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Start here to find answers about Analytics, Recommend, Experiment, and Data.

3104 Topics

Alexander MagnussonNew Member

published in Data Planning and Governance

Messy Data Cleanup Hour #1: A handy Amplitude Data Cleanup checklist and list of tips

Alex Magnusson is a leading expert in the field of product analytics, specializing in helping companies leverage the power of Amplitude to make data-driven decisions. He is the co-founder and CEO of Magnusson Analytica, a consultancy that provides Amplitude implementation, training, and strategic guidance to clients worldwide. If you want 1:1 help and a free chat, book time with Alex here!In this Amplitude Messy Data Cleanup Hour, we covered the essential steps for maintaining clean, reliable, and actionable data in Amplitude. Including common challenges such as overwhelming event lists, inconsistent naming conventions, data validation, and the ongoing task of aligning tracking with evolving business objectives. For more help, and to chat with Alex and other users, join our Slack community! Amplitude Data Cleanup ChecklistHere's a handy checklist to help you audit, clean, and govern your Amplitude data:I. Establish a Data-Driven Mindset:Build strong habits, data cleanup is an ongoing

Amplitude AdminCommunity Manager

posted in Data Instrumentation

Missing Web Events due to Ad Blockers and How to Handle It

Hi there Amplitude Community!When using Amplitude Web SDKs, it is possible that some users’ events are not ingested into Amplitude due to ad blockers. Currently, we are not able to estimate the percentage of events that do not get ingested as we do not have the data to support it. While we do not offer official support for circumventing ad-blockers, our Engineering Team has provided a workaround - run a reverse proxy through your own domain. Please note that it is best that this process is done by an Engineer or a Developer as this is a technical workaround.Details on what a proxy service is and how to use it in this setting can be found here:https://www.docs.developers.amplitude.com/analytics/domain-proxy/Hope this helps! ----- please give this post a thumb-up if you find it helpful! This will help us know what content we should publish in the future :) -----Amplitude Team

Amplitude AdminCommunity Manager

posted in Data Planning and Governance

Can I selectively delete or modify historical data on Amplitude?

Hi Amplitude Community, At the moment, it is not possible to selectively delete or modify historical events. Our current architecture is based on pre-aggregated sets by the hour, day, week and month for users and events. While this allows us to scale well, a limitation is that data is immutableThat being said, we have some options for specific use cases:You can use the Export API to pull all the data from their project, sanitize the data (remove properties), and then perform a Self Backfill and use Batch API to push events into a new Amplitude project. Please note that backfilling data will increase the event volume in your org, which may incur costs. Deleting the old project will not reduce the volume. Do you want just to drop certain data? Amplitude Data's drop filters feature allows you to remove specific event data from your charts at query time. These events are not deleted, and they can be restored to your charts simply by editing or deleting the drop filter. You can read more ab

Amplitude AdminCommunity Manager

posted in Building and Sharing Your Analysis

CSV Export Contains Quotation Marks or Leading Spaces - WHY?

Hi Amplitude Community!We would like to provide context about the quotation marks or leading space in CSV exports. Our engineering team modified exported CSVs to include additional quotation and tab characters in front of all values as a preventative measure for a security risk known with CSV downloads (details here). Attackers can potentially use a formula to inject false data or leak data. And in order to prevent formula triggering cells from running, our engineering team revamped our CSV exports by prefixing quotation and tab characters in front of all values.With that being said, while that security issue remains, we received feedback from customers who said that they were willing to take that risk. Therefore, we implemented a way to export CSVs from Amplitude without any characters in front for those users. If you are willing to take that risk as well, you can enable the feature to remove the spaces in your CSV in your Org Settings section on the Profile page. You can scroll down

Amplitude AdminCommunity Manager

posted in Building and Sharing Your Analysis

Currency Conversion at Amplitude

Hi Amplitude Community, Amplitude currently does not support currency conversion. If you receive revenue in different currencies, then we recommend normalizing to a single currency before you send us revenue data. Amplitude logs the exact revenue value sent to us and treats it as a numerical value (not a currency value). By default, the currency sign we display in the dashboard is the dollar sign, "$".You can change this display under Organizational settings > Projects > Currency Display. Please check this doc for more information: https://help.amplitude.com/hc/en-us/articles/15581410157339. NOTE: Changing the currency display does not modify nor convert the underlying data. ----- please give this post a thumb-up if you find it helpful! This will help us know what content we should publish in the future :) -----Amplitude Team

