Product Updates

New releases put efficiency and flexibility front and centerAmplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. With our latest batch of feature releases, Amplitude has zeroed in on all things efficiency and flexibility to help you gain better insights and deliver world-class customer experiences. Highlights include session replay, out-of-the-box cohorts, and new experiment permissions.Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise. SummaryNew Analytics releasesEnjoy new updates to the Starter Template Gallery Unlock qualitative insights with Session Replay [Early Access] Auto-generate Chart names with AI Deep dive into performance with Industry BenchmarksNew Data & CDP releasesNew partner integrations available [Beta] Forward more data with Cohort sync webhook [Beta] Quickstart analysis with Out-of-the-box Cohorts [Beta] Detect data quality anomalies with Data Assistant GTM Client-Side template is now on Browser 2.0New Experiment releasesEnjoy more flexibility with Client-side Local Eval [Beta] Empower users, improve safety with Experiment Permissions [Beta] Exclude bad data by Restarting Experiments [Beta] Experiment Management API is now generally available   New Analytics releasesStreamline workflows with new templates, AIGet clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey.Enjoy new updates to the Starter Template GalleryStarter templates are getting a facelift! This month, we’re introducing an up-leveled dashboard template gallery where users can find our new and improved starter templates, as well as their org-created templates.The new version introduces: The ability to see and filter templates by sections (ie: use-case vs. industry vs. user-created) User-friendly illustrations for Amplitude-generated content Search functionality for all templates, which should add even more value as the template gallery growsFinally, we’re also introducing a toggle that automatically populates the starter template with demo data, so users can preview what the template looks like filled out.All Amplitude users can access Starter Templates in the Template Gallery. Unlock qualitative insights with Session Replay [Early Access Program]Ready to connect quantitative data with qualitative insights? Session Replay brings digital journeys to life to help teams identify issues, improve conversion, and build better product experiences for customers.The visualized sessions are based on actual events in your product and tied to the moments you want to learn more about. By seeing how customers are using your products and where they are getting stuck, Session Replay ensures teams have the real-time experiential insights they need to make faster decisions more confidently. Session Replay, launching in private preview this month, will be available soon for Amplitude customers. Sign up for the waitlist to indicate your interest in joining our Early Access Program. Auto-generate Chart names with AIWhat’s in a name? With our new, AI-assisted Chart-naming capabilities, you can immediately improve your team’s analytics workflow. Proper nomenclature provides context, improves search results, and helps users interpret the content of your chart. This feature helps you automatically generate titles that are descriptive, searchable, and can be accepted with just a single clickAccess AI Chart-naming within Amplitude Charts. Deep dive into performance with Industry BenchmarksReady to slice and dice your data? Our latest release allows you to explore product data benchmarks across industries, regions, and company size so you can better understand the relative performance of your key product indicators, like activation, engagement, and retention. Industry benchmarks further help you collect, anonymize, and report these findings using performance and engagement data across relevant industry verticals and geographies from more than 2,300 organizations. (Note: We don’t include data from customers who have opted out from this benchmarking.)Learn more about Product Benchmark Metrics. New Data releasesShare more data with new integrations, cohort functionalityGet trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. New partner integrations available [Beta]Another month, another batch of Partner integrations! In August, we announced seven new partner tools for customers leveraging our platform for both event streaming and cohorts:New event streaming for: Moloco RMP, MovableInk, Plotline, CleverTap, Pushwoosh, Kochava New cohort syncs for: WebEngageData users can view all integrations in the Amplitude development center. Forward more data with our Cohort Sync Webhook [Beta]Our new Webhook for Cohort syncs allows users to forward Cohort data to destinations that Amplitude doesn’t currently support. In addition, you can also choose an intermediary layer, such as a Lambda function (a serverless computing service provided by Amazon Web Services), to receive the Webhook data and pass it along to a separate API or tool. This provides even more flexibility and customization options for businesses that want to use cohort data in their own unique way.This Webhook is not available in the EU Data Center at this time. Learn more about the Cohort Webhooks.Quickstart analysis with Out-of-the-box Cohorts [Beta]Amplitude has also introduced out of the box Behavioral Cohorts to help teams get faster insights without the hassle. These pre-configured cohorts are available from the moment you access the platform and eliminate the need for complex setups or specialized knowledge about your organization’s taxonomy. These cohorts include new users, retained users, active users, iOS and Android users, users by UTM source, and more. Get ready to seamlessly take data-driven insights and turn them into actions that help your teams acquire, retain and monetize more users.Access this feature by navigating to user cohorts. Detect data quality anomalies with Data AssistantWe've introduced new suggestions in Data Assistant that monitor and identify significant shifts in event volume. Data teams can proactively investigate events that could indicate data quality issues (like an event breaking or misfiring) before analytics users find them in charts.Access this feature within Data Assistant. GTM Client-Side template is now on Browser 2.0We’re thrilled to announce the upgrade of our GTM client-side template. Amplitude now leverages Browser 2.0 to optimize support, simplify configuration interfaces, and support exciting features such as default events tracking and more.Access this feature from the Developer Portal.Learn more about the Google Tag Manager Web Template. New Experiment releasesImproved flexibility, data hygiene, securityDrive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale.Empower users, improve safety with Experiment Permissions [Beta]Developers need granular control over every feature flag to ensure they safely deliver great experiences to every user. With our latest release, Amplitude allows you to grant individual permission to users so they can create flags, edit existing flags, or view-only if they’re less technically proficient.Access this feature through the Members & Groups section in Organization Settings. Simply designate each role for each user and you’ll be on your way!Learn more about Experiment user permissions. A New, Seamless workflow to Restart Experiments [Beta]When it comes to experimentation, things don’t always go as planned. You may run into instrumentation problems, incorrect configuration, or data quality issues that can slow you down. With our latest release, developers get the guidance they need to identify these issues proactively and start fresh, without losing precious testing time. By restarting an experiment, you can exclude any previous user data from the monitoring and analysis of your restarted experiment. This feature helps you mitigate issues in real time, and keeps your programs moving forward with an enhanced workflow.Learn more about restarting experiments. Enjoy more flexibility with Client-side Local Eval [Beta]Developers need more flexibility when implementing feature flags across their stack. With client-side local evaluation, you can now deliver high-performance flags across all of your tools. Client-side Local Eval is currently available for JavaScript, with Android and iOS coming soon! Learn more about Local Evaluation Experiment Management API is now generally available.Our Management API is now officially GA! Check out our updated documentation to scale your experimentation programs by programmatically creating and controlling flags and experiments.Learn more about the new management API.  You’re all caught up! Here’s what’s next…Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New Features to supercharge your workflow across the entire tech stack Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth. As we enter the second half of the year, our July feature releases highlight Amplitude’s continued dedication to simplifying your analytics workflow while maximizing your output. Highlights include new partner integrations, AI-powered assistance, notification options, and more.Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise.  Summary New Analytics releasesCreate Charts from User LookupNew Data & CDP releasesNew partner integrations available [Beta] New Cohort syncing for PubSub and Kinesis [Beta] Send more Amplitude Data to Google Analytics 4  Save time with suggested derivative properties Enjoy default Event Tracking for Mobile SDKsNew Experiment releasesExperiment Templates are now GA Organize your experiments using Tags Stay on top of experiments with Slack notifications New Analytics releasesAdvanced chart options for deeper insightsGet clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey.Create Charts from User LookupChart users, rejoice! Our latest Analytics feature allows you to create a funnel or segmentation chart using events from the timeline in User Lookup.This tool showcases real usage patterns so you can identify macro trends, uncover bugs, or pinpoint UX improvement opportunities in your product.  Access this feature by navigating to Event stream > All events > and selecting a funnel or segmentation chart from bottom-most dropdown menu.  New Data releasesMaximize your output with new AI, integrationsGet trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. New partner integrations available [Beta]Another month, another batch of partner-led integrations! The seven new releases were built through the Integration Portal in Q2 of this year and bring our 2023 total to a whopping 22 integrations!  We hope the latest batch offers even greater extensibility and flexibility for our CDP users, and continues to bring all the tools you know and love, together. New integrations include:Event Ingestion for Blitzllama Event Streaming for Appfit, Bento, Movable Ink, Mailchimp, Hubspot and Moloco Cohort Syncing for Bento, Blitzllama, and Zeda.ioCDP users can view all integrations in the Amplitude development center. New Cohort syncing for PubSub and Kinesis [Beta]CDP users now have the ability to sync cohorts to PubSub and Kinesis. This provides even more flexibility and customization options for businesses that want to use cohort data in their own unique way if Amplitude does not have a direct connection.Learn more about sending cohorts to Google Pub/Sub. Send more Amplitude Data to Google Analytics 4 This month, we made significant enhancements to our Google Analytics 4 (Web) Event streaming and Google Analytics 4 (iOS/Android) Event streaming integration.The updates include additional preprocessing for events and properties so you can forward even more Amplitude data to GA4. We’ve also improved delivery metrics and the debugger so users can independently resolve their configuration issues at lightning speed.CDP users can access the integration in the streaming destination library.Learn about our full suite of streaming integrations. Save time with suggested derivative propertiesCreating derived properties can be a daunting task, especially if you're not familiar with all the functions that exist. With our latest release, users can now harness the power of AI to automatically generate a suggested derived property based on description alone. This feature not only saves you time, but also unlocks the full power of derived properties in Amplitude.Enterprise users and customers with the Govern Add-on can access this feature in the derived property creation and edit modal.Learn more about derived properties.  Enjoy default Event Tracking for Mobile SDKsWe’re excited to introduce Default Event Tracking to the new Android SDK and our old iOS SDK, including additional events to close the gap with GA events. The SDKs can now be configured to track the following events automatically:Sessions App lifecycles Screen views Deep links Learn about tracking default events in iOS SDK and Android Kotlin SDK.  New Experiment releasesStay on top of testing with notifications, templates, tagsDrive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale. Stay on top of experiments with real-time Slack notificationsThe experiment notifications you know and love from your email are now available right where you work – in Slack. Experiment users now have another way to stay on top of their testing programs, and will be instantly notified if their experiment ends, has a sample-ratio mismatch, is taking too long, or reaches statistical significance.Experiment users can opt into Slack notifications directly in Slack. Experiment templates are now generally availableWith Experiment templates now in GA, Amplitude users can run tests faster and more consistently – without having to build each experiment from scratch. Your new templates standardize everything from targeting, to evaluation, experiment type, bucketing unit, and more, helping ensure that even the least experienced team member can set up and run experiments at scale.   Access this feature when you create a new Experiment in Amplitude.  Organize your experiments using TagsDevelopment teams know how hard it is to scale an experimentation program without the proper management tools. With Experiment Tags, users can now tag both experiments and feature flags, making it easy to identify groups of features. This update also allows you to sort and filter experiments, keeping your program organized and accessible. Access tags directly from the Plan tab when you design your experiments and feature flags. You’re all caught up! Here’s what’s next…Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features for speed, simplicity, scaleAmplitude is the only platform that guides you to trusted data, clearer insights, and faster action. We’re committed to helping you decode and optimize user behavior at every stage of the funnel.As part of that ongoing commitment, our June releases focus on all things speed, simplicity, and scale to help you drive continued growth. Highlights include new experiment templates, updated chart controls, and a slew of new integrations.Updates are available to all Amplitude customers – including the EU Data Center – unless stated otherwise.  SummaryNew Analytics releasesQuickstart analysis with new homepage Toggle between tools with single navigation Setup Event Explorer with ease Get out-of-the-box insights with Industry Starter Templates  Chart controls are now generally available Deconstruct the customer journey with new Journey Analysis [Beta] Two new metrics added to Analytics Custom Currency Symbols are now generally available Enjoy more flexibility with DatepickerNew Data & CDP releasesNew batch of event streaming integrations [Beta] Bento Cohort sync is now in open beta Get actionable recommendations from Data Assistant [Beta] Enrich events with Description Editing Browser SDK 2.0 is now generally availableNew Experiment releasesStandardize Experiments with Templates [Beta] Predict testing timelines with the updated Duration Calculator Easily ship releases with new feature flag experience   New Analytics releasesSimplified tools for faster insightsGet clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Dive into analysis with new Amplitude homepageRe-imagined as a quick start hub for all things Analytics, the new homepage helps you unlock insights even faster with easy access to:Automated reports from instrumented data Out of the box insights and templates Helpful resources like education docs and community updatesThe new homepage is currently rolled out to a limited number of users and can be accessed by clicking the Amplitude logo in the upper left corner of your screen. Toggle between tools with single navigation experienceWe've simplified our navigation experience so you can easily switch between Amplitude’s Analytics, Data, and Experiments tools. The new design also allows you to manage reports, audiences, experiments, and feature flags all from one single user interface.Access this feature from the top navigation section of Amplitude. Set up Event Explorer with easeGoodbye friction! Though Event Explorer still allows users to track which events and properties are triggered by a product, the setup process for using it is now easier than ever.The revamped experience prioritizes simplicity and clarity so you can leverage the power of event and Chart properties as quickly as possible. Access Event Explorer in the top right corner of the Chart controls.Learn more about Event Explorer. Get out-of-the-box insights with Industry Starter Templates This month, we’re excited to expand our template library with industry-specific dashboards, starting with the new e-commerce template.These Starter Templates will offer out-of-the box insights on everything from feature adoption to user activity -– without having to create analysis from scratch. Access the e-commerce template in the template gallery and keep your eyes peeled for upcoming industry releases, including fintech, gaming, SaaS, healthcare, and more. Chart controls are now generally availableOur new vertical Chart controls are officially in GA! With a guided, top-down structure, users can now see how changes impact their charts in real-time. This immediate feedback encourages experimentation so you can confidently iterate on your charts without worrying about mistakes or taking a wrong turn. Charts now in vertical controls include:Sessions User Comp Event Segmentation Funnels Data Tables Pathfinder Retention Engagement Matrix  Experiment ResultsAccess the new controls by creating any of the above Charts in Amplitude Analytics. (Prefer the old Chart controls? You can always choose to opt back into your existing controls experience.) Deconstruct the customer journey with new Journey Analysis [Beta]Our new Journey Analysis combines your favorite journey charts into one seamless experience to help you uncover insights, identify trends, and understand each stage of the customer journey.This consolidated version of Pathfinder, Journeys, and Pathfinder Users helps you see where customers go after signup, what activities lead to conversion, and friction points along the way.Bonus points? Users can now also create static cohorts from the microscope using any data point from the 3 Journeys type (Pathfinder, Journey Map, and Top User Paths). Access this feature from our chart selection. Learn more about Journeys in Analytics Two new metrics added to AnalyticsTo help you get the most out of Analytics, we’ve added two new defined metrics to your charts.Property Average graphs the average of property values at each data point.   Conversion metric now supports total conversion in addition to unique conversion rate. Users can also apply a propsum on the last step in the funnel.   Property Average  Conversion Metric  Access new metrics in the event dropdown menu in your event segmentation chart or data tables. Custom Currency Symbols are now generally availableCustomers can now select a locale for formatting currency amounts in charts. This choice informs both the currency symbol and locale-specific formatting at the project level. For example, if you select Italy as a locale, 123,456,789.01 will be displayed as “123.456.789,01 €” in your project.Note: This update does not handle currency conversions.Access this feature at the project level in Organization Settings.Learn more about custom currency symbols in your projects. Enjoy more flexibility with DatepickerOur new and improved datepicker offers more flexibility when building charts and cohorts. The new updates allow you to:Pick ‘start’ and ‘end’ dates for between See two months at a time Use visual cues to differentiate between the current date and the date you’ve selected Access this feature from any Chart, In-line Cohort, or the Cohort Builder. New Data releasesIntegrations, improvements for richer dataGet trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. New batch of event streaming integrations [Beta]We’re excited to announce four new destinations for event streaming. Each integration enables you to forward Amplitude events and event properties to your tool of choice. The four new destination include:Mailchimp [Learn more about Mailchimp streaming] Bento [Learn more about Bento streaming] Appfit [Learn more about Appfit streaming] Moloco [Learn more about Moloco streaming]Access event streaming by navigating to Data Destinations within the Catalog section. Users will be able to configure this on a per-destination level for each event streaming destination. These partner integrations are not available in the EU Data Center at this time.  Bento Cohort sync is now in open betaBento users can now sync cohorts straight from Amplitude with just a few clicks. This integration is not available in the EU Data Center at this time. Learn how to send Amplitude Cohorts to Bento. Get actionable recommendations from Data Assistant [Beta]Data Assistant recommends specific actions a customer should take to improve their data catalog, starting with particular events they should focus on for improving metadata.Other recommendations include:Event/Property Descriptions - Prompts users to provide event/property descriptions for their most valuable events Event Display Names - Prompts users to fix event naming problems in their data catalog Event Tags - Recommends tags to add to events based on similar events Event ownership - Prompts users to set an owner for valuable eventsAll prompts come with suggestions to make updates fast and easy.Access Data Assistant by navigating from Data to the Homepage.Enrich events with Description EditingUsers can now add descriptions to events directly from charts! The new editing functionality supports full markdown, as well as user and inline images, making it easier than ever to build out and simplify taxonomy management. The best part? We’ve reduced friction by offering AI-powered suggestions that give you a practical starting point for your descriptions. Access this feature in the Chart event selectors and Data tracking plan. Browser SDK 2.0 is now generally availableBrowser SDK lets you send events to Amplitude. With version 2.0, we’ve consolidated product and marketing analytics use cases, enabled DET tracking, and simplified configuration and plugin interfaces – all in a ~25% lighter weight bundle!Access Browser SDK 2.0 via script loader and npm.Learn more about Browser SDK 2.0. New Experiment releasesFeature improvements to scale experimentationDrive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product at scale. Standardize Experiments with Templates [Beta]When it comes to experimentation, consistency is key. Luckily, with our new Experiment Templates, we’re helping teams build standard frameworks for decision making – without having to build every test from scratch.The new Experiment Templates standardize everything from targeting, to evaluation, experiment type, bucketing unit, and more. These templates help ensure that even the least experienced team member can set up and run experiments at scale.  Access this feature when you create a new Experiment in Amplitude.  Predict testing timelines with the Duration CalculatorOur new Duration Calculator helps users quickly assess how long a test will take to reach statistical significance based on the metric, traffic, and MDE of the experiment. This feature should help users decide which tests are worth running, as well as build more accurate roadmaps for their organization. Access this feature within the Plan tab. Easily ship releases with new feature flag experienceDevelopers now have a seamless UX for feature flag configuration. This purpose-built user experience makes it easier for developers to ship releases quickly and safely. Changes to the flag configuration page include: Condensed and simplified settings Variants are now located in a drawer The Monitor tab has been removed (Assignment and exposure event charts will now be on the main page if your flag is active or events exist with the flag’s user property.)  Access this feature when you edit a feature flag or create a new Feature Flag in Amplitude.  And that’s a wrap! Here’s what’s next…Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Hi customers! Today we’re excited to announce our Browser SDK 2.0 update, which includes Default Event Tracking. What is Default Event Tracking (DET)? Default Event Tracking logs generic and common events when setting up applicable SDKs, accelerating your time to insights. We’ll be updating our Browser SDK to automatically instrument and track a predefined set of events.Here are the default events and event properties:  Page Viewed Page Domain Page Location Page Path Page Title Page URL Form Started Form ID Form Name Form Destination Form Submitted Form ID Form Name Form Destination File Downloaded File Extension File Name Link ID Link Text Link URL Start Session End SessionWhat does this mean for you? Default event tracking provides customers significant value since it removes some of the burden to instrument and define every event. But, default event tracking does apply to your event volume. For new customers, if you choose the Browser SDK, you’ll be instructed to download the new version with Default Event Tracking during onboarding. For existing customers, you’ll get notified to upgrade to the latest version of the SDK and need to manually turn Default Event Tracking off if you prefer to not track these events automatically.How can I turn off or block the events from Default Event Tracking? You can choose which DET events you want to turn off or on within the init code snippet. Please take a look at this doc for the snippet. You can also block or delete these events in our Data product. Deleted events will not show up in your analyses.Please look here in our Dev Docs for more details. Thank you!   

