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Alexander Magnusson
Alexander MagnussonNew Member
published in Data Planning and Governance
Messy Data Cleanup Hour #1: A handy Amplitude Data Cleanup checklist and list of tips

Alex Magnusson is a leading expert in the field of product analytics, specializing in helping companies leverage the power of Amplitude to make data-driven decisions. He is the co-founder and CEO of Magnusson Analytica, a consultancy that provides Amplitude implementation, training, and strategic guidance to clients worldwide. If you want 1:1 help and a free chat, book time with Alex here!In this Amplitude Messy Data Cleanup Hour, we covered the essential steps for maintaining clean, reliable, and actionable data in Amplitude. Including common challenges such as overwhelming event lists, inconsistent naming conventions, data validation, and the ongoing task of aligning tracking with evolving business objectives. For more help, and to chat with Alex and other users, join our Slack community!  Amplitude Data Cleanup ChecklistHere's a handy checklist to help you audit, clean, and govern your Amplitude data:I. Establish a Data-Driven Mindset:Build strong habits, data cleanup is an ongoing

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Alexander Magnusson
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
posted in Data Instrumentation
Missing Web Events due to Ad Blockers and How to Handle It

Hi there Amplitude Community!When using Amplitude Web SDKs, it is possible that some users’ events are not ingested into Amplitude due to ad blockers. Currently, we are not able to estimate the percentage of events that do not get ingested as we do not have the data to support it. While we do not offer official support for circumventing ad-blockers, our Engineering Team has provided a workaround - run a reverse proxy through your own domain. Please note that it is best that this process is done by an Engineer or a Developer as this is a technical workaround.Details on what a proxy service is and how to use it in this setting can be found here:https://www.docs.developers.amplitude.com/analytics/domain-proxy/Hope this helps! ----- please give this post a thumb-up if you find it helpful! This will help us know what content we should publish in the future :) -----Amplitude Team

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Novice
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
posted in Data Planning and Governance
Can I selectively delete or modify historical data on Amplitude?

Hi Amplitude Community, At the moment, it is not possible to selectively delete or modify historical events. Our current architecture is based on pre-aggregated sets by the hour, day, week and month for users and events. While this allows us to scale well, a limitation is that data is immutableThat being said, we have some options for specific use cases:You can use the Export API to pull all the data from their project, sanitize the data (remove properties), and then perform a Self Backfill and use Batch API to push events into a new Amplitude project. Please note that backfilling data will increase the event volume in your org, which may incur costs. Deleting the old project will not reduce the volume. Do you want just to drop certain data? Amplitude Data's drop filters feature allows you to remove specific event data from your charts at query time. These events are not deleted, and they can be restored to your charts simply by editing or deleting the drop filter. You can read more ab

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
posted in  Building and Sharing Your Analysis
CSV Export Contains Quotation Marks or Leading Spaces - WHY?

Hi Amplitude Community!We would like to provide context about the quotation marks or leading space in CSV exports. Our engineering team modified exported CSVs to include additional quotation and tab characters in front of all values as a preventative measure for a security risk known with CSV downloads (details here). Attackers can potentially use a formula to inject false data or leak data. And in order to prevent formula triggering cells from running, our engineering team revamped our CSV exports by prefixing quotation and tab characters in front of all values.With that being said, while that security issue remains, we received feedback from customers who said that they were willing to take that risk. Therefore, we implemented a way to export CSVs from Amplitude without any characters in front for those users. If you are willing to take that risk as well, you can enable the feature to remove the spaces in your CSV in your Org Settings section on the Profile page. You can scroll down

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
posted in  Building and Sharing Your Analysis
Currency Conversion at Amplitude

Hi Amplitude Community, Amplitude currently does not support currency conversion. If you receive revenue in different currencies, then we recommend normalizing to a single currency before you send us revenue data. Amplitude logs the exact revenue value sent to us and treats it as a numerical value (not a currency value). By default, the currency sign we display in the dashboard is the dollar sign, "$".You can change this display under Organizational settings > Projects > Currency Display. Please check this doc for more information: https://help.amplitude.com/hc/en-us/articles/15581410157339. NOTE: Changing the currency display does not modify nor convert the underlying data. ----- please give this post a thumb-up if you find it helpful! This will help us know what content we should publish in the future :) -----Amplitude Team 

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Data Instrumentation
Instrumenting the Duration Event Property

Media customers that are interested in tracking the amount of time users spend on their products would be interested in instrumenting a property that measures the duration between two events. With this property, users can then measure various items such as Average Property Value, Median Property Value, or use the duration values in complex formulas in our Event Segmentation: Formulas chart.  To track duration, you would need to capture the timestamp of a Start Event and timestamp of an End Event, calculate the difference between the two timestamps, and then pass in the duration as an event property for the End Event. In our demo account this End Event is called Played Song, and here is an example chart: https://analytics.amplitude.com/demo/chart/new/snewb09  As an example for Page View events, let's say you have a Start Event = 'Viewed Home Page' and an End Event = 'Clicked Signup'. When the user fires the 'Viewed Home Page' event, you can create a variable in your code called first_ti

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Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Product Experimentation
Welcome to the product experimentation forum!