Amplitude AdminCommunity Manager

published in Data Instrumentation

Instrumenting the Duration Event Property

Media customers that are interested in tracking the amount of time users spend on their products would be interested in instrumenting a property that measures the duration between two events. With this property, users can then measure various items such as Average Property Value, Median Property Value, or use the duration values in complex formulas in our Event Segmentation: Formulas chart. To track duration, you would need to capture the timestamp of a Start Event and timestamp of an End Event, calculate the difference between the two timestamps, and then pass in the duration as an event property for the End Event. In our demo account this End Event is called Played Song, and here is an example chart: https://analytics.amplitude.com/demo/chart/new/snewb09 As an example for Page View events, let's say you have a Start Event = 'Viewed Home Page' and an End Event = 'Clicked Signup'. When the user fires the 'Viewed Home Page' event, you can create a variable in your code called first_ti

Amplitude AdminCommunity Manager

published in Product Experimentation

Welcome to the product experimentation forum!

Amplitude Experiment is our product that allows teams to remotely modify and configure the product experiences for unique audiences This is where you can ask and get feedback on questions such as: ✅ Am I able to export the data I have in Experiment similar to Analytics?✅ How can I re-assign variants to my users?✅ Why are my users not getting targeted the right variant?✅ What happens if we merge projects in Experiment? Helpful resources: ❓Overview of Amplitude Experiment❓The experimentation workflow: from configuring to troubleshooting your experiment❓Amplitude Experiment key terms ❓Set up mutually-exclusive experiments❓Understand the Experiment Analysis view❓Advanced topics in Experiment: duration estimates, sequential testing for statistical inference, MDE and confidence intervals, randominzation, performance and scaling, sample ratio mismatches❓Amplitude Academy course: Getting Started with ExperimentStill have questions? Post them here!

Amplitude AdminCommunity Manager

published in Product Personalization and Audience Segmentation

Welcome to the product personalization and audience segmentation forum!

Ask questions about our self-serve personalization engine for marketing and product teams called Amplitude Audiences. This is where you can ask and get feedback on questions such as: ✅ Why am I unable to view Custom Marketo Boolean Field after sync completion?✅ Does personalization work for anonymous users? Helpful resources: ❓Overview of Audiences❓Computations: create new properties❓Predictions: what are Amplitude predictions, build a prediction, using prediction-based cohorts in campaigns❓Recommendations: building a recommendation, using recommendations in personalization campaigns❓Syncs & Integrations to third-party destinations❓Amplitude Academy course: Getting Started with AudiencesStill have questions? Post them here!

Amplitude AdminCommunity Manager

published in Data Planning and Governance

Welcome to the data planning and governance forum!

Learn, ask questions, or help others with planning and managing data in Amplitude. This is where you can ask and get feedback on questions such as: ✅ How does the environments section work with projects?✅ What is the difference between Taxonomy vs Govern vs Data?✅ Why are some events not showing up on my tracking plan?✅ How do I make an event Inactive after it's been Deleted?✅ What does it mean for an event to have a warning sign that says invalid x% of the time? Helpful resources: ❓Get started with Amplitude Data: what is Amplitude Data, best practices, working with branches, a typical workflow in Amplitude Data❓Building a tracking plan❓Advanced Data topics: lookup tables, integrating Jira, transformations and derived properties❓Amplitude Academy course: Getting Started with Data ❓Amplitude Academy course: Instrumenting your Data Taxonomy❓Amplitude Academy course: Iterating on a Data-Informed CultureStill have questions? Post them here!

Amplitude AdminCommunity Manager

published in Data Instrumentation

Welcome to the data instrumentation forum!

Learn, ask questions, or help others with sending data and extracting data from Amplitude. This is where you can ask and get feedback on questions such as: ✅ How do I track the first page view?✅ How do I instrument a duration property?✅ How can I ingest events via HTTP API v2?✅ How do I pull a specific event (with all event properties) and export to CSV?✅ What should be the approach to track push notifications?✅ How do I get a list of all active users/events/sessions via the API? Helpful resources: ❓Quick Start Guide: instrumentation pre-work, tracking events and properties, cross-platform and separate platform instrumentation❓Data Taxonomy Playbook: Part I, II, III❓How to organize your team for implementation❓Amplitude Academy course: Instrumenting your Data TaxonomyStill have questions? Post them here!

