New features make Amplitude easier to get instrumented, and get going
Amplitude is the only platform that guides you to trusted data, clearer insights, and faster action so you can uncover the customer behaviors that drive real growth.
With our latest batch of feature releases, we’ve made Amplitude even easier to get started, and more powerful to boot. Highlights include new analysis templates, data instrumentation and SDK updates, experiment permissions, and more.
Updates are available to all Amplitude customers including the EU Data Center, unless stated otherwise.
Summary
New Data & CDP releases
- Instrumentation Updates
- Updated Google Tag Manager Template now available
- Easily share Tracking Plans with Public Link Filtering
- Get insights faster with Industry Taxonomy Recommendations
- DET events via Event Explorer Chrome Extension
- Generate code-free insights with Event Ingestion Bookmarklet
- SDK Updates
- Streaming Updates
- Get User Alias support with Braze Event Streaming
New Analytics releases
- Get quick insights with the Marketing Analytics Template
- Enjoy data splitting improvements in Cart Analysis
New Experiment releases
- Grant access control with Flag Permissions sBeta]
- Keep tabs on experiments with Automatic Assignment Tracking
New Data releases
Deliver more data with enhanced streaming, tracking across your tech stack
Get trusted data to power insight about your product. Amplitude Data helps you proactively manage and govern your data.
Instrumentation Updates
Updated Google Tag Manager Template now available
Exciting news! Our revamped GTM template has been optimized for new and experienced users alike. With a simplified interface and backwards compatibility, we’re ensuring a seamless transition for all users. Bonus points? All default tracking is available in the new template and subdomain attribution logic has been improved.
Access this feature in the community template library.
Easily share Tracking Plans with Public Link Filtering
In Amplitude Data, the tracking plan is a living document that outlines what events and properties to track. A public tracking plan allows organizations to easily share up-to-date plans with other users. This feature provides a clean, read-only view of your planned taxonomy to share internally.
Because tracking plans can get very large, having the ability to filter through the data and easily share that state will enable organizations to get more value from Amplitude, faster.
Access this feature by navigating to the project settings page in Data.
Get insights faster with Industry Taxonomy Recommendations
Recently, we launched a new proactive workflow to recommend industry taxonomy events that help new users send meaningful data into Amplitude. We also redesigned the invite modal and integrated it with industry taxonomy events so you can easily invite developers during the onboarding process.
Access this feature in the getting started guide.
Get DET events with Event Explorer Chrome Extension
DET, or Default Event Tracking, helps accelerate your time to insights by logging generic and common events when setting up applicable SDKs. But what if you’re a less technical user, or don’t have engineering support to install the SDK in advance?
Enter: The Amplitude Event Explorer Chrome Extension. Built for fans of the bookmarklet feature, this latest test mode release allows users to send testing events on their websites with ease. No SDK installation required or having to run the script on every page – just valuable event tracking right at your fingertips.
Instructions for this feature are available in the onboarding flow.
Generate code-free insights with Event Ingestion Bookmarklet
For our non-technical users, we’re excited to introduce a new, no-code solution to generate and ingest events from your own browsing. This bookmarklet helps non-engineers get up and running in Amplitude faster than ever before by allowing you to send testing events on your website without engineering support or having to install the SDK in advance.
Access this feature via Data Sources Catalog or in the existing onboarding flow.
SDK Updates
Enjoy Analytics SDK enhancements for React Native
The React Native SDK lets you send events to Amplitude. With the latest version, we’ve used our “next gen” architecture to provide a common interface with other platform features such as Plugins. Additional improvements include:
- Support for the latest versions of React Native
- Seamless data migration from maintenance React Native SDK
- Support for IDFA, IDFV, ADID, and AppSetId -Reduced permissions
- Improved session handling
Learn more about React Native SDK.
Speed up instrumentation with Mobile Default Events
Mobile default events are available in the Android and iOS SDK, and can be easily enabled to speed up the instrumentation process. These default events are now provided in SDK setup guidance during the onboarding process. Note: the configuration of these events is not enabled by default for backwards-compatibility concern
This feature is available in Android SDK v1.10.1+, iOS SDK v8.17.0+
Amplitude SDK Instrumentation Example in codesandbox.io
Sending data to Amplitude shouldn’t be a bottleneck. While we offer in-depth documentation on SDK interface, customers may find themselves looking for more info on how and where in their code they can initialize and instrument events using our SDK.
To provide more details, we now share a sample web project with instrumentation examples in a cloud-based IDE which allows our code examples to be more interactive. Now you can see exactly how to call different SDK operations and where we expect you to add the code. This setup allows you to fork the project, modify code, see changes in real time, and learn instrumentation best practices faster.
Access a preview of the instrumented sandbox project in the Amplitude SDK for Browser instructions pages, or publicly via codesandbox.io.
Streaming Updates
Get User Alias support with Braze Event Streaming
Braze user aliases are often used to identify Braze users and track anonymous users. With our latest update, we’ve made this even easier by enhancing the Braze event streaming destination with support for Braze User Alias.
Access this feature in the Braze Event Streaming destination setup
Learn more about Brave Event Streaming.
New Analytics releases
Faster insights from new templates, UI improvements
Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to helpful information across the customer journey.
Get quick insights with the Marketing Analytics Template
Get ready to hit the ground running with our new marketing analytics starter template. This template allows users to get fast insights from three key areas: measuring site traffic, user demographics, and conversion.
With the template, you can now answer foundational questions like, "Who visits my site?”, “How long do they stay?”, and “How do they convert based on their source?" This data gives marketers a great starting point to drill deeper and get even more valuable insights.
Find the Marketing Analytics Template within our new template gallery.
Enjoy data splitting improvements in Cart Analysis
As you may remember, Amplitude's Cart Analysis feature enables you to analyze object arrays data so you can get insights into e-commerce and shopping cart flows. Since our open beta release earlier this year, we've been actively listening to customer feedback and are excited to share some new improvements, including:
- For properties that are already being split: The splitting tab will remain visible as it is, ensuring a seamless experience for properties that are already in use.
- For planned properties yet to be split: To activate the splitting tab for planned properties, you'll need to set the data type to "Array of Any." This change will eliminate the confusion by showing the splitting tab only when it's relevant.
- Splitting without ingesting a property: You can now split properties without the need to ingest them first, streamlining your workflow.
Property splitting is available to Growth and Enterprise Customers and must be enabled before you can use object arrays for cart analysis. You can complete the process in Amplitude Data.
Learn more about Cart Analysis.
New Experiment releases
Safeguard experiments with improved monitoring, access capabilities
Drive faster action from crystal clear test results. Amplitude Experiment helps you test, analyze, and optimize your product experiences at scale.
Grant access control with Flag Permissions -Beta]
With flag-level permissions, engineering teams can enjoy even more granular control over every user. Now, teams can designate access controls at the feature flag-level to provide view-only access to less technical users or edit access to specific developers.
Keep tabs on experiments with Automatic Assignment Tracking
Starting this month, customers can automatically track assignment events for local evaluation when using a server-side SDK. This provides users insight into whether experiments have been implemented correctly and are behaving as expected.
Learn more with our updated documentation for Node.js, Go, JVM, Python, and Ruby.
You’re all caught up! Here’s what’s next…
- Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
- Subscribe to product updates from our Community to stay up-to-date with the latest releases.
- Let us know which update you’ve been waiting for in the comments.