New customer insights, improved workflows, and more dataAmplitude is the only platform that guides you to trusted data, clearer insights, and faster action. We show you what customers already love about your product and what improvements will delight them even more. And you don’t have to worry about data security, accuracy, or quality.This month we’re excited to deliver a well-rounded set of updates that help you learn new things about your customers and work more effectively in the product–including new AI-enabled data governance.Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise.   Summary New Data releases Improve data quality with AI-assisted governance BigQuery import is now generally available Experience more efficient data editing workflows Get an overview of customer data with new partner integrations HubSpot Event streaming is now in open beta Get set up faster with improved SDK documentation Better understand how your users leverage Amplitude Streamline Behavioral Cohort creation with out-of-the-box templates New Analytics releases Easily track retention rate over time  Capture new insights with the Event Historical Count Build out dashboards more easily Save charts in fewer steps Customize how currency is displayed in charts [Beta] Enjoy an updated search experience   New Data releasesSmarter governance powered by AI Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data. Improve data quality with AI-assisted governanceEmpower more users from across your organization to participate in collaborative governance and improve data quality. Here are the AI-powered updates we’ve made in the past month.Automatically detect names that don’t align with your taxonomy and get intelligent suggestions to standardize them in a few quick clicks. Determine the owners of your events with suggestions based on usage in charts, cohorts, and custom events, as well as usage patterns on similar events.We're just getting started using the power of AI to improve data quality. Stay tuned for more! BigQuery import is now generally availableNow all users can ingest BigQuery data directly into Amplitude projects. This includes event, user property, and group property data support.Access these integrations from the Catalog within Data Connections.Learn more about BigQuery import. Experience more efficient data editing workflowsEdit data faster by making changes directly in the event and property tables for your categories, activity, and visibility. You can also make quick description edits in Analytics, with more editing capabilities coming soon.Plus, new Purpose-Built Views provide a custom perspective into each job to be done in the tracking plan tables. Each view highlights essential information and actions while limiting the columns and filters to what’s most relevant. Get an overview of customer data with new partner integrationsNew partner integrations with Blitzllama and Zeda.io give you a more comprehensive view of your customer data. Here’s how:With Blitzllama, teams can collect and analyze feedback from in-product surveys, usability tests, and more. You can now ingest events and sync cohorts from Amplitude to Blitzllama. With Zeda.io, product leaders can leverage AI to identify customer problems, decide what to build, and create better product strategies. You can now sync cohorts from Aplitude to Zeda.io. These partner integrations are not available in the EU Data Center at this time. Cohort syncs are available to paid customers only.Access these integrations from the Catalog within Data Connections. HubSpot Event streaming integration is now in open betaAmplitude CDP's HubSpot streaming integration enables you to forward your Amplitude events and event properties straight to HubSpot with just a few clicks. Learn more about HubSpot Event streaming. Set up faster with improved SDK documentationWe've created detailed examples of how you can use a Destination Plugin to send events to Hotjar, Fullstory, and Google Tag Manager. Check them out here. Better understand how your users leverage AmplitudeMore effectively drive adoption with insights from downloadable advanced usage reports.  Streamline Behavioral Cohort creation with out-of-the-box templatesBegin your cohort creation journey effortlessly. You can now choose from a range of predefined templates, modify an existing cohort definition, or start from scratch or a CSV upload. Clicking on a template, like "Engagement Behavior," offers clear instructions and a valuable starting point, which is especially beneficial for folks new to Amplitude.Access this feature in the Cohort creation experience.  New Analytics releasesNew insights, better user experience Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey. Track retention rate over time–without manual analysisAnalyze your retention rate based on the date a user performed a starting event, so you can easily track it over time.Previously, retention charts only graphed the overall retention rate. You’d need to export data from Amplitude and manually analyze it elsewhere to track relative performance over time. Now you can access these insights out of the box. Access this feature in the Retention Analysis chart experience. Capture new customer behavior insights with Event Historical CountThis new event property lets you capture the nth instance of a customer performing an action. While it works similarly to the existing Historical Count filter, there’s a key difference. Historical Count is applied after all other filters. For example, if you want to understand user conversion from various first landing pages to purchase, Event Historical Count ensures that it's the first event in their user journey. The new Event Historical Count filter is applied first before any other filters. Access this feature in an Event Segmentation chart by filtering on Amplitude Event Properties and selecting Historical Event Count.Learn more about Event Historical Count. Build out dashboards more easilyTwo updates make it easier than ever to add content to dashboards: Select “Add Content” or “Start with a Template” when creating a new dashboard to avoid building from a blank page. (Looking for the old options to add charts, cohorts, and text? We’ve moved these to the “Add Content” toolbar.) Add content to the middle of an existing dashboard. Simply hover between two cells and click the “+” button. We heard that users appreciate this experience in Notebooks, so we’ve brought it to dashboards, too. Access these features in the Dashboard experience. Save charts in fewer stepsWe’ve simplified the flow for saving charts so you get the benefits of making your work more discoverable at your organization. Saved charts are organized alongside relevant insights in Spaces, aggregated into monitoring dashboards and notebooks for storytelling, and searchable by future users looking to kickstart their analysis.  Customize how currency is displayed in charts [Beta]You can now select a locale for formatting currency amounts in charts. This choice informs both the currency symbol and locale-specific formatting at the project level. For example, if you select Italy as a locale, 123,456,789.01 will be displayed as “123.456.789,01 €” in your project.Note: This update does not handle currency conversions.Access the local to customize how currency is displayed at the project level in Organization Settings.Learn how to change the currency unit for your project. Enjoy an updated search experience We saw an opportunity to refresh our search experience to make it more modern, consistent, and easy to use. So we overhauled the experience with roomier spacing, updated icons, and reorganized panels. Let us know what you think in the comments.Access updated search across the platform by opening “Advanced Search” in the new navigation or adding a chart to a Dashboard or Notebook.   If you’re looking for more new release goodness, try this:Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New enhancements make Amplitude easier, more powerfulHere at Amplitude, we pride ourselves on being the go-to analytics platform for customer behavior and product-led growth.With new updates coming out every month, we’re excited to share our April batch, which focused on simplifying the user experience without sacrificing power, customization, or speed. Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise.   Summary New Analytics releases Hide inactive events in Pathfinder and Journeys Customize y-axis label in Charts Projects page sorting on events New Data & CDP releases Auto-save in Data Re-use Snowflake import credentials New event streaming integrations generally available Create cross-object cohorts SDK migration tools Behavioral Cohorts API improvements [Beta] Security enhancement New Experiment releases Evaluation Proxy service [Beta] New experience for allocation and targeting Duration Estimate Updates   New Analytics releasesBetter curation, simplified tools Amplitude Analytics helps you visualize the full user journey and offers proactive insights so you can drive new levels of growth.Auto-Hide Inactive Events in Pathfinder and JourneysOur Pathfinder chart is getting even more TLC! Back in January, we introduced custom events in Pathfinder to let you group custom events for easier analysis via the Filter Events dropdown. This month, we’re introducing a new update that auto-hides inactive events in Pathfinder and Journeys. This allows for better event curation and helps you yield better insights, faster.Access this feature within the Pathfinder or Journeys chart. Learn more about setting up Pathfinder charts. Customize y-axis labels in Charts Previously in Charts, users were not able to update their y-axis labels. With this new update, you can now add even more customization to your charts! Include a Title for your Y-axis, set Minimum and Maximum y-axis values, or leave these fields blank to default to automatic settings.This feature is available for our event segmentation, sessions, and funnels (over time) charts. You can also view customized y-axis labels in Dashboards and Notebooks.Learn more about customizing charts in Amplitude. Identify high impact projects with event sortingOur project page is now sortable by events, for both this month and last month. With this new update, customers who want to identify which projects have a high impact on their volume, can now easily sort projects based on this criteria for better insights around events.Access this feature by navigating to Amplitude Settings > Projects.   New Data & CDP releasesExpanded ecosystem, feature & usability enhancements Amplitude Data helps you proactively manage and govern your data, while Amplitude CDP helps unify your customer data, discover new audiences, and activate those audiences across your stack. Rest easy with auto-saveChanges made in Amplitude Data are now automatically saved and published to your main branch. This removes the need for users to save changes manually so you can rest assured you are operating with the latest information. Re-use Snowflake import credentialsWhen setting up a new Snowflake SQL import, customers now have the option to select an existing Snowflake source, rather than re-entering their login information every time. By using existing connection information, we hope to speed up the time it takes to create additional connections.Access this feature by navigating to Connections within the Data app. New batch of event streaming integrations now generally availableAfter a huge year of growth for event streaming, we’re thrilled to offer 10 more destinations to help unify your tech stack and provide an even more comprehensive view of your customers. The 10 new destination include: AppsFlyer Branch Braze Customer.io Google Analytics 4 (mobile and web) Intercom Iterable Meta Pixel Webhooks All destinations now support selective property and user (identify) forwarding where applicable, as well as a new, streamlined experience for setting up event streaming destinations. Lastly, users are now auto-forwarded when user properties change on events – not just from Identify API calls. Access event streaming by navigating to Data Destinations within the Catalog section. Users will be able to configure this on a per destination level for each event streaming destination.  Create cohorts across-objectsReady to activate your highest-value segments? Our latest release enables cross-object cohorts to help you do just that. For example, users can now create a cohort of accounts, and then segment the users within those accounts inside the cohort builder.Users with the B2B Accounts add-on can access this feature by logging into Amplitude Analytics and navigating to Cohort Definition Builder.  Simplify migration with SDK Migration GuidesWe've released two new developer guides focused on migrating from other CDPs, including Segment and mParticle. These guides provide step-by-step instructions on how to migrate your Source and Destination configuration, update SDK implementation to send data to Amplitude, and validate whether your migration is successful. Read: Migrating from Segment to Amplitude [Guide] Read: Migrating from mParticle to Amplitude [Guide] All guides can be found in the Amplitude Developer Center. Gain more user info with Behavioral Cohorts API improvements [Beta]Behavioral cohorts are defined by user actions taken within a specific time period. They allow you to group together different users based on the events they've fired in your product. With our latest update, we have several new attributes that you can query in the Cohort API, including: sync status, last sync date, sync type, Archived, and discoverable / hidden.This allows paid customers to programmatically access more user information so they can deliver more personalized experiences.Learn more about the Behavioral Cohorts API. Security enhancementThis release adds support for AWS Key Management Service (KMS) encryption in the destination S3 bucket, helping your organization improve its security posture.Learn more about how to take advantage of this enhancement.  New Experimentation releasesConfiguration, speed enhancements Amplitude Experiment helps you test, analyze, and optimize your product at scale. Evaluation Proxy Service [Beta]The Evaluation Proxy is a containerized service to enable, enhance, and optimize local evaluation running within the customer’s infrastructure. This service helps you: Enhance local evaluation with large cohort targeting. Targeted cohorts are synced hourly to the evaluation proxy, and applied to the user prior to evaluation. Enable local evaluation on unsupported platforms. Use remote evaluation APIs and SDKs to run local evaluation by making requests to the evaluation proxy service. Automatically track assignments for local evaluations. Evaluations performed on the local proxy are automatically tracked as assignment events, deduped daily. During testing, Evaluation Proxy allows you to keep user context in mind without sacrificing performance. Bonus points? Developers can now leverage contextual insights to connect user data to their release workflow and reduce latency by 4,000%. Access this feature via Local evaluation for your experiments.Learn more about the Evaluation Proxy service in our Developer Center.  