Amplitude AdminCommunity Manager

published in Building and Sharing Your Analysis

Welcome to the building and sharing your analysis forum!

Learn, ask questions, and help others use and build Amplitude charts to gain valuable insights! This is where you can ask and get feedback on questions such as: ✅ How can I calculate DAU/WAU?✅ How can I see the distinct count of devices for users?✅ Why is the conversion rate in my Conversion chart higher than the conversion rates in my Conversion Over Time Chart?✅ How do I calculate the bounce rate?✅ How do I look for users who did not perform an event? Helpful resources: ❓Working with charts: getting started with our charts, advanced topics and semantics of our charts, FAQs on specific charts❓Organizing and sharing your charts: collaboration within your team, and sharing analyses outside your organization❓Advanced analysis tools: cohorts, account-level reporting, cart analysis, sampling, and more❓Amplitude Academy course: Getting Started with Analytics❓Amplitude Academy course: Increase Data Use across your Organization with Amplitude's Collaboration FeaturesStill have questions? Post

Lizz RennieNew Member

asked in Building and Sharing Your Analysis

Compatabile App for Shopify Extensibility

Shopify confirmed that third-party browser-based tools, like Amplitude JS, will no longer be compatible with Shopify’s new checkout Extensibility. Shopify only exposes limited custom events in their new, more secure sandbox environment, and these tools will no longer have access to the window and document objects. Community posts here suggest that there used to be an app for Amplitude in the Shopify App Store; however, our team can’t see it in Shopify’s App Store. We’d like to know if Amplitude is working on making an Extensibility-compatible Shopify app or any other compatible tooling.

hajerNew Member

asked in Product Personalization and Audience Segmentation

Managing User IDs Across Browsers and Clearing Cache in Amplitude

Hi everyone,I'm facing an issue where Amplitude assigns two different User IDs when:I log in from different browsers. I empty the browser cache and log in again.This causes inconsistency in user tracking and affects analytics accuracy.Could anyone explain:Why this happens in Amplitude? Best practices to avoid multiple User IDs for the same user across different scenarios?Any help would be greatly appreciated!Thanks!

Shabab K.New Member

asked in Building and Sharing Your Analysis

Revenue Retention in cohort analysis

Hi,Is there a way to calculate Revenue Retention in Amplitude while doing cohort analysis?Computation is the closest thing I could find but that would require me to create computations for each month (or week or quarter) for every cohort, which is not feasible. Shabab

SelfpacedLearningNew Member

asked in Building and Sharing Your Analysis

Self-paced Learning

At SyberOffense, we offer comprehensive online courses focused on Microsoft technologies, cybersecurity, and Python programming. Our expert-led training programs are tailored to help individuals and organizations master essential skills in these critical areas. https://syberoffense.com/

Ben GrovesNew Member

asked in Data Instrumentation

Enabling Advertising IDs for React Native SDK in Expo app

Hello, we are using the Amplitude React Native SDK in our Expo app. We are trying to enable tracking Advertising IDs so that we can successfully send and match attribution data from AppsFlyer.Although sending events from AppsFlyer is working, it seems unable to match the events with any users, we suspect its related to missing or incorrect Advertiser IDs.We have tried enabling all the tracking options:amplitude.init(API_KEY, OPTIONAL_USER_ID, { trackingOptions: { appSetId: true, adId: true, idfv: true, },});But for Android we are unsure how to add the the play-services-appset and play-services-ads-identifier dependencies? As this is an Expo project, we do not have android or ios folders for native code.We understand that by setting these config options, the “device_id” of a user in amplitude should be their advertiser id? However, when we examine users in our Amplitude dashboard and compare their device id to the their phone’s advertiser id, they are different.Do you have an

James MooreNew Member

asked in Data Instrumentation

Understanding conversion or journey average times

Appreciate this may be a very basic question and not sure funnel conversion is the right way to go about it.I’ve got a sequence of events that occur over time in this order, which is created by a single user: task_started (event property task_id=1)task_started (event property task_id=2)task_complete (event property task_id=1) … some hours latertask_complete (event property task_id=2) The question I want to answer is what is the average time for a task to be completed once it has been started. How can two events be related together based on a property so they are linked as far as a conversion / journey is concerned? The conversion funnel provides a time to convert but it only works for unique users, it doesn’t work for total events. Given a user may be starting and completing many tasks, it’s the events I’m interested in rather than the unique users.

