks!    

4
T
Conversationalist
1 month ago
A
AlicaNew Member
asked in Product Personalization and Audience Segmentation

Unifyuser ID with segments

Hi.We're having some troubles with unifying user ID with segments, amplitude and other tools Suppose a user fills up our typeform somewhere in discord, and we'd like to send the user's responses to amplitude, what should we set as User ID into segment/amplitude? Since this is a user who leaves the email as the only identifier, what should we set as User ID in segment/amplitude? How should we unify users in segment/amplitude, if one engages with other 3ed party tools and only leaves the email as the identifier?

3
Jeremie Gluckman
Community Manager
1 month ago
C
camNew Member
asked in Product Personalization and Audience Segmentation

How can I get a list of emails from a cohort?

Hello!I’ve created a cohort of users who I want to interview for my product. However, when I select “Export CSV”, the resulting spreadsheet includes a list of user IDs, device names, IP address etc. but no email addresses. How can I get the email addresses of users in this cohort so that I can send them feedback requests?

1
Saish Redkar
Expert
1 month ago
V
Vadim KvachevNew Member
posted in Product Personalization and Audience Segmentation

Amplitude has problems with tracking cohorts

I have cohorts tracked in format YYYYMMDD (ex. 20220101). I try to separate cohorts by a date (20230110) so user who shoot the event before would be separated from the ones that shoot it after. I try doing it by writing in “performed by Any User” window two groups of users:I group: cohort => 20230110 II group:cohort  < 20230110And then in the “Segmentation by” window:event where Historical count = 1st However I find users from II group in I group - when I do View User Stream and look at user profiles I see in II group users with cohort later than the 20230110. What is the problem and how can I deal with it?

1
eddie.gaona
Team Member
2 months ago
J
jeromerufinNew Member
asked in Product Personalization and Audience Segmentation

Not able to filter by custom event properties

We are not able to filter by custom event properties we have defined. Within our account we have an event_property called ‘is_cred’ which basically is a True or False if the event was coming from an internal user. How do we go about doing this?Also, For all the user properties there aren’t any values showing up Can you please advise on each of these cases? Thank you.

18
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Novice
2 months ago
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Experienced
Cortney KetchumExperienced
asked in Product Personalization and Audience Segmentation

Block Filter Not Working

I’m attempting to block certain IPs however using the drop filter doesn’t seem to work as the numbers stay the same even with the filter applied.

1
jmagg
Team Member
2 months ago
A
Conversationalist
adam12Conversationalist
asked in Product Personalization and Audience Segmentation

Look up a list of users by an event property value beyond 24hours

Hi team, We have an event that contains the error type in its property. Think of the event being “on_error” and the property giving us the error code specifically. We need to create analytics and perform lookups of all users that experience the on_error event with specific property values. We want this in list form with the associated User ID’s, not a simple graph or view to spotlight how many occurrences happen. Is this possible? If so, how would we do this? Thanks so much for the urgent help. 

1
Saish Redkar
Expert
2 months ago
A
Conversationalist
adam12Conversationalist
asked in Product Personalization and Audience Segmentation

Compare the frequency of the same event with different properties

Hi there -  We are hoping to compare the same event with different properties to visualize the source of users for our product. For example, we would have three different clients sending users to the same event - say, “start checkout”. One of the event properties would be “referring client” - client A, B, and C.  How do I build a view that shows the daily count of “start checkout” that occurs from all three different clients? What about over time?  We need to visualize how frequently events occur from different clients in a single, simple view. Thanks!

1
Saish Redkar
Expert
2 months ago
I
Invesp CRONew Member
asked in Product Personalization and Audience Segmentation

Amplitude SDK events not being tied with Backend events

Hello,  We have a client using our platform for AB testing and they use Amplitude as their main analytics platform.  To be able to compare data collected by our platform and Amplitude we’re sending AB testing variation id to Amplitude using JS SDK window.amplitude.getInstance().logEvent(key, eventProperties);We’ve verified the event is successfully firing for 94% of users yet the events are not associated with events send by our client from their backend. They use a mixture of Segment events and Node backend events.  How can we assure front-end events are tied with back-end events?

4
I
2 months ago

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