Amplitude Experiment is our product that allows teams to remotely modify and configure the product experiences for unique audiences This is where you can ask and get feedback on questions such as: ✅ Am I able to export the data I have in Experiment similar to Analytics?✅ How can I re-assign variants to my users?✅ Why are my users not getting targeted the right variant?✅ What happens if we merge projects in Experiment? Helpful resources: ❓Overview of Amplitude Experiment❓The experimentation workflow: from configuring to troubleshooting your experiment❓Amplitude Experiment key terms ❓Set up mutually-exclusive experiments❓Understand the Experiment Analysis view❓Advanced topics in Experiment: duration estimates, sequential testing for statistical inference, MDE and confidence intervals, randominzation, performance and scaling, sample ratio mismatches❓Amplitude Academy course: Getting Started with ExperimentStill have questions? Post them here! 

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Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Product Personalization and Audience Segmentation
Welcome to the product personalization and audience segmentation forum!

Ask questions about our self-serve personalization engine for marketing and product teams called Amplitude Audiences. This is where you can ask and get feedback on questions such as: ✅ Why am I unable to view Custom Marketo Boolean Field after sync completion?✅ Does personalization work for anonymous users? Helpful resources: ❓Overview of Audiences❓Computations: create new properties❓Predictions: what are Amplitude predictions, build a prediction, using prediction-based cohorts in campaigns❓Recommendations: building a recommendation, using recommendations in personalization campaigns❓Syncs & Integrations to third-party destinations❓Amplitude Academy course: Getting Started with AudiencesStill have questions? Post them here! 

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Data Planning and Governance
Welcome to the data planning and governance forum!

Learn, ask questions, or help others with planning and managing data in Amplitude. This is where you can ask and get feedback on questions such as: ✅ How does the environments section work with projects?✅ What is the difference between Taxonomy vs Govern vs Data?✅ Why are some events not showing up on my tracking plan?✅ How do I make an event Inactive after it's been Deleted?✅ What does it mean for an event to have a warning sign that says invalid x% of the time? Helpful resources: ❓Get started with Amplitude Data: what is Amplitude Data, best practices, working with branches, a typical workflow in Amplitude Data❓Building a tracking plan❓Advanced Data topics: lookup tables, integrating Jira, transformations and derived properties❓Amplitude Academy course: Getting Started with Data ❓Amplitude Academy course: Instrumenting your Data Taxonomy❓Amplitude Academy course: Iterating on a Data-Informed CultureStill have questions? Post them here! 

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Data Instrumentation
Welcome to the data instrumentation forum!

Learn, ask questions, or help others with sending data and extracting data from Amplitude. This is where you can ask and get feedback on questions such as: ✅ How do I track the first page view?✅ How do I instrument a duration property?✅ How can I ingest events via HTTP API v2?✅ How do I pull a specific event (with all event properties) and export to CSV?✅ What should be the approach to track push notifications?✅  How do I get a list of all active users/events/sessions via the API? Helpful resources: ❓Quick Start Guide: instrumentation pre-work, tracking events and properties, cross-platform and separate platform instrumentation❓Data Taxonomy Playbook: Part I, II, III❓How to organize your team for implementation❓Amplitude Academy course: Instrumenting your Data TaxonomyStill have questions? Post them here! 

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in  Building and Sharing Your Analysis
Welcome to the building and sharing your analysis forum!

Learn, ask questions, and help others use and build Amplitude charts to gain valuable insights! This is where you can ask and get feedback on questions such as: ✅ How can I calculate DAU/WAU?✅ How can I see the distinct count of devices for users?✅ Why is the conversion rate in my Conversion chart higher than the conversion rates in my Conversion Over Time Chart?✅ How do I calculate the bounce rate?✅ How do I look for users who did not perform an event? Helpful resources: ❓Working with charts: getting started with our charts, advanced topics and semantics of our charts, FAQs on specific charts❓Organizing and sharing your charts: collaboration within your team, and sharing analyses outside your organization❓Advanced analysis tools: cohorts, account-level reporting, cart analysis, sampling, and more❓Amplitude Academy course: Getting Started with Analytics❓Amplitude Academy course: Increase Data Use across your Organization with Amplitude's Collaboration FeaturesStill have questions? Post

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bom serviceNew Member
posted in Product Experimentation
Bom iptv service

I recently tried Bom IPTV and was blown away! The trial gave me instant access to over 20,000 channels in stunning 4K, perfect for movies and sports. Setup on my Smart TV was a breeze with ELK Player, and the 24/7 WhatsApp support (+212 641374275) was a lifesaver. Highly recommend for a seamless streaming experience with the best IPTV USA, top IPTV service USA, and global IPTV service!

