New updates offer speed, efficiency for better product decisions

Amplitude helps you see what your customers experience, understand what drives growth, and build better digital products --- all in one easy-to-use Digital Analytics Platform.

This month, we’re excited to announce a slew of new updates focused on speed and efficiency so that you can make even better product decisions, faster. Highlights include Session Replay Miniplayer, Root Cause Analysis, partner integrations, and more!

⭐️ Updates are available on all plans and to all Amplitude customers – including the EU Data Center– unless stated otherwise. 

Summary

New Analytics releases

• Add Custom Prompts to Ask Amplitude
• Enjoy Root Cause Analysis improvements
• New KPI Visualization
• Perform faster queries with Query Time Sampling

New Session Replay releases

• Uncover insights faster with Session Replay Miniplayer

New Data & Activation releases

• Taxonomy API now supports ‘delete’ and ‘restore’ actions
• Amplitude-Swift now support VisionOS
• Data Model Management via DBT for Warehouse Native oBeta]
• Enhance your security with Key Pair Authentication Support for Warehouse Native
• Sync audiences with X (Formerly Twitter) Ads cohort sync integration rBeta]
• Data Mutability is now generally available
• Self Service Data Deletion is now generally available

New Feature & Web Experimentation releases

• Session Replay for Feature and Web Experimentation is now generally available
• Target by user behavior and cohorts is now generally available
• Get more flexibility for Web Experimentation with navigation mode
   

New Analytics releases

Get clearer insights into what drives customer behavior. Amplitude Analytics gives you self-serve access to critical insights across the full customer journey.
 

Add Custom Prompts to Ask Amplitude

Last fall we launched Ask Amplitude, an AI powered chat interface that automatically serves up insights and recommendations for next steps. This month, we’re taking Ask Amplitude to the next level with custom prompts.

With this latest update, we’re excited to share that users can add custom instructions to Ask Amplitude that can customize the behavior for your own use cases, as well as business concepts specific to you.
 

🔓 Access via the top controls in Ask Amplitude. 
⭐ ️ Availability: This feature is available to all plans. Note that "Ask Amplitude" is an admin-controlled feature. If your organization has a legal agreement with Amplitude restricting AI features, this option will not appear. Please reach out to your success manager for more information.

Enjoy Root Cause Analysis improvements

Whether you spot an unexpected spike in user engagement or a sudden drop in conversions, getting to the "why" is now as simple as checking your email. 

No more tedious guesswork or wrestling with data. Now, users can get to the RCA with one click, allowing them to identify issues faster and make better product decisions. This streamlined experience means more time taking action on insights – a win-win for all.

🔓 Access: In order to use Root cause, you must first have an analysis in Amplitude that's displaying anomalous data. Click on the data point to bring up the Microscope. Then click Run Root Cause Analysis.
⭐ ️ Availability: This update is available to all customers with access to Root Cause Analysis in Amplitude Growth and Enterprise plans.

New KPI Visualization

Good news! Last month we refreshed the KPI visualizations for event segmentation and funnel charts! With this update, Amplitude now supports multiple segments and multiple metrics on the same dashboard card.

🔓 Access: In segmentation and funnel charts, switch the vis type to “KPI” from the top-right visualization dropdown. In dashboards, hover over the chart cards and click the … button on the bottom-right corner. See the updated options in the menu.

⭐ ️ Availability: This feature is available to users on all Amplitude plans. 

 

Perform faster queries with Query Time Sampling

Tired of having to sample data at ingestion time? Query Time Sampling  helps users get a more performant analysis experience at query-time, without sacrificing data comprehensiveness.

When Query Time Sampling is enabled, Amplitude’s query engine will select a representative subset of data for analysis (specifically, events based on a randomly-selected 10% sample of users). This feature will then up-sample the results, using advanced statistical methods like inverse sampling to extrapolate them to the entire population.
 

🔓 Access: From your selected chart analysis, click on the lightning bolt. The lightning bolt updates to show the percentage of the data set that the chart queries.
⭐ ️ Availability: This feature is available to users on all Amplitude plans. 

New Session Replay releases

Reconstruct digital experiences to see how your customers unlock value. Use Session Replay combined with best-in-class analytics to make better decisions that drive growth.
 

Uncover insights faster with Session Replay Miniplayer

The future of Session Replay is here, and it’s all about efficiency, speed, and powerful insights!

With the Miniplayer, you can preview user sessions instantly with a single click. Think of it as your highlight reel for user behavior, allowing you to quickly scan through multiple sessions until you find the perfect replay. 

When you spot something interesting, simply expand to our new mega-modal for a full-screen deep dive, complete with synchronized event streams, detailed user properties, and shareable insights. The best part? With mini-mode, all your filters stay intact  for frictionless focus.