Experiment faster with improved allocation and targeting experienceThe simpler, the better! For customers who’ve struggled with setting up experiments, we’re excited to announce a simplified approach to allocation, targeting, and rollout for your flags and experiments.Individual targeting has been moved to a new Testing card, and the Allocation card has a simplified, guided setup experience. Users won't be exposed to less common configuration options like targeting segments, stratified sampling, and uneven distribution, until they need them – helping you get up and running faster than ever.Users can access the new experience through the Configure tab.Learn more about allocation in our help center.Understand testing timelines with new duration estimatesFor fans of our duration estimate, you can now leverage this tool with T-Tests. Previously limited to Sequential Testing, the duration estimate helps you gauge approximately how long your test needs to run before it reaches the sample size threshold.In addition, we’ve added the MDE being outside the confidence interval as another stopping condition for the duration estimate, making your testing timelines more accurate than ever.Access this feature through the Analyze tab.Learn more about duration estimates in our help center.  That’s a wrap! Here’s what’s next:Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Drive better business decisions from clearer insights We’re closing out Q1 on a high note! With our March feature releases, you can expect deeper insights, greater flexibility, and even more powerful experimentation tools.Updates are available to all Amplitude customers, including the EU Data Center, unless stated otherwise.  Summary New Analytics releases New Chart Controls [Opt-in Beta] Funnels updates New Notification experience [Beta] Data Tables improvements Atlassian Smart Links update New Data releases General availability of Identify Forwarding General availability of User Property Mapping  Shared Credentials New Experiment releases ICYMI: New release blog content Experiment Groups Formula Metrics [Beta]   New Analytics releasesDeeper insights, more powerful controls Speed decision-making with new Chart Controls [Opt-in beta]We’ve redesigned our chart creation flow to make analysis easier for new and experienced users alike. Improvements include: A Guided, top-down structure with a linear flow simplifies the layout so users can easily orient themselves, making learning and teaching Amplitude easier than before. A side-by-side view with controls on the left and chart on the right enables instantaneous feedback on how changes impact the chart, helping you better explore your data. New Responsive Layout means users can click and drag the controls wider to have more space, and at a certain point, the segment card “snaps” to the top of the controls in a format that is similar to our older layout. This gives the user more vertical real estate to build out many events+filters or lengthy segments. Improved drop-down experience removes the guesswork from chart creation by adding new descriptions, categories, and metadata to the drop-down selector. The new experience will be available to preview starting in April for the following charts: Event Segmentation Funnels Pathfinder Data Tables Retention User Composition Sessions Users with new side controls can access these features by opting into the early beta preview. Simply click “Try our New Look” at the top right corner of any chart listed above. Learn more about new Chart Controls. More Flexible Analysis with FunnelsAlong with our new chart control experience, we’ve introduced updates to Funnels that offer more flexible user conversion insights. You can now: Compare multiple events at each step of the funnel to understand the relative conversion. Mark a funnel step as optional to better understand the conversion impact. Define custom events for a step in the funnel directly in-line without creating a new event. Compare property values by selecting one segment/property value as a baseline and analyzing  the rest of the segments against it for Funnel group by. Users can access these features by opting into the early beta preview. Simply click “Try our New Look” at the top right corner of any chart with updated controls.Learn more about in-line custom events. Send notifications to multiple channels [Beta]We’ve rolled out a brand new notification experience allowing teams to more easily subscribe to notifications about themselves or their organization. The new experience also includes an updated in-app feed with real-time updates. To access your notification settings, simply click on the notification “Bell” icon on the top right-hand corner and select “edit notification settings” in the corresponding window. View up to 500 rows when applying multiple top-level group-bysPreviously in Data Tables, we limited the number of dimensions you could perform cross-product group bys on to protect query speed and performance. Now, you can apply multiple group bys that will show up to 500 rows in the UI, instead of just 10-20 rows. This enhancement helps you unlock more use cases with Data Tables, as well as make more data-driven decisions about your product and overall business.Access these updates by navigating to Data Tables.Learn more about performing cross-product group bys in Data Tables. Unfurl Atlassian Smart Links [Now Available EUDC]We've updated Atlassian Smart Links with Amplitude to fully support embedding charts with a new unfurl experience. Users can now paste a chart link in all Atlassian product editors and have the option of switching over to the Embed view.This update is available to all users of Atlassian and Amplitude. It’s also now available in EUDC.Learn more about unfurling Atlassian Smart Links.  New Data releasesFlexibility, workflow enhancements Identify Forwarding is now generally availableBefore this release, forwarding user updates to customer destinations was only supported for updates that came through the Identify API.Now, all Amplitude customers can forward user creation and property updates to partner destinations from either Identify or Event Track. Plus, you can configure identity forwarding on a per-destination level for each event streaming destination. Access this feature by logging into Amplitude Data and navigating to Data Destinations within the Catalog section.  User Property Mapping is now generally availableAmplitude now supports user property mapping to custom properties across all Amplitude-built, generally available event streaming destinations. This helps you maintain consistent mappings across your tech stack.Access this feature by logging into Amplitude Data and navigating to Data Destinations within the Catalog section. Customers will be able to configure user property mapping on a per-destination level for each event streaming destination. Set up new data connections faster with Shared Credentials It’s now easier than ever to create new data connections. Simply use shared credentials or other parameters from your existing connections to connect your entire data ecosystem in record time. Access this feature by navigating to Amplitude Data, then Connections.  New Experimentation releasesMajor updates, clearer insights In case you missed it: Learn how our new launch helps you learn as you ship and scale experimentationWe’ve made major upgrades to Experiment over the past several months, including releases that help you scale your program, learn more quickly, and–of course!–improve ROI. Make sure you’re caught up on the latest by checking out the blog posts below: Learn as you Ship and Quantify the Impact of Every Release Scale Experimentation with a Better Developer Experience Now, back to your regularly scheduled Experiment updates. Safely run multiple tests with new Experiment GroupsTake your experiment program management to the next level. Experiment Groups help you run multiple tests at once without compromising results or your customer experience: Holdout groups - Set a group of users to never engage with experiments. Holdout groups allow you to establish baselines across multiple tests to analyze their results against the holdout group - even if you have low traffic. Mutual exclusion groups - Guard customers from competing experiments. With mutual exclusion groups, you can designate specific experiments to never share user traffic. Set up Experiment Groups on the Experiment homepage.Learn more about mutual exclusion groups and holdout groups. Run flexible experiments with custom Formula Metrics [Beta]Innovate more quickly with experiments built from formula-based metrics. Use division, multiplication, addition, and subtraction to build more complex metrics natively in Experiment. This release unlocks new use cases like including weighted averages to better quantify the impact of your experimentation program.You can now create a metric within the experiment workflow.Learn more about formula metrics.  You’re all caught up! Here’s what’s next:Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features to help scale your most important work In February, we released a slew of feature enhancements to give your team even more powerful insights and reliable data, as well as new experimental controls to help your programs scale.Updates are available to all Amplitude customers and in the EU Data Center unless stated otherwise.  SummaryNew Analytics releases New Funnel chart updates General availability of space edit access New Data releases More complex cohort logic with new OR clause capabilities [Beta] General availability of Webhook Event Streaming Analytics SDK and Ampli wrapper for Go Partner integrations for Productboard, Plotline.io, Marketo, and Bento New Experimentation releases CUPED availability Data Quality Checklist Python and Golang SDK New endpoints for the Management API [Beta] Archived experiment improvements   New Analytics releasesBetter funnel insights, easier collaboration Get deeper conversion insights with updated funnel chartsFunnel charts are more powerful than ever. Our latest updates make it possible to:Calculate the total revenue attributed to a conversion Apply a conversion window of 90+ days to help businesses with longer funnels get quality insightsAccess these updates by opening the Funnels Chart in Analytics.Learn more about building a funnel analysis. Space edit access is now generally availableNow all Amplitude customers can easily co-create and maintain analyses across charts, dashboards, notebooks, and Cohorts. Space edit access eliminates access issues in situations like:Increasing object ownership to new teams or individuals Providing an existing team with access to multiple objects Maintaining edit access to objects owned by former team membersDetermine who views, adds, or edits all objects within a Space. When moving charts into a Space, you’ll also see new disclosure badges on content. Access this update from the Share button within team Spaces.Learn more about Amplitude Spaces.  New Data releasesUnlock new capabilities with cohorts, integrations Use more complex logic to build cohorts with new OR clause capabilities [Beta]You can now use OR statements on top of AND clauses when creating cohorts. This new option lets you more easily create complex segments which satisfy one condition or another.Here’s an example cohort you can build with this new feature:Growth and Enterprise customers can access this feature in the Cohort Builder. Webhook Event Streaming is now generally availableGet more granular control over what data you send to the rest of your stack. Webhooks Event Streaming allows you to select which event, user, or group properties to include in the payload of forwarded events.Access this feature by navigating to Data Destinations within the Catalog section of Data. Learn more. Go SDK for Analytics is now generally availableStreamline Amplitude data collection in your Go applications with the Go SDK for Analytics. It comes with Ampli wrapper and has full feature parity with other next-generation SDKs, including custom plugin support.Access this feature by navigating to SDK sources in the Catalog section of Data.Learn more about Analytics SDK and Ampli Wrapper. Enjoy integrations with Productboard, Plotline.io, Marketo, and Bento [Beta]Access these integrations from Data Sources within the Catalog section of Data.Unless specified, these integrations are only available to paid users and not in the EU Data Center.Productboard cohort sync - Productboard users now have additional identity mapping options, including User_IDs, emails, and External IDs. This update helps match and resolve user identities using the highest quality data possible. Learn more about the Productboard cohort sync.   Plotline.io cohort sync - Plotline.io users can activate more users and personalize onboarding flows by sending Amplitude cohorts to Plotline. Learn more about the Plotline.io cohort sync.   Marketo list cohort sync - Marketo users can export Amplitude cohorts into Marketo as a static list and then send them to any destination folder or program. Learn more about the Marketo list cohort sync.   Import Bento Events - Bento users can now send events to Amplitude for a better understanding of how engagement with guides impacts activation. NOTE: This feature is available to all users. Learn more about importing Bento events.  New Experimentation releasesReliability, scalability, organization enhancements Generate more reliable experiment results with CUPEDTeams can now use CUPED (Controlled-experiment Using Pre-Existing Data) methodology to analyze A/B test results in Experiment.In traditional A/B testing, teams get the average treatment effect by comparing the average outcomes of a treatment group to a control group. This assumes the treatment effect is the same for all individuals, which isn’t always true in practice.CUPED addresses this limitation by estimating the treatment effect separately for each individual and then aggregating the individual estimates to get an overall assessment of the treatment effect.Access this feature by toggling CUPED ‘On’ in the Statistical Settings section of the Analyze tab. Learn more about CUPED availability. Follow experimentation best practices with Data Quality ChecklistFeel more confident setting up and running your tests–especially as you scale. With our new Data Quality Checklist, Experiment runs a series of automated data quality checks to uncover potential issues that could skew your results. Get the next steps for fixing these issues with sample ratio mismatches, variant jumping, or exposures without assignments. Access this feature in the Analyze tab. You’ll also be alerted proactively with our automated notifications. Python and Golang SDKs now available for Amplitude ExperimentDevelopers working with Experiment now have two new SDKs generally available to help them better support their test programs: Python and Golang. Both SDKs support Remote and Local evaluation.Access this feature in the Amplitude Development Center.  Learn more about Python SDK and Golang SDK. Automate QA with new endpoints in Management API [Beta]We’re releasing functionality for the Experiment Management API that allows customers to leverage new auditing capabilities. The enhancements offer updated endpoints for both feature flags and experiments, including new Variants, Variant users, Edit flag/experiment, and Get experiment version details. Customers can request to try out an early version of the API in the Amplitude Developer Center.  Organize and restore experiments easily with new Archive capabilitiesArchiving improvements are here! As customers scale their experimentation programs, one of the top requests we hear is for better organization tools. Now you can review, search, and restore old tests in one view. Click into archived flags and experiments for a read-only view of configuration and data. Restore items if you wish to make new changes.Search and sort for archived experiments and flags on the Experiment homepage.  That’s a wrap! Here’s what’s next:Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

