Amplitude Google Tag Manager (GTM) Server-Side Template
We are excited to announce that Simo Ahava has created a new Server-Side Amplitude GTM Template. You can find this new GTM Template in the gallery.Some of the advantages of using this server-side template include:You only have to make minimal changes to your existing website tagging. The Amplitude template running in your server-side Google Tag Manager container will handle mapping the incoming requests to the format that Amplitude expects You get to choose exactly what data Amplitude receives You can completely remove personal data, such as the user’s IP address before the hit is sent to Amplitude With server-side tagging, you can enrich the hits in the server, pulling data from your other systems before the whole package is sent to Amplitude By hosting the server-side tagging endpoint (which you 100% own) on your own subdomain, you can access first-party cookies and HTTP headers when building the Amplitude request You don’t need to know anything about server-side technologies or the cloud. With this template and with the familiar Google Tag Manager user interface, you can build a server-side setup quite painlesslySee how the Amplitude GTM Server-Side Template works on the blog.