New and Improved Spaces for Teams

Some of the most valuable analyses in Amplitude are the result of collaborations among teammates. Spaces help product teams subscribe to and organize analyses shared in Amplitude. Today we're introducing a brand new organization system for your charts, dashboards, notebooks, and cohorts! The goal of this release is to help you and your team more easily discover and organize relevant content in Amplitude.Below are some key changes and improvements you will start to see in your SpacesFolders are a convenient way to group related content together in a single, easily-viewable spot. You can now create folders and subfolders within your team spaces and personal workspace to better organize your analyses and make it easier for your teammates to find them. Content can only be saved to one location, but you can create "shortcuts" to that content in other spaces. A shortcut is a way to add content to multiple spaces and folders. Anyone can create a shortcut to a piece of content, but only an owner of the original content can move the original to a new space. The previous "My Workspace" feature has been renamed to "Home" and we have a new personal space labeled with your first and last name, where you can save your personal content and organize it into folders. This space is meant just for you to organize your own content. You can find this space under "Starred Spaces" in the left navigation. Every saved piece of content now must live in a space. By default, content is saved into your own personal workspace. You can also choose to move them into a shared space. We've improved search and filtering capabilities within a Space and added a brand new table format to more easily browse and find content you might be looking for. Within our new table view in spaces, you can now also perform bulk actions including bulk archival and bulk move objects to speed up organization in in your spaces.For more information on the latest updates to spaces, please check out our help guide.

Related products:Product Analytics

Experiment: Enhanced Goals & Takeaways

Hello Everyone!Thank you for being patient with us on product updates for Experiment.First, we want to let you know of an enhancement we’re adding this week to improve Goals and Takeaways! Better Goals & Takeaways are arriving this week!The ultimate goal for running experiments is to make iterations within your product that lead to a measurable improvement of a desired outcome. This causality relationship is critical to know whether the feature you shipped or the change you made impacted your desired results.To do that, you need toSet a measurable goal that matters to you Run your experiment against this goal Know what to do with your results once the data reaches statistical significanceWe’ve made some adjustment to the Experiment goal setting stage by adding a “Minimum Detectable Effect,” or goal, as a measurable metric you hope to obtain with this experiment. This metric might be something like “Increase subscription purchases by 5%.”Screenshot of the revised goal setting section in the Experiment product We then use the goal you’ve set, along with our statistical analysis of the experiment, to provide you with a recommendation on what you should do next as a new “Summary” card.Screenshot of the new Summary card displayed when an experiment completes In a single glance, we’ll show you whether your experiment was statistically significant, above the baseline, and whether you reached your goal. We’ll restate your original hypothesis, provide our recommended next step, as well as a quick snapshot of how the control and variants did against your target.The example below shows an experiment with statistically significant results but didn’t hit the desired goal. Now you can make a more informed decision on whether you should roll that feature out or make some minor adjustments to achieve your target goal.Another screenshot of the new Summary card with slightly different outcomes displayedWe’ve had this information in the product before, but we’ve now made it a lot easier for you and your stakeholders to see everything they need quickly. Other update reminders:A couple of weeks ago, we sent an email out on some enhancements we’ve made to the product over the last few months. As a quick reminder, these included: Improved Exposure Tracking: A simple and well-defined default exposure event for tracking a user’s exposure to a variant. Improves analysis accuracy and reliability by removing possibility of misattribution and race conditions caused by Assignment events. In order to take advantage of Improved Exposure Tracking, you’ll need to make changes to your Experiment implementation. Deprecate ‘Off’ as the Default Variant Value: With the move to improved exposure tracking, we want to maintain user property consistency across the system. Therefore, we have changed the experiment evaluation servers to unset an experiment’s user property when the user is not bucketed a variant rather than setting the value to ‘off’. Integrated SDKs: Client-side SDKs now support seamless integration between Amplitude Analytics and Experiment SDKs. Integrated SDKs simplify initialization, enable real-time user properties, and automatically track exposure events when a variant is served to the user. Experiment Lifecycle: An all-new guided experience for experiments. Features are now organized by the way teams work, from planning and running an experiment to analyzing the results and making decisions. You’ll also notice a status bar that tracks key tasks in each stage and the duration of your experiment, along with suggestions on next steps to take.