Our team is excited to announce new functionality for Amplitude Experiment’s Management API (currently in Beta). We have new and updated endpoints for both feature flags and experiments. These updates make it much easier to automate QA and provides customers with new auditing capabilities. These new enhancements include:  Variants Variant users Edit flag/experiment Get experiment version details This new functionality will make it much easier for customers to make programmatic updates to their experiments and flags. Check out our documentation to learn more about these exciting enhancements.

Powerful enhancements to help you grow in 2023Start the year strong with our latest product releases. New collaboration capabilities and improved experiences help you work more effectively. Plus, we’ve added several integrations so your team can collect and analyze data from more sources.Updates are available to all Amplitude customers and in the EU Data Center unless stated otherwise.  SummaryNew Analytics releases Monthly tracked user (MTU) pricing model Pivot view in Data Tables General availability of rich text editing in Notebooks Updated dashboards grid experience Save chart modal Edit access for Team Spaces [Beta] Public links in Data Tables, Notebooks, and dashboards Custom Events in Pathfinder New Data releases New partner Integrations [Beta] New Portfolio experience Support for multiple environments Source Configuration updates New Experimentation releases Summary cards   New Analytics releasesExperience enhancements for your whole team Get unlimited events up to 1 million monthly tracked users (MTUs)We’ve introduced an MTU model across our subscription plans. We shifted from event-based pricing because we found it wasn’t ideal for customers earlier in their analytics journey. Customers who grow past 1 million MTUs can switch to an event-based plan or a more customized MTU model.If you’re on an MTU plan, you can view usage statistics by navigating to General under the Organizational settings menu. MTU metrics will be visible in their own panel.Learn more about our new pricing model. Create customized reports with the new pivot view in Data TablesIt’s easier than ever to do multi-dimensional analysis in Data Tables. With the new pivot view, you can flip rows and columns to meet specific reporting needs and export to share.Access the pivot view by selecting Rows from the Columns dropdown. This will flip the axes.This release is only available to Plus, Growth, and Enterprise customers.Learn more about multi-dimensional analysis in Data Tables. Rich text editing in Notebooks is generally availableThe highly-requested new formatting toolbar in Notebooks is now available to all Amplitude customers. The rich text editor expands your formatting options and helps you save time with common keyboard shortcuts and markdown inputs. Edit dashboards more easily with the updated user experienceWe’ve overhauled the dashboard grid system so you can make edits in fewer clicks. No longer hidden within menus, the new experience includes draggable resizing and the ability to move charts to clear drop points.Access grid content directly within a dashboard in Analytics. Create a new report from the save chart modalIt used to be that, when saving a chart, you could only add it to existing dashboards and Notebooks. Now you can create new reports in the same modal you used to save the chart.Access this update from the Add to Report dropdown in the Save modal on a chart. Collaborate more effectively with edit access for Team Spaces [Beta]We’re releasing Spaces edit access so teams can co-create and maintain analyses across charts, dashboards, Notebooks, and cohorts. This update keeps access issues from slowing down collaboration in situations like:Scaling object ownership to new teams or individuals Providing an existing team with access to multiple objects Maintaining edit access to objects owned by former team membersYou determine whether team members can view, add, or edit all objects within a space. You’ll also see new disclosure badges on content when attempting to move charts into a space.Beta customers can access this update from the Share button within Team Spaces.These updates are not currently available in the EU Data Center. Learn more about Amplitude Spaces. Use new public links to make analyses and reporting available to anyoneYou can now make your published Data Tables, Notebooks, and dashboards viewable to anyone outside your organization–without special permissions or requiring them to log in.Access this update from the Share button at the top right corner of your Data Tables, Notebooks, and dashboards.This release is only available to Plus, Growth, and Enterprise customers. Better understand customer journeys with Custom Events in PathfinderGet greater control over how your custom events are grouped for easier analysis. View custom events at every step of your customer’s journey in Pathfinder.Analytics users can enable Custom Events from the Filter Events dropdown in a Pathfinder chart.Learn more about Custom Events in Pathfinder.  New Data releasesA slew of new integrations, improved support Enjoy integrations with Sprig, Insider, Maze, Extole, Kameleoon, and Toplyne [Beta]Access all integrations from Data Sources within the Catalog section of Amplitude Data.These updates are not currently available in the EU Data Center.Import Sprig Events - Sprig users can now push survey data directly into Amplitude when creating charts and cohorts to better understand the relationship between customer satisfaction and product usage. Learn more about importing Sprig Events.   Import Insider Events - Insider users can now send data like email opens or SMS clicks directly into Amplitude to create charts and cohorts. Learn more about importing Insider Events.   Maze Cohort Sync - Maze users can now create more personalized campaigns by sending custom audiences from Amplitude directly into the platform. This release is only available to paid customers. Learn more about the Maze Cohort Sync.   Extole Event Streaming - Extole users can now enhance their campaigns with Amplitude events and view them in real time with Extole’s Event Live View. Once connected, Amplitude events can be used to trigger emails, fulfill rewards, create audiences, and track user activity within the Extole platform. Learn more about Extole Event Streaming.   Kameleoon Event Streaming - Kameleoon users can now leverage real-time Amplitude events to supercharge campaigns, enhance targeting, and re-implement Amplitude tracking plans within the Kameleoon platform. Learn more about Kameleoon Event Streaming. Toplyne Event Streaming - Toplyne users can now identify opportunities for free-to-paid conversion and enterprise expansion in their existing GTM tools. They can also engage with and nurture accounts to take them to the next step of product adoption. Learn more about Toplyne Event Streaming. Get instant access to the new Portfolio experienceAmplitude Data now supports Portfolio projects. We’ve rebuilt the taxonomy and made several other highly-requested improvements, including:Passing event and property metadata from source projects to the Portfolio automatically (while still allowing customizations when necessary) Providing faster performance for large Portfolio projectsAny Data customers with the Portfolio add-on get immediate access to the new experience when they open a Portfolio project. Optimize your workspace with support for multiple environmentsYou can now add, rename, and reorder up to five environments in a workspace to design a setup in Data that matches your release workflow. Previously, you could only have “Production” and “Development” environments.Access this update in the Environment Settings page in Data. Speed your tracking process with updated Source ConfigurationWe’ve updated the Source creation and configuration process for Data Governors. These updates make it easier to quickly create Sources and start using them in planning without needing to determine technical implementation details ahead of time.We used to require Data Governors to select a programming language and SDK version for source creation. Now they only need to name a Source in the Data to use it in a tracking plan. This release also includes significant documentation updates, including new quickstarts for all Ampli SDKs in the Dev Center and improved in-app implementation instructions in Source settings.Access these updates from the Catalog page in the Connections section of the Data sidebar.Learn more about Source Configuration and the Implementation page.  New Experimentation releasesUnderstand and share Experiment learnings quickly with Summary cards We added two new Summary cards to the homepage so you can see at-a-glance which experiments are complete or need your attention. The cards also provide a high-level view of your team’s experiment velocity.  You’re all caught up! Here’s what to do next: Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.) Subscribe to product updates from our Community to stay up-to-date with the latest releases. Let us know which update you’ve been waiting for in the comments.

