Product Updates

New updates offer real-time data, visual insights, cross-platform functionality Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, we’re excited to announce a slew of new updates that help you better understand your data so you can deliver meaningful customer experiences and drive product adoption. Highlights include Session Replay Everywhere, the Data Health Assessment Starter Template, Google Analytics 4 Import, and more. ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Guides and Surveys releases Grant role-based permissions for Guides and Surveys New Analytics releases Conduct Data Health Assessment with new Starter Template Filter Dashboards by time ranges and hourly intervals Enjoy more Chart visualization options for session data New Session Replay releases Introducing: Session Replay Everywhere Enjoy guided onboarding for Session Replay Capture insights with Session Replay for mobile New Data & Activation releases Flutter SDK 4.0 is here Import data from Google Analytics 4 Support activity, tags, and visibility ops in Taxonomy API Enjoy profiles and event mutability in S3 New Feature and Web Experimentation releases New responsive design for Web Experiment Move elements in Web Experiment Schedule releases and experiments New Guides and Surveys releases Close the loop with Amplitude’s Guides and Surveys. Act on trends and hypotheses with personalized customer experiences. 👤 Grant role-based permissions for Guides and Surveys This month, we're excited to announce comprehensive, role-based permissions for Guides and Surveys! Our new Permissions page helps you designate who can create, update, and publish content to your end users, giving you the flexibility to: Restrict publishing rights to protect your end-user experience Grant Guides and Surveys permissions independently from analytics access Create customized permission sets that align with your team structure This powerful feature respects all dimensions of your team's roles, including organization roles, project roles, and our new Guides and Surveys product roles. 🔓 Access permissions settings via the Guides and Surveys tab ⭐ ️Availability: This feature is available to customers that purchase Growth and Enterprise Add-ons. New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. 🌡️ Conduct Data Health Assessment with new Starter Template Bad data leads to bad decisions. Luckily, with Amplitude’s new Data Health Analyzer template, you get immediate visibility into your data quality without any configuration. This powerful tool automatically identifies instrumentation issues and points towards potential fixes, helping you build trust in your analytics from day one. This template was developed from our Customer Success team's extensive expertise, and allows you to assess your data health at a glance, spot critical implementation problems, and follow clear steps to improve your data quality. 🔓 Access: Get the Data Health Assessment Template. ⭐ Availability: This feature is available to customers on all plans 🗓️ Filter Dashboards by time ranges and hourly intervals Good news! You can now apply granular Time Range filters across your entire dashboard with a single click. This powerful feature brings full parity between chart and dashboard date-picker options. To use, simply select specific time ranges to analyze trends, compare performance across precise periods, and gain deeper insights from all your charts simultaneously. Bonus points? Users can now apply an "Hourly" filter across their entire dashboard, allowing you to zoom in and achieve greater granularity for time-sensitive analysis. Stay tuned as we continue to evolve our dashboard experience to give you even more control over how you visualize and analyze your data! Learn how to filter your dashboards. 🔓 Access: Access time ranges via your dashboard filter.⭐ ️Availability: This feature is available to all customers. 📊 Enjoy more Chart visualization options for session data You asked and we listened! This month, we’re expanding beyond the standard line chart to offer you more visualization options for analyzing session data, including: Bar charts: Perfect for comparing session volumes across categories Stacked area charts: Ideal for tracking proportional changes over time Stacked bar charts: Great for showing both total and component sessions simultaneously These highly-requested charts give you the flexibility to analyze your session data in the format that best suits your specific use case, making insights more accessible and actionable for everyone. 🔓 Access this feature via Session charts.⭐ ️Availability: This feature is available to all customers. New Session Replay releases Integrate Session Replay into your digital analytics to get real-time, qualitative insights. Diagnose issues, refine experiences, and take action - without context switching. Analytics meets action, faster than ever. 🌍 Introducing: Session Replay Everywhere With Session Replay Everywhere, analytics meets action at turbo speed. The latest update to our Session Replay suite of tools helps you understand customer behavior using qualitative insights across desktop and mobile, Analytics, A/B testing, audience building, Surveys, and more. This update to Session Replay enables teams to visually analyze user interactions, diagnose friction points, and refine user journeys with unparalleled precision — without context switching. 🔓 Access Session Replay tools across Amplitude, including charts, web experimentation, feature experimentation, cohorts, guides, surveys, event instrumentation, and the homepage.⭐ ️Availability: Access varies across plan types. Learn more on our pricing page . 📱 Capture insights with Session Replay for mobile Capture qualitative insights about your users by watching how they navigate your mobile apps! This feature is now available for React Native in addition to iOS and Android. Jetpack Compose coming soon. Learn more about Session Replay for Mobile as well as instrumenting React Native for Session Replay. 🔓 Access this feature by installing the new Session Replay React Native SDK.⭐ ️Availability: All customers on all plan types 🚀 Enjoy guided onboarding for Session Replay Welcome aboard! Getting started with Session Replay is easier than ever thanks to our new onboarding guide. This feature helps you configure, instrument, ingest, and connect the data you need to get up and running from day one. 🔓 Access the onboarding guide via Session Replay in Amplitude.⭐ ️Availability: All customers on all plan types New Data & Activation releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. ⚡️ Flutter SDK 4.0 is here Out with the old, in with the new! Flutter SDK 4 points to our new SDKs and adds macOS and WASM support for web, alongside Android, and iOS. These platforms have been highly requested by customers, and point to our newest SDKs rather than the Flutter SDK 3 maintenance mode SDKs for iOS, Android, and Web. Learn more about Flutter SDK 4 | Get more Flutter info at pub.dev 🔓 Access: Customers can install and update our beta SDK by editing their pubspec.yaml files to a minimum version of ^4.0.1 and running flutter pub upgrade or flutter pub get to upgrade/install the flutter SDK as a dependency to their flutter project.⭐ Availability: This feature is available to customers on all plans. 🏁 Import data from Google Analytics 4 Ready to harness the power of Google Analytics 4? Our newest Import tool allows customers to seamlessly bring GA4 events into Amplitude, including events_YYYYMMDD , events_intraday_YYYYMMDD table types, and past events. The GA4 Import is powered by our new batch ingestion service, Cargo, which provides greater insights and transparency for customers while keeping ingestion cost-efficient. Learn how to import Google Analytics 4. 🔓 Access: Data -> Catalog -> Sources -> Google Analytics 4⭐ Availability: This feature is available to customers on all plans 👀 Support activity, tags, and visibility ops in Taxonomy API Good news! Enterprise Customers can now set Activity and Tags on Events, Visibility on Events and Properties through the Taxonomy API. Previously, our API did not support this functionality on events or properties, which prevented customers from automating what their users could see in Amplitude. This capability matches functionality in our UI and is another step to helping you manage your data at scale. Learn more about Amplitude’s taxonomy API. 🔓 Access via theTaxonomy API.⭐ ️Availability: This feature is available to Enterprise customers. 🌱 Enjoy profiles and event mutability in S3 With Amplitude’s Amazon S3 Import, you can import and mutate event data, and sync user or group properties into your Amplitude projects from an AWS S3 bucket. With our latest update, we’re adding Profiles and Event Mutability to the mix: Profiles: enable you to enrich your existing behavioral data with new dimensions from S3 to conduct more expansive analyses. Event Mutability: Allows you to update historical data that has been ingested via S3. Once set up, events, event properties, and user properties will be “mutated” automatically on a daily basis or twice daily basis. Learn more about Amazon S3 Import. 🔓 Access this feature via Data -> Sources -> S3.⭐ ️Availability: This feature is available to Growth and Enterprise customers. New Feature & Web Experiment releases Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale. 🧪 New responsive design for Web Experiment The Visual Experiment Editor has a new responsive design! The latest version now supports smaller viewports, allowing you to preview changes to your site across different device sizes. This update improves the viewing experience when teams need to resize their browser or leverage device sizing features to preview changes to their experiment variants. 🔓 Access the Visual Experiment Editor via the Web experiment overlay.⭐ ️Availability: This feature is available to all plans. 📦 Move elements in Web Experiment Time to get movin’! Our latest update enables you to reposition elements on a web page as part of an experiment. This feature is available as a new control in the visual editor's edit widget and allows for testing layout changes without code changes. This capability is essential for running web experiments as it provides a flexible, non-technical way to test how different element positions affect user engagement, conversion rates, and overall page performance. Learn how to craft more complex variants without code. ⭐ ️Availability: This feature is available on all plans. ⏲️ Schedule releases and experiments Set it and forget it? You got it! With our latest Experiment feature, you can schedule feature flags or experiments to go live in the future using our date picker tool. Simply set up your test, pick a date, and let Amplitude do the rest. ⭐ ️Availability: This feature is available to Enterprise Feature Experiment and Enterprise Web Experiment customers. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New updates close the loop faster with Amplitude Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, we’re excited to announce a slew of new updates to help you deliver even more personalized customer experiences. Highlights include Guides and Surveys, Web Experiment improvements, and improved attribution. ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Guides & Surveys releases Introducing Guides and Surveys by Amplitude! New Analytics releases Power up your analytics with Keyboard Shortcuts Create Web Experiments within Marketing Hub Improved attribution in Data Tables Bring Dashboards to life with video and images New Session Replay releases Session Replay now supported for Google Tag Manager New Data & Activation releases Use Cohorts across Amplitude Hide specific events from the event stream Detect duplicate events in taxonomy Quickly identify broken events Improved Device Type Detection for Apple Devices New Feature and Web Experimentation releases Web Experiment Remote Evaluation Web Experiment Overlay Navigation mode New Guides and Surveys releases Close the loop with Amplitude’s Guides & Surveys. Act on trends and hypotheses with personalized customer experiences. 🎯 Introducing Guides and Surveys by Amplitude! Goodbye annoying popups, hello Guides and Surveys! Amplitude now delivers precisely timed, perfectly relevant guidance that appears exactly when users need it — and stays quiet when they don't. The new Guides and Surveys tool helps you create personalized onboarding journeys, gather contextual feedback, and monetize new features with targeted upsells based on each user's behavior. Learn more about Guides and Surveys from Amplitude . 🔓 Access: Access the Guides and Surveys homepage on the left-side navigation in Amplitude.⭐ ️ Availability: Guides and Surveys are available as an add-on for the Plus plan, or can be purchased with our other products on Growth and Enterprise plans. New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. 🚀 Power up your analytics with Keyboard Shortcuts Get ready to analyze data faster than ever with Amplitude's new keyboard shortcuts! From quickly selecting events (Shift + E) to instant filtering (Shift + F) and rapid chart saves (Shift + S), every keystroke helps you build insights more efficiently. Plus, you can now use Return to select dropdown items and Space to toggle property values. Last but not least, press Shift + ? in any chart to discover all shortcuts and accelerate your analytics workflow. Learn more about keyboard shortcuts in Amplitude. 🔓 Access Press Shift + ? in any chart to discover all shortcuts.⭐ ️ Availability: This feature is available to all customers. 🧪 Create Web Experiments within Marketing Hub Turn your marketing insights into action! As of this month, users can now launch A/B tests directly from Amplitude's Marketing Hub, seamlessly connecting their analytics with experimentation. Create data-driven variations of your web experiences, measure their impact, and optimize your marketing campaigns—all without leaving your analytics workflow. Ready to get started? Simply press the "Create a web experiment" button to launch tests and improve your marketing performance today. Learn how to set up a Web Experiment in Amplitude. 🔓 Access: Create Web Experiments from the Marketing Hub under the page engagement tab.⭐ ️ Availability: Limited Web Experimentation is available for free in all plans. 📊 Improved attribution in Data Tables This month, we’re thrilled to announce an upgrade to attribution in Data Tables! We have made four big improvements to our attribution model, including: Increasing the group-by property limit from 10 to 20 to support more complex analyses. Separating pruned values into their own group to prevent filtering from altering results. Improving the time resolution from a 12-hour window to 1 millisecond, ensuring property value changes are captured accurately. Refining attribution semantics so that only top-level properties apply attribution. These improvements deliver more refined insights while handling complex analyses exactly as you'd expect—ensuring your data tells the true story of your user journeys. Learn more about multi-page analysis with data Tables. 🔓 Access: Access Attribution via Data Tables column headers in Amplitude.⭐ ️ Availability: Available to all amplitude customers. 🎥 Bring Dashboards to life with video and images Ready to transform your analytics dashboards into rich storytelling canvases? With our latest feature, users can embed videos from YouTube, Loom, Vimeo, and even Zoom Clips directly alongside their metrics. You can now add images and videos to provide qualitative context, explain insights, or showcase user feedback—making your data tell a more complete and engaging story. Your analytics dashboards just got a whole lot more dynamic. Learn more about creating, editing, and managing dashboards in Amplitude. 🔓 Access: Add images and videos directly to your dashboard.⭐ ️ Availability: All customers can create and customize dashboards in Amplitude. New Session Replay releases Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth. 🏷 Session Replay now supported for Google Tag Manager This month we’re excited to announce that Session Replay instrumentation is now available via Google Tag Manager! Note: This instrumentation requires a different procedure than the standard Browser SDK Plugin, so be sure to read the help doc for implementing Session Replay with GTM . 🔓 Access this feature by setting up Google Tag Manager.⭐ ️ Availability: All customers that have access to Session Replay New Data & Activation releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. 💫 Use Cohorts across Amplitude You asked and we listened! This month, Amplitude introduced a new Cohort Sync Modal to connect cohorts across the platform, including Charts, Experiments, Guides, and Surveys. You can now activate a cohort with all our activation capabilities. Learn more about behavior cohorts. 🔓 Access via Cohorts->Target Users.⭐ ️ Availability: This feature is available for all plans. 🙈 Hide specific events from the event stream Some events — such as inactive events and noisy high volume events — can make the event stream difficult to read. To address this, we’ve added a new option in the visibility dropdown called “Hide from Event Streams.” This feature gives users a way to simplify their timeline so that they can view the events that matter most. The best part? With the release of Autocapture Smart Event Names, users now have multiple options for handling Autocapture events in their event stream — you can leverage the smart names, or use this feature to hide selected events completely. Learn h ow to update an event’s visibility. 🔓 Access this feature by toggling the setting on an event in the Events page, and see it hidden in User Streams, Live Events, User Profiles, Group Profiles and Session Replays.⭐ ️ Availability: This feature is available on all plans. ⌛ Detect duplicate events in taxonomy During the creation of Labeled Events, users can now see if there is another event that already matches the same definition or another event that matches similar page elements. This update will save users time and help you and your team declutter your taxonomy of duplicate events. Learn how to avoid event duplication. 🔓 Access via Data > Events > Labeled Events > *Launch Visual Labeling* > Right Side panel displays Duplicate/Similar Events.⭐ ️ Availability: This feature is available on all plans. 🚧 Quickly identify broken events Cleanup on aisle 3! This feature allows users to keep an eye on any events that may no longer be operational due to recent changes on their website. A new column and view in the Labeled Events page informs users about Labeled Events that have not received new events recently, allowing you to catch irrelevant events before they go dormant. Learn h ow to find misconfigured events. 🔓 Access via Data > Events > Labeled Events > Recency column in table.⭐ ️ Availability: This feature is available on all plans. 🍎 Improved Device Type Detection for Apple Devices We're excited to announce an enhancement to our device type detection for Apple devices when using the Browser SDK 2.x! What's Changing – We've improved our backend logic to correctly identify Apple devices that were previously categorized as "(none)" in your analytics data. This update ensures more accurate device family attribution for Mac devices specifically. Benefits More accurate device type reporting for Apple devices Better data quality for device-based analysis No disruption to existing device type classifications Important Notes This change will only affect Apple devices previously showing as "(none)" in device type Historical data will remain unchanged New data will reflect the correct device types going forward If you have any questions or concerns about this update, please contact our support team. This update will be rolled out to all customers over the next few weeks. More FAQs about Amplitude instrumentation. New Feature & Web Experiment releases Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale. 🔎 Web Experiment Remote Evaluation Good news! Users can now target Web Experiments using Amplitude user properties and cohorts. Simply set your experiment's evaluation mode to Remote Evaluation and select the new anti-flicker setting. Select the cohort you want to target and start personalizing web experiences with ease. Learn more about Web Experiment targeting. 🔓 Access via Web Experiment -> Targeting. Update with remote user properties and cohorts.⭐ ️ Availability for Web Experiment Growth and Web Experiment Enterprise customers. 🧭 Web Experiment Overlay Navigation mode The wait is over! In the past, making changes to Web experiments was challenging because the visual editor only supported single-page editing. Our latest update now empowers you to seamlessly navigate through multiple pages within the visual editor, enhancing your ability to set up and modify experiments. This change is one of the most requested features from our customers, and helps you to make multi-page experiment setup more intuitive and efficient. Happy experimenting! Learn more about setting up Web Experiments in Amplitude. 🔓 Access this feature via the Web Experiment overlay in the visual Experiment editor. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New updates offer speed, efficiency for better product decisions Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, we’re excited to announce a slew of new updates focused on speed and efficiency so that you can make even better product decisions, faster. Highlights include Session Replay Miniplayer, Root Cause Analysis, partner integrations, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Add Custom Prompts to Ask Amplitude Enjoy Root Cause Analysis improvements New KPI Visualization Perform faster queries with Query Time Sampling New Session Replay releases Uncover insights faster with Session Replay Miniplayer New Data & Activation releases Taxonomy API now supports ‘delete’ and ‘restore’ actions Amplitude-Swift now support VisionOS Data Model Management via DBT for Warehouse Native [Beta] Enhance your security with Key Pair Authentication Support for Warehouse Native Sync audiences with X (Formerly Twitter) Ads cohort sync integration [Beta] Data Mutability is now generally available Self Service Data Deletion is now generally available New Feature & Web Experimentation releases Session Replay for Feature and Web Experimentation is now generally available Target by user behavior and cohorts is now generally available Get more flexibility for Web Experimentation with navigation mode New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Add Custom Prompts to Ask Amplitude Last fall we launched Ask Amplitude, an AI powered chat interface that automatically serves up insights and recommendations for next steps. This month, we’re taking Ask Amplitude to the next level with custom prompts. With this latest update, we’re excited to share that users can add custom instructions to Ask Amplitude that can customize the behavior for your own use cases, as well as business concepts specific to you. 🔓 Access via the top controls in Ask Amplitude. ⭐ ️ Availability : This feature is available to all plans. Note that "Ask Amplitude" is an admin-controlled feature. If your organization has a legal agreement with Amplitude restricting AI features, this option will not appear. Please reach out to your success manager for more information. Enjoy Root Cause Analysis improvements Whether you spot an unexpected spike in user engagement or a sudden drop in conversions, getting to the "why" is now as simple as checking your email. No more tedious guesswork or wrestling with data. Now, users can get to the RCA with one click, allowing them to identify issues faster and make better product decisions. This streamlined experience means more time taking action on insights – a win-win for all. 🔓 Access: In order to use Root cause, you must first have an analysis in Amplitude that's displaying anomalous data. Click on the data point to bring up the Microscope. Then click Run Root Cause Analysis. ⭐ ️ Availability : This update is available to all customers with access to Root Cause Analysis in Amplitude Growth and Enterprise plans. New KPI Visualization Good news! Last month we refreshed the KPI visualizations for event segmentation and funnel charts! With this update, Amplitude now supports multiple segments and multiple metrics on the same dashboard card. 