New features to help you dig deeper, get started faster
Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.
This month, we’re excited to announce a slew of new updates to help you and your team get even deeper analyses – without slowing down. Highlights include new Amplitude Made Easy, updates to Session Replay, new integrations, and more!
Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise.
Summary
New Analytics releases
- ICYMI: Amplitude Made Easy
- Connect your Shopify store with just one-click
- Introducing Pie Charts for event segmentation
- Get deeper insights with the Amplitude app for HubSpot
- Enjoy new Funnel UX updates
New Session Replay releases
- Drill deeper with Session Replay event exploration
- Increased data retention for Session Replay
New Data & CDP releases
- Block events by property value
- Enjoy new lookup properties capabilities
- Search catalog by keywords
New Experiment releases
- Local evaluation cohort service V2 is now generally available
- Flag-level and Experiment-level Access Controls are now generally available
New Analytics releases
Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
ICYMI: Amplitude Made Easy
We're excited to announce the full launch of Amplitude Made Easy, a redesigned experience to simplify digital analytics for our customers. With a host of new capabilities and a revamped user experience, Amplitude is removing the heavy lifting so teams can get started faster and transform customer insights into better products and experiences.
With this update, customers will enjoy a simplified experience for data collection, analysis, and insights, including:
- Autocapture, which eliminates the burden of setting up Amplitude and enables teams to track every user action in their app or website with one line of code.
- Out-of-the-box insights for web and product teams that provide key metrics across channels, activation and retention.
- AI-powered analysis and best practice templates that make sure you never have to start from scratch.
Learn more about Amplitude Made Easy.
🔓 Existing customers can access the new experience by:
- Logging in to your Amplitude account
- Opting in to the experience by clicking the gear on the top right corner of your page
- Selecting “Opt in to New Navigation”
(Note: Users can also choose to opt out if they wish by clicking into the same gear settings button on the top right corner of their page, then selecting “Opt out of New Navigation.”)
⭐ ️ Availability: All Starter and Plus customers defaulted to the new experience on September 10th, and have the option to opt out. All Growth and Enterprise customers will have the option to opt in and preview the experience as we roll these updates out to our larger customers in partnership with our success teams and customer admins.
Get deeper insights with the Amplitude app for HubSpot
With our new Hubspot integration, joint customers can leverage their Amplitude data directly in HubSpot to drive product-qualified leads. Here are some the best ways customers like AirDNA benefit from this powerful integration:
- Improve lead conversion 8X by leveraging Amplitude cohorts inside of HubSpot lead scoring models.
- Deliver your best leads to sales by prioritizing leads showing a high propensity to buy and upgrade automatically.
- Proactively identify at-risk accounts by using Amplitude cohorts showing intent to churn like removing auto-renew or not using your product to power customer health scores.
- Get the best of Amplitude in HubSpot dashboards to give you a complete view of your campaigns and product usage in one place.
Ready to get started? Install our integration directly from our HubSpot marketplace listing.
🔓 Access this feature in Data > Destinations Section OR Install the app from our Marketplace listing.
⭐️ Availability: This integration is available to all Amplitude customers.
Connect your Shopify store with just one-click
Shopify users, this one’s for you! Amplitude’s new Shopify integration offers a smart analytics app to automate eCommerce tracking. With the app, users can automatically track and ingest key e-commerce events, event properties, and user properties on any Shopify store.
To get started, customers with a Shopify or Shopify Plus store can use their Amplitude API key to connect their website to Amplitude in minutes, no coding required. Download the Shopify for Amplitude app here.
🔓 Access this feature via the Shopify app store.
⭐️ Availability: This feature is available to all customers but requires a Shopify account. Note: This feature is NOT yet available for EUDC.
Introducing Pie Charts for event segmentation
Amplitude users can now select pie charts as a visualization for most segmentation measures! (Note: You can have up to two segments in this visualization.)
🔓 Access this feature in any event segmentation chart.
⭐️ Availability: This update is available to all customers.