New features set you and your team up for successIn December, we shipped enhancements that make features such as Data Tables and Analytics integrations more powerful and easy to use.We also released new experiences like Data Home and integrated help in Experiment to surface critical information when you need it, right in Amplitude.Updates are available to all Amplitude customers and in the EU Data Center unless specified.  SummaryNew Analytics releases Universal navigation updates Data tables enhancement Increased timeframes for Pathfinder Daily custom alerts for Growth Plans Rich text editing in Notebooks [Beta] Unfurling improvements in Slack and Notion New Data releases Amplitude Data migration updates New Data Home New Node.js, iOs 3.0, Ruby 1.0 SDKs Google Tag Manager template for Marketing Analytics Browser SDK New Experimentation releases Integrated help    New Analytics releasesEnhancements to recent releases Access important information more easily with updates to universal navigationLast month, we announced a new user experience that makes it easier to get started in Amplitude, improves collaboration, and helps teams unlock value faster. We’ve made additional updates:With the new Help icon, the Amplitude Community, Help Center, and Digital Customer Success team chat are one click away. Persistent object headers and toolbars across charts, dashboards, and notebooks offer helpful background information and make it easy to share your insights. Manage key information about your projects in one place. Releases have moved and now live under Settings > Projects on the bar beside Annotations.These updates are not available in the EU Data Center.In case you missed what changed in our new navigation, check out this video: Learn more about new universal navigation. Summarize large amounts of data with an update to Data Tables Data tables make multi-dimensional analysis possible right within Amplitude. Now you can analyze data right away when you export data tables to CSV by removing overall rows and making it so group by columns are no longer concatenated.Access this update within the Data Tables experience. Analyze user behavior over longer timeframes in PathfinderWe’ve increased the timeframe for Pathfinder from 30 to 45 days so you can analyze how users move through your product or website over longer periods of time.Access timeframe options from the top right-hand corner of the Pathfinder experience.This release is only available to Growth and Enterprise customers.Access daily custom alerts in your Growth PlanIf you have a Growth Plan, you now get Daily custom alerts. Select the conditions under which you want to receive a custom alert. You can also set an alert based on confidence interval. Choose whether to send your custom alerts as email notifications to designated members of your team so they can take action.You can set a custom alert for any saved chart. Navigate to the chart for which you want to set an alert, then click the bell icon to open the quick set-up tool and create a custom alert.Learn more about daily custom alerts in Growth Plans.Edit Notebooks more easily with formatting enhancements [Beta]The new formatting toolbar makes it easier than ever to apply styling to your text. Save time composing notes with supported common keyboard shortcuts and markdown inputs. If you’re not seeing this experience yet for new notebooks you create, don’t fret! Keep your eyes on future Community posts where we’ll announce general availability soon.This update is not currently available in the EU Data Center. It will be available in EU Data Center when the update becomes generally available. Unfurling improvements in Slack and NotionNow you can paste Amplitude breadcrumb chart links and Amplitude chart edit links on Slack and Notion. Unfurl the charts to show a preview of the chart title, owner, duration, and an image of the chart.You’ll see this update when you paste a breadcrumb chart link to Slack or Notion.These updates are not available in the EU Data Center.  New Data releasesSimpler processes, easier access to information Enjoy simplified event property management in Data On the Properties page, you now have the power to set the property definition/rules across your schema or customize properties as “overrides” in the context of an event. If you are a customer with an Accounts Add-On, you can also plan groups and group properties as well as delete groups and modify group property visibility, all in Data. Get a snapshot of the quality of tracked data with Data HomeWe’re excited to introduce Data Home, a new landing page experience for Data customers. This new page helps data governors understand how their data is managed within Amplitude at-a-glance, including:Quality of tracked data in their tracking plan Which instrumented events power their teams’ insights How events track against event volumeThey can also quickly access documentation and Amplitude Academy courses to help them proactively manage their data. Start using new software development kits (SDKs)In the last month, we’ve released three new SDKs to support your work: Node.js SDK iOS 3.0 SDK (beta) Ruby 1.0 SDKThese next-generation SDKs improve code readability, make it easier for users to inspect source code, and speed up development cycles by reducing time for addressing issues. New Google Tag Manager template for Marketing Analytics Browser SDKWe released a Client Side Google Tag Manager template for the new SDK. The tag collects data with the Amplitude Marketing Analytics Browser SDK.Access the tag manager template from the Google Tag Manager Template Gallery.Learn more about the Marketing Analytics Browser SDK template in the Google Tag Manager.   New Experimentation releasesBetter in-product support, when you need it Get help when you need it, integrated in-appNow, with integrated help, you get instant access to deeper information across every component of Amplitude Experiment to help you take the best next step, faster. Integrated help offers a brief overview of each component, and links you directly to relevant help center articles, developer documentation, and other resources.  Get started using these releases todaySign in to your Amplitude account to start using these updates today. (Curious about Amplitude but not yet a customer? Try the demo.) Subscribe to product updates from our Community to get the latest release highlights delivered to your inbox. Let us know which updates you’re most excited about in the comments.