🔓 Access: In segmentation and funnel charts, switch the vis type to “KPI” from the top-right visualization dropdown. In dashboards, hover over the chart cards and click the … button on the bottom-right corner. See the updated options in the menu. ⭐ ️ Availability: This feature is available to users on all Amplitude plans. Perform faster queries with Query Time Sampling Tired of having to sample data at ingestion time? Query Time Sampling helps users get a more performant analysis experience at query-time, without sacrificing data comprehensiveness. When Query Time Sampling is enabled, Amplitude’s query engine will select a representative subset of data for analysis (specifically, events based on a randomly-selected 10% sample of users). This feature will then up-sample the results, using advanced statistical methods like inverse sampling to extrapolate them to the entire population. 🔓 Access: From your selected chart analysis, click on the lightning bolt. The lightning bolt updates to show the percentage of the data set that the chart queries. ⭐ ️ Availability: This feature is available to users on all Amplitude plans. New Session Replay releases Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth. Uncover insights faster with Session Replay Miniplayer The future of Session Replay is here, and it’s all about efficiency, speed, and powerful insights! With the Miniplayer, you can preview user sessions instantly with a single click. Think of it as your highlight reel for user behavior, allowing you to quickly scan through multiple sessions until you find the perfect replay. When you spot something interesting, simply expand to our new mega-modal for a full-screen deep dive, complete with synchronized event streams, detailed user properties, and shareable insights. The best part? With mini-mode, all your filters stay intact for frictionless focus. ⭐ ️ Availability: This update is currently available to starter customers and will be rolling out to all users in the new few weeks. 🔒 Access: View mini replays on the Homepage, in Session Replay, or User Profiles by clicking the blue play button. (Must have Session Replay enabled.) New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Taxonomy API now supports ‘delete’ and ‘restore’ actions As of this month, users can now delete and restore Live Events, Event Properties and User Properties through the Taxonomy API. Previously, the API only supported planned events and property deletion, preventing users from fully automating their taxonomy clean-up. This capability matches functionality in our UI, automates the data management process, and saves hours of manual work. Learn more about Amplitude’s Taxonomy API. 🔓 Access this feature via the Taxonomy API. ⭐ ️ Availability : This feature is only available on the Enterprise plan. Amplitude-Swift now support VisionOS The old version of Amplitude-Swift did not support Vision, but with our latest update, Amplitude-Swift can report corre ct device information and session events when integrated to visionOS targeted applications. This update became available with Amplitude-Swift ≥ v1.11.0 (released 11.20.24). 🔓 Access: Upgrade to ≥ v1.11.0 ⭐ ️ Availability : This feature is available on all plans. Data Model Management via DBT for Warehouse Native [Beta] Ready to supercharge your Warehouse Native setup? For users that manage their warehouses with DBT, you are now able to create and update data models in warehouse native via DBT manifest files. Importing DBT manifest files allows you to quickly import all of your managed tables with minimal additional overhead. Learn more about the Warehouse-native DBT integration. 🔓 Access on the data model management page for warehouse native. ⭐ ️ Availability : This feature is available on all plans. Enhance your security with Key Pair Authentication Support for Warehouse Native As of this month, you can now connect to Snowflake in a Warehouse Native project via Key Pair Authentication. This offers users an even more secure method of authentication when connecting their Snowflake instance to Amplitude. 🔓 Access: This features appears during project setup when connecting to Snowflake. ⭐ ️ Availability : This feature is available on all plans. Sync audiences with X (Formerly Twitter) Ads cohort sync integration [Beta] You asked and we listened! To expand our marketing analytics offerings, we're excited to announce our new X (Formerly Twitter) Ads cohort sync integration. This integration enables seamless audience sync from Amplitude to Twitter Ads, reducing manual effort and ensuring accurate, up-to-date audience targeting. 🔓 Access from the Data Catalog -> Destinations. ⭐ ️ Availability : This feature is available to all customers. Data Mutability is now generally available With Data Mutability, your product analytics data stays in perfect sync with changes in your data warehouse. This feature helps eliminate data drift and delivers the most accurate and up-to-date insights by ensuring you're always working from a single source of truth. Learn more about Snowflake Data import and Databricks in Amplitude . 🔓 Access this feature via Data > Connections > Sources > Snowflake. ⭐ ️ Availability : This feature is available for Growth and Enterprise customers. Self Service Data Deletion is now generally available Self Service Data Deletion isn’t just about removing data, it's about giving your teams the tools they need to quickly manage data and build trust. Self Service Data Deletion ensures your organization can respond quickly and efficiently, while maintaining the highest standards of data trust, privacy, and security. Learn more about Self Service Data Deletion . 🔓 Access this feature via Organization settings. ⭐ ️ Availability : This feature is available for Growth and Enterprise customers. New Feature & Web Experimentation releases Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale. Session Replay for Feature and Web Experimentation is now generally available Ready to see the power of Amplitude come together? Customers can now watch users interact with their experiments with Session Replay! This powerful capability is available for both Feature and Web Experimentation. Not only can you see how customers engage with experiments, but this feature is also a great way to debug any experience within a product or website. Happy experimenting! 🔓 Access this feature via the Analysis tab. Hover on the analysis table for Control and Treatment > Watch Session Replays. ⭐ ️ Availability : All Plans in the US and EU get access to this feature. Target by user behavior and cohorts is now generally available Personalization isn’t just for product and engineering teams anymore! Now, Growth PMs and Marketing teams can target web experiences based on user behavior and the cohorts they surface in Amplitude. With remote evaluation, teams can deliver more targeted experiences and find new ways to personalize web experiences in just a few clicks. 🔓 Access this feature when you define your targeting during the experiment design process. ⭐ ️ Availability : Growth and Enterprise Web Experiment plans in the US and EU. Get more flexibility for Web Experimentation with navigation mode Have you ever felt stuck running an experiment on just one page of your website? With this powerful new capability, our visual experiment editor is now more powerful than ever! Easily build experiments that optimize experiences across pages like your check-out flow, website navigation, or onboarding sequences. Learn more about navigation mode. 🔓 Access this feature in the Visual Experiment Editor. ⭐ ️ Availability : All Plans in the US and EU get access to this feature. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features offer more insights, simplified workflows Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, we’re excited to announce a slew of new updates that make the tools you love simpler – all while delivering even more insights. We’re also excited to announce #AmplitudeShipWeek! Starting December 16th, we’re bringing you seven days of new feature releases to enhance your digital analytics experience in the new year. Be sure to check back here (or follow us on LinkedIn and X/Twitter) as we reveal a new feature each day. We can’t wait for you to unwrap them all! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Opt in to our new Chart insights digest [Beta] New Data & CDP releases Simplify configuration with Bulk Model Management for Warehouse Native Update labeled events with Visual Labeling Stream export-time transformation Responsive User Profiles are now generally available Control user access with Data Permissions Profiles are now generally available New Experiment releases Handle Outliers with ease using Winsorization New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Opt in to our new Chart insights digest [Beta] You’ve got mail! This month we introduced our new insights digest – a weekly email that summarizes key metrics, trends, and new insights to explore. This optional email offers up KPIs like new signups, retention, WAUs, and session length – and then highlights data from the most-viewed charts in your org. With a simple opt-in, you’ll get the most important insights delivered right to your inbox! 🔓 Access: Users can opt in/opt out via the notifications page in settings ⭐ ️ Availability: This feature is available to plus, growth, enterprise analytics customers. Note: This feature is not yet available to EUDC. New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Simplify configuration with Bulk Model Management for Warehouse Native Good news! Amplitude now supports the ability to bulk create and update data models in Warehouse Native. Before, customers with hundreds of tables would have to manually navigate the UI and configure each model before import. But with bulk model management, users can now configure all their models with the upload of a single YAML file. Learn more about Warehouse Native Bulk Model Management. 🔓 Access via the data model management page for warehouse native. Update labeled events with Visual Labeling This new feature allows users to update their labeled events by launching the visual labeling tool. Now, users can easily update and repair labeled events as their site changes by visually selecting items or manually updating the labeled event definition. 🔓 Access via Data > Events > Labeled Events > Select an event to update > Right Side panel. Stream export-time transformation As of this month, Amplitude allows customers to stream pre-existing transformed events and event properties. This includes support for Custom Events, Derived Properties, Transformed Events, and Transformed Properties. Previously, only raw data could be streamed, but with this new feature, customers can select any existing transformations made in Amplitude taxonomy when setting up their streaming configuration. Learn more about streaming transformations. ⭐️ Availability: This is a paid feature for customers on the PLUS/Growth/Enterprise plans. Customers need to be on these plans to create the corresponding transformations before streaming them out. Responsive User Profiles are now generally available Small screen? No problem! As of this month, the user profile page is now responsive and changes to a stacked layout on smaller screens to help improve readability of the properties. Previously, our Amp Easy layout changes caused users on smaller screens to experience troubleshooting difficulties as many of the property values were being truncated. Now, in addition to the stacked format, properties will wrap to allow for more visual space. 🔓 Access this feature via Under users> User Profiles > any user profile. Control user access with Data Permissions With data permissions restrictions, users can limit who can perform Data Management functions. For example, you may want most of your users to have the Member role so they can create dashboards and charts, but limit custom event creation and other data management features to managers or administrators. 🔓 Access this feature via the Permissions tab. ⭐️ Availability: this feature is available to Enterprise customers only. Profiles are now generally available Ready for more expansive analysis? Profiles enable customers to enrich their existing behavioral data with new dimensions from Snowflake or Databricks. This feature works regardless of the event ingestion source, as Profiles match based on user id, and allow you to sync new dimensions. This empowers users to create deeper analyses without worrying about the availability at event time. Bonus points? Profiles leverage Change Data Capture (CDC) to insert, update, and delete to maintain the current version of the data on a regular interval. 🔓 Access this feature via Data > Sources > Add Source > Profiles. ⭐️ Availability: This feature is available to Growth and Enterprise customers. Learn more about profiles. New releases for Feature & Web Experimentation Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale. Handle outliers with ease using Winsorization One challenge that experimentation programs often face is managing outliers in their experiments. Outliers can skew results, so it's important to have solutions to reduce their effects. With our new Winsorization feature, enterprise experiment customers can now seamlessly manage outliers in just a few clicks. (Note: Max Winsorization supports all metric types except uniques, funnel uniques, and retention.) Learn more about finding and resolving outliers in your data. ⭐️ Availability: this feature is available to Experiment Enterprise customers. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features help you get started right out the box Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, we’re excited to announce a slew of new updates to help you and your team conduct experiments and analyses with just one line of code . Highlights include Web Experiment, updates to Session Replay, Product Analytics, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Customize data visualization with chart color themes Enjoy new updates to Product Analytics ‘Compare to Past’ for retention chart type is now generally available New Session Replay releases New improvements to Session Replay navigation New Data & CDP releases Introducing: Data Mutability [Beta] Data Access Controls is now GA Enrich behavior data with Profiles [Open Beta] New Experiment releases Perform out-of-the-box testing with Web Experiment New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Customize data visualization with chart color themes Good news! Users can now make their own personal color themes (regardless of role), and use them on a per-chart basis. With this latest update, you can make copies of other peoples themes, while Admins can define a default color palette to apply to all charts. This update helps you apply exact themes to specific charts, and customize them for the data that you wish to visualize. Bonus points? When other users open your charts, they’ll see your color palette, and these chart colors will follow to any dashboards they are put on. 🔓 Access this feature via the 'More' dropdown at the top right of the controls. ⭐️ Availability: This feature is available to Growth and Enterprise customers. Enjoy new updates to Product Analytics Product Analytics in Amplitude is the one-stop shop for key metrics on product health, onboarding, feature engagement, and retention. This easy-to-use tool helps Product teams get started on critical analysis without building any reporting from scratch! The latest updates include: Custom Metrics on Product Overview: Users can now add and display additional metrics directly on the Product overview page, enabling deeper insights with tailored needs. Enhanced Permissions Management: Growth and Enterprise admins now have the ability to define who can update default view settings. Simplified Feature Creation: We've streamlined the process of creating features on the Feature Engagement page by adding a new modal. This allows users to create features without the need to navigate back and forth between settings. 🔓 Access this feature via the Amp Easy side navigation. ⭐️ Availability: This feature is available to all customers. ‘Compare to Past’ for retention chart type is now generally available You asked and we listened! This month, we're excited to announce that ‘Compare to Past’ is now included as part of Retention charts. Users can now create a retention metric and compare that metric across different time periods to better understand changing trends over time. 🔓 Access: Create a Retention chart > Click a Retention metric that makes sense to compare across time periods > Click Compare button at the top. (Note: This feature is disabled on ‘Return On or After’.) ⭐️ Availability: This feature is available to all customers. New Session Replay releases Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth. New improvements to Session Replay navigation With our latest update, users can now navigate to the Individual Player page with event sync from User Streams and User Lookup. Previously when watching a replay from User Streams or User Lookup, there was no way to get to the player page with the event stream synced unless you found the same replay on the Session Replay home page. Now users can link to the player page directly! 🔓 Access this feature via the User streams modal, Event Stream on User Profiles New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Introducing: Data Mutability [Beta] With Data Mutability, your product analytics data stays in perfect sync with changes in your data warehouse. This feature helps eliminate data drift and delivers the most accurate and up-to-date insights by ensuring you're always working from the single source of truth. Interested in trying it out? Check out the beta version available to Enterprise and Growth plan users. 🔓 Access this feature via Data > Connections > Sources > Snowflake. ⭐️ Availability: This feature is available to Growth and Enterprise customers. Learn more about Snowflake Data Import and Databricks . Data Access Controls is now generally available This month, we’re excited to roll out Data Access Controls, a flexible and customizable solution that adapts to your organization's unique needs. With this feature, you can classify sensitive, PII, and revenue data to ensure only the right users have access to the right data. We hope this update instills even more confidence that your data is secure, your teams are empowered, and your organization is well-positioned for continued growth. 🔓 Access: Setup the property classifications in Amplitude Data; Manage the Group-level permissions in 'Members & Groups' (under Organization Settings). ⭐️ Availability: This feature is available to Enterprise customers. Enrich behavior data with Profiles [Open Beta] Our new Profiles functionality enables customers to enrich their existing behavioral data with new dimensions from Snowflake or Databricks to conduct more expansive analyses. Profiles work regardless of the event ingestion source, as they match based on user id, and allow you to sync new dimensions to create deeper analyses without worrying about the availability at event time. Bonus points? Profiles leverage Change Data Capture (CDC) to insert, update, and delete to maintain the current version of the data on a regular interval. This feature is expected to be generally available in Q4’24. 🔓 Access this feature via Data > Sources > Add Source > Profiles. ⭐️ Availability: This feature is available to Growth and Enterprise customers. Learn more about profiles. New Experiment releases Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale. Perform out-of-the-box testing with Web Experiment This month, we’re thrilled to announce the launch of Amplitude Web Experimentation, a new product line designed to help web product managers and growth teams maximize conversion rates. With just one line of code, you can get instant access to self-serve experimentation. We know Growth and Marketing teams are looking for a simple way to run experiments on their websites and landing pages to fuel conversion rates, and Web Experiment will help your teams do just that! Web Experiment includes… Visual Experiment Editor Self-service experimentation for all! Now, every user gets instant access to our visual experiment editor to unlock no-code experimentation. Simply install our script tag, input your URL, hover over page elements, define your changes, and start the experiment in just a few clicks. 🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Variants > Open Visual Editor > Element Changes. ⭐️ Availability: This feature is available to all plans, including: Starter, Plus, Growth, and Enterprise. Customers can also purchase Web Experiment as a standalone product for more features and impressions. Custom code editor Get more flexibility with your experiments using the custom code editor. Easily use code blocks of JavaScript, CSS, and HTML to build more advanced variants like modals, banners, and more. Get powerful flexibility--without compromise. 🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Variants > Variant Settings > Custom Code. ⭐️ Availability: Web Experimentation Growth, and Web Experimentation Enterprise. User-level Targeting Segment your tests by any data available in the browser, including new or returning users, referring URL, by cookie, and more. User-level Targeting helps you and your team find new ways to personalize web experiences right out-of-the-box. 🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Targeting ⭐️ Availability: This feature is available to users on Plus plans, Web Experimentation Growth, and Web Experimentation Enterprise. Page-level Targeting This feature allows you to target experiments based on the page-level URL. With Page-Level targeting, users can use wildcards, regex, and more to deliver tests to specific pages or landing pages as part of a specific campaign. 🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Pages. ⭐️ Availability: This feature is available to the following plans – Starter, Plus, Web Experimentation Growth, and Web Experimentation Enterprise. Version History With version history, you can now understand who made changes to your variants at a glance. The tool also allows you to easily revert changes, giving you even more control over every web experiment, right out-of-the-box. 🔓 Access this feature by navigating to Create > Web Experiment > New Experiment > Set up > Variants > Edit Elements. ⭐️ Availability: Starter, Plus, Web Experimentation Growth, and Web Experimentation Enterprise You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features to help you dig deeper, get started faster Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, we’re excited to announce a slew of new updates to help you and your team get even deeper analyses – without slowing down. Highlights include new Amplitude Made Easy, updates to Session Replay, new integrations, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases ICYMI: Amplitude Made Easy Connect your Shopify store with just one-click Introducing Pie Charts for event segmentation Get deeper insights with the Amplitude app for HubSpot Enjoy new Funnel UX updates New Session Replay releases Drill deeper with Session Replay event exploration Increased data retention for Session Replay New Data & CDP releases Block events by property value Enjoy new lookup properties capabilities Search catalog by keywords New Experiment releases Local evaluation cohort service V2 is now generally available Flag-level and Experiment-level Access Controls are now generally available New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. ICYMI: Amplitude Made Easy We're excited to announce the full launch of Amplitude Made Easy, a redesigned experience to simplify digital analytics for our customers. With a host of new capabilities and a revamped user experience, Amplitude is removing the heavy lifting so teams can get started faster and transform customer insights into better products and experiences. With this update, customers will enjoy a simplified experience for data collection, analysis, and insights, including: Autocapture, which eliminates the burden of setting up Amplitude and enables teams to track every user action in their app or website with one line of code. Out-of-the-box insights for web and product teams that provide key metrics across channels, activation and retention. AI-powered analysis and best practice templates that make sure you never have to start from scratch. Learn more about Amplitude Made Easy. 