Adrien De LamazièreNew Member

asked in Data Instrumentation

The best way to get user ID and User adress e-mail

Hi, I have just install Amplitude through Google Tag Manager using the JS Browser SDK. I am not a developper (but a marketing guy)and I try to figure out a simple way to collect the user e-mail adress into Amplitude. Our application is only for connected users. So everyone has to sign in. I tried to look at the documenttation and I saw that :amplitude.setUserId('user@amplitude.com'); 1) Is it that code I need to use ? What is the e-mail variable I need to use ? 2) If yes, can i add it to my existing code in Google tag manager ? 3) Is it possible to use the e-mail as a UserID and should I separate it ? UserID with a number and create a new property for e-mail ? Thank you for your answer

melaniemartinezperfumeNew Member

asked in Building and Sharing Your Analysis

melanie martinez perfume

If your goal is to discover a unique fragrance or to delve into emerging scent trends, selecting the perfect perfume can enhance your mood, increase self-assurance, and even impact how people see you. Choosing the perfect fragrance is a unique experience. If you lean towards floral, earthy, or crisp scents, the most important thing is to find a smell that matches your character and fashion sense https://portalsperfume.shop/crybaby-perfume-milk-melanie-martinez/

Ced5anNew Member

asked in Building and Sharing Your Analysis

How to deterministically define the number of rows from chart API response

I've created a data table chart that I'd like to use as source to export data using the Dashboard API (GET https://amplitude.com/api/3/chart/chart_id/query). The issue I'm currently facing is that the number of rows I'm getting on the response varies depending on interval I query for. When specifying 12 months in the data table interval I get an API response with 13k rows but if I change the date interval for only a single month (so that I'd get the most amount of data per month) I get only 1000 rows.Am I missing a parameter on the API endpoint to configure this? Otherwise what would be the API request to get all of the data from a data table (in this case filtering the event of interest) without using the export API which would export all events.Thanks in advance

John WickNew Member

asked in Data Instrumentation

How to Set UTM Details as User Properties in Amplitude via GTM?

I've set up Amplitude event tracking through Google Tag Manager (GTM) and have an Initiate Tag and a Track Tag configured. When a user signs up, I can see the data recorded under the 'Registered' event. However, UTM details like utm_medium and utm_source are being logged under event properties instead of user properties.I tried creating a separate tag in GTM to set user properties, but the UTM details still don't appear under user properties in Amplitude. Can anyone help me understand what I might be doing wrong or guide me on how to properly set UTM details as user properties?

Anuj GuptaNew Member

asked in Data Instrumentation

Migration from JavaScript SDK to Browser SDK 2.0

Hey we want to migrate from Javascript SDK to Browser SDK 2.0. here is the documentation for it: https://amplitude.com/docs/sdks/analytics/browser/migrate-from-javascript-sdk-to-browser-sdk-2-0 but when we try to access snippet loaded: github link: https://github.com/amplitude/Amplitude-TypeScript/tree/v2.x/packages/analytics-browser#using-script-loader it shows File not Found.

kisskayaapkNew Member

asked in Data Instrumentation

1988RICH has gone above and beyond to establish itself as a trusted and immersive online gaming hub in Malaysia. Our aim is to offer a platform featuring the most extensive gambling options, providing members with a stress-free haven of entertainment. https://1988rich.asia/

PavingandMasonryServicesNew Member

asked in Building and Sharing Your Analysis

Paving and Masonry Services

Welcome to Stonerock Paving & Masonry, where old-school craftsmanship meets modern design. With over 30 years of experience serving Suffolk County, Long Island, we pride ourselves on delivering top-notch masonry and paving services. http://stonerockpavingmasonry.com/

electricfoldingbikeukNew Member

asked in Building and Sharing Your Analysis

electric folding bike uk

Electric folding bikes are revolutionizing urban commuting and leisure travel across the UK. With their compact design, powerful electric motors, and environmentally friendly benefits, these bikes are becoming an increasingly popular choice for commuters, city dwellers, and adventure seekers alike. In this guide, we will explore everything you need to know about electric folding bikes, including their benefits, features, top models, and buying tips. https://uk.dyucycle.com/

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