We’ve received lots of great feedback during our Open Beta for Cart Analysis. We’re happy to share that we’ve added Cart Analysis to our Growth plan. Now, Cart Analysis is available as an Open Beta release in our Growth and Enterprise plans. Cart Analysis is powered by our new object array functionality in Amplitude. To learn more about Cart Analysis, go here. If you want to view the Help Center article, go here.  

New features make Amplitude more powerful and easy to useWhile we’re nearing the end of 2022, our Product Team shows no signs of slowing down!Last month we shipped 16 new features and experience improvements to help you get more value out of Amplitude with fewer clicks. Updates are available to all Amplitude customers and in the EU Data Center unless specified.  SummaryNew Analytics releases Campaign reporting tools New navigation [Open Beta] Create, save, and manage Metrics [Open Beta] Object Management Center Pathfinder improvements Session Metrics New Data releases Data General Availability Accounts Add-On Usability improvements New Experimentation releases EU Data Center availability New experiment types Seamless lifecycle management Statistical significance data on the homepage Duration estimates Uplift notifications   New Analytics releasesMore reporting tools, new experiences Understand how acquisition spend drives product growth with campaign reporting toolsLast month, we announced the open beta of new campaign reporting tools. We’re excited to share that the following features are now generally available to all Growth and Enterprise customers:Acquisition Channels - Identify where acquisition traffic comes from alongside your other performance measurements. You can also create rules that use existing properties and property values to automatically classify the channel used to source respective events in your product. Read more about Acquisition Channels. Access this new feature from the Govern Console.    Multi-Touch Attribution - Distribute credit for your marketing programs easily using pre-built attribution models that you can configure on your metric. You can also create a custom model. Read more about Multi-Touch Attribution. Unlike other solutions, Amplitude enables unlimited look-back windows on attribution. By combining product and acquisition data, you can attribute product usage by acquisition source and see how product features or content impact product success events. Access this new feature in Data Tables. Combining Acquisition Channels and Multi-Touch Attribution lets you understand how your channels impact bottom-line product outcomes, such as which channels bring in power users, drive conversion, and retain users over time.   Ad-Network integrations - More easily measure how ad campaigns perform. By integrating campaign data such as cost, impressions, and clicks, you can unlock new insights into overall campaign performance and return on investment. Read more about Ad-Network integrations. Access this feature with Google and Facebook via their Data Sources page.Learn more about Campaign Reporting. Unlock the value of Amplitude even faster with our new navigation [Open Beta]Our improved navigation user interface (UI) makes it easier than ever to get started in Amplitude. Here’s what’s new:Universal navigation bar - Access key actions such as “Create new,” “Access home,” “View recent,” “Spaces,” and “Cohorts” in one place at the top of your screen.   Favorites improvements - Now, you can unfavorite objects in bulk and drag and drop favorites to you can keep them in your preferred order. Cohorts have joined reports, dashboards, and notebooks as items you can favorite.   Updated search prioritization logic - See the most popular content in your organization at the top of the list when you search.This Open Beta is not available in the EU Data Center.Learn more about new navigation. Create and save core metrics for your product, marketing, and growth teams to reference [Open Beta]Now, you can build and save reusable formulas, called Metrics, throughout the Amplitude interface. Project administrators can verify metrics to standardized for reuse across different analyses and your entire organization.Access this feature within event segmentation by clicking the dropdown. You’ll see the option to select events or metrics.This Open Beta is available for Growth and Enterprise customers.Learn more about creating, saving, and managing metrics. Enjoy a one-stop shop for managing analysis objects with the Object Management CenterReduce clutter and increase confidence for end users when building analyses by managing analysis objects such as custom events, metrics, segmentation, and cohorts in one place. Now when you create an analysis, you can view similar objects to reduce duplication and officiate objects. Once you’ve created your analysis, you can view metadata, search for and edit existing objects, and jumpstart analyses from the object itself.Access the Object Management Center from the left navigation panel. Or, if you’re in the new navigation UI open beta, click on the square icon next to the bell icon in the top right corner of the navigation panel.This feature is available to Enterprise customers.Learn more about the Object Management Center. Save time and improve the accuracy of your analyses with Pathfinder improvementsYou can now exclude specific events by specific property values. When you have certain events you want to see, you can include only those events instead of manually excluding all irrelevant ones. This makes insights from your analysis more actionable. Access this feature within Pathfinder by clicking “Hide or show events.” Access Session Metrics in Data Tables and Event Segmentation ChartsSession Metrics such as bounce rate or exit rate are now available in Data Tables and Event Segmentation Charts. Session metrics are helpful diagnostic tools for obtaining a deeper understanding of how campaigns or content items perform. Access Session Metrics options by adding a Metric to a Data Table. Toggle from the “Events” tab to the “Metrics” tab, then expand the session section and select your desired metric.This feature is available to Growth and Enterprise customers.Learn more about Session Metrics.  New Data releasesGenerally available features, new self-serve migration options Amplitude Data is now Generally AvailableWe are excited to announce the General Availability (GA) of Data, a unified data management console that combines features with Govern, Sources, and Destinations into one interface.Learn more about what’s new.  Access all the new features of Amplitude Data for customers using Accounts Add-OnCustomers using Accounts Add-On now get access to Data features such as collaborative planning capabilities, observability features to monitor data quality, and new developer tools that help instrument your events correctly from the beginning. Collaborate on and govern event data more easily with usability improvementsAs part of making Data generally available, we improved usability across several features, including how you manage properties with event-level property overrides and the ability to configure multiple environments that you can manage with a single tracking plan. These updates help improve trust in the data for end users building analyses.  New Experimentation releasesBetter visibility, better experiments Amplitude Experiment is now available in the EU Data CenterExperiment customers in the EU can now easily align their experimentation program with local data privacy standards. By combining EU Data Center availability with enterprise-ready security certifications like ISO 27001 and SOC 2 Type II, EU-based Experiment customers can feel confident that their customers’ data is fully protected and adheres to local regulations. Create better experiments by defining the experiment typeNow, you can easily define your experiment as a “Hypothesis Test” or a “Do No Harm” experiment during the planning phase to clarify your next best actions after the experiment ends. When starting an experiment, select a “Hypothesis Test” to run experiments that tests the impact on conversion rate metrics or a “Do No Harm” experiment that ensures any significant changes to your experience don’t hurt more critical business metrics. Better understand the status of your experiments with seamless lifecycle managementUnderstanding the status of every flag and experiment fast is critical to delivering experimentation at scale. New columns identify the primary metric, progress, and last modified date for all your experiments. Filter by eight different aspects, including status, decision, primary metric, and more, to check in on specific tests. Make decisions faster with statistical significance information right on your homepageYou can now see the following statistical significance (“statsig”) metrics on the Experiment homepage:Which experiments have reached statsig The time it will take for each active experiment to reach statsig The relative performance of each variant Identify if an experiment won’t reach statistical significance with duration estimatesAvoid setting up experiments that will never reach statsig. New duration estimates alert you if you need to redesign your experiment to have enough exposures to achieve statsig. Identify suspicious results quickly with new uplift notificationsIf you tweak an experiment and start seeing dramatic results, there’s likely an issue. Don’t make decisions based on bad data. New notifications automatically detect and alert you of a suspicious uplift so you can quickly spot and fix potential issues.  You’re moments away from getting started with these updates Sign in to your Amplitude account to start using these updates today. (Curious about Amplitude but not yet a customer? Try the demo.)   Subscribe to product updates from our Community to get the latest release highlights delivered to your inbox.   Let us know which updates you’re most excited about in the comments.

Earlier this year, we introduced a beta version of Amplitude Data — a central hub for data management in Amplitude that combines Govern, Sources, and Destinations with new planning and data observability features. We've been incorporating your feedback and improving performance. Today, we are excited to announce that we're removing the Beta label and making Amplitude Data generally available!In case you're new to Amplitude Data, the new experience improves your ability to: Plan: Leave outdated spreadsheets and one-off Confluence pages behind, and use an always up-to-date tracking plan you can evolve with your team. You can proactively plan events and properties directly in Amplitude during development and instrument events accurately from the get-go. Verify: New observability features let you monitor incoming data and immediately identify issues. You'll be able to verify incoming data against your tracking plan and identify potential problems to help you improve your data quality. Collaborate: With branches, you can have a working copy of your tracking plan you can develop with your team. No need for v2/v3/v4 versions of a spreadsheet — you can iterate with your team in a branch, then merge once you're ready. You can also ensure your team is up-to-speed with commenting support and Slack notifications. Enterprise and Govern Add-on customers also have access to advanced data management features in Amplitude Data, including transformations that help clean up your data and derived properties that let you use formulas to create new properties retroactively.Customers with the Accounts add-on will also be able to move to the new experience soon. The Accounts add-on allows you to perform analyses by custom groups (for example, by companies instead of by individual users). Amplitude Data provides additional capabilities to plan and manage these group types and properties. Over the coming weeks, we're also adding support for Portfolio and working on a new version of the Taxonomy API.Check out the Amplitude Academy Course to see Amplitude Data in action, find more details in our help documentation, and stay tuned to get your migration notification in your email with more information about the new experience.

 Back at Amplify, we announced new ways to create, save and re-use Metrics in Amplitude. We’re excited to share this update as a new open beta release for Growth and Enterprise plan customers!  Here are a few examples of what teams can do with Metrics in Amplitude:A media company that cares about subscribers can now easily define a metric to track how landing pages lead to subscription outcomes An e-commerce business that needs to understand the impact of product behaviors on checkout completion now has a single source of truth A mobile gaming company can define key revenue metrics, such as average subscription value or revenue per user, that product, growth, and marketing can use to grow their subscription business A marketing team can now use our new Ad-Network integrations to bring in campaign spend data and create custom ad metrics directly in AmplitudeYou can now define and save Metrics as reusable analysis objects in Amplitude. Learn more here. Metrics are shared project-wide and can be created by any member, project manager, or admin. However, only project managers and admins can designate a Metric as official. Additionally, customers on our Enterprise plans now also have access to our new Object Management Center. Object Management in Amplitude provides users with a one-stop shop for centrally managing analysis objects including the ability to govern and curate your Metrics alongside other analysis objects in Amplitude including cohorts, segments, and even custom events!We’re excited to bring these new updates for customers looking to standardize your team’s reporting around your most important product metrics in Amplitude!