🔓 Existing customers can access the new experience by: Logging in to your Amplitude account Opting in to the experience by clicking the gear on the top right corner of your page Selecting “Opt in to New Navigation” (Note: Users can also choose to opt out if they wish by clicking into the same gear settings button on the top right corner of their page, then selecting “Opt out of New Navigation.”) ⭐ ️ Availability: All Starter and Plus customers defaulted to the new experience on September 10th, and have the option to opt out. All Growth and Enterprise customers will have the option to opt in and preview the experience as we roll these updates out to our larger customers in partnership with our success teams and customer admins. Get deeper insights with the Amplitude app for HubSpot With our new Hubspot integration, joint customers can leverage their Amplitude data directly in HubSpot to drive product-qualified leads. Here are some the best ways customers like AirDNA benefit from this powerful integration: Improve lead conversion 8X by leveraging Amplitude cohorts inside of HubSpot lead scoring models. Deliver your best leads to sales by prioritizing leads showing a high propensity to buy and upgrade automatically. Proactively identify at-risk accounts by using Amplitude cohorts showing intent to churn like removing auto-renew or not using your product to power customer health scores. Get the best of Amplitude in HubSpot dashboards to give you a complete view of your campaigns and product usage in one place. Ready to get started? Install our integration directly from our HubSpot marketplace listing. 🔓 Access this feature in Data > Destinations Section OR Install the app from our Marketplace listing . ⭐️ Availability: This integration is available to all Amplitude customers. Connect your Shopify store with just one-click Shopify users, this one’s for you! Amplitude’s new Shopify integration offers a smart analytics app to automate eCommerce tracking. With the app, users can automatically track and ingest key e-commerce events, event properties, and user properties on any Shopify store. To get started, customers with a Shopify or Shopify Plus store can use their Amplitude API key to connect their website to Amplitude in minutes, no coding required. Download the Shopify for Amplitude app here. 🔓 Access this feature via the Shopify app store. ⭐️ Availability: This feature is available to all customers but requires a Shopify account. Note: This feature is NOT yet available for EUDC. Introducing Pie Charts for event segmentation Amplitude users can now select pie charts as a visualization for most segmentation measures! (Note: You can have up to two segments in this visualization.) 🔓 Access this feature in any event segmentation chart. ⭐️ Availability: This update is available to all customers. Enjoy new Funnel UX updates Good news! This month we added a slew of highly requested updates to our funnel charts. Previously, Amplitude only offered a funnel chart showing the percentage of converted users. With this latest update, we've added a toggle that can display either the raw counts or the percent of converted users in a conversion over time funnel chart. This update makes it easier to gain conclusions from raw counts of data. In addition, we now display the conversion rate percentage value right next to the raw number on bars. This makes the percentage conversion data easier to read in charts and dashboards without having to hover over the bars. 🔓 Access this feature in any Funnel chart. ⭐️ Availability: This update is available to all customers. New Session Replay releases Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth. Drill deeper into Session replays with event exploration We're adding new improvements to Session Replay that make it easier to explore your events. These updates allow users to search for events in the session replay event stream and watch replays in the exact moment that the event takes place. Additionally, while watching a session replay, users may want to see the details and properties of the events that are firing. Previously, you’d have to go to the user timeline and find the event again, but now users can view it directly. 🔓 Access this feature via individual session replays, where there is now a search box in the event stream and the ability to expand an event. Increased data retention for Session Replay Session Replay now supports 6, 9 and 12-month retention. This is ideal for customers that need to adhere to specific data privacy requirements for their users. ⭐️ Availability: Retention options are available to customers on our Growth and Enterprise plans. New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Block events by property value You asked and we listened – block filters can now stop event ingestion based on event property values. This update offers more granular control to block events directly from the Amplitude UI. And while we already supported blocking entire events or events by IP or app version, users wanted more flexibility in blocking events based on the value(s) for multiple event properties. (For example, blocking all events with a particular "Source" and "Library" while continuing to ingest others.) This new update helps users address situations where they must quickly stop event ingestion, potentially due to incorrect or unneeded data. Learn more about blocking events by property value. 🔓 Access this feature via Data -> Filters -> Block Filters -> Create Block Filter Enjoy new lookup properties capabilities As of this month, lookup properties now allow customers to enrich their properties with additional properties and values, enabling new insights without any instrumentation changes. With this update, customers can now use an existing "product_id" property to add new properties for the product name, price, and other metadata. This can also be used to group property values together — for example, creating a new "region" property from a property containing a long list of individual store locations. Learn more about lookup tables. 🔓 Access this feature via Data -> Properties -> Lookup ⭐️ Availability: New SKUs: Growth and Enterprise customers; Legacy SKUs: Enterprise and Govern Add-On customers. Search catalog by keywords The Data integration catalog just got better! Already used by customers to locate and integrate Amplitude into their products, this catalog now offers improved search to include common platforms, programming languages, feature support (autocapture), and more. With quick results for common searches, we hope to get you and your team integrated quickly and frustration-free. 🔓 Access this feature via the catalog in Data (via onboarding). ⭐️ Availability: The catalog in Data is available to all users. New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Cohort Support for Local evaluation enhancement is now generally available We have made huge improvements to cohort support for local evaluation. Prior to these updates, teams had some performance, reliability, and limited ways to leverage this powerful capability. Now, we offer this feature in more scenarios beyond evaluation proxy and with much higher performance. Since we now use pre-computed cohorts instead of relying on a single API and multiple caching layers, customers can get much higher performance and better reliability when using cohorts with local evaluation. 🔓 Access this feature via Experiment Local Evaluation. ⭐️ Availability: All Experiment customers Flag-level and Experiment-level Access Controls are now generally available Customers using Amplitude Experiment Enterprise now have much more control over every experiment and feature flag. Teams can now restrict edit access to specific users, ensuring the right team members have the appropriate access for their roles. 🔓 Access this feature via Experiment Menu > Manage Access. ⭐️ Availability: Experiment Enterprise customers You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Summer Platform Release Highlights Amplitude made easy: New features to start, use, and scale Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. This month, Amplitude is thrilled to announce a slew of new updates to help you and your team move fast, while keeping your data secure and in sync . Highlights include Amplitude made easy , Data Access Controls, Data Mutability, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Track unique site interactions with visual labeling Get started faster with our new homepage & UX redesign Ask questions of your data with “Ask Amplitude” Get pre-built insights with o ut-of-the-box Web and Product Analytics Visualize every customer touchpoint with our User Profile Sign up for automated alerts & subscriptions Session Replay releases Enjoy new SDK update for Session Replay New Data & CDP releases Safeguard your data with Data Access Controls Keep your analytics in sync with Data Mutability New Experiment releases Get more flexibility to run experiments without a primary metric New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. New updates make Amplitude easier to start, use, and scale We know setting up and using digital analytics tools can be painful. All your team wants is to get started, and suddenly you’re faced with instrumentation time, engineering resources, configuration roadblocks – the list goes on. That’s why we’re so excited to announce a number of updates that make Amplitude easy to start, easy to use, and easy to scale – all while giving new users 10x the value, right out the box. These updates are available to all customers and can be found across the Amplitude platform. Note: These changes are rolling out to your plans over the next few weeks. For some of our larger customers, we'll be reaching out to your admins with more information on how to turn these experiences on. Learn more about some of our favorite updates below: Track unique site interactions with visual labeling This month we introduced visual labeling, a new tool that allows users to label specific types of clicks and interactions by navigating their site. This feature leverages click and form interaction events to generate insights that retroactively look back at all collected data. Events created with visual labeling are called "Labeled Events" and can be used for analyses in the same ways as custom events. The best part? Non-technical Amplitude users can create these events without having to manually instrument the event . Visual labeling is designed to reduce instrumentation barriers , so you can accelerate your insights without waiting for assistance from an engineer. Learn more about visual labeling in Amplitude. 🔓 Access this feature via data console. ⭐️ Availability: Visual labeling is available to all customers. Get started faster with our new homepage & UX redesign We want new Amplitude users to hit the ground running from day one. This means offering website and product insights the moment you instrument with Amplitude – w ithout any custom setup. With our latest updates, users can now connect to their data using our 1-line of code, wordpress or shopify plugin. Once connected, you’ll instantly surface real-time data, including metrics on how customers are interacting with your website or product. In addition, our redesigned homepage offers a new browsing experience, including a brand new navigation that surfaces important workflows (like out-of-the-box web and product analytics), as well as the ability to drill into anonymized user behaviors. ⭐️ Availability: The new homepage will be the default experience for all new customers. Ask questions of your data with “Ask Amplitude” Now teams can simply ask their questions in plain English. Ask Amplitude not only provides the answers, it helps users visualize these and makes recommendations about what they should ask about next. This takes the burden of understanding how to get started and how to drive the best possible outcomes off of the user. And because Ask Amplitude leverages existing content and definitions to derive context – teams can get answers they need that are both accurate and relevant. Finally, Users can build on past questions by taking advantage of threaded responses as well as suggestions on next steps. 🔓 Access this feature via our new side navigation. ⭐️ Availability: Ask Amplitude is available across all plans but may include higher prompt limits for higher-tier plans. Note: Ask Amplitude is gated where org access is controlled by admins only. This means that only admins will have access to opt their users into the feature. If your organization has signed any legal agreement with Amplitude to not surface AI features, this option will not be shown to you. Please reach out to your admin for more information. Get pre-built insights with out-of-the-box Web and Product Analytics For marketing teams moving over from Google Analytics, our web analytics hub gives you out-of-the-box web insights across channel, campaign, page, and conversion performance—and connects these insights to outcomes such as user sign-ups, purchases, and free trial conversions. Plus, you can get going with just one line of code using our new browser SDK. For teams not using our browser SDK, you can easily set up these insights in just a few clicks by selecting “Customize” on the top right of any page within Web Analytics. For product teams, we’ve curated out-of-the-box insights for you that dive deeper into conversion, retention, and feature engagement – the most commonly requested use cases for product teams. These insights work out-of-the-box with any implementation, but you can customize their definitions by selecting “Customize” within Product Analytics. No matter what your role, we’ve curated some of the best learnings available out-of-the-box, with basic instrumentation and setup. Use these pages to understand what next steps to take across a range of use cases so you can understand what’s working and quickly take action. 🔓 Access this feature via the new Homepage Navigation; see "product analytics" in the left nav. ⭐️ Availability: This feature is now available to all customers opted into the new navigation. Visualize every customer touchpoint with our User Profile Good news! Our redesigned user profile is now more intuitive than ever. Teams are now able to connect journeys with a comprehensive 360-degree view of each individual user. With user profiles, you can centralize all your data sources and showcase how a user is performing across various platform capabilities, including Cohorts, Experiments, Syncs, and Session Replays. This update offers Amplitude users a more holistic understanding of their customers’ behaviors, preferences, and interactions across different touchpoints of the platform. 🔓 Access this feature via our new Homepage Navigation; see "Users" in the left navigation. ⭐️ Availability: User Profile is available to all users. Note: Access to different feature pages ( Session Replay, Experiments, Feature flags) are limited to customers that have purchased these products. Sign up for automated alerts & subscriptions You can now subscribe to charts and receive automated alerts around key metrics your users care about. Additionally, you can also create dashboard subscriptions on the content you care about most. These alerts and subscriptions can automatically be delivered to where users spend most of their day, i.e. slack and email 🔓 Access this feature in the alerts page. Note: saved charts can be subscribed to for automatic alerts. ⭐️ Availability: Plus customers now have access to limited alerts while Growth and Enterprise customers can access unlimited and custom alerts. Session Replay releases Enjoy new SDK update for Session Replay The latest version of our Session Replay SDKs include bug fixes, new features, and stability improvements related to our remote config and privacy controls. To take advantage of these updates, we encourage you to update your SDK version to the latest one as soon as possible (Browser SDK Plugin: 1.6.17 or higher, Standalone SDK: 1.13.1 or higher, Segment Wrapper: 0.3.1 or higher) Learn more about the Session Replay plugin. ⭐️ Availability: SDK updates are available to all customers. New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Safeguard your data with Data Access Controls This month we introduced Data Access Controls, a flexible and customizable solution that adapts to your organization's unique needs. With our latest feature, users can now classify sensitive, PII, and revenue data to ensure only the right people have access to confidential data. With Data Access Controls, you can be confident that your data is secure, your teams are empowered, and your organization is well-positioned for continued growth. 🔓 Access this feature via the property classifications in Amplitude Data, and manage group-level permissions in 'Members & Groups' (under Organization Settings). ⭐️ Availability: This feature is available to enterprise customers. Keep your analytics in sync with Data Mutability Goodbye date inconsistencies! With Data Mutability, your product analytics data stays in perfect sync with changes made in your data warehouse. This feature eliminates data drift by ensuring you're always working from the single source of truth. With Data mutability, you can trust that you’ll always deliver the most accurate and up-to-date insights to your team. 🔓 Access this feature via Data > Connections > Sources > Snowflake. ⭐️ Availability: This feature is available to Growth and Enterprise customers. New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Get more flexibility to run experiments without a primary metric Teams may not always know how an experiment will impact their application or reporting metrics. With our latest Experiment release, you now have the flexibility to easily explore the impact of product changes without selecting a primary metric. This gives teams the ability to explore the impact of different variants when they want to test on outcomes that are not instrumented in Amplitude, like revenue. To use this feature, simply toggle off Amplitude recommendations within the goals section when you design your next experiment. 🔓 Use this feature by toggling recommendations on/off in the Goals section during experiment design. ⭐️ Availability: This feature is available to growth and enterprise customers You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features make data setup faster, easier than ever before Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. With our latest batch of feature releases, Amplitude is focused on ease. Many of your favorite features now have templates, one-click setups, or simplified workflows. Highlights include new streaming integrations, Cohort templates, Experimentation prerequisites, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Session Replay Updates: New Admin UI + SDK Privacy Configurations New Data & CDP releases Enjoy HubSpot streaming integration V2 [Closed beta] Easily build Cohorts using 3 OOTB Predictive templates Map property values with Lookup Tables New Experiment releases Drill deeper with Feature Flag and Experiment Prerequisites New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Session Replay Updates: New Admin UI + SDK Privacy Configurations We are pleased to announce the addition of a new privacy configuration section in the Session Replay Admin UI! This update enables users to modify the masking level and create custom masking rules using CSS selectors directly via the UI. Along with this feature, we’re also updating our SDK versions to support these configurations. This feature helps users more easily set up their Session Replay privacy settings to configure masking levels and masking rules that adhere to their business needs and standards. Learn more about Session Replay in the developer center. 🔓 Access this feature under Organization Settings ⭐️ Availability: This feature is now available on all plans in USDC and EUDC if your org is on a new plan and has Session Replay out-of-the-box OR your org has purchased the Session Replay Add-On. New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Enjoy HubSpot streaming integration V2 [Closed beta] Good news! Our updated HubSpot event streaming integration leverages HubSpot’s new event definitions API to radically simplify the setup. As of this month, we now automate the replication of their event and property schemas in HubSpot, taking what was previously hours of challenging setup in HubSpot to a single click in Amplitude. Learn more about Hubspot event streaming V2 ⭐️ Availability: This feature is in Closed Beta and is in active development. Email integrations@amplitude.com for more information. Easily build Cohorts using 3 OOTB Predictive templates This month, we’re excited to help users get more out of Cohorts with the introduction of three new Predictive templates: Likely to Churn, Likely to Upgrade and Likely to Abandon Form. These templates are enabled with out-of-the-box Amplitude events and user properties, making it easier than ever to identify at-risk or high-opportunity customers. With this update, we’ve removed the friction of building a cohort from scratch, and empowered users to get value from their predictive cohorts with only one click. Learn more about Predictions with these resources: Build a prediction Use prediction-based cohorts in your campaigns Define a new cohort 🔓 Access this feature from the Create menu -> Cohorts -> Predictive tab. ⭐️ Availability: This feature is available to CDP Growth and CDP Enterprise plans.🚫 Note: Not available in EUDC Map property values with Lookup Tables Lookup Tables allow customers to map property values in Amplitude to values in any uploaded CSV. This means customers can augment data already sent into Amplitude at query time, without having to send it in during ingestion. With the latest update, we’ve made several improvements, including: Revamped Creation and Edit UI – The multi-step UI has been simplified into a single step, making it easier to understand the data contained within a Lookup Table in Amplitude Partial Uploads – Instead of having to upload all the data every time you want to upload your Lookup Table, we now support partial updates, which will merge into the table in Amplitude Better Error messages in UI and API during creation, edit, and deletion. Brand New API - Learn more about Lookup Table API 2 As well as full portfolio support. 🔓 Access Lookup Tables in the Sources page in Data, and Lookup Properties in the Property Library. New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Drill deeper with Feature Flag and Experiment Prerequisites As of this month, Amplitude Experiment now allows users to create dependencies for flags and experiments on prerequisite flags or experiments. This update increases the flexibility of your experimentation program, enabling users to target flags based on a previous allocation. This is a particularly useful capability for advanced cases like packaging tiers or entitlements. Now, users can create a package-level flag and make a set of capabilities dependent on this new flag being turned on for a set of customers. This unlocks much more flexibility and control for engineering teams. Learn more about Flag Prerequisite in Amplitude. 🔓 Access The Dependencies card below the Overview card for experiments and below the Settings card for flags. ⭐️ Availability: This feature is available to enterprise customers You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features for speed, simplicity, security Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. With our latest batch of feature releases, Amplitude is focused on making each part of the platform faster, easier to use, and more secure than ever before. Highlights include new chart templates, Snowflake key pair authentication, plugins, experiment split URL testing, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Web Analytics is now generally available Simplify website analysis with the Amplitude for WordPress Plugin [Beta] Enjoy new privacy-focused updates for Session Replay Kickstart analysis with our new template gallery [Beta] Additional Improvements for Analytics New Data & CDP releases Get faster performance for cohort dropdown in charts Simplify GTM setup with object format event properties and identify call bulk Stream Google Ads 2.0 [Open Beta] Databricks Import / Cargo is now generally available Increase security with Snowflake key pair authentication New Experiment releases Identify variants with Experiment color results grid Split URL testing [Beta] New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Web Analytics is now generally available Web and Growth marketers – we're excited to share a new web analytics update in Amplitude built specifically for you! The new web analytics space gives users out-of-the-box web insights across channel, campaign, page, and conversion performance—and connects these insights to outcomes such as user sign-ups, purchases, and free trial conversions. Custom settings are available within web analytics to: Filter by Domain : Filter metrics by a specific domain to target individual websites for analysis. Track conversions : Easily define a conversion funnel, enable detailed tracking, and visualize conversion metrics with data tables and charts. Uncover deeper insights with nested group-bys : Add additional detail to your top-level channels or campaigns analytics with nested group-bys. The best part? You can get started with just one line of code using our new browser SDK. Learn more about web analytics in Amplitude. 