Related products:Behavioral TargetingExperiment

Amplitude + Productboard

 Our new Productboard integration will enable Amplitude customers that use Productboard to filter customer feedback based on cohorts created within Amplitude, and categorize these insights into themes that can inform the product roadmap and prioritization process. This will help product managers make better decisions about what to build and who it will impact when new features are shipped. With this integration, Amplitude + Productboard customers will now be able to:Aggregate customer and product data from multiple sources in a single place to get a richer view of how your feature is performing Use built-in Amplitude cohorts to filter notes, features, and roadmaps, and create custom user impact scores Better serve your target persona in Productboard by studying qualitative feedback alongside behavioral product dataTo get started, Amplitude + Productboard users can create a cohort of users for a particular segment that might be important for their product strategy - including isolating feedback from Cohorts or showing roadmaps based on Cohorts. You can bring these cohorts into Productboard in order to organize feedback, prioritize features and create compelling roadmaps. Learn more about the Product Board integration here. p.s. Interested in learning more about user engagement and how cohorts can help? be sure to check out our on-demand webinar around driving user engagement as part of our Product Led Growth Series! 

Related products:Product AnalyticsCollaboration

New Funnel Conversion Insights

Amplitude users today use Funnels to explore what drives or hinders conversion outcomes. We know that these analyses provide valuable insights as to how users convert and why they convert. This month, we’re rolling out a series of our top requested updates to Funnels requested by our customers. Funnel Event TotalsCustomers can now measure instances where their users go through the same funnel multiple times. With Funnel event totals, you can construct your funnel of interest, then select whether you’d like to count conversions by unique users or by event totals. Median time to convert over timeTime to convert is a key metric to evaluate whether your users are struggling to complete a critical product flow. With this new update, you are able to view median time to convert for the entire funnel, as well as see how that metric changes over time. This allows you to assess how time to convert is being impacted by product changes (for example, knowing if your recent release is actually helping users convert faster). Multiple Conversion over TimeLast but not least, our conversion over time visualization allows customers to analyze how conversion rates are changing. You can now select and view multiple conversion-over-time metrics in a single view. To compare conversion for different steps in the funnel, you no longer have to create multiple charts, and flip back and forth for comparison. To see how these updates improve the Funnel Conversion experience in Amplitude, check out our Loom video below:With these latest updates, we’re continuing to invest on our top most requested features from our customers.  Be sure to also check out more of our recent releases from 2021 that will better equip your team to drive product-led growth.

Related products:Product AnalyticsBehavioral Targeting

Pinned Dashboard Filters and Replace Properties

With pinned filters, dashboard owners can now pin relevant filters to their dashboards so other users at their organization can edit the contained charts on the fly. In addition, each filtered view you create will generate a unique dashboard edit URL. This improves the impact of Analytics dashboards in two ways:Usability - to alter a teammate’s dashboard before pinned filters, you had to copy, edit, and save a new dashboard. Now, you can quickly apply a dashboard filter to ask and answer a question, without moving through three extra steps and cluttering your content library.  Discoverability -  before pinned filters, bulk filters could only be found through the “more” dropdown menu. Now, novice users will see the option for dashboard filters right on the page, encouraging them to try creating their own dashboard views. Experienced teammates can also pin suggested properties for filtering, so novice users have a good place to start. Distribution - since dashboard filters create unique URLs whenever they’re applied applied, you can share any views you find valuable without needing to save a new dashboard.As part of pinned filters, we brought over the replace properties function from dashboard templates, onto any saved dashboard page directly. This allows customers to quickly filter charts in their dashboard by a selected property value, without needing to access templates.Watch the demo video below, and read our dashboard help doc here to learn how to start using pinned filters at your organization!