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Conversationalist
Adrian KimmittConversationalist
asked in Data Instrumentation
Device not sending Amplitude events

Recently have begun to have some issues with my Device not sending Amplitude events. I have tried multiple things, and I am not sure what is causing it.Any help is much appreciated. 🙌Only the first couple of Amplitude events (maybe first few seconds) show up in Amplitude, and then no more events are triggered or show up....I have tried using Wi-FI, a hotspot, and only cellar data this has not changed or improved the situation Closing and re-opening the app no additional events are triggered restart the phone no additional events are triggered I have deleted the app, restarted the phone, then installed the app again events are triggered, but only 4-5 events I have looked in Data > Filters and there is nothing filtered or blocked I use 2 different phones.. I am getting this problem on both my Android, and now as of today additionally on my iPhone I have this problem on 2 different organizations, running 2 different apps My iPhone works for 2 separate organization’s (wolf******* +

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liuaud
Peer Moderator
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Young SunNew Member
asked in Product Experimentation
Will testers override experiment assignment after experiment started?

If I turn on an experiment with distribution, let’s say, 50%/50% control vs treatment, and 50% rollout, and then I set some testers in the testers tab for treatment, will the testers all be valid treatment? i.e. testers are overriding my distribution with higher priority?

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Team Member
johncooper
johncooperNew Member
asked in  Building and Sharing Your Analysis
Where are good places to hire full stack devs?

Looking to hire full stack devs who actually deliver? Here’s where to find the best talent 🔹 LinkedIn & GitHub – Perfect for scouting experienced devs and reviewing real projects.🔹 Upwork, Freelancer, Fiverr – Great for short-term work or scaling quickly.🔹 Toptal, Turing, Gun.io – Pre-vetted experts ready to jump in.🔹 Reddit (r/forhire, r/remotejs) – Underrated goldmine for freelance talent.🔹 Dev communities – Hashnode, DEV.to, Indie Hackers. Build relationships, hire smart.🔹 Full-stack dev companies – CONTUS Tech, Apptha, Simform, Netguru, Brainhub are solid choices for long-term product dev

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richaNew Member
asked in  Building and Sharing Your Analysis
Plot conversions and uniques over first X days since first event was seen

PROBLEMI get all my traffic from YouTube organic and as a result a video published 6 months ago will naturally cause fewer visits to my sales funnel than one published last week - even though the one published 6 months ago may be a better converting video.So to gauge success of a video, I need to track visits and conversions in first X days since publish (not just last X days, which is a separate measure for long-term success).NEEDIs there a way to set the date filter to “first X days since first event with utm_content=[video ID] was seen”?This way I can compare the success in a more apples-to-apples way between a video published 6 months ago vs last week.

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Bilge KilicNew Member
asked in Data Planning and Governance
Best Practices for Switching Amplitude Projects in a Multi-Country Mobile App (Post-Country Selection)

Hi everyone, I’m working on adding Amplitude to a single mobile application serving multiple countries. Inside the app, users are shown a country selector panel (e.g., Egypt, Turkey, UAE, etc.), which determines the localized experience they will receive — each country has its own UX flow and logic.The client wants to track users from Egypt and Turkey only.We considered using separate Amplitude projects for Egypt and Turkey as a way to isolate data between markets — but this is just one approach we’re evaluating, and we’re open to other suggestions if there are cleaner or more scalable alternatives.The challenge:The country selection occurs after the app is launched. Some users never explicitly select a country, meaning we can’t rely on an event likecountry_selected alone. We want to ensure clean separation of data by country without losing early-session activity.Our questions:Is it recommended (or supported) to dynamically switch Amplitude projects at runtime based on user-selected co

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Helpful Hero
dargeliesHelpful Hero
asked in Data Instrumentation
How to Monitor Destination Event Streaming