🔓 Access web analytics under Spaces > All Spaces ⭐️ Availability: This feature is available to all customers Simplify website analysis with the Amplitude for WordPress Plugin [Beta] This month we introduced the Amplitude for WordPress plugin – an essential tool designed to empower every WordPress user to grow their website using web analytics data in Amplitude. This free, one-click plugin simplifies data analysis without the need for an analyst or developer, enabling you to make faster data-driven decisions about your website. Whether you're looking to improve your digital experience, increase conversions, or boost engagement, our plugin provides the data and insights for you to reach your business goals. Learn more about Amplitude for WordPress. | Download the WordPress Plugin from WordPress. 🔓 Access this feature in the WordPress plugin gallery ⭐️ Availability: This feature is available for free to all WordPress users Enjoy new privacy-focused updates for Session Replay Admins, this one’s for you! In May, we released several Session Replay updates to make privacy controls and sampling configurable in the UI easier than ever. Updates include: A new Session Replay Admin UI that allows users to modify their project level sample rates via the UI (historically this setting was only available via the SDK). Three out-of-the-box privacy levels to meet your specific use case needs, as well as the ability to override masking settings using CSS selectors. 🔓 Access new Session Replay Settings page under Organization Settings ⭐ ️ Availability: These updates will be rolling out in the coming weeks to customers that have Session Replay activated in their Orgs Kickstart analysis with our new template gallery [Beta] We're excited to release our new chart template gallery that lets users kickstart their analysis journey with customizable insight templates. In just a few clicks you can view these charts with demo data or try it in Amplitude. Bonus points? We'll be adding even more templates to the gallery – so stay tuned! 🔓 Access the template gallery at Visit: www.amplitude.com/templates ⭐️ Availability: These features are available to all users Additional Improvements for Analytics Finally, we’re excited to announce several performance and design improvements for Analytics users in the month of May: Dashboards: Users can now auto-subscribe to dashboards when favoriting Cohorts: We've improved the loading time of cohorts in the segment dropdown Microscope: We've updated the design for Microscope in Charts with a better hierarchy, labels, and elevated visual design Data tables: You can now access data table controls (e.g., adding a column) while loading, or when there is an error. This is useful for customers with large data sets, especially when building complex data table charts in Amplitude 🔓 Access new Session Replay Settings page under Organization Settings ⭐️ Availability: These features are available to all customers New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Get faster performance for cohort dropdown in charts Loading cohorts in your segment dropdown is now faster than ever. Previously, if organizations had a large number of cohorts, the dropdown experience slowed . With our latest updates, we’ve moved filtering to the backend for increased security, faster performance, and decreased size. 🔓 Access this feature in Charts (coming soon to other cohort dropdown experiences.) ⭐️ Availability: These features are available to all customers Simplify GTM setup with object format event properties and identify call bulk Our latest feature is designed to make your GTM setup even more simple and scalable. As of this month, customers can choose an object format GTM variable as an input for event properties and identify calls set operation. Instead of using individual operations for setting event properties and identifying call set operations manually for different tags, users can now create a reusable variable and utilize it across multiple tags. With this update, we’re simplifying the event property configuration process and reducing repetitive setup tasks. 🔓 Access this feature from GTM version c8114 and up. ⭐️ Availability: All customers who have enabled the EU Data Residency for EUDC Google Ads streaming 2.0 [Open Beta] You spoke, we listened! The Google Ads streaming connector is here and available in open Beta! With this latest release, we’ve simplified the setup process, making it more intuitive to input all necessary credentials (such as Google Cloud Service Account, Google Ads Developer Token etc). Additionally, users can now map optional properties such as Conversion Value, Currency Code, and Order ID for enhanced ad tracking and price sales attribution. Learn more about Google Ads Event Streaming . Watch the setup process and learn how to manage offline conversion events. 🔓 Find the Google Ads streaming tile in our Data Catalog. ⭐️ Availability: This feature is available to all customers Databricks Import / Cargo is now generally available We’re excited to announce that the Databricks import feature is here! Amplitude users can now seamlessly sync their data from Databricks to Amplitude while leveraging the next generation data pipeline Cargo for exceptional cost efficiency. This feature supports CDC out-of-the-box and also comes with next generation user experience and visibility for ingestions. It provides error logs for customers to self-debug, and a new job history page for detailed job insights like event counts, latencies etc. Learn more about importing data from Databricks into Amplitude. 🔓 Access this feature under Data/Sources ⭐️ Availability: These features are available to all customers Increase security with Snowflake key pair authentication At Amplitude, security is our top priority. That's why we’ve empowered users to connect to their Snowflake instances using key pair authentication. Key pair authentication is a more secure alternative to password-based authentication, and also supports credential rotation. No more risk of having passwords intercepted in transit – just, safe, secure instrumentation. Learn how to add Snowflake as a source. Learn how to set up a recurring data export to Snowflake. 🔓 This feature is enabled by default when users set up a Snowflake integration. ⭐️ Availability: These features are available to all customers New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Identify variants with Experiment color results grid Major makeover! This month, we redesigned the analysis table in Experiment and Experiment Results to make it easier to read and identify significant variants. Metrics are now structured as rows, while variants are displayed across columns. Table cells can be hovered to bring up a card with details, and are now colored if that variant is statistically significant. Split URL Testing [Beta] With Amplitude’s split URL testing feature, users can design, deploy, and analyze A/B tests to optimize web experiences. Now, growth teams can split traffic to distinct URLs and analyze which experience performed better – with minimal developer involvement. It’s a fast and easy way to assess the effectiveness of messaging, CTA clicks, page layout, and landing page effectiveness to maximize conversion rates. Learn more about split testing URLs in Amplitude. 🔓 Access this feature by navigating to Create > Experiment > Use a URL Redirect ⭐ ️Availability: This feature is in open beta and available to all customers as part of free trial . (Note: Not available in EUDC) You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New platform updates for deeper session analysis, audience management and experimentation Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. With our latest batch of feature releases, speed is king, helping users get the data and insights they need faster than ever before. Highlights include new updates to Session Analysis, new metrics, updates to Session Replay, multi-armed bandits, and new Data warehouse options. ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Get deeper insights with session analyses updates Create session-based Cohorts Create custom session metrics Enjoy new updates to Session Replay New Data & CDP releases Diagnose cohort syncing discrepancies [Beta] Import Databricks data into Amplitude [Beta] Take action with the new audience overview page New Experiment releases Auto-tune traffic with multi-armed bandits Test and release faster with default deployments New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Get deeper insights with session analyses updates This April we updated our User Sessions chart to support more in-depth session-based analyses. Amplitude users are now able to: Filter by first property value, last property value, and session duration Use formulas to calculate metrics like bounce rate, entry/exit rates, and unique users Group by sessions after events are grouped together as a session (“sessionized”) View data at hourly and quarterly intervals Learn more about the User Sessions chart. With these updates, users can perform more detailed session-based analyses, utilizing the enhanced features for more powerful insights tailored to their taxonomies within the new User Sessions chart. 🔓 Access these feature within the User Sessions Chart ⭐️ Availability: This feature is available to all customers Create session-based cohorts In this latest release, you can now build and return a list of users in a cohort for sessions filtered by duration, containing an event, first property value, or last property value. Bonus points? Syncing this cohort of users downstream to other connected tools is fully supported. 🔓 Access this feature under Cohort Builder ⭐️ Availability: This feature is now available customers on our growth and enterprise analytics plan ( Limit to 5 cohorts on plus ) Create custom session metrics In addition to session-based cohorts, we’ve also added customization of session metrics and updated our existing out-of-the-box session metrics to use our SDK’s Default Page Viewed event ( learn more ). With these updates, users are able to create custom session metrics to fit their taxonomies and recreate them in the new User Sessions chart. We are rolling this update out to 100% of users over the next week! Learn more about marketing metrics recipes. 🔓 Access this feature via our custom metrics modal ⭐️ Availability: This feature is available to customers on our growth and enterprise analytics plans Enjoy new updates to Session Replay Session Replay just keeps getting better! This month, we’re helping you and your team filter and share Replays with ease. Share session replays with new copy link Ready to share individual session replays with your team? When viewing Session Replays in charts, users now have access to a ‘Copy Link’ button that selects the url of a given session and links to the standalone Session Replay page. This feature helps you easily share replays while exploring user and event streams. 🔓 Access this feature within Event Seg, Funnel, User Sessions, and Journeys Charts ⭐️ Availability: This feature is available to all customers with access to Session Replay Filter Replays by session duration We’ve added a session duration filter on the search page that allows users to filter replays based on length. This feature helps users quickly locate session replays rather than sorting through the full list. Additional filters include Cohort, Event, Event Property, and User Property. Learn more about Session Replay. 🔓 Access this feature from the Session Replay search page ⭐️ Availability: This feature is available to all customers with access to Session Replay More Session Replay for starter customers We’re excited to announce that new starter customers will now automatically get up to 10K session replays per month included as part of their free starter plans. We can’t wait to see how you and your teams take advantage of this update! New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Diagnose cohort syncing discrepancies [Beta] We’re excited to announce new self-serve tools to help customers investigate and diagnose cohort sync discrepancies. The latest features offer… An upgraded cohort sync history page that displays skipped users The ability to analyze exported cohorts (containing skipped users) via CSV download Proactive warnings for any changes to user identifier mapping during the setup flow that could affect existing cohort syncs With this update, we’re increasing transparency and providing proactive guidance to help users understand why certain cohort members may not be syncing. ⭐️ Availability: This feature is now available to all customers Import Databricks data into Amplitude [Beta] Good news – Databricks import is now in public beta! Starting in April, users can continuously sync their data from Databricks into Amplitude. This feature complements existing data warehouse integrations like Snowflake and BigQuery, offering unparalleled flexibility and connectivity for data professionals. 🔓Access this feature from Data/Source Take action with the new audience overview page After weeks of user testing and feedback, we’re excited to announce that the audience overview page has received a major makeover. When users land on the overview page, they’ll now see exactly what they can do with the features in that area in a self-serve way. Audience use cases are now crystal clear and accompanied by calls to action to help users better leverage audiences across the platform. 🔓 Access this feature from the top nav → Audiences → Overview page ⭐️ Availability: This feature is now available to all customers New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Auto-tune traffic with multi-armed bandits Ready to meet the intersection of testing and personalization? Amplitude Experiment customers on our Enterprise package now have access to multi-armed bandit experiments. This advanced algorithm auto-tunes traffic as a winning variant emerges throughout the experiment and is ideal for growth teams running time-sensitive promotions like Black Friday or Cyber Monday. For product teams multi-armed bandits are ideal for server-side tests like search algorithms or to test machine learning models. Users who combine this capability with our cohorting capabilities will find even more ways to personalize customer experiences. ⭐️ Availability: This feature is now available to all Experiment Enterprise customers Learn more about multi-armed bandits. | Learn more about dynamically allocating experiment traffic. Test and release faster with Default Deployments Build experiments faster with less hassle! Default deployments make it easy for new customers to successfully set-up an experiment or feature flag. Now, your default deployment is simply your project API key from Analytics. This feature will help product teams save time and start building faster while reducing the key management burden on developers. 🔓 Access this feature by selecting the Project API Key as a deployment for feature flags and experiments. (Note: This is the same API key that is used to initialize Analytics SDKs or authenticate requests to event ingestion APIs.) ⭐️ Availability: This feature is now available to all customers Learn more about deployments and deployment keys. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features for collaboration, speed, and even deeper insights Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. With our latest batch of feature releases, we’ve improved the user experience, functionality, and granularity of tools across the entire Amplitude platform. Highlights include updates to Session Replay, version 2 of our Data Assistant, new experimentation capabilities, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Enjoy new updates to Session Replay Exclude current period with Date Picker New Data & CDP releases Snowflake Change Data Capture Work faster with new and improved Property Dropdowns Derived and Transformed Properties now supported within Computations, Recommendations, and Predictions Find errors with Cohort sync visibility [Beta] Start using Cohorts with help from Amplitude Connect Wordpress to Amplitude with new Plugin [Beta] New Experiment releases Conduct Landing Page Analysis with Browser SDK Enhancements [Beta] Include Individuals and Cohorts within Experimentation Groups Push flag configuration changes in real time with updated NodeJS SDK Choose granular time stamps in Experiment New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Enjoy new updates to Session Replay Session Replay just keeps getting better! The latest updates help users set up and going faster with Session Replay. Updated SDK: The latest version of our SDK improves the consistency of synchronizing state between Browser SDK and the Session Replay plugin. This update also eliminates the need for Session Start/End events while using the Session Replay plugin, and offers a debug mode to help with debugging local development. Persisted filtering: In March we also introduced persisted filtering to the Session Replay search page. This update means all time ranges and other filters will now reflect in the URL, making it easy for users to share their filtered Session Replay searches with others. No more guesswork, just easy-to-use links with persisted filtering search parameters. 🔓Access this feature from the Session Replay search page or Session Replay Developer Docs ⭐️ Availability: This feature is available to all customers with access to Session Replay Learn more about Session Replay from Amplitude. Exclude current period with Date Picker This month we updated the date picker so that when you select "Last 7 days" within charts and dashboards, it actually displays the last 7 days. This update improves clarity and flexibility of datepicker range selections, and instills trust with users who no longer have to worry about reporting discrepancies due to the date picker’s previous inclusion of partial periods. 🔓Access this feature from within charts and dashboards New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Snowflake Change Data Capture Snowflake users rejoice! We’ve excited to share with you a simple, reliable and cost-effective import strategy to sync Snowflake data into Amplitude. Change Data Capture is the new data warehouse import methodology that tracks exact changes made to tables within tables in the data warehouse. This will continue to ensure parity with your organization’s source of truth in the data warehouse. Learn how to import your data in Snowflake here. 🔓Access this feature when you set up Snowflake as a source in the Catalog. Work faster with new and improved Property Dropdowns This month, event and property dropdowns across Amplitude got a serious makeover and are now easier to use than ever before. UX Improvements include: Collapsible grouping: Properties are now grouped into collapsible sections, making them easier to browse. If you have several tests, look out for the section on experiment properties! Group type display: For users with multiple property types of the same name, Amplitude now displays the group type so each property type is distinguishable from the others. Improved search: Our search function now supports display and ingested names, making finding what you're looking for easier. One-click copy: You can copy selected property values with one click and paste them into another segment or filter, saving you time and clicks. Language updates: We've improved input and search for Chinese and Japanese characters. ⭐️ Availability: Users with typescript SDK 2.5.2 (or later) and default event tracking enabled 🔓 Access this feature wherever you can select Properties and Property Values in Amplitude. Derived and Transformed Properties now supported within Computations, Recommendations, and Predictions Previously when events were sent to Amplitude, the ingestion data could have three properties: user property, event property, and group property. Now, Amplitude provides more ways to calculate additional properties after the ingestion. Specifically for user property and event property, users can now create derived properties and transformed properties. All three features of CDP – including computations, predictions and recommendations – allow organizations to choose some user/event property to generate results, and use derived and transformed properties in their advanced personalization use cases. ⭐️ Availability: L2/Models/CDP Enterprise for Recommendations and Predictions, CDP Growth/Enterprise for Computations (Note: Not available in EUDC.) 🔓Access this feature from the property menu, and then build a new Computation, Recommendation, or Prediction in the "Audience" area of Amplitude. Find errors with Cohort sync visibility [Beta] We are excited to announce some new tools to help customers investigate and diagnose cohort sync discrepancies in a self-serve manner. Amplitude now provides customers with: An upgraded cohort sync history page displaying skipped users The ability to inspect exported cohorts via CSV download export a CSV to down Proactive warnings for any changes to user identifier mapping that could affect existing cohort syncs ⭐️ Availability: This feature is available to any customers using cohort syncs. Learn how to sync to third party destinations. Start using Cohorts with help from Amplitude If you’ve struggled to get started with cohorts, this feature is for you. Within Amplitude, we’ve now added feature descriptions, call to actions, and embedded video demos so that you know exactly when and how to use cohorts within the platform. Learn more about using cohorts in from Amplitude Academy. Connect Wordpress to Amplitude with new Plugin [Beta] Wordpress users, rejoice! The new Amplitude Wordpress plugin enables users to instantly instrument their site with an advanced version of Default Event Tracking (DET). Simply install our plugin, enter your account information, and select save. User interactions will be tracked within Amplitude for you to glean insights – no code required! Learn more about using the beta version of the plugin here. New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Conduct Landing Page Analysis with Browser SDK Enhancements [Beta] Move over, Google Analytics! Our latest Browser SDK feature enables landing page analysis for marketers and web analytics. More specifically, the ability to identify the first page view of a user session, and then use that to compare engagement and conversion rates with various landing pages. ⭐️ Availability: This feature is available via browser SDK 2.0 Include Individuals and Cohorts within Experimentation Groups Ready to get even more granular with your testing? For users that are running an experiment using mutual exclusion or holdout groups, you now can easily include or exclude individuals or cohorts from those groups. Simply select the cohort or individual tab, and add the appropriate users or cohorts where you need them. This feature offers users more control and flexibility when testing, leading to even more powerful results and insights. 🔓Access this feature within Experiment Group settings ⭐️ Availability: This feature is available to Enterprise customers Learn how to exclude users from experiments with holdout groups. Push flag configuration changes in real time with updated NodeJS SDK Engineering teams listen up – you can now build kill switches in Amplitude! This powerful feature enables teams to push flag configuration changes as they happen rather than continuously polling for changes or waiting for up-to-date servers. This means you can instantly update your flag to stop or modify a flag or experiment. Though this feature is only available for our NodeJS SDK today, we will be making this powerful capability available across all of our SDKs in the near future. ⭐️ Availability: This feature is available to all customers with the NodeJS SDK 🔓Access this feature by opting in to the 'streamUpdate' configuration Choose granular time stamps in Experiment Ready for maximum control over your timestamps? With our latest update, teams no longer have to worry about their analysis changing after a decision has been made. Lifecycle actions such as starting an experiment or making a decision will either default to the current timestamp or simply use the current timestamp behind the scenes. These updates will show up across event segmentation, funnels, and experiment results charts. 🔓Enable and access this feature through the advanced settings dropdown in the calendar. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Do you use Wordpress? Our new plugin allows you to instantly implement Default events like Pageviews, Clicks, and Sessions by simply providing your API key! If you’re interested, please click here to download the plugin. Here’s a doc with an FAQ and instructions! And if you have questions or want to chat more, check out our Slack channel dedicated for alpha and beta releases.

