New features help you get started right out the box
Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.
This month, we’re excited to announce a slew of new updates to help you and your team conduct experiments and analyses with just one line of code. Highlights include Web Experiment, updates to Session Replay, Product Analytics, and more!
⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise.
Summary
New Analytics releases
- Customize data visualization with chart color themes
- Enjoy new updates to Product Analytics
- ‘Compare to Past’ for retention chart type is now generally available
New Session Replay releases
- New improvements to Session Replay navigation
New Data & CDP releases
- Introducing: Data Mutability gBeta]
- Data Access Controls is now GA
- Enrich behavior data with Profiles dOpen Beta]
New Experiment releases
- Perform out-of-the-box testing with Web Experiment
New Analytics releases
Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
Customize data visualization with chart color themes
Good news! Users can now make their own personal color themes (regardless of role), and use them on a per-chart basis. With this latest update, you can make copies of other peoples themes, while Admins can define a default color palette to apply to all charts. This update helps you apply exact themes to specific charts, and customize them for the data that you wish to visualize.
Bonus points? When other users open your charts, they’ll see your color palette, and these chart colors will follow to any dashboards they are put on.
🔓 Access this feature via the 'More' dropdown at the top right of the controls.
⭐️ Availability: This feature is available to Enterprise customers.
Enjoy new updates to Product Analytics
Product Analytics in Amplitude is the one-stop shop for key metrics on product health, onboarding, feature engagement, and retention. This easy-to-use tool helps Product teams get started on critical analysis without building any reporting from scratch!
The latest updates include:
- Custom Metrics on Product Overview: Users can now add and display additional metrics directly on the Product overview page, enabling deeper insights with tailored needs.
- Enhanced Permissions Management: Growth and Enterprise admins now have the ability to define who can update default view settings.
- Simplified Feature Creation: We've streamlined the process of creating features on the Feature Engagement page by adding a new modal. This allows users to create features without the need to navigate back and forth between settings.
🔓 Access this feature via the Amp Easy side navigation.
⭐️ Availability: This feature is available to all customers.
‘Compare to Past’ for retention chart type is now generally available
You asked and we listened! This month, we're excited to announce that ‘Compare to Past’ is now included as part of Retention charts. Users can now create a retention metric and compare that metric across different time periods to better understand changing trends over time.
🔓 Access: Create a Retention chart > Click a Retention metric that makes sense to compare across time periods > Click Compare button at the top. (Note: This feature is disabled on ‘Return On or After’.)
⭐️ Availability: This feature is available to all customers.
New Session Replay releases
Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth.
New improvements to Session Replay navigation
With our latest update, users can now navigate to the Individual Player page with event sync from User Streams and User Lookup.
Previously when watching a replay from User Streams or User Lookup, there was no way to get to the player page with the event stream synced unless you found the same replay on the Session Replay home page. Now users can link to the player page directly!
🔓 Access this feature via the User streams modal, Event Stream on User Profiles
New Data releases
Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.
Introducing: Data Mutability nBeta]
With Data Mutability, your product analytics data stays in perfect sync with changes in your data warehouse. This feature helps eliminate data drift and delivers the most accurate and up-to-date insights by ensuring you're always working from the single source of truth.
Interested in trying it out? Check out the beta version available to Enterprise and Growth plan users.
🔓 Access this feature via Data > Connections > Sources > Snowflake.
⭐️ Availability: This feature is available to Growth and Enterprise customers.
Learn more about Snowflake Data Import and Databricks.
Data Access Controls is now generally available
This month, we’re excited to roll out Data Access Controls, a flexible and customizable solution that adapts to your organization's unique needs. With this feature, you can classify sensitive, PII, and revenue data to ensure only the right users have access to the right data.
We hope this update instills even more confidence that your data is secure, your teams are empowered, and your organization is well-positioned for continued growth.
🔓 Access: Setup the property classifications in Amplitude Data; Manage the Group-level permissions in 'Members & Groups' (under Organization Settings).
⭐️ Availability: This feature is available to Enterprise customers.
Enrich behavior data with Profiles rOpen Beta]
Our new Profiles functionality enables customers to enrich their existing behavioral data with new dimensions from Snowflake or Databricks to conduct more expansive analyses. Profiles work regardless of the event ingestion source, as they match based on user id, and allow you to sync new dimensions to create deeper analyses without worrying about the availability at event time.
Bonus points? Profiles leverage Change Data Capture (CDC) to insert, update, and delete to maintain the current version of the data on a regular interval. This feature is expected to be generally available in Q4’24.
🔓 Access this feature via Data > Sources > Add Source > Profiles.
⭐️ Availability: This feature is available to Growth and Enterprise customers.
New Experiment releases
Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale.
Perform out-of-the-box testing with Web Experiment
This month, we’re thrilled to announce the launch of Amplitude Web Experimentation, a new product line designed to help web product managers and growth teams maximize conversion rates. With just one line of code, you can get instant access to self-serve experimentation.
We know Growth and Marketing teams are looking for a simple way to run experiments on their websites and landing pages to fuel conversion rates, and Web Experiment will help your teams do just that!
Web Experiment includes…
Visual Experiment Editor
Self-service experimentation for all! Now, every user gets instant access to our visual experiment editor to unlock no-code experimentation. Simply install our script tag, input your URL, hover over page elements, define your changes, and start the experiment in just a few clicks.
🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Variants > Open Visual Editor > Element Changes.
⭐️ Availability: This feature is available to all plans, including: Starter, Plus, Growth, and Enterprise. Customers can also purchase Web Experiment as a standalone product for more features and impressions.
Custom code editor
Get more flexibility with your experiments using the custom code editor. Easily use code blocks of JavaScript, CSS, and HTML to build more advanced variants like modals, banners, and more. Get powerful flexibility--without compromise.
🔓Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Variants > Variant Settings > Custom Code.
⭐️ Availability: Web Experimentation Growth, and Web Experimentation Enterprise.
User-level Targeting
Segment your tests by any data available in the browser, including new or returning users, referring URL, by cookie, and more. User-level Targeting helps you and your team find new ways to personalize web experiences right out-of-the-box.
🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Targeting
⭐️ Availability: This feature is available to users on Plus plans, Web Experimentation Growth, and Web Experimentation Enterprise.
Page-level Targeting
This feature allows you to target experiments based on the page-level URL. With Page-Level targeting, users can use wildcards, regex, and more to deliver tests to specific pages or landing pages as part of a specific campaign.
🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Pages.
⭐️ Availability: This feature is available to the following plans – Starter, Plus, Web Experimentation Growth, and Web Experimentation Enterprise.
Version History
With version history, you can now understand who made changes to your variants at a glance. The tool also allows you to easily revert changes, giving you even more control over every web experiment, right out-of-the-box.
🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Variants > Edit Elements.
⭐️ Availability: Starter, Plus, Web Experimentation Growth, and Web Experimentation Enterprise
You’re all caught up! Here’s what’s next…
- Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
- Subscribe to product updates from our Community to stay up-to-date with the latest releases.
- Let us know which update you’ve been waiting for in the comments.