Hey all,We’ve seen a massive spike in our data point utilization in a partner integration (Braze) after setting up Braze as a destination in Amplitude. We currently have each event setup to “Send Events” with the optional “Select additional properties”. This seems like the obviously misconfigured culprit. Braze considers every event streamed, every event property, and every user property as a separate data point. Understanding this, I intend to reduce our data point utilization by disabling the “select additional properties”, however I have two primary questions before doing so as Braze depends on some event properties:When you do not “select additional properties” will Amplitude send the event with it’s own event properties e.g. a pageview event will also send with the url event property? This seems like it should, but reading the documentation it doesn’t explicitly say anything about the events own properties. This would be a dealbreaker if the events own properties are not sent. Try

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Mingyu KimNew Member
asked in Product Experimentation
Tracking stopped some user and I get strange library names

HiWhile investigating user records, I found a record where data was captured previously, but it seems that it is not captured after changing the device.We had data coming in through our other tracking systems, but we felt something was wrong because it wasn't accumulating in Amplitude. The Deeplink Open (App) event was captured using Airbridge integration, but no other events were captured.When I check the library in the user profile, it says `vacuum/generic_converter_2020_03` Thank you After submitting, I thought it would be better to talk about it in the Data instrument topic, but I don't know how to change it.

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BubbleNew Member
asked in Data Instrumentation
Is it impossible to achieve the same correspondence between Event and User Property in SnowFlake as in Amplitude?

  I encountered some problems when querying data. I hope to ask for help from partners who are familiar with SnowFlake, Segment, and Amplitude.Data is sent from Segment to Amplitude and SnowFlake. The server_upload_time is used for Event and User Property in Amplitude, but there is no such time in SnowFlake. I cannot get the time when Amplitude actually receives the data, and the timestamp order in SnowFlake is not necessarily the same as the order received by Amplitude, so I cannot achieve the same data correspondence in SnowFlake as Amplitude, right?

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kelvin jose hernandez cabreraNew Member
asked in Data Instrumentation
Issues with UTM Params Not Being Tracked Automatically in Production

Context:I have a website that redirects users to my app with a series of UTM parameters in the URL. At that point, I want to track an event, but I do not have a user in my app yet, so I only send the event without any user information. For some reason, the UTM parameters are not being automatically managed by Amplitude. I have two questions regarding this: In other parts of my app (where the user exists), the UTM parameters are being saved automatically by Amplitude. Do I need to have a user and send user information for UTM parameters to be automatically managed by Amplitude? The issue only occurs in the production environment; it works fine in a development environment. Is it possible that I need to configure something additional in the production environment?  Stack:"@amplitude/analytics-browser": "~2.8.1" "@amplitude/ampli": "~1.35.0" This is my implementation for sending events:ampli.load({ environment: 'production', client: { configuration: { defaultTracking: {

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romiNew Member
asked in Data Instrumentation
Question about Funnel Drop-off Due to user_id Filters in Amplitude

Hello, I have a question regarding funnel analysis in Amplitude.I’m trying to measure a funnel with the following steps: New user opens the app (start_session) Sign-up process starts Sign-up completed A specific event occurs in the app For step 1 (new user opens the app), since the user_id may or may not exist at this point, I applied a filter of user_id = none to isolate new users.For steps 2 to 4, since these events are triggered by users who are logged in, I filtered with user_id != none.However, I'm seeing an abnormally low conversion rate in the funnel.When I check the 'View User Streams' feature, I can see that user_id is initially none at step 1, but it exists in the subsequent steps.Why is this happening?

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mikro123New Member
asked in Product Experimentation
Forcing variant and sending exposure when fetch fails in iOS SDK

I’m wondering what is the correct approach of forcing a variant and tracking an exposure event for it.Let’s say I added a feature flag with two variants - “control” (default one) and “new-onboarding”.On the app’s launch we call fetch with a small timeout in order not to block users for a long time before showing an onboarding screen as the first thing new user sees in the app.When fetch fails (no internet connection/timeout) we’d like to fallback to the control variant while keeping the exposure consistent and not end up in the situation where we show the variant for “control” but on the fetch retry user is bucketed in the “new-onboarding” one. so the flow is like that:user launches the app `fetch` is called `fetch` fails we access the variant which is nil so we use fallback to “control” after that user is bucketed in “new-onboarding” on the retry/when they open the app again (if I understand correctly) we end up with showing “control” but user might actually end up being exposed to “n

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Matan GuttmanNew Member
asked in Data Instrumentation
Running Surveys on iOS

Hey All, The docs say: “Amplitude's Guides and Surveys SDK enables you to deploy Guides and Surveys on your website or application.”I cant find any mention in the docs on how to setup or run surveys on iOS. Is it possible?  

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Hamza SayihNew Member
asked in Data Instrumentation
Any guide how to integrate amplitude with Google Tags Management ?

Hello,I want to integrate Google Tags Management with amplitude, though I’m kinda lost, is there a specific guide for that ? Thanks in advance.

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