New features deliver speed, accuracy, ease Amplitude helps you see everything customers do, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform. With our latest batch of feature releases, Amplitude is focused on making each part of the platform easier to use, so you can drive faster and more accurate insights than ever before. Highlights include updates to Session Replay, a new Experiment UX, easy-to-use migration tools, and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Enjoy new updates to Session Replay New Prefix Operators for Charts New Data & CDP releases Read branch summaries faster with revamped UI Customize Notifications for Data Warehouse Sources and Destinations Export raw events and merged user IDs to Azure Blob Storage [Beta] Filter raw events for all data warehouse and cloud storage destinations Try Amplitude with one-click Mixpanel migration tool Enjoy User Forward Filtering New Experiment releases Start testing faster with a simplified Experiment UX Experiment Cohort Targeting in Testing Fetch All Flags and Experiments Versions Using Management API New Analytics releases Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Enjoy new updates to Session Replay Our latest Session Replay updates help users better manage how they ingest and monitor session replays in Amplitude. New features include: Ingestion Monitor page Our new Ingestion Monitor page tracks Session Replay status over time. The charts displayed on the page show the count of the following statuses over whatever time range the user selects: Successful requests Throttling errors Quota exceeded errors Invalid session IDs 🔓 Access this feature from the "manage" icon in the top-right of the Session Replay section of your project’s Users & Sessions tab. Updated error messages Additionally, we’ve clarified the Session Replay error messages that users see when viewing a session replay that has a problem. This feature helps users debug issues with their Session Replay implementation and provides extra clarity when encountering replay errors. New usage Card for admins Finally, we've also added a Session Replay Usage card into the Admin Billing Page. Customers can now view their quota, retention timeframe, total usage, and monthly breakdown. This update provides a centralized way for Admins to easily view Session Replay Usage. ⭐️ Availability: Session Replay is available to try on all our new plans as of 2/7/2024 (including our Starter and Plus updates from Oct ‘23 ). Existing Growth and Enterprise customers can also access Session Replay as an add-on purchase. Reach out to your account manager with questions. Learn more about Session Replay from Amplitude. New Prefix Operators for Charts Ready for even more accurate chart results? This month, we added two new operators to our filters within Amplitude: the ‘ starts with ’ operator and the ‘ does not start with ’ operator. Before this change, users with hierarchical names who wanted to match event properties by prefix had to use the ‘contains’ operator. This action unnecessarily checked substrings in the middle of a string, which could potentially lead to inaccurate results. The new ‘ starts with ’ and ‘ does not start with ’ operators eliminate this issue, delivering you more accurate chart results faster than ever. 🔓 Access this feature from the filter controls in charts and segments New Data releases Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Read branch summaries faster with revamped UI This month, we’re excited to announce that changes made in a Data branch are now summarized, grouped by entity, filterable, and searchable! No more scrolling through pages of individual change logs to understand the branch or find a specific change – just an intuitive, new and improved, UI. 🔓 Access this feature in your nearest Data branch Customize Notifications for Data Warehouse Sources and Destinations Ready to take control of notifications? Users can now subscribe and unsubscribe from notifications for individual warehouse sources and destinations, as well as manage who should receive alerts. Within the UI, notifications can be configured to send to individuals, groups, and Slack – no longer limiting notification to the person who created the source or destination. 🔓 Access this feature from the manage page for all data warehouse sources and destinations (except Amazon S3 ingestion, which will be added at a later date.) Export raw events and merged user IDs to Azure Blob Storage [Beta] Good news! Amplitude now supports the export of event data and merged user data directly into Azure Blob Storage containers. This update allows for seamless management and automated data syncs to Azure, which should empower users to streamline their workflows, reduce manual data handling, and improve data governance. Bonus points? The new export capabilities also enable users to leverage their raw events and merged user IDs within Azure’s ecosystem for advanced analytics, machine learning, and data warehousing. 🔓 Access this feature by navigating to the Data section in Amplitude, selecting ‘Destinations’, and then choosing ‘Azure Blob Storage’ as the destination. Learn more about sending Amplitude event data to Azure Blob storage . Filter raw events for all data warehouse and cloud storage destinations In February, we enabled users to filter raw events before exporting them to their Data Warehouse or Cloud Storage destinations. This feature alleviates the pain of managing and analyzing large volumes of unstructured data, while also: Improving speed and flexibility in data handling Enabling deeper insights by focusing on relevant data and promoting scalability by efficiently managing data exports. Gone are the days of exporting all of your data before applying filters. Now, you can simply filter before exporting to your desired destination. 🔓 Access this feature within the export destination management interface or during new destination setup flow. Try Amplitude with one-click Mixpanel migration tool Mixpanel users, this one’s for you. With our new Mixpanel Data Source page, you can now import historical Mixpanel events into Amplitude with the click of a button. Simply enter the Mixpanel API Key, select a date range, hit import, and events will begin importing instantly. This new tool allows Mixpanel users to easily test out Amplitude using familiar taxonomies – no technical skills required! 🔓 Access this feature from the Mixpanel Data Source Page, or as one of the featured sources within onboarding. Learn more about importing from Mixpanel Enjoy User Forward Filtering This month, we’re thrilled to announce an update to our User Forwarding feature for event streaming destinations. The latest change ensures that a partner’s API is called only when a user property selected for forwarding is modified – reducing unnecessary data forwarding and any related costs. 🔓 Access this feature within the Amplitude Data Catalog. New Experiment releases Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Start testing faster with a simplified Experiment UX All customers now have a new guided user experience to design, analyze, and roll out new experiments. In our new UX, users can opt-in to a radically simple, wizard-like experience which makes it easy to understand each step of the experimentation process and adheres to best practices. These updates ensure teams can run more experiments successfully, get faster time to value, and with fewer implementation errors. Learn more about the new changes to Experiment. Experiment Cohort Targeting in Testing Testing in Amplitude just got easier! Previously, teams would have to add each QA member individually within the targeting and allocation section of Experiment. Now, we’ve simplified this process by allowing you to specify an entire team or cohort for QA purposes. 🔓 Access this feature in the testers’ section of Amplitude. Fetch All Flags and Experiments Versions Using Management API This month, we added powerful functionality to our Management API, making it easier to understand changes across every feature flag and experiment – all in one place. Now, users can query the Management API to list all versions of flags and experiments across projects, including pagination and filtering by start and end time. So whether you’re looking to retrieve a list of changes for debugging purposes, or to evaluate what flag updates could have caused an incident, the Management API is officially here to help. Learn more about Management API Versions Endpoints 🔓 Access this feature using the Management API. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

January Product Release Highlights New platform updates make Amplitude easier than ever to get started Amplitude helps you see everything customers do, understand what drives growth, and build better digital products – all in one easy-to-use Digital Analytics Platform. We just announced a whole bunch of new updates to our platform here, including a preview of what's coming soon. Additionally, with our latest batch of feature releases, we now offer new qualitative insights and updates to our CDP and platform, making it easier than ever to get started! Highlights include Session Replay, Data Warehouse Setup, CSV import, Admin Billing and more! ⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. Summary New Analytics releases Session Replay is now generally available! New Data & CDP releases Enjoy Derived Property improvements “Cohorts & Audiences” is now called “Audiences” Email identifier support for Braze Event Streaming Surface and validate errors during Data Warehouse Setup Upload CSV events with ease Additional Platform Releases Monitor asset usage with Admin Billing Page [Beta] Enjoy new side navigation within Team Spaces Log in faster with Google sign-in New Analytics releases Simplify your analytics stack, give product teams more confidence Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Session Replay is now generally available! We're excited to announce that Session Replay is now generally available to customers! Combined with best-in-class product analytics, Session Replay consolidates your product and experience analytics stack into one platform. Benefits include: A deeper understanding of the “why” behind user behavior A more accurate picture of what customers are doing in-product Replays that are tied to user events that you care about Lower costs from consolidating your analytics stack Starting now, Amplitude customers can launch a session replay from a user’s event stream, inside a chart, from the homepage, or from the Session Replay search. To get started with Session Replay, you can use either: The Session Replay Browser SDK Plugin that comes with Amplitude's Browser SDK, or The Session Replay Standalone SDK (if you instrumented your web app with third-party tools) We will also be introducing mobile app support in the coming months. For help with instrumenting, check out our Help Center , Developer Center , and Amplitude Academy for more information. ⭐️ Availability: Session Replay is available to try on all our new plans as of 2/7/2024 (including our Starter and Plus updates from Oct ‘23 ). Existing Growth and Enterprise customers can also access Session Replay as an add-on purchase. Reach out to your account manager with questions. Learn more about Session Replay from Amplitude. New Data releases Usability improvements for speed, accuracy Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Enjoy text-based Derived Properties As of this month, users now have a more streamlined experience creating and editing derived properties. The new editor experience is larger, completely text based, and better supports copy/paste, undo/redo, and other text editing functionality. Bonus points? Derived properties can also be hidden. Access this feature when viewing, creating, and editing derived properties in Data. Learn more about Derived Properties. “Cohorts & Audiences” is now called “Audiences” Ch-ch-changes! We’re excited to announce the renaming of the “Cohorts & Audiences” GEM to “Audiences.” This update streamlines the Amplitude platform, delivers a user-centric experience, and sets the foundation for Audiences to become the central hub for managing profiles, segments, predictions, and recommendations. Learn more about Audiences in Amplitude. Email identifier support for Braze Event Streaming CDP users, rejoice! This month we continued to improve our Braze integration by introducing support for email as an identifier for the Braze event streaming destination. This change empowers users to stream events to Braze using only an email address (rather than typical Braze IDs such as External ID or User Alias). Additionally, Braze provides a Merge User API for merging users programatically, offering more flexibility and control. Learn more about User profiles and Merging Users . Surface and validate errors during Data Warehouse Setup In January, Amplitude introduced error surfacing and validation in our Data Warehouse/Cloud Storage setup flows. Users can now see detailed error messages and trust in even more powerful validation to prevent mistakes during setup. With this detailed information, users can fix any issues self-service, without the need to engage support for assistance. Access this feature from the Data Warehouse/Cloud Storage import and export setup flows. Upload CSV events with ease January saw improvements to the overall experience of uploading events to Amplitude with a CSV file. These updates offer more clarity around the expected data format by adding sample CSV file visualizations, as well as a pre-ingestion data validation step where errors and offending rows are communicated back to users to provide feedback on data quality and ingestibility. Lastly, we’ve restructured the CSV file column mapping form to provide a more intuitive experience in completing this critical step. Learn more about .CSV import and export. Additional Platform Releases Features for admins, new users, and more Monitor asset usage with Admin Billing Page [Beta] This month, we created a new, one-stop shop for customers to view their quota and asset usage. The new Admin Billing Page provides a centralized solution to view usage across the platform, including: Event and/or MTU volume during your contract period Asset usage (like Active Syncs and Feature Flags enabled) And more! Admins can access this feature by clicking on Plans & Billing within the Organization Settings section of Amplitude. Learn more about Monthly Tracked Users and billing in Amplitude. Log in faster with Google sign-in Ready for a simpler login experience? This month we’ve added a Google Sign-in button to Amplitude’s login and signup pages. For organizations that don’t require SSO to log in, users can now use their Google accounts to sign up, rather than creating a new account specifically for Amplitude. Easy as pie! Enjoy new side navigation within Team Spaces Team Spaces just got better! With our latest update, Amplitude’s improved how teams navigate and explore content within a space. The new side navigation enables users to quickly understand what folders they have, as well as click in and out of folders with ease. To access the new navigation, simply look to the left side of the screen in any Amplitude Space. Learn more about Team Spaces . You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New integrations, customization options for faster time to value Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. With our latest batch of feature releases, we’ve made Amplitude more customizable and easier to use with the tools you already love. Highlights include two new integrations, a customizable homepage, new SDKs, and more. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Analytics releases Onboard faster with the Customizable Homepage Enjoy Portfolio support for user streams New Data & CDP releases Customizable columns in Cohort Preview table Partner-led Integrations [Beta] Rotate BigQuery account keys with ease New Experiment releases Experiment PHP SDK New Analytics releases Customization enhancements for faster activation Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey. Onboard faster with the Customizable Homepage You spoke and we listened! Organization owners and admins can now customize their Amplitude homepage to include internal resources like onboarding guides, Slack channels, data dictionaries, and more. This new feature acts as a directory for users to get instant access to helpful content and documentation that otherwise would be hidden away in Notebooks or internal Wikis. Bonus points? Custom icons and descriptions for better discoverability. For admins, access this feature with the "Add Resource" button on the left hand side of your homepage. Learn more about customizing your homepage. Enjoy Portfolio support for user streams One of our most highly requested features is here! Portfolio user streams are now accessible through charts and user lookup. This release allows you to unlock user streams across projects. Note: The feature is currently limited to portfolios with five (or fewer) source projects. New Data releases Usability, customization enhancements Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data. Customizable columns in Cohort Preview table Cohort previews just got better! With the latest property selector enhancement, users can now expose more values in a cohort population preview. Whereas before you could only see the User ID, Country, and Platform, you can now customize columns to display the values you care most about. No more exporting, just the data you need right in the Cohort preview. Enjoy two new Partner-led Integrations [Beta] Last month we were thrilled to announce two new partner-led integrations to the Amplitude ecosystem: Batch and Optimizely for cohort syncs. These integrations will help users activate their data in Amplitude by connecting to the tools they already use and love. To access the data source integrations and event streaming integrations, visit the Catalog section of Amplitude Data. Note: Cohort integrations require a paid Amplitude plan. Learn more about cohort syncs for Batch and Optimizely. Rotate BigQuery account keys with ease Enterprise customers, this one’s for you! We understand the data security required for BigQuery import and exports – especially when you want to rotate service account keys regularly. This newly introduced feature will enable all customers to easily rotate their BigQuery service keys, as well as view the metadata and last updated time of previous service account keys. This update improves platform security while allowing you to precisely identify and update your service account keys without any guesswork. Learn more about importing BigQuery data into Amplitude. New Experiment releases Get started faster with new Developer Kits Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Experiment PHP SDK [Beta] Off to the races! Our PHP SDK offers engineering teams even more flexibility when setting up Amplitude Experiment. With this latest feature, engineers can ensure their deployment aligns with their code-base, making it faster and easier to get started. Check out our documentation to learn more . You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features offer guidance, personalization, user autonomy Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. With our latest batch of feature releases, we’ve made Amplitude more user-friendly for individuals and teams who are ready to drive their product growth to even greater heights. Highlights include personalization options, migration tools, editable flag keys, and more. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Analytics releases Amplitude now available in Dark Mode Reduce alerts for custom monitors New Data & CDP releases Migrate your data from Mixpanel Next-gen Analytics SDK now available for iOS Enjoy CSV Import/Export Improvements Get weekly updates from Data Assistant right to your inbox Import GA4 data into Amplitude [Beta] Surface errors with Data Warehouse Export Sync cohorts faster with personalization New Experiment releases Scale experiment programs with new UX Editable flag key New Analytics releases Personalize Amplitude for form, function Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the customer journey. Amplitude now available in Dark Mode Ready to go to the dark side? Amplitude now supports theme preferences in light mode, dark mode, and a systems setting mode that matches your computer's system preferences. Simply head over to your settings and select theme preferences to get started. Reduce alerts for custom monitors In order to reduce noisy alerts, Amplitude can now show users the estimated number of alerts when creating a monitor. Bonus points? You can use preview mode to view and edit all conditions, rather than one at a time. New Data releases New updates for imports, syncs, and debugging Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. Migrate your data from Mixpanel Ready to transition from Mixpanel to Amplitude? We’re thrilled to introduce a new Mixpanel data source tile that streamlines the process for teams like yours. With our step-by-step guide, organizations can quickly start gleaning insights from their Mixpanel data right in Amplitude. Even better? Our professional services team has built out a handy implementation guide with additional tips to manage your taxonomy, instrumentation, mapping, as well as industry-specific use cases. This feature is available to all customers within the Data Catalog. Learn more about migrating from Mixpanel to Amplitude today. Next-gen Analytics SDK now available for iOS Ready for the latest and greatest for iOS? Amplitude’s newest SDK is built using our "next-gen" architecture, which provides a common interface with other platforms, new features such as Plugins, performance enhancements, and other improvements. Learn more in our developer docs. Enjoy CSV Import and Export Improvements With our latest batch of CSV import and export improvements, you can now easily set up and make bulk changes to user properties. To access this feature, look for the import and export buttons on the top right of the User Property section in Amplitude. Get weekly updates from Data Assistant right to your inbox You’ve got mail! Starting this month, Amplitude users can subscribe to weekly updates about their projects, complete with suggestions from Data Assistant about improving data clarity and consistency across projects. This email also contains essential stats, like how many new event types were added from the previous week. Access this feature under Organization Settings > Notifications > "Updates about my projects" in Amplitude. Import GA4 data into Amplitude [Beta] Interested in using data from Google Analytics 4? This one’s for you! In November, we introduced a new GA4 import feature via BigQuery on the Amplitude catalog page. For interested users, please note: This new offering is currently in Beta and may require initial guidance from our engineers to ensure a smooth experience. Surface errors with Data Warehouse Export In the past, Amplitude users could only see the status, time stamps, and job ID in the Destinations UI. Today, we’re excited to share that we’ve added an Errors column to offer more visibility and information to help you debug. With this new feature, users can click on an error and quickly see details like the error type, time, and message. All Amplitude customers who are using – and will use– Data Warehouse Export are able to see this in their Automatic Exports tab. Sync cohorts faster with personalization This month we made several improvements to Cohorts to help streamline the syncing process. On top of reducing the number of syncing steps from 11 to 3, we’re also… Adding row level syncs and archive actions to the cohorts table Showing frequently used destinations and pre-selecting the most used API targets and cadence options for each user Enabling syncing in the background so users can initiate multiple syncs without having to wait for each one to be successful And, adding support for opening cohorts in a new tab via right click To access this feature go to Cohorts >View Cohort > SyncOR from Chart > Microscope > Create cohort > Save This feature is not available in the EU Data Center at this time. New Experiment releases Re-imagined UX, editing capabilities Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Scale experiment programs with new UX Building and designing experiments in Amplitude just got better! With a new, guided UX, teams can start scaling world-class testing programs – no matter their experience level. For teams who may have struggled with the tab-based design or implementing best practices, the reimagined UX is built on a checklist-based system to ensure every experiment is 10X easier to set up, get started, and learn at scale. This new version offers teams the in-product guidance they need to get value, fast. No more design or implementation errors, just increased time to value for every team running experiments. Edit experiment Flag Keys In the past, Experiment users were often blocked from starting new tests because they needed help from engineering teams to define the flag key. This obstacle further slowed down testing progress as the flag keys were not editable after they were created. Now, that all changes with our editable flag key! Users can now alter flag keys until they become an active flag or experiment. This provides new flexibility to start designing before engineering has to get involved. Note: any flag or experiment created before this update will not have editable keys. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features make Amplitude more accessible, powerful than ever before Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. Each month, we set out to make our tools more powerful for you and your team, and October was no exception. With our latest batch of feature releases, we’ve made Amplitude more accessible for companies of all sizes, and users of all experience levels. Highlights include new pricing options, customized experiences, partner-led integrations, and more. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Analytics releases Amplitude Plus now available to all customers Get faster insights with Progressive Disclosure URL pathing now available in Journeys Customize, personalize your default homepage Improve collaboration with shareable Journey Charts [Beta] Notion integration now available for EUDC New Data & CDP releases Retrieve sync history with Behavioral Cohort API Braze and Iterable Streaming Destination Updates [Beta] Enhanced User Forwarding now available for Event Streaming [Beta] Partner-led destinations now available for EU Request login access with Magic Links New Experiment releases Get client-side local evaluation support for Experiment SDKs Find Experiments faster with recently viewed flags Copy Flags and Experiments across projects New Analytics releases Functionality, collaboration, personalization improvements Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Amplitude Plus now available to all customers Last month we proudly introduced Amplitude Plus, our meticulously designed self-serve offering. Bridging the worlds of Analytics, Feature Management, and CDP — Amplitude Plus offers one scalable analytics platform with everything you need to grow for just $49/month . With Plus, we're addressing the ever-present demand for comprehensive data access and empowering our users to unlock Amplitude's potential without stretching their budgets. This self-serve offering is a testament to Amplitude's commitment to adapting and catering to the evolving market demands and is available to all customers via the in-product pricing page. Get faster insights with Progressive Disclosure Starter Templates just got better! Now, users can get to insights even faster with charts that unlock as soon as the required fields are completed. Each locked chart has a message that lets you know which fields are required, while hovering highlights them in the sidebar. Bonus points? If a customer is using the browser SDK, Amplitude can autofill common events/properties like ‘Page View’ to get started even faster. Access Progressive Disclosures via Starter Templates in Amplitude Analytics.. URL pathing now available in Journeys via properties If you wrestled with earlier versions of the Customer Journey Chart – this one’s for you. Previously, some customers struggled with competing property values under the same event type or property. To help improve your experience with our Pathfinder view in Journeys, we’ve enabled property pathing in the Pathfinder view of the Customer Journey Chart. This update makes it easier for teams to understand the journey that customers take on your website or in-product. Access URL Pathing feature in the Journeys Chart by selecting the properties tab in your event dropdown Customize, personalize your default homepage via the properties dropdown After launching the Amplitude homepage over the summer, we learned that customers wanted more control over what their default homepage looked like. This month, we’re excited to announce that admins or managers of a project can set project-specific defaults so their new and existing users can see relevant, curated charts on their homepage. It's a useful tool for admins and managers who want to personalize their end-user's experience in the product. Start customizing your homepage via the Amplitude homepage. Improve collaboration with shareable Journey Charts [Beta] Sharing charts just got easier! This month, we're excited to announce that all Journeys charts are now available via public links, exports, and slack unfurls. Dashboards and notebooks also support pathfinder and journey map visualizations for richer collaboration and insights! Accessible this feature in Beta via public links or Dashboards and notebooks. Notion integration now available for EUDC Notion users, this one’s for you! Last year, we introduced a new integration with Notion that allows Amplitude customers to easily bring charts and data into existing workflows in Notion, simply by pasting a link. This month, we're excited to share that our Notion Integration now includes full unfurling for customers in your EU Datacenter! Users can now access this feature within Notion docs. New Data releases Data enhancements for streaming, accessibility, recovery Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. Retrieve sync history with Behavioral Cohort API Ready to turn back time? The Behavioral Cohorts API allows users to list all of their cohorts in Amplitude, export a cohort in, or upload a cohort. And for those organizations that may need to retrieve sync history for audits or other purposes, the Behavioral Cohort API can now retrieve all cohort data from previous syncs. This feature is available to customers that have access to the Cohort API. Learn more about the Behavioral Cohorts API. Braze and Iterable Streaming Destination Updates [Beta] Organizations now have the ability to forward properties in the same data type format as received through their ingestion pipeline. By maintaining the data type, users can now expand how they use mathematical operators such as ‘less than’ or ‘greater than’ in their marketing campaigns. The new feature is available to users who create a new Event Streaming destination, or users with an existing event streaming destination. For users with existing event streaming destinations, we recommend opening your existing sync and clicking “save". Enhanced User Forwarding now available for Event Streaming [Beta] We're enhancing Amplitude's event streaming integration with user forwarding to minimize unnecessary updates in downstream event streaming destinations. This update helps avoid redundant data transmission for the chosen properties, as well as surges in API calls to partners (which can incur extra costs for customers.) Only chosen properties will be synched to the event streaming destinations if one of those selected properties is updated, which will optimize integration and eliminate wasteful calls. As this feature is currently opt-in only, please reach out to the CDP team if interested. Then access the feature via Data -> Catalog -> Destinations -> Event Streaming Learn more about Event Streaming. Partner-led destinations now available for EU Amplitude CDP is thrilled to announce the availability of all partner-led cohort sync and event streaming destinations in EUDC. This update includes the following: Cohort sync destinations: Insider, Cordial, Infobip, Maze, Userflow, CleverTap, WebEngage, Talon.One, 1Flow, Userlist, SleekFlow, User.com, and Zeda.io. Event streaming destinations: Plotline, Extole, Lantern, Clevertap, Toplyne, AppFit, MovableInk, Userlist, Bento, and Pushwoosh. Please note: This does not mean that these destinations have EUDCs or endpoints. Customers should check the documentation for their desired integration to check if an EU endpoint is available ( or learn more about Partner-led Integrations. ) All EU users with access to event streaming or cohort syncs can access the respective destinations. Request login access with Magic Links Forgot your org url for login? No problem! With Magic Links, users can request a link in their email to login directly to their account without needing to enter their org URL or password. Whether you’re a new user or simply forgot your login credentials, we’ve got you covered! Access this feature on the login page. New Experiment releases Run experiments faster, with more confidence Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Get client-side local evaluation support for Experiment SDKs We're adding support for native client-side local evaluation across all client-side Experiment SDKs (Android, iOS, React-Native). Customers can now create local evaluation flags and experiments, add client deployments, and evaluate users locally in their applications providing developers more flexibility for implementation. Learn more about Android SDK Documentation , iOS SDK Documentation , and React Native Documentation . Find Experiments faster with recently viewed flags This latest update improves the visibility of Experiments by displaying recently viewed flags and experiments in the Last Viewed dropdown and Recent Views page. No more searching for your recent work or hunting down your latest experiment. Just easy access, every time. Access this feature under the Last Viewed dropdown and Recent Views page. Copy Flags and Experiments across projects This month, we improved the user experience for copying flags and experiments across projects by allowing users to copy to multiple projects at once. Even if there are pre-existing flags or experiments in the target project with the same flag key, this update now allows you to overwrite the existing flag with ease. Access this feature from the ‘More’ menu in the top right window within Experiment. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features make Amplitude easier to get instrumented, and get going Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. With our latest batch of feature releases, we’ve made Amplitude even easier to get started, and more powerful to boot. Highlights include new analysis templates, data instrumentation and SDK updates, experiment permissions, and more. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Data & CDP releases Instrumentation Updates Updated Google Tag Manager Template now available Easily share Tracking Plans with Public Link Filtering Get insights faster with Industry Taxonomy Recommendations DET events via Event Explorer Chrome Extension Generate code-free insights with Event Ingestion Bookmarklet SDK Updates Enjoy Analytics SDK enhancements for React Native Speed up instrumentation with Mobile Default Events Amplitude SDK Instrumentation Example in codesandbox.io Streaming Updates Get User Alias support with Braze Event Streaming New Analytics releases Get quick insights with the Marketing Analytics Template Enjoy data splitting improvements in Cart Analysis New Experiment releases Grant access control with Flag Permissions [Beta] Keep tabs on experiments with Automatic Assignment Tracking New Data releases Deliver more data with enhanced streaming, tracking across your tech stack Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. Instrumentation Updates Updated Google Tag Manager Template now available Exciting news! Our revamped GTM template has been optimized for new and experienced users alike. With a simplified interface and backwards compatibility, we’re ensuring a seamless transition for all users. Bonus points? All default tracking is available in the new template and subdomain attribution logic has been improved. Access this feature in the community template library . Easily share Tracking Plans with Public Link Filtering In Amplitude Data, the tracking plan is a living document that outlines what events and properties to track. A public tracking plan allows organizations to easily share up-to-date plans with other users. This feature provides a clean, read-only view of your planned taxonomy to share internally. Because tracking plans can get very large, having the ability to filter through the data and easily share that state will enable organizations to get more value from Amplitude, faster. Access this feature by navigating to the project settings page in Data. Get insights faster with Industry Taxonomy Recommendations Recently, we launched a new proactive workflow to recommend industry taxonomy events that help new users send meaningful data into Amplitude. We also redesigned the invite modal and integrated it with industry taxonomy events so you can easily invite developers during the onboarding process. Access this feature in the getting started guide. Get DET events with Event Explorer Chrome Extension DET, or Default Event Tracking, helps accelerate your time to insights by logging generic and common events when setting up applicable SDKs. But what if you’re a less technical user, or don’t have engineering support to install the SDK in advance? Enter: The Amplitude Event Explorer Chrome Extension. Built for fans of the bookmarklet feature, this latest test mode release allows users to send testing events on their websites with ease. No SDK installation required or having to run the script on every page – just valuable event tracking right at your fingertips. Instructions for this feature are available in the onboarding flow. Generate code-free insights with Event Ingestion Bookmarklet For our non-technical users, we’re excited to introduce a new, no-code solution to generate and ingest events from your own browsing. This bookmarklet helps non-engineers get up and running in Amplitude faster than ever before by allowing you to send testing events on your website without engineering support or having to install the SDK in advance. Access this feature via Data Sources Catalog or in the existing onboarding flow. SDK Updates Enjoy Analytics SDK enhancements for React Native The React Native SDK lets you send events to Amplitude. With the latest version, we’ve used our “next gen” architecture to provide a common interface with other platform features such as Plugins. Additional improvements include: Support for the latest versions of React Native Seamless data migration from maintenance React Native SDK Support for IDFA, IDFV, ADID, and AppSetId -Reduced permissions Improved session handling Learn more about React Native SDK. Speed up instrumentation with Mobile Default Events Mobile default events are available in the Android and iOS SDK, and can be easily enabled to speed up the instrumentation process. These default events are now provided in SDK setup guidance during the onboarding process. Note: the configuration of these events is not enabled by default for backwards-compatibility concern This feature is available in Android SDK v1.10.1+, iOS SDK v8.17.0+ Amplitude SDK Instrumentation Example in codesandbox.io Sending data to Amplitude shouldn’t be a bottleneck. While we offer in-depth documentation on SDK interface, customers may find themselves looking for more info on how and where in their code they can initialize and instrument events using our SDK. To provide more details, we now share a sample web project with instrumentation examples in a cloud-based IDE which allows our code examples to be more interactive. Now you can see exactly how to call different SDK operations and where we expect you to add the code. This setup allows you to fork the project, modify code, see changes in real time, and learn instrumentation best practices faster. Access a preview of the instrumented sandbox project in the Amplitude SDK for Browser instructions pages, or publicly via codesandbox.io. Streaming Updates Get User Alias support with Braze Event Streaming Braze user aliases are often used to identify Braze users and track anonymous users. With our latest update, we’ve made this even easier by enhancing the Braze event streaming destination with support for Braze User Alias. Access this feature in the Braze Event Streaming destination setup Learn more about Brave Event Streaming. New Analytics releases Faster insights from new templates, UI improvements Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Get quick insights with the Marketing Analytics Template Get ready to hit the ground running with our new marketing analytics starter template. This template allows users to get fast insights from three key areas: measuring site traffic, user demographics, and conversion. With the template, you can now answer foundational questions like, "Who visits my site?”, “How long do they stay?”, and “How do they convert based on their source?" This data gives marketers a great starting point to drill deeper and get even more valuable insights. Find the Marketing Analytics Template within our new template gallery. Enjoy data splitting improvements in Cart Analysis As you may remember, Amplitude's Cart Analysis feature enables you to analyze object arrays data so you can get insights into e-commerce and shopping cart flows. Since our open beta release earlier this year, we've been actively listening to customer feedback and are excited to share some new improvements, including: For properties that are already being split: The splitting tab will remain visible as it is, ensuring a seamless experience for properties that are already in use. For planned properties yet to be split: To activate the splitting tab for planned properties, you'll need to set the data type to "Array of Any." This change will eliminate the confusion by showing the splitting tab only when it's relevant. Splitting without ingesting a property: You can now split properties without the need to ingest them first, streamlining your workflow. Property splitting is available to Growth and Enterprise Customers and must be enabled before you can use object arrays for cart analysis. You can complete the process in Amplitude Data. Learn more about Cart Analysis. New Experiment releases Safeguard experiments with improved monitoring, access capabilities Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Grant access control with Flag Permissions [Beta] With flag-level permissions, engineering teams can enjoy even more granular control over every user. Now, teams can designate access controls at the feature flag-level to provide view-only access to less technical users or edit access to specific developers. Keep tabs on experiments with Automatic Assignment Tracking Starting this month, customers can automatically track assignment events for local evaluation when using a server-side SDK. This provides users insight into whether experiments have been implemented correctly and are behaving as expected. Learn more with our updated documentation for Node.js , Go , JVM , Python , and Ruby . You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New releases put efficiency and flexibility front and center Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. With our latest batch of feature releases, Amplitude has zeroed in on all things efficiency and flexibility to help you gain better insights and deliver world-class customer experiences. Highlights include session replay, out-of-the-box cohorts, and new experiment permissions. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Analytics releases Enjoy new updates to the Starter Template Gallery Unlock qualitative insights with Session Replay [Early Access] Auto-generate Chart names with AI Deep dive into performance with Industry Benchmarks New Data & CDP releases New partner integrations available [Beta] Forward more data with Cohort sync webhook [Beta] Quickstart analysis with Out-of-the-box Cohorts [Beta] Detect data quality anomalies with Data Assistant GTM Client-Side template is now on Browser 2.0 New Experiment releases Enjoy more flexibility with Client-side Local Eval [Beta] Empower users, improve safety with Experiment Permissions [Beta] Exclude bad data by Restarting Experiments [Beta] Experiment Management API is now generally available New Analytics releases Streamline workflows with new templates, AI Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Enjoy new updates to the Starter Template Gallery Starter templates are getting a facelift! This month, we’re introducing an up-leveled dashboard template gallery where users can find our new and improved starter templates, as well as their org-created templates. The new version introduces: The ability to see and filter templates by sections (ie: use-case vs. industry vs. user-created) User-friendly illustrations for Amplitude-generated content Search functionality for all templates, which should add even more value as the template gallery grows Finally, we’re also introducing a toggle that automatically populates the starter template with demo data, so users can preview what the template looks like filled out. All Amplitude users can access Starter Templates in the Template Gallery. Unlock qualitative insights with Session Replay [Early Access Program] Ready to connect quantitative data with qualitative insights? Session Replay brings digital journeys to life to help teams identify issues, improve conversion, and build better product experiences for customers. The visualized sessions are based on actual events in your product and tied to the moments you want to learn more about . By seeing how customers are using your products and where they are getting stuck, Session Replay ensures teams have the real-time experiential insights they need to make faster decisions more confidently. Session Replay, launching in private preview this month, will be available soon for Amplitude customers. Sign up for the waitlis t to indicate your interest in joining our Early Access Program. Auto-generate Chart names with AI What’s in a name? With our new, AI-assisted Chart-naming capabilities, you can immediately improve your team’s analytics workflow. Proper nomenclature provides context, improves search results, and helps users interpret the content of your chart. This feature helps you automatically generate titles that are descriptive, searchable, and can be accepted with just a single click Access AI Chart-naming within Amplitude Charts. Deep dive into performance with Industry Benchmarks Ready to slice and dice your data? Our latest release allows you to explore product data benchmarks across industries, regions, and company size so you can better understand the relative performance of your key product indicators, like activation, engagement, and retention. Industry benchmarks further help you collect, anonymize, and report these findings using performance and engagement data across relevant industry verticals and geographies from more than 2,300 organizations. (Note: We don’t include data from customers who have opted out from this benchmarking.) Learn more about Product Benchmark Metrics. New Data releases Share more data with new integrations, cohort functionality Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. New partner integrations available [Beta] Another month, another batch of Partner integrations! In August, we announced seven new partner tools for customers leveraging our platform for both event streaming and cohorts: New event streaming for: Moloco RMP, MovableInk, Plotline, CleverTap, Pushwoosh, Kochava New cohort syncs for : WebEngage Data users can view all integrations in the Amplitude development center. Forward more data with our Cohort Sync Webhook [Beta] Our new Webhook for Cohort syncs allows users to forward Cohort data to destinations that Amplitude doesn’t currently support. In addition, you can also choose an intermediary layer, such as a Lambda function (a serverless computing service provided by Amazon Web Services), to receive the Webhook data and pass it along to a separate API or tool. This provides even more flexibility and customization options for businesses that want to use cohort data in their own unique way. This Webhook is not available in the EU Data Center at this time. Learn more about the Cohort Webhooks. Quickstart analysis with Out-of-the-box Cohorts [Beta] Amplitude has also introduced out of the box Behavioral Cohorts to help teams get faster insights without the hassle. These pre-configured cohorts are available from the moment you access the platform and eliminate the need for complex setups or specialized knowledge about your organization’s taxonomy. These cohorts include new users, retained users, active users, iOS and Android users, users by UTM source, and more. Get ready to seamlessly take data-driven insights and turn them into actions that help your teams acquire, retain and monetize more users. Access this feature by navigating to user cohorts. Detect data quality anomalies with Data Assistant We've introduced new suggestions in Data Assistant that monitor and identify significant shifts in event volume. Data teams can proactively investigate events that could indicate data quality issues (like an event breaking or misfiring) before analytics users find them in charts. Access this feature within Data Assistant. GTM Client-Side template is now on Browser 2.0 We’re thrilled to announce the upgrade of our GTM client-side template. Amplitude now leverages Browser 2.0 to optimize support, simplify configuration interfaces, and support exciting features such as default events tracking and more. Access this feature from the Developer Portal. Learn more about the Google Tag Manager Web Template. New Experiment releases Improved flexibility, data hygiene, security Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Empower users, improve safety with Experiment Permissions [Beta] Developers need granular control over every feature flag to ensure they safely deliver great experiences to every user. With our latest release, Amplitude allows you to grant individual permission to users so they can create flags, edit existing flags, or view-only if they’re less technically proficient. Access this feature through the Members & Groups section in Organization Settings. Simply designate each role for each user and you’ll be on your way! Learn more about Experiment user permissions. A New, Seamless workflow to Restart Experiments [Beta] When it comes to experimentation, things don’t always go as planned. You may run into instrumentation problems, incorrect configuration, or data quality issues that can slow you down. With our latest release, developers get the guidance they need to identify these issues proactively and start fresh, without losing precious testing time. By restarting an experiment, you can exclude any previous user data from the monitoring and analysis of your restarted experiment. This feature helps you mitigate issues in real time, and keeps your programs moving forward with an enhanced workflow. Learn more about restarting experiments. Enjoy more flexibility with Client-side Local Eval [Beta] Developers need more flexibility when implementing feature flags across their stack. With client-side local evaluation, you can now deliver high-performance flags across all of your tools. Client-side Local Eval is currently available for JavaScript, with Android and iOS coming soon! Learn more about Local Evaluation Experiment Management API is now generally available. Our Management API is now officially GA! Check out our updated documentation to scale your experimentation programs by programmatically creating and controlling flags and experiments. Learn more about the new management API. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New Features to supercharge your workflow across the entire tech stack Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. As we enter the second half of the year, our July feature releases highlight Amplitude’s continued dedication to simplifying your analytics workflow while maximizing your output. Highlights include new partner integrations, AI-powered assistance, notification options, and more. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Analytics releases Create Charts from User Lookup New Data & CDP releases New partner integrations available [Beta] New Cohort syncing for PubSub and Kinesis [Beta] Send more Amplitude Data to Google Analytics 4 Save time with suggested derivative properties Enjoy default Event Tracking for Mobile SDKs New Experiment releases Experiment Templates are now GA Organize your experiments using Tags Stay on top of experiments with Slack notifications New Analytics releases Advanced chart options for deeper insights Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Create Charts from User Lookup Chart users, rejoice! Our latest Analytics feature allows you to create a funnel or segmentation chart using events from the timeline in User Lookup. This tool showcases real usage patterns so you can identify macro trends, uncover bugs, or pinpoint UX improvement opportunities in your product. Access this feature by navigating to Event stream > All events > and selecting a funnel or segmentation chart from bottom-most dropdown menu. New Data releases Maximize your output with new AI, integrations Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. New partner integrations available [Beta] Another month, another batch of partner-led integrations! The seven new releases were built through the Integration Portal in Q2 of this year and bring our 2023 total to a whopping 22 integrations! We hope the latest batch offers even greater extensibility and flexibility for our CDP users, and continues to bring all the tools you know and love, together. New integrations include: Event Ingestion for Blitzllama Event Streaming for Appfit, Bento, Movable Ink, Mailchimp, Hubspot and Moloco Cohort Syncing for Bento, Blitzllama, and Zeda.io CDP users can view all integrations in the Amplitude development center. New Cohort syncing for PubSub and Kinesis [Beta] CDP users now have the ability to sync cohorts to PubSub and Kinesis. This provides even more flexibility and customization options for businesses that want to use cohort data in their own unique way if Amplitude does not have a direct connection. Learn more about sending cohorts to Google Pub/Sub. Send more Amplitude Data to Google Analytics 4 This month, we made significant enhancements to our Google Analytics 4 (Web) Event streaming and Google Analytics 4 (iOS/Android) Event streaming integration . The updates include additional preprocessing for events and properties so you can forward even more Amplitude data to GA4. We’ve also improved delivery metrics and the debugger so users can independently resolve their configuration issues at lightning speed. CDP users can access the integration in the streaming destination library. Learn about our full suite of streaming integrations. Save time with suggested derivative properties Creating derived properties can be a daunting task, especially if you're not familiar with all the functions that exist. With our latest release, users can now harness the power of AI to automatically generate a suggested derived property based on description alone. This feature not only saves you time, but also unlocks the full power of derived properties in Amplitude. Enterprise users and customers with the Govern Add-on can access this feature in the derived property creation and edit modal. Learn more about derived properties. Enjoy default Event Tracking for Mobile SDKs We’re excited to introduce Default Event Tracking to the new Android SDK and our old iOS SDK, including additional events to close the gap with GA events. The SDKs can now be configured to track the following events automatically: Sessions App lifecycles Screen views Deep links Learn about tracking default events in iOS SDK and Android Kotlin SDK . New Experiment releases Stay on top of testing with notifications, templates, tags Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Stay on top of experiments with real-time Slack notifications The experiment notifications you know and love from your email are now available right where you work – in Slack. Experiment users now have another way to stay on top of their testing programs, and will be instantly notified if their experiment ends, has a sample-ratio mismatch, is taking too long, or reaches statistical significance. Experiment users can opt into Slack notifications directly in Slack. Experiment templates are now generally available With Experiment templates now in GA, Amplitude users can run tests faster and more consistently – without having to build each experiment from scratch. Your new templates standardize everything from targeting, to evaluation, experiment type, bucketing unit, and more, helping ensure that even the least experienced team member can set up and run experiments at scale. Access this feature when you create a new Experiment in Amplitude. Organize your experiments using Tags Development teams know how hard it is to scale an experimentation program without the proper management tools. With Experiment Tags, users can now tag both experiments and feature flags, making it easy to identify groups of features. This update also allows you to sort and filter experiments, keeping your program organized and accessible. Access tags directly from the Plan tab when you design your experiments and feature flags. You’re all caught up! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features for speed, simplicity, scale Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action. We’re committed to helping you decode and optimize user behavior at every stage of the funnel. As part of that ongoing commitment, our June releases focus on all things speed, simplicity, and scale to help you drive continued growth. Highlights include new experiment templates, updated chart controls, and a slew of new integrations. Updates are available to all Amplitude customers – including the EU Data Center – unless stated otherwise. Summary New Analytics releases Quickstart analysis with new homepage Toggle between tools with single navigation Setup Event Explorer with ease Get out-of-the-box insights with Industry Starter Templates Chart controls are now generally available Deconstruct the customer journey with new Journey Analysis [Beta] Two new metrics added to Analytics Custom Currency Symbols are now generally available Enjoy more flexibility with Datepicker New Data & CDP releases New batch of event streaming integrations [Beta] Bento Cohort sync is now in open beta Get actionable recommendations from Data Assistant [Beta] Enrich events with Description Editing Browser SDK 2.0 is now generally available New Experiment releases Standardize Experiments with Templates [Beta] Predict testing timelines with the updated Duration Calculator Easily ship releases with new feature flag experience New Analytics releases Simplified tools for faster insights Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Dive into analysis with new Amplitude homepage Re-imagined as a quick start hub for all things Analytics, the new homepage helps you unlock insights even faster with easy access to: Automated reports from instrumented data Out of the box insights and templates Helpful resources like education docs and community updates The new homepage is currently rolled out to a limited number of users and can be accessed by clicking the Amplitude logo in the upper left corner of your screen. Toggle between tools with single navigation experience We've simplified our navigation experience so you can easily switch between Amplitude’s Analytics, Data, and Experiments tools. The new design also allows you to manage reports, audiences, experiments, and feature flags all from one single user interface. Access this feature from the top navigation section of Amplitude. Set up Event Explorer with ease Goodbye friction! Though Event Explorer still allows users to track which events and properties are triggered by a product, the setup process for using it is now easier than ever. The revamped experience prioritizes simplicity and clarity so you can leverage the power of event and Chart properties as quickly as possible. Access Event Explorer in the top right corner of the Chart controls. Learn more about Event Explorer. Get out-of-the-box insights with Industry Starter Templates This month, we’re excited to expand our template library with industry-specific dashboards, starting with the new e-commerce template. These Starter Templates will offer out-of-the box insights on everything from feature adoption to user activity -– without having to create analysis from scratch. Access the e-commerce template in the template gallery and keep your eyes peeled for upcoming industry releases, including fintech, gaming, SaaS, healthcare, and more. Chart controls are now generally available Our new vertical Chart controls are officially in GA! With a guided, top-down structure, users can now see how changes impact their charts in real-time. This immediate feedback encourages experimentation so you can confidently iterate on your charts without worrying about mistakes or taking a wrong turn. Charts now in vertical controls include: Sessions User Comp Event Segmentation Funnels Data Tables Pathfinder Retention Engagement Matrix Experiment Results Access the new controls by creating any of the above Charts in Amplitude Analytics. (Prefer the old Chart controls? You can always choose to opt back into your existing controls experience.) Deconstruct the customer journey with new Journey Analysis [Beta] Our new Journey Analysis combines your favorite journey charts into one seamless experience to help you uncover insights, identify trends, and understand each stage of the customer journey. This consolidated version of Pathfinder, Journeys, and Pathfinder Users helps you see where customers go after signup, what activities lead to conversion, and friction points along the way. Bonus points? Users can now also create static cohorts from the microscope using any data point from the 3 Journeys type (Pathfinder, Journey Map, and Top User Paths). Access this feature from our chart selection. Learn more about Journeys in Analytics Two new metrics added to Analytics To help you get the most out of Analytics, we’ve added two new defined metrics to your charts. Property Average graphs the average of property values at each data point. Conversion metric now supports total conversion in addition to unique conversion rate. Users can also apply a propsum on the last step in the funnel. Property Average Conversion Metric Access new metrics in the event dropdown menu in your event segmentation chart or data tables. Custom Currency Symbols are now generally available Customers can now select a locale for formatting currency amounts in charts. This choice informs both the currency symbol and locale-specific formatting at the project level. For example, if you select Italy as a locale, 123,456,789.01 will be displayed as “123.456.789,01 €” in your project. Note: This update does not handle currency conversions. Access this feature at the project level in Organization Settings. Learn more about custom currency symbols in your projects. Enjoy more flexibility with Datepicker Our new and improved datepicker offers more flexibility when building charts and cohorts. The new updates allow you to: Pick ‘start’ and ‘end’ dates for between See two months at a time Use visual cues to differentiate between the current date and the date you’ve selected Access this feature from any Chart, In-line Cohort, or the Cohort Builder. New Data releases Integrations, improvements for richer data Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. New batch of event streaming integrations [Beta] We’re excited to announce four new destinations for event streaming. Each integration enables you to forward Amplitude events and event properties to your tool of choice. The four new destination include: Mailchimp [ Learn more about Mailchimp streaming ] Bento [ Learn more about Bento streaming ] Appfit [ Learn more about Appfit streaming ] Moloco [ Learn more about Moloco streaming ] Access event streaming by navigating to Data Destinations within the Catalog section. Users will be able to configure this on a per-destination level for each event streaming destination. These partner integrations are not available in the EU Data Center at this time. Bento Cohort sync is now in open beta Bento users can now sync cohorts straight from Amplitude with just a few clicks. This integration is not available in the EU Data Center at this time. Learn how to send Amplitude Cohorts to Bento. Get actionable recommendations from Data Assistant [Beta] Data Assistant recommends specific actions a customer should take to improve their data catalog, starting with particular events they should focus on for improving metadata. Other recommendations include: Event/Property Descriptions - Prompts users to provide event/property descriptions for their most valuable events Event Display Names - Prompts users to fix event naming problems in their data catalog Event Tags - Recommends tags to add to events based on similar events Event ownership - Prompts users to set an owner for valuable events All prompts come with suggestions to make updates fast and easy. Access Data Assistant by navigating from Data to the Homepage. Enrich events with Description Editing Users can now add descriptions to events directly from charts! The new editing functionality supports full markdown, as well as user and inline images, making it easier than ever to build out and simplify taxonomy management. The best part? We’ve reduced friction by offering AI-powered suggestions that give you a practical starting point for your descriptions. Access this feature in the Chart event selectors and Data tracking plan. Browser SDK 2.0 is now generally available Browser SDK lets you send events to Amplitude. With version 2.0, we’ve consolidated product and marketing analytics use cases, enabled DET tracking, and simplified configuration and plugin interfaces – all in a ~25% lighter weight bundle! Access Browser SDK 2.0 via script loader and npm. Learn more about Browser SDK 2.0. New Experiment releases Feature improvements to scale experimentation Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product at scale. Standardize Experiments with Templates [Beta] When it comes to experimentation, consistency is key. Luckily, with our new Experiment Templates, we’re helping teams build standard frameworks for decision making – without having to build every test from scratch. The new Experiment Templates standardize everything from targeting, to evaluation, experiment type, bucketing unit, and more. These templates help ensure that even the least experienced team member can set up and run experiments at scale. Access this feature when you create a new Experiment in Amplitude. Predict testing timelines with the Duration Calculator Our new Duration Calculator helps users quickly assess how long a test will take to reach statistical significance based on the metric, traffic, and MDE of the experiment. This feature should help users decide which tests are worth running, as well as build more accurate roadmaps for their organization. Access this feature within the Plan tab. Easily ship releases with new feature flag experience Developers now have a seamless UX for feature flag configuration. This purpose-built user experience makes it easier for developers to ship releases quickly and safely. Changes to the flag configuration page include: Condensed and simplified settings Variants are now located in a drawer The Monitor tab has been removed (Assignment and exposure event charts will now be on the main page if your flag is active or events exist with the flag’s user property.) Access this feature when you edit a feature flag or create a new Feature Flag in Amplitude. And that’s a wrap! Here’s what’s next… Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Hi customers! Today we’re excited to announce our Browser SDK 2.0 update, which includes Default Event Tracking. What is Default Event Tracking (DET)? Default Event Tracking logs generic and common events when setting up applicable SDKs, accelerating your time to insights. We’ll be updating our Browser SDK to automatically instrument and track a predefined set of events. Here are the default events and event properties: Page Viewed Page Domain Page Location Page Path Page Title Page URL Form Started Form ID Form Name Form Destination Form Submitted Form ID Form Name Form Destination File Downloaded File Extension File Name Link ID Link Text Link URL Start Session End Session What does this mean for you? Default event tracking provides customers significant value since it removes some of the burden to instrument and define every event. But, default event tracking does apply to your event volume. For new customers, if you choose the Browser SDK, you’ll be instructed to download the new version with Default Event Tracking during onboarding. For existing customers, you’ll get notified to upgrade to the latest version of the SDK and need to manually turn Default Event Tracking off if you prefer to not track these events automatically. How can I turn off or block the events from Default Event Tracking? You can choose which DET events you want to turn off or on within the init code snippet. Please take a look at this doc for the snippet. You can also block or delete these events in our Data product. Deleted events will not show up in your analyses. Please look here in our Dev Docs for more details. Thank you!