We’re excited to share new navigation and usability improvements to Data and Analytics.  Highlights of the new UI include:  New universal navigation bar  Improved search prioritization logic Introducing Favorites, a new feature that allows you to star reports, dashboards, notebooks, charts, and cohorts New object toolbar & headers Amplitude is the #1 Digital Analytics Platform that provides self-service insights for product teams in order to build data-driven products. As we continue to invest in this mission, we want to (1) make it even easier for anyone to get started with Amplitude, (2) design for improved collaboration experiences, and (3) help teams unlock value fasterTo improve on this vision, we're introducing a set of new improvements to our navigation and usability experience.New universal navigation barCentralized key actions you can take in Amplitude are now located across the top bar to keep everything–create new, access home, view recents, spaces, and cohorts–in one spot across the top of your screen. Improved search prioritization logic We’re excited to share new search prioritization logic that orders results by the most popular content in your organization. We've heard the need from users to have search be more comprehensive and are planning on including the likes of help content and other results in search. Our Favorite improvementsThe days of removing starred reports via the dropdown clicking into every object are in the past. Now, you can quickly un-favorite, basically in bulk. Keep your favorites in your preferred order - now you can drag and drop them into whatever order you want. Finally, we’re happy to share that charts and cohorts have joined reports, dashboards, and notebooks as items that can be favorited! Creating an intuitive and best-in-class customer experience is a top priority for us. Stay tuned for more exciting updates! We’re always looking for feedback on how to improve the usability of Amplitude, so let us know what you think.

Another month, another slew of product releases in Amplitude! We’re excited to share new features that help you better understand how your users behave and quickly build cohorts to engage them.Of course, we also made product experience updates across the board so getting stuff done in Amplitude continues to be a breeze.Updates are available to all Amplitude customers and in the EU Data Center unless otherwise specified.  SummaryAnalytics improvements Cart Analysis [Open beta] Atlassian Smart Links Campaign reporting features [Open beta] Marketing Analytics Browser SDK Access disclosure badges Sequential cohorts Interactive cohort preview Updated model for predictive cohorts Data improvements Enhanced observe experience Image support Data migration [Coming soon]   Analytics improvementsMore ways for more teams to use customer data Uncover insights about customer transactions to better understand purchase behavior with Cart Analysis [Open beta]Cart Analysis helps you move your ecommerce business forward. Powered by object arrays, this feature helps uncover new insights about customer transactions and better understand purchase behavior. Get answers to critical questions about which product categories perform best, how different products convert through the checkout funnel, and more.Enterprise customers can start using the feature today within their event segmentation and funnels chart by accessing the product array. Learn more about cart analysis. Bring Amplitude analysis to your team collaboration tools with Atlassian Smart LinksCollaborate on product development all in one place with analysis alongside project timelines and actions. With the Atlassian integration, you can quickly organize Amplitude analysis workflows with smart links across apps like Confluence, Jira, and Trello.This feature is not currently available in the EU Data Center.Learn more about Atlassian Smart Links. Better measure marketing impact with new campaign reporting features [Open Beta]Two new features in Analytics make it easier to understand the impact of your acquisition investments across channels:Acquisition Channels - Identify where your acquisition traffic is coming from alongside your other performance measurements. Create rules that use existing properties and property values to automatically classify the channel used to source events in your products. You can access this new feature in the Govern Console.    Multi-Touch Attribution - Easily distribute credit for your marketing programs using pre-built or custom attribution models configured on your metric. You can access this new feature in Data Tables.Combining Acquisition Channels and Multi-Touch Attribution lets you understand how your channels impact bottom-line product outcomes, such as which features drive conversion and how your channels retain over time.Growth and Enterprise customers can start using these features today as part of the open beta.Learn more about new campaign reporting features. Unlock automatic web attribution and more with Marketing Analytics Browser SDKThe Marketing Analytics Browser Software Development Kit (SDK) extends the Typescript Browser SDK with automatic web attribution and page view tracking. With automatic page tracking, a marketing team can start instrumenting their website without developer support. Plus, settings improvements in the SDK make it easier than ever to get started with marketing analytics.Learn more about the Marketing Analytics Browser SDK. New cohort enhancements Enjoy more flexibility in cohort creation and management with sequential cohortsBuild and edit cohorts based on a step in the user flow (ex. create account) directly from the cohorts builder in Analytics and Audiences. Now, there’s no requirement to start with a funnel chart and create the cohort through microscope. Get a dynamic view into membership with interactive cohort previewInteractive Cohort Preview gives you instant feedback as you build and edit cohorts. Before this release, you’d need to build a cohort, save it, then inspect it for accuracy. Now you can spot errors before saving your cohort, so you can make it more precise in less time. Start using this new feature in the Cohort builder in Analytics and Audiences today. Enjoy improved model accuracy and quality with an updated predictive cohorts modelPredictive cohorts now include a self-attention-based sequence machine learning model to better harness the power of deep learning. All Audiences customers with the Models package now have access to this updated model. However, this feature is not available in the EU Data Center at this time.  Data improvementsImproved data management  Debug data issues more efficiently with an enhanced observe experienceWe’ve introduced a new “Issues” column on the Events page to help you identify and address any problems with your data. In the future, you’ll be able to filter events based on the issue types identified. Add images to entity descriptionsYou can now add multiple images to nearly any entity with a description in Data, including any comments. Amplitude hosts all images. Enjoy an improved data migration experience [Coming soon]We’re testing a new experience for managing event data in Amplitude. If you started using Amplitude this year, you might already be using it! We’re excited to migrate all Amplitude users to this new experience over the coming weeks and months. You’ll be on a unified console where you can access new proactive planning capabilities, developer tooling, and data observability at no additional cost. As we gradually move all customers based on your existing schema complexity, we will be emailing the admin users of your workspace. For additional details, keep an eye on the Community.  You’ve read all about these great updates - What now? Sign in to your Amplitude account to start using these updates today. (Not yet an Amplitude user? Get started for free.)   Subscribe to product updates from our Community to get the latest release highlights delivered to your inbox.   Let us know which update you’re most excited about in the comments.

Object Management in Amplitude provides users with a one-stop shop for centrally managing analysis objects (custom events, metrics, segments, cohorts) to reduce clutter and increase trust/confidence for end users when building analyses.During creation, users can view similar objects to reduce duplication and “officiate” objects. Once created, users can view metadata, search for and edit existing objects, and jumpstart analyses from the object itself.  With Object Management Center, you can nowCreate official “verified” analysis objects Update existing analysis object definitions Understand what analysis objects are most/least queried Delete unused, inaccurate analysis objects Proactively reduce clutter by identifying duplicates in the system Jumpstart analyses from objects after checking key metadataAs part of our open beta release, Object Management is available in our enterprise plan and will be rolling out to customers this week. Head over to our Help Center documentation on getting started!

At Amplify we announced new features including Acquisition Channels and Multi-Touch Attribution. These new features are now in open beta and are available to customers in our Growth and Enterprise Plans. Acquisition Channels  With Acquisition Channels, you can identify where your acquisition traffic is coming from, alongside your other performance measurements. You can also create rules that use existing properties and property values to automatically classify the channel used to source respective events in your product. Alongside our new Multi-Touch Attribution, you can now understand how your channels impact bottom-line product outcomes. i.e. which channels bring in power users, which features are true conversion drivers, how your channels retain over time. Learn more here. Multi-Touch Attribution With Multi-Touch Attribution available natively in Amplitude, you can easily distribute credit for your marketing programs using pre-built attribution models out of the box that can be configured on your metric. If the pre-built attribution models do not meet your needs, you can also create a custom model. Unlike other solutions, the power of the Amplitude Behavioral Graph enables unlimited look-back windows on attribution. By combining product + acquisition data, you can attribute product usage by acquisition source as well as see how product features or content impact product success events. Learn more here. By combining new acquisition insights along side Multi-Touch attribution, we want to help customers measure how effective your acquisition investments are in driving product engagement, as well as the impact of your channel strategy across the customer journey. We’re excited to see you take advantage of these new capabilities inside Amplitude!

  Today, we’re introducing Cart Analysis, available natively inside our platform for self-serve ecommerce insight generation. Cart Analysis allows teams to unlock new insights about customer transactions to better understand purchase behavior in Amplitude. With Cart Analysis, you can now answer questions like:What are our top-performing product categories?  How do different products convert through the checkout funnel? What are the most popular product combinations?  How can we increase basket size through upsell opportunities?As part of the open beta, Cart Analysis will be available to customers in our Growth and Enterprise plan. To learn more check out our help article here.

It’s never been easier to power data-driven products and experiences in Amplitude. The product team released updates last month to help customers be even more effective, including enhancements to existing features and new workflows. Updates are available to all Amplitude customers and in the EU Data Center unless otherwise specified.  SummaryAnalytics Timezone customization for charts and dashboards Add Amplitude charts to Miro boards Audiences Distinct day and nested cohorts Data Derived properties enhancements Data warehouse import improvements Event streaming debugger view Experiment Open Experiment charts in Analytics Experiment end notifications Home page improvements   Amplitude Analytics New integration and customization options Easily add Amplitude charts to Miro boardsNow customers can easily search for and add Amplitude charts directly into Miro boards without switching between the two platforms. EU Data Center availability coming soon.Learn more about the Miro integration. Customize timezones for charts and dashboardsBy popular demand, customers can now change time zones at the individual chart or dashboard level without impacting their project.  Amplitude AudiencesNew cohort enhancements Target users based on consistent behavior with distinct day cohortsNow available in the cohort builder, customers can create cohorts defined by the number of distinct days a user has done a behavior. For example, a customer could create a cohort of users who favorited an item on their site at least once per week in the last 30 days.  Define new audiences based on existing cohortsWith new nested cohorts, customers can define an audience by referencing and changing the filters of an existing cohort. They can use nested cohorts to create groups of users that are common to multiple existing cohorts or filter down to a subset of users within a cohort that share properties or behaviors.  Amplitude Data More clarity and ways to use data Event Streaming Setup just got easier with the new debugger viewThe debugger view provides customers with live errors and logs for specific data payloads.Learn more about new event streaming capabilities. Create sophisticated data transformations with derived properties enhancementsWith derived properties, customers can create new event and user properties based on functions and operators they can apply across multiple existing properties, including: Event properties User properties Group properties Lookup properties  Channel classifiers Customers can now also create derived properties from other derived and transformative properties.Available to Enterprise and Govern Add-On (formerly “Taxonomy Add-On”) customers.Learn more about derived properties and use cases. Understand your data imports easily Customers have access to a new metrics page within S3 import sources. Get greater clarity into how much data is imported over time, the number of data errors, the type of data errors, and more helpful information.  Amplitude Experiment Improvements to the product experience Easily open Experiment charts in AnalyticsView Experiment charts in Analytics in just one click with the new “Open in Analytics" button. Now it’s easier for customers to add Experiment analyses to Notebooks, Dashboards, or anywhere else they monitor and communicate with their team.Available to paid customers. EU Data Center availability coming soon. Get alerted when a test is ready for a decision with Evaluation NotificationsWith new Evaluation Notifications, customers get an email when their test reaches statistical significance. They don’t need to constantly check progress or have a completed test sit idle. Coming soon: Experiment will send email notifications for end dates and issues like sample ratio mismatch.Available to paid customers. EU Data Center availability coming soon. Enjoy improvements to the Experiment home pageCustomers can see new details about recent tests, such as start/end dates and decisions, on the Experiment home page. They also have the option to customize what’s displayed.Available to paid customers. EU Data Center availability coming soon.  Never miss an update Get release highlights and launch news delivered to your inbox. Subscribe to product updates from our Community.If you’re not an Amplitude customer yet, let’s change that! Get started for free.