Enjoy new Funnel UX updates
Good news! This month we added a slew of highly requested updates to our funnel charts. Previously, Amplitude only offered a funnel chart showing the percentage of converted users. With this latest update, we've added a toggle that can display either the raw counts or the percent of converted users in a conversion over time funnel chart. This update makes it easier to gain conclusions from raw counts of data.
In addition, we now display the conversion rate percentage value right next to the raw number on bars. This makes the percentage conversion data easier to read in charts and dashboards without having to hover over the bars.
🔓 Access this feature in any Funnel chart.
⭐️ Availability: This update is available to all customers.
New Session Replay releases
Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth.
Drill deeper into Session replays with event exploration
We're adding new improvements to Session Replay that make it easier to explore your events. These updates allow users to search for events in the session replay event stream and watch replays in the exact moment that the event takes place.
Additionally, while watching a session replay, users may want to see the details and properties of the events that are firing. Previously, you’d have to go to the user timeline and find the event again, but now users can view it directly.
🔓 Access this feature via individual session replays, where there is now a search box in the event stream and the ability to expand an event.
Increased data retention for Session Replay
Session Replay now supports 6, 9 and 12-month retention. This is ideal for customers that need to adhere to specific data privacy requirements for their users.
⭐️ Availability: Retention options are available to customers on our Growth and Enterprise plans.
New Data releases
Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.
Block events by property value
You asked and we listened – block filters can now stop event ingestion based on event property values. This update offers more granular control to block events directly from the Amplitude UI.
And while we already supported blocking entire events or events by IP or app version, users wanted more flexibility in blocking events based on the value(s) for multiple event properties. (For example, blocking all events with a particular "Source" and "Library" while continuing to ingest others.) This new update helps users address situations where they must quickly stop event ingestion, potentially due to incorrect or unneeded data.
Learn more about blocking events by property value.
🔓 Access this feature via Data -> Filters -> Block Filters -> Create Block Filter
Enjoy new lookup properties capabilities
As of this month, lookup properties now allow customers to enrich their properties with additional properties and values, enabling new insights without any instrumentation changes.
With this update, customers can now use an existing "product_id" property to add new properties for the product name, price, and other metadata. This can also be used to group property values together — for example, creating a new "region" property from a property containing a long list of individual store locations.
Learn more about lookup tables.
🔓 Access this feature via Data -> Properties -> Lookup
⭐️ Availability: New SKUs: Growth and Enterprise customers; Legacy SKUs: Enterprise and Govern Add-On customers.
Search catalog by keywords
The Data integration catalog just got better! Already used by customers to locate and integrate Amplitude into their products, this catalog now offers improved search to include common platforms, programming languages, feature support (autocapture), and more. With quick results for common searches, we hope to get you and your team integrated quickly and frustration-free.
🔓 Access this feature via the catalog in Data (via onboarding).
⭐️ Availability: The catalog in Data is available to all users.
New Experiment releases
Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale.
Cohort Support for Local evaluation enhancement is now generally available
We have made huge improvements to cohort support for local evaluation. Prior to these updates, teams had some performance, reliability, and limited ways to leverage this powerful capability.
Now, we offer this feature in more scenarios beyond evaluation proxy and with much higher performance. Since we now use pre-computed cohorts instead of relying on a single API and multiple caching layers, customers can get much higher performance and better reliability when using cohorts with local evaluation.
🔓 Access this feature via Experiment Local Evaluation.
⭐️ Availability: All Experiment customers
Flag-level and Experiment-level Access Controls are now generally available
Customers using Amplitude Experiment Enterprise now have much more control over every experiment and feature flag. Teams can now restrict edit access to specific users, ensuring the right team members have the appropriate access for their roles.
🔓 Access this feature via Experiment Menu > Manage Access.
⭐️ Availability: Experiment Enterprise customers
You’re all caught up! Here’s what’s next…
- Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
- Subscribe to product updates from our Community to stay up-to-date with the latest releases.
- Let us know which update you’ve been waiting for in the comments.
