New updates close the loop faster with Amplitude
Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.
This month, we’re excited to announce a slew of new updates to help you deliver even more personalized customer experiences. Highlights include Guides and Surveys, Web Experiment improvements, and improved attribution.
⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise.
Summary
New Guides & Surveys releases
- Introducing Guides and Surveys by Amplitude!
New Analytics releases
- Power up your analytics with Keyboard Shortcuts
- Create Web Experiments within Marketing Hub
- Improved attribution in Data Tables
- Bring Dashboards to life with video and images
New Session Replay releases
- Session Replay now supported for Google Tag Manager
New Data & Activation releases
- Use Cohorts across Amplitude
- Hide specific events from the event stream
- Detect duplicate events in taxonomy
- Quickly identify broken events
- Improved Device Type Detection for Apple Devices
New Feature and Web Experimentation releases
- Web Experiment Remote Evaluation
- Web Experiment Overlay Navigation mode
New Guides and Surveys releases
Close the loop with Amplitude’s Guides & Surveys. Act on trends and hypotheses with personalized customer experiences.
🎯 Introducing Guides and Surveys by Amplitude!
Goodbye annoying popups, hello Guides and Surveys! Amplitude now delivers precisely timed, perfectly relevant guidance that appears exactly when users need it — and stays quiet when they don't. The new Guides and Surveys tool helps you create personalized onboarding journeys, gather contextual feedback, and monetize new features with targeted upsells based on each user's behavior.
Learn more about Guides and Surveys from Amplitude.
🔓 Access: Access the Guides and Surveys homepage on the left-side navigation in Amplitude.
⭐ ️ Availability: Guides and Surveys are available as an add-on for the Plus plan, or can be purchased with our other products on Growth and Enterprise plans.
New Analytics releases
Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
🚀 Power up your analytics with Keyboard Shortcuts
Get ready to analyze data faster than ever with Amplitude's new keyboard shortcuts! From quickly selecting events (Shift + E) to instant filtering (Shift + F) and rapid chart saves (Shift + S), every keystroke helps you build insights more efficiently. Plus, you can now use Return to select dropdown items and Space to toggle property values. Last but not least, press Shift + ? in any chart to discover all shortcuts and accelerate your analytics workflow.
Learn more about keyboard shortcuts in Amplitude.
🔓 Access Press Shift + ? in any chart to discover all shortcuts.
⭐ ️ Availability: This feature is available to all customers.
🧪 Create Web Experiments within Marketing Hub
Turn your marketing insights into action! As of this month, users can now launch A/B tests directly from Amplitude's Marketing Hub, seamlessly connecting their analytics with experimentation. Create data-driven variations of your web experiences, measure their impact, and optimize your marketing campaigns—all without leaving your analytics workflow. Ready to get started? Simply press the "Create a web experiment" button to launch tests and improve your marketing performance today.
Learn how to set up a Web Experiment in Amplitude.
🔓 Access: Create Web Experiments from the Marketing Hub under the page engagement tab.
⭐ ️ Availability: Limited Web Experimentation is available for free in all plans.
📊 Improved attribution in Data Tables
This month, we’re thrilled to announce an upgrade to attribution in Data Tables! We have made four big improvements to our attribution model, including:
- Increasing the group-by property limit from 10 to 20 to support more complex analyses.
- Separating pruned values into their own group to prevent filtering from altering results.
- Improving the time resolution from a 12-hour window to 1 millisecond, ensuring property value changes are captured accurately.
- Refining attribution semantics so that only top-level properties apply attribution.
These improvements deliver more refined insights while handling complex analyses exactly as you'd expect—ensuring your data tells the true story of your user journeys.
Learn more about multi-page analysis with data Tables.
🔓 Access: Access Attribution via Data Tables column headers in Amplitude.
⭐ ️ Availability: Available to all amplitude customers.
🎥 Bring Dashboards to life with video and images
Ready to transform your analytics dashboards into rich storytelling canvases? With our latest feature, users can embed videos from YouTube, Loom, Vimeo, and even Zoom Clips directly alongside their metrics. You can now add images and videos to provide qualitative context, explain insights, or showcase user feedback—making your data tell a more complete and engaging story. Your analytics dashboards just got a whole lot more dynamic.
Learn more about creating, editing, and managing dashboards in Amplitude.
🔓 Access: Add images and videos directly to your dashboard.
⭐ ️ Availability: All customers can create and customize dashboards in Amplitude.
New Session Replay releases
Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth.