New customer insights, improved workflows, and more data Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action. We show you what customers already love about your product and what improvements will delight them even more. And you don’t have to worry about data security, accuracy, or quality. This month we’re excited to deliver a well-rounded set of updates that help you learn new things about your customers and work more effectively in the product–including new AI-enabled data governance. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Data releases Improve data quality with AI-assisted governance BigQuery import is now generally available Experience more efficient data editing workflows Get an overview of customer data with new partner integrations HubSpot Event streaming is now in open beta Get set up faster with improved SDK documentation Better understand how your users leverage Amplitude Streamline Behavioral Cohort creation with out-of-the-box templates New Analytics releases Easily track retention rate over time Capture new insights with the Event Historical Count Build out dashboards more easily Save charts in fewer steps Customize how currency is displayed in charts [Beta] Enjoy an updated search experience New Data releases Smarter governance powered by AI Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. Improve data quality with AI-assisted governance Empower more users from across your organization to participate in collaborative governance and improve data quality. Here are the AI-powered updates we’ve made in the past month. Automatically detect names that don’t align with your taxonomy and get intelligent suggestions to standardize them in a few quick clicks. Determine the owners of your events with suggestions based on usage in charts, cohorts, and custom events, as well as usage patterns on similar events. We're just getting started using the power of AI to improve data quality. Stay tuned for more! BigQuery import is now generally available Now all users can ingest BigQuery data directly into Amplitude projects. This includes event, user property, and group property data support. Access these integrations from the Catalog within Data Connections. Learn more about BigQuery import. Experience more efficient data editing workflows Edit data faster by making changes directly in the event and property tables for your categories, activity, and visibility. You can also make quick description edits in Analytics, with more editing capabilities coming soon. Plus, new Purpose-Built Views provide a custom perspective into each job to be done in the tracking plan tables. Each view highlights essential information and actions while limiting the columns and filters to what’s most relevant. Get an overview of customer data with new partner integrations New partner integrations with Blitzllama and Zeda.io give you a more comprehensive view of your customer data. Here’s how: With Blitzllama, teams can collect and analyze feedback from in-product surveys, usability tests, and more. You can now ingest events and sync cohorts from Amplitude to Blitzllama. With Zeda.io, product leaders can leverage AI to identify customer problems, decide what to build, and create better product strategies. You can now sync cohorts from Aplitude to Zeda.io. These partner integrations are not available in the EU Data Center at this time. Cohort syncs are available to paid customers only. Access these integrations from the Catalog within Data Connections. HubSpot Event streaming integration is now in open beta Amplitude CDP's HubSpot streaming integration enables you to forward your Amplitude events and event properties straight to HubSpot with just a few clicks. Learn more about HubSpot Event streaming. Set up faster with improved SDK documentation We've created detailed examples of how you can use a Destination Plugin to send events to Hotjar, Fullstory, and Google Tag Manager. Check them out here. Better understand how your users leverage Amplitude More effectively drive adoption with insights from downloadable advanced usage reports. Streamline Behavioral Cohort creation with out-of-the-box templates Begin your cohort creation journey effortlessly. You can now choose from a range of predefined templates, modify an existing cohort definition, or start from scratch or a CSV upload. Clicking on a template, like "Engagement Behavior," offers clear instructions and a valuable starting point, which is especially beneficial for folks new to Amplitude. Access this feature in the Cohort creation experience. New Analytics releases New insights, better user experience Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Track retention rate over time–without manual analysis Analyze your retention rate based on the date a user performed a starting event, so you can easily track it over time. Previously, retention charts only graphed the overall retention rate. You’d need to export data from Amplitude and manually analyze it elsewhere to track relative performance over time. Now you can access these insights out of the box. Access this feature in the Retention Analysis chart experience. Capture new customer behavior insights with Event Historical Count This new event property lets you capture the nth instance of a customer performing an action. While it works similarly to the existing Historical Count filter, there’s a key difference. Historical Count is applied after all other filters. For example, if you want to understand user conversion from various first landing pages to purchase, Event Historical Count ensures that it's the first event in their user journey. The new Event Historical Count filter is applied first before any other filters. Access this feature in an Event Segmentation chart by filtering on Amplitude Event Properties and selecting Historical Event Count. Learn more about Event Historical Count. Build out dashboards more easily Two updates make it easier than ever to add content to dashboards: Select “Add Content” or “Start with a Template” when creating a new dashboard to avoid building from a blank page. (Looking for the old options to add charts, cohorts, and text? We’ve moved these to the “Add Content” toolbar.) Add content to the middle of an existing dashboard. Simply hover between two cells and click the “+” button. We heard that users appreciate this experience in Notebooks, so we’ve brought it to dashboards, too. Access these features in the Dashboard experience. Save charts in fewer steps We’ve simplified the flow for saving charts so you get the benefits of making your work more discoverable at your organization. Saved charts are organized alongside relevant insights in Spaces, aggregated into monitoring dashboards and notebooks for storytelling, and searchable by future users looking to kickstart their analysis. Customize how currency is displayed in charts [Beta] You can now select a locale for formatting currency amounts in charts. This choice informs both the currency symbol and locale-specific formatting at the project level. For example, if you select Italy as a locale, 123,456,789.01 will be displayed as “123.456.789,01 €” in your project. Note: This update does not handle currency conversions. Access the local to customize how currency is displayed at the project level in Organization Settings. Learn how to change the currency unit for your project. Enjoy an updated search experience We saw an opportunity to refresh our search experience to make it more modern, consistent, and easy to use. So we overhauled the experience with roomier spacing, updated icons, and reorganized panels. Let us know what you think in the comments. Access updated search across the platform by opening “Advanced Search” in the new navigation or adding a chart to a Dashboard or Notebook. If you’re looking for more new release goodness, try this: Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New enhancements make Amplitude easier, more powerful Here at Amplitude, we pride ourselves on being the go-to analytics platform for customer behavior and product-led growth. With new updates coming out every month, we’re excited to share our April batch, which focused on simplifying the user experience without sacrificing power, customization, or speed. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. Summary New Analytics releases Hide inactive events in Pathfinder and Journeys Customize y-axis label in Charts Projects page sorting on events New Data & CDP releases Auto-save in Data Re-use Snowflake import credentials New event streaming integrations generally available Create cross-object cohorts SDK migration tools Behavioral Cohorts API improvements [Beta] Security enhancement New Experiment releases Evaluation Proxy service [Beta] New experience for allocation and targeting Duration Estimate Updates New Analytics releases Better curation, simplified tools Amplitude Analytics helps you visualize the full user journey and offers proactive insights so you can drive new levels of growth. Auto-Hide Inactive Events in Pathfinder and Journeys Our Pathfinder chart is getting even more TLC! Back in January, we introduced custom events in Pathfinder to let you group custom events for easier analysis via the Filter Events dropdown. This month, we’re introducing a new update that auto-hides inactive events in Pathfinder and Journeys. This allows for better event curation and helps you yield better insights, faster. Access this feature within the Pathfinder or Journeys chart. Learn more about setting up Pathfinder charts . Customize y-axis labels in Charts Previously in Charts, users were not able to update their y-axis labels. With this new update, you can now add even more customization to your charts! Include a Title for your Y-axis, set Minimum and Maximum y-axis values, or leave these fields blank to default to automatic settings. This feature is available for our event segmentation, sessions, and funnels (over time) charts. You can also view customized y-axis labels in Dashboards and Notebooks. Learn more about customizing charts in Amplitude . Identify high impact projects with event sorting Our project page is now sortable by events, for both this month and last month. With this new update, customers who want to identify which projects have a high impact on their volume, can now easily sort projects based on this criteria for better insights around events. Access this feature by navigating to Amplitude Settings > Projects. New Data & CDP releases Expanded ecosystem, feature & usability enhancements Amplitude Data helps you proactively manage and govern your data, while Amplitude CDP helps unify your customer data, discover new audiences, and activate those audiences across your stack. Rest easy with auto-save Changes made in Amplitude Data are now automatically saved and published to your main branch. This removes the need for users to save changes manually so you can rest assured you are operating with the latest information. Re-use Snowflake import credentials When setting up a new Snowflake SQL import, customers now have the option to select an existing Snowflake source, rather than re-entering their login information every time. By using existing connection information, we hope to speed up the time it takes to create additional connections. Access this feature by navigating to Connections within the Data app. New batch of event streaming integrations now generally available After a huge year of growth for event streaming, we’re thrilled to offer 10 more destinations to help unify your tech stack and provide an even more comprehensive view of your customers. The 10 new destination include: AppsFlyer Branch Braze Customer.io Google Analytics 4 (mobile and web) Intercom Iterable Meta Pixel Webhooks All destinations now support selective property and user (identify) forwarding where applicable, as well as a new, streamlined experience for setting up event streaming destinations. Lastly, users are now auto-forwarded when user properties change on events – not just from Identify API calls. Access event streaming by navigating to Data Destinations within the Catalog section. Users will be able to configure this on a per destination level for each event streaming destination. Create cohorts across-objects Ready to activate your highest-value segments? Our latest release enables cross-object cohorts to help you do just that. For example, users can now create a cohort of accounts, and then segment the users within those accounts inside the cohort builder. Users with the B2B Accounts add-on can access this feature by logging into Amplitude Analytics and navigating to Cohort Definition Builder. Simplify migration with SDK Migration Guides We've released two new developer guides focused on migrating from other CDPs, including Segment and mParticle. These guides provide step-by-step instructions on how to migrate your Source and Destination configuration, update SDK implementation to send data to Amplitude, and validate whether your migration is successful. Read: Migrating from Segment to Amplitude [Guide] Read: Migrating from mParticle to Amplitude [Guide] All guides can be found in the Amplitude Developer Center . Gain more user info with Behavioral Cohorts API improvements [Beta] Behavioral cohorts are defined by user actions taken within a specific time period. They allow you to group together different users based on the events they've fired in your product. With our latest update, we have several new attributes that you can query in the Cohort API, including: sync status, last sync date, sync type, Archived, and discoverable / hidden. This allows paid customers to programmatically access more user information so they can deliver more personalized experiences. Learn more about the Behavioral Cohorts API . Security enhancement This release adds support for AWS Key Management Service (KMS) encryption in the destination S3 bucket, helping your organization improve its security posture. Learn more about how to take advantage of this enhancement . New Experimentation releases Configuration, speed enhancements Amplitude Experiment helps you test, analyze, and optimize your product at scale. Evaluation Proxy Service [Beta] The Evaluation Proxy is a containerized service to enable, enhance, and optimize local evaluation running within the customer’s infrastructure. This service helps you: Enhance local evaluation with large cohort targeting. Targeted cohorts are synced hourly to the evaluation proxy, and applied to the user prior to evaluation. Enable local evaluation on unsupported platforms. Use remote evaluation APIs and SDKs to run local evaluation by making requests to the evaluation proxy service. Automatically track assignments for local evaluations. Evaluations performed on the local proxy are automatically tracked as assignment events, deduped daily. During testing, Evaluation Proxy allows you to keep user context in mind without sacrificing performance. Bonus points? Developers can now leverage contextual insights to connect user data to their release workflow and reduce latency by 4,000%. Access this feature via Local evaluation for your experiments. Learn more about the Evaluation Proxy service in our Developer Center. Experiment faster with improved allocation and targeting experience The simpler, the better! For customers who’ve struggled with setting up experiments, we’re excited to announce a simplified approach to allocation, targeting, and rollout for your flags and experiments. Individual targeting has been moved to a new Testing card, and the Allocation card has a simplified, guided setup experience. Users won't be exposed to less common configuration options like targeting segments, stratified sampling, and uneven distribution, until they need them – helping you get up and running faster than ever. Users can access the new experience through the Configure tab. Learn more about allocation in our help center . Understand testing timelines with new duration estimates For fans of our duration estimate, you can now leverage this tool with T-Tests. Previously limited to Sequential Testing, the duration estimate helps you gauge approximately how long your test needs to run before it reaches the sample size threshold. In addition, we’ve added the MDE being outside the confidence interval as another stopping condition for the duration estimate, making your testing timelines more accurate than ever. Access this feature through the Analyze tab. Learn more about duration estimates in our help center . That’s a wrap! Here’s what’s next: Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Drive better business decisions from clearer insights We’re closing out Q1 on a high note! With our March feature releases, you can expect deeper insights, greater flexibility, and even more powerful experimentation tools. Updates are available to all Amplitude customers, including the EU Data Center, unless stated otherwise. Summary New Analytics releases New Chart Controls [Opt-in Beta] Funnels updates New Notification experience [Beta] Data Tables improvements Atlassian Smart Links update New Data releases General availability of Identify Forwarding General availability of User Property Mapping Shared Credentials New Experiment releases ICYMI: New release blog content Experiment Groups Formula Metrics [Beta] New Analytics releases Deeper insights, more powerful controls Speed decision-making with new Chart Controls [Opt-in beta] We’ve redesigned our chart creation flow to make analysis easier for new and experienced users alike. Improvements include: A Guided, top-down structure with a linear flow simplifies the layout so users can easily orient themselves, making learning and teaching Amplitude easier than before. A side-by-side view with controls on the left and chart on the right enables instantaneous feedback on how changes impact the chart, helping you better explore your data. New Responsive Layout means users can click and drag the controls wider to have more space, and at a certain point, the segment card “snaps” to the top of the controls in a format that is similar to our older layout. This gives the user more vertical real estate to build out many events+filters or lengthy segments. Improved drop-down experience removes the guesswork from chart creation by adding new descriptions, categories, and metadata to the drop-down selector. The new experience will be available to preview starting in April for the following charts: Event Segmentation Funnels Pathfinder Data Tables Retention User Composition Sessions Users with new side controls can access these features by opting into the early beta preview. Simply click “Try our New Look” at the top right corner of any chart listed above. Learn more about new Chart Controls. More Flexible Analysis with Funnels Along with our new chart control experience, we’ve introduced updates to Funnels that offer more flexible user conversion insights. You can now: Compare multiple events at each step of the funnel to understand the relative conversion. Mark a funnel step as optional to better understand the conversion impact. Define custom events for a step in the funnel directly in-line without creating a new event. Compare property values by selecting one segment/property value as a baseline and analyzing the rest of the segments against it for Funnel group by. Users can access these features by opting into the early beta preview. Simply click “Try our New Look” at the top right corner of any chart with updated controls. Learn more about in-line custom events. Send notifications to multiple channels [Beta] We’ve rolled out a brand new notification experience allowing teams to more easily subscribe to notifications about themselves or their organization. The new experience also includes an updated in-app feed with real-time updates. To access your notification settings, simply click on the notification “Bell” icon on the top right-hand corner and select “edit notification settings” in the corresponding window. View up to 500 rows when applying multiple top-level group-bys Previously in Data Tables, we limited the number of dimensions you could perform cross-product group bys on to protect query speed and performance. Now, you can apply multiple group bys that will show up to 500 rows in the UI, instead of just 10-20 rows. This enhancement helps you unlock more use cases with Data Tables, as well as make more data-driven decisions about your product and overall business. Access these updates by navigating to Data Tables. Learn more about performing cross-product group bys in Data Tables . Unfurl Atlassian Smart Links [Now Available EUDC] We've updated Atlassian Smart Links with Amplitude to fully support embedding charts with a new unfurl experience. Users can now paste a chart link in all Atlassian product editors and have the option of switching over to the Embed view. This update is available to all users of Atlassian and Amplitude. It’s also now available in EUDC. Learn more about unfurling Atlassian Smart Links . New Data releases Flexibility, workflow enhancements Identify Forwarding is now generally available Before this release, forwarding user updates to customer destinations was only supported for updates that came through the Identify API. Now, all Amplitude customers can forward user creation and property updates to partner destinations from either Identify or Event Track. Plus, you can configure identity forwarding on a per-destination level for each event streaming destination. Access this feature by logging into Amplitude Data and navigating to Data Destinations within the Catalog section. User Property Mapping is now generally available Amplitude now supports user property mapping to custom properties across all Amplitude-built, generally available event streaming destinations. This helps you maintain consistent mappings across your tech stack. Access this feature by logging into Amplitude Data and navigating to Data Destinations within the Catalog section. Customers will be able to configure user property mapping on a per-destination level for each event streaming destination. Set up new data connections faster with Shared Credentials It’s now easier than ever to create new data connections. Simply use shared credentials or other parameters from your existing connections to connect your entire data ecosystem in record time. Access this feature by navigating to Amplitude Data, then Connections. New Experimentation releases Major updates, clearer insights In case you missed it: Learn how our new launch helps you learn as you ship and scale experimentation We’ve made major upgrades to Experiment over the past several months, including releases that help you scale your program, learn more quickly, and–of course!–improve ROI. Make sure you’re caught up on the latest by checking out the blog posts below: Learn as you Ship and Quantify the Impact of Every Release Scale Experimentation with a Better Developer Experience Now, back to your regularly scheduled Experiment updates. Safely run multiple tests with new Experiment Groups Take your experiment program management to the next level. Experiment Groups help you run multiple tests at once without compromising results or your customer experience: Holdout groups - Set a group of users to never engage with experiments. Holdout groups allow you to establish baselines across multiple tests to analyze their results against the holdout group - even if you have low traffic. Mutual exclusion groups - Guard customers from competing experiments. With mutual exclusion groups, you can designate specific experiments to never share user traffic. Set up Experiment Groups on the Experiment homepage. Learn more about mutual exclusion groups and holdout groups . Run flexible experiments with custom Formula Metrics [Beta] Innovate more quickly with experiments built from formula-based metrics. Use division, multiplication, addition, and subtraction to build more complex metrics natively in Experiment. This release unlocks new use cases like including weighted averages to better quantify the impact of your experimentation program. You can now create a metric within the experiment workflow. Learn more about formula metrics . You’re all caught up! Here’s what’s next: Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.