The Amplitude product team had a busy month releasing 18 (!!!) updates across our platform. These releases support teams in making better decisions with data, delivering better experiences for their customers, and better understanding how their experiments are running. Let’s take a look at the highlights. Amplitude Analytics: Features that help teams get more from their data Make better decisions with Data TablesCustomers can analyze their most important metrics in a single view with Data Tables. This lets them unlock multi-metric, multi-dimensional analysis to improve analysis of marketing attribution, market segmentation, experiments, and more. Learn more about Data Tables. Get answers to important questions fast with Starter TemplatesCustomers can answer essential product questions quickly with out-of-the-box dashboards they can customize and save.Not sure where you’d begin with Starter Templates? Try determining your product’s North Star with a new set of Product KPIs we’ve released in the feature. Demo the experience for free. Learn more about Starter Templates. Customize event frequency charts with new data bucketing optionsBy popular demand, Analytics customers can now tailor the view of their event segmentation frequency charts with custom buckets. They can choose to adjust the minimum, maximum, and interval size or use the custom bucket modal to enter their own bucket ranges.  Enjoy improvements to our user stream experienceCustomers who use the user streams feature will see an improved version of the experience, accessible from most charts via Microscope. These improvements include the ability to: Create cohorts Export users to CSV Filter events Link to the user page with a clear CTA for a deeper dive into user and event information See up to 20 users at once without having to click “Show more users”   Amplitude Customer Data Platform: Better real-time campaigns and data visibility  Recommend is now Audiences We’re introducing Audiences as an expanded version of the product formerly known as Recommend. As the new name suggests, Audiences provides powerful audience discovery, segmentation, and activation to help customers better target their users with personalized content and experiences.  Learn more about Audiences. Build dynamic campaigns with real-time syncsUpdate and sync cohorts every minute to create in-the-moment engagement campaigns. Real-time syncs are now available to all Audiences customers on paid plans.  Learn more about real-time syncs, and how to set them up in Audiences. Data Management: Connect your Data Warehouse to AmplitudeData Warehouses (DWH) Destination Connections are now available at no additional cost for all customers on Starter and Scholarship plans! Customers can access all destination connections to leading cloud data warehouses and storage providers including: Amazon S3 Snowflake Redshift Google Cloud Storage BigQuery Learn more about setting up your Data Warehouse. Event streaming destinations now available to all customersEvent streaming destinations enable Amplitude customers to power real-time, targeted experiences. With event streaming, you can use the rich behavioral data that is captured, resolved, and transformed in Amplitude to enrich customer profiles and send data to marketing, sales, and infrastructure tools. This functionality is now generally available to all customers. You can stream up to 10M events per month for free! Learn more about available and upcoming event streaming destinations and upcoming destinations on our roadmap. Simplify onboarding and managing data set configurations with Guided ConfigurationOnboarding data sets to Amplitude and managing existing import configurations has never been easier. Configure a Cloud Storage import with the new Guided Configuration option. Once customers have connected their Cloud Storage (AWS S3, or GCP Storage) bucket in the Sources section of Amplitude, they can map and/or transform data to the Amplitude model specification. Learn more about Guided Configuration. Support data security with new event data retention optionsCustomers can now control how long their data is retained on the Amplitude platform by setting an event retention policy for organization-level data stored in Amplitude. If you’re a current customer, reach out to your account team to set up this functionality. Filter tracking plan data right within AmplitudeWith new data filtering for tracking plans, customers can drill down into table data more granularly right within their account. There’s no need to download a CSV file to manipulate the data.  Stay up-to-date on tracking plan comments with Slack integration in DataCustomers can choose to get notified when someone comments on their tracking plan. They can also connect projects to Slack workspaces to get notifications about plan updates.Learn more about Slack integration in Data. Understand where bad data is coming from to quickly fix issuesIt used to be that customers would see “unknown” sources in their tracking plan, making it challenging to find the source of bad data. Improvements to source data display all sources as shown on the connections page, now makes it easier to spot and fix errors in tracking plans.  Amplitude Experiment: Experience updates help teams run quality experiments Save overhead with new local evaluation mode flags and experimentsWith new local evaluation in Experiement, customers get a boost in performance over running evaluation on a remote server. They also save the overhead of making added network requests.Learn more about local evaluation. Avoid accidentally making disruptive experiment changes with guardrail warningsOnce an experiment has started running, it’s best practice to avoid changing how it’s set up to avoid unexpected results that are hard to interpret. With new guardrail warnings, a customer who is about to make such a change to the configuration of an experiment will see a pop-up message letting them know it could impact the validity of their results. Learn more about new notifications guardrail warnings. Understand when sample ratio mismatches happen to quickly fix themSample ratio mismatches (SRMs) happen when an uneven distribution of users see your control and variant in an experiment. SRMs indicate that the experiment hasn’t been truly random so the results may not be conclusive. We added new charts to help customers understand whether there’s an SRM in an experiment, warnings to show it's been detected, and suggestions for next steps.Learn more about new warnings for SRM detection. Understand at-a-glance how much longer experiments need to run We added a "Duration Estimate" to the experiment while it's running that shows how much longer it needs to run to achieve statistical significance. Learn more about duration estimation. Enjoy a better experiment completion experienceWe've renamed the "Make Decision" button to "Complete Experiment" and improved some quality of life around decision making, such as the ability to roll back a decision made in error.  Learn more about improvements to the experiment completion experience. There are more product updates on the way Don’t miss any of the latest product goodness! Subscribe to Product Updates to hear about them first.Not yet an Amplitude customer? Get started for free.

We are excited to announce the general availability of new event streaming destinations! Event streaming allows you to send the data in Amplitude across your stack. With event streaming, you can use the rich behavioral data in Amplitude to enrich customer profiles and send data to marketing, sales, and infrastructure tools in near real-time to power customer experiences.Destinations such as Braze, Google Analytics 4, Kinesis Data Firehose, Iterable, Customer i.o, Intercom, and Google Pub/Sub are now available, with many more destinations coming soon!  This new feature includes powerful, no-code, configuration-based tools that give fine-grained control over the data you send. Decide exactly what users, events, and properties you wish to forward with the ability to filter by user, group, and event properties. In addition, see at a glance important metrics like event volume, end-to-end latency, and detailed Delivery Issue information to understand the performance and health of your integration. Here’s how some of our customers are using this new feature: Marco Polo was able to quickly power a ‘Welcome’ email campaign by streaming their sign-up events in real-time from Amplitude to Braze. RefaceAI was able to leverage Amplitude’s Kinesis Data Stream integration to pipe events in real-time from their mobile clients to their back-end services. This avoided building and maintaining an expensive custom pipeline. Invoice Simple was able to power a robust engagement campaign by sending a series of events to customize and tailor their messaging engagement campaign. Start using Amplitude as your insights-driven customer data platform today. You can stream up to 10M events per month for free! You can also keep track of this free event volume on your settings page.   

We have two minor updates to quickly talk about to the lifecycle component of Experiment. Lifecycle is the structure of Experiment in stages with Plan, Configure, Monitor, and Analyze as seen across the top of the page. We’re so grateful for all of our customers who provide us feedback on the overall lifecycle of their experiments. We’re always aiming to have this lifecycle match what happens in reality. Two areas we’ve received feedback on are from users wanting to have a better understanding of how long it will take for an experiment to finish running as well as a bit more clarity on what to do when an experiment ends.  Analyze: New Duration EstimationWe have now added a Duration Estimate to the summary card while your experiment is running. This callout provides an estimate of how much longer we believe it will take for the analysis to reach statistical significance as it relates to your primary metric. We calculate this largely based on how much traffic the experiment has been receiving so far and project that forward as an estimate. We also provide an estimated best case and worst case scenario.  Analyze: Completing an ExperimentPreviously when an experiment reached statistical significance, we presented users with a button labeled “Make a Decision”. While we ultimately think this is the best outcome for an experiment, to make a well informed product decision based on the data, sometimes an experiment does not end in making a product decision. Sometimes users would not click this button because they weren’t ready to make a final decision. We’re now changing that button to read “Complete Experiment”, making that button more prominent in a few places, as well as making it more dynamic based on what our recommendation is. We’re also adding the ability to go back and revisit a decision, allowing users to change their previous decision. We hope this brings a bit more clarity to the purpose of this button to complete an experiment and take a next step.     Thank you again to everyone that continues to drive incredible decisions through Experiment and we’re always looking for ways to improve the product, both big and small.  

Update by Stephen Choi, Marina Sergeyeva, & Shelley Wang, our lead engineers on diagnostics and warningsOne area that has become increasingly important for our customers is the ability to be warned when experiments are not quite going as expected. This meta-analysis of the quality of experiment data ensures that our customers can trust the analysis and results of each experiment. Last month we released diagnostic run-time charts, as the first step in this direction, giving users the ability to track the health of their experiments in real-time. Watching the assignment and exposure event data allows anomalous data to surface that is otherwise hidden in other tools. We’re excited to continue to expand on that work this month with two new updates: SRM Detection warnings and Experiment guardrail warnings.  SRM Detection Warnings2 new charts & 2 new warning boxesSample Ratio Mismatch (SRM) occurs when there is an uneven or unintended distribution of exposures to the control and variant(s) in an experiment. As an example, if you’ve set a 50/50 allocation in your experiment so that 50% of your users see the control and 50% of your users see the variant, you would expect to see a 50/50 split in the actual exposures as planned. However, due to various reasons outside of our control, sometimes more users can see the control or the variant. This is usually an unintended bug in your code or deployment of the experiment in the feature flags.  When an SRM occurs, you may see something like 55% of users seeing control and 45% of users seeing the variant. This indicates something has gone wrong with the true randomization of the experiment and that the analysis & results should be highly scrutinized.  We will be publishing a blog on SRMs in the near future with more in-depth explanations on why they’re important to catch. Subscribe to our blog so you don’t miss that!  What we shipped!We are adding two new charts to help users to get information to indicate whether there is a sample ratio mismatch ratio in the running experiment as well as warning boxes when an SRM has been detected. Assignment to Exposure conversion chartThis chart provides information on how many assignment events actually have converted to an exposure event. It is another form of displaying the assignment and exposure events shown in the Monitor tab already. If there is a significant difference in the conversion for each variant, then it is a good indication of why an SRM, if at all, is happening. Variant Jumping chart for each variantVariant jumping is when the same user sees two or more variants. This is another good indication of an SRM if the numbers are significantly high. SRM Detection WarningsThere will now be a warning banner in the Monitor tab and on the summary card in the Analyze tab if a significant SRM has been detected. We also provide a help center article which provides recommended actions.     Experiment Guardrail WarningsMaking foundational changes to the setup of an experiment after it has already started running is not best practice and can lead to unexpected results that are difficult to interpret. Customers have asked us to provide ample warning if they are about to make a change to the configuration of an experiment that could lead to invalidating the analysis. These new guardrail warnings will generate a pop-up message when a user is about to make a change that could affect the validity of an experiment.     When experiments influence product decisions the data must be trusted.  If there are other areas in the product where you worry about data quality and experiment integrity, please let us know!