🏷 Session Replay now supported for Google Tag Manager
This month we’re excited to announce that Session Replay instrumentation is now available via Google Tag Manager! Note: This instrumentation requires a different procedure than the standard Browser SDK Plugin, so be sure to read the help doc for implementing Session Replay with GTM.
🔓 Access this feature by setting up Google Tag Manager.
⭐ ️ Availability: All customers that have access to Session Replay
New Data & Activation releases
Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.
💫 Use Cohorts across Amplitude
You asked and we listened! This month, Amplitude introduced a new Cohort Sync Modal to connect cohorts across the platform, including Charts, Experiments, Guides, and Surveys. You can now activate a cohort with all our activation capabilities.
Learn more about behavior cohorts.
🔓 Access via Cohorts->Target Users.
⭐ ️ Availability: This feature is available for all plans.
🙈 Hide specific events from the event stream
Some events — such as inactive events and noisy high volume events — can make the event stream difficult to read. To address this, we’ve added a new option in the visibility dropdown called “Hide from Event Streams.” This feature gives users a way to simplify their timeline so that they can view the events that matter most.
The best part? With the release of Autocapture Smart Event Names, users now have multiple options for handling Autocapture events in their event stream — you can leverage the smart names, or use this feature to hide selected events completely.
Learn how to update an event’s visibility.
🔓 Access this feature by toggling the setting on an event in the Events page, and see it hidden in User Streams, Live Events, User Profiles, Group Profiles and Session Replays.
⭐ ️ Availability: This feature is available on all plans.
⌛ Detect duplicate events in taxonomy
During the creation of Labeled Events, users can now see if there is another event that already matches the same definition or another event that matches similar page elements. This update will save users time and help you and your team declutter your taxonomy of duplicate events.
Learn how to avoid event duplication.
🔓 Access via Data > Events > Labeled Events > *Launch Visual Labeling* > Right Side panel displays Duplicate/Similar Events.
⭐ ️ Availability: This feature is available on all plans.
🚧 Quickly identify broken events
Cleanup on aisle 3! This feature allows users to keep an eye on any events that may no longer be operational due to recent changes on their website. A new column and view in the Labeled Events page informs users about Labeled Events that have not received new events recently, allowing you to catch irrelevant events before they go dormant.
Learn how to find misconfigured events.
🔓 Access via Data > Events > Labeled Events > Recency column in table.
⭐ ️ Availability: This feature is available on all plans.
🍎 Improved Device Type Detection for Apple Devices
We're excited to announce an enhancement to our device type detection for Apple devices when using the Browser SDK 2.x! What's Changing – We've improved our backend logic to correctly identify Apple devices that were previously categorized as "(none)" in your analytics data. This update ensures more accurate device family attribution for Mac devices specifically.
Benefits
- More accurate device type reporting for Apple devices
- Better data quality for device-based analysis
- No disruption to existing device type classifications
Important Notes
- This change will only affect Apple devices previously showing as "(none)" in device type
- Historical data will remain unchanged
- New data will reflect the correct device types going forward
If you have any questions or concerns about this update, please contact our support team. This update will be rolled out to all customers over the next few weeks.
More FAQs about Amplitude instrumentation.
New Feature & Web Experiment releases
Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale.
🔎 Web Experiment Remote Evaluation
Good news! Users can now target Web Experiments using Amplitude user properties and cohorts. Simply set your experiment's evaluation mode to Remote Evaluation and select the new anti-flicker setting. Select the cohort you want to target and start personalizing web experiences with ease.
Learn more about Web Experiment targeting.
🔓 Access via Web Experiment -> Targeting. Update with remote user properties and cohorts.
⭐ ️ Availability for Web Experiment Growth and Web Experiment Enterprise customers.
🧭 Web Experiment Overlay Navigation mode
The wait is over! In the past, making changes to Web experiments was challenging because the visual editor only supported single-page editing. Our latest update now empowers you to seamlessly navigate through multiple pages within the visual editor, enhancing your ability to set up and modify experiments. This change is one of the most requested features from our customers, and helps you to make multi-page experiment setup more intuitive and efficient. Happy experimenting!
Learn more about setting up Web Experiments in Amplitude.
🔓 Access this feature via the Web Experiment overlay in the visual Experiment editor.
You’re all caught up! Here’s what’s next…
- Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
- Subscribe to product updates from our Community to stay up-to-date with the latest releases.
- Let us know which update you’ve been waiting for in the comments.