⭐ ️ Availability: This update is currently available to starter customers and will be rolling out to all users in the new few weeks.

Access: View mini replays on the Homepage, in Session Replay, or User Profiles by clicking the blue play button. (Must have Session Replay enabled.)

New Data releases

Get trusted data to power insight about your product. Amplitude helps you proactively manage and govern your data.

Taxonomy API now supports ‘delete’ and ‘restore’ actions

As of this month, users can now delete and restore Live Events, Event Properties and User Properties through the Taxonomy API. Previously, the API only supported planned events and property deletion, preventing users from fully automating their taxonomy clean-up. This capability matches functionality in our UI, automates the data management process,  and saves hours of manual work. 

Learn more about Amplitude’s Taxonomy API.
 

🔓 Access this feature via the Taxonomy API.
⭐ ️ Availability: This feature is only available on the Enterprise plan.

Amplitude-Swift now support VisionOS

The old version of Amplitude-Swift did not support Vision, but with our latest update, Amplitude-Swift can report correct device information and session events when integrated to visionOS targeted applications. This update became available with Amplitude-Swift ≥ v1.11.0  (released 11.20.24).

🔓 Access: Upgrade to ≥ v1.11.0
⭐ ️ Availability: This feature is available on all plans.

Data Model Management via DBT for Warehouse Native aBeta]

Ready to supercharge your Warehouse Native setup? For users that manage their warehouses with DBT, you are now able to create and update data models in warehouse native via DBT manifest files. Importing DBT manifest files allows you to quickly import all of your managed tables with minimal additional overhead.

Learn more about the Warehouse-native DBT integration.
 

🔓 Access on the data model management page for warehouse native.
⭐ ️ Availability: This feature is available on all plans.

Enhance your security with Key Pair Authentication Support for Warehouse Native

As of this month, you can now connect to Snowflake in a Warehouse Native project via Key Pair Authentication. This offers users  an even more secure method of authentication when connecting their Snowflake instance to Amplitude. 

🔓 Access: This features appears during project setup when connecting to Snowflake.
⭐ ️ Availability: This feature is available on all plans.

Sync audiences with X (Formerly Twitter) Ads cohort sync integration pBeta]

You asked and we listened! To expand our marketing analytics offerings, we're excited to announce our new X (Formerly Twitter) Ads cohort sync integration. This integration enables seamless audience sync from Amplitude to Twitter Ads, reducing manual effort and ensuring accurate, up-to-date audience targeting.
 

🔓 Access from the Data Catalog -> Destinations.
⭐ ️ Availability: This feature is available to all customers.

 

Data Mutability is now generally available

With Data Mutability, your product analytics data stays in perfect sync with changes in your data warehouse. This feature helps eliminate data drift and delivers the most accurate and up-to-date insights by ensuring you're always working from a single source of truth.

Learn more about Snowflake Data import and Databricks in Amplitude.

🔓 Access this feature via Data > Connections > Sources > Snowflake.
⭐ ️ Availability: This feature is available for Growth and Enterprise customers.

Self Service Data Deletion is now generally available

Self Service Data Deletion isn’t just about removing data, it's about giving your teams the tools they need to quickly manage data and build trust. Self Service Data Deletion ensures your organization can respond quickly and efficiently, while maintaining the highest standards of data trust, privacy, and security.

Learn more about Self Service Data Deletion.

🔓 Access this feature via Organization settings.
⭐ ️ Availability: This feature is available for Growth and Enterprise customers.

New Feature & Web Experimentation releases

Drive faster action from crystal clear test results. Amplitude helps you test, analyze, and optimize your product and web experiences at scale.

Session Replay for Feature and Web Experimentation is now generally available

Ready to see the power of Amplitude come together? Customers can now watch users interact with their experiments with Session Replay! This powerful capability is available for both Feature and Web Experimentation.  

Not only can you see how customers engage with experiments, but this feature is also a great way to debug any experience within a product or website. Happy experimenting! 

🔓 Access this feature via the Analysis tab. Hover on the analysis table for Control and Treatment > Watch Session Replays.
⭐ ️ Availability: All Plans in the US and EU get access to this feature.

Target by user behavior and cohorts is now generally available 

Personalization isn’t just for product and engineering teams anymore! Now, Growth PMs and Marketing teams can target web experiences based on user behavior and the cohorts they surface in Amplitude. With remote evaluation, teams can deliver more targeted experiences and find new ways to personalize web experiences in just a few clicks. 

🔓 Access this feature when you define your targeting during the experiment design process.
⭐ ️ Availability: Growth and Enterprise Web Experiment plans in the US and EU.

Get more flexibility for Web Experimentation with navigation mode

Have you ever felt stuck running an experiment on just one page of your website? With this powerful new capability, our visual experiment editor is now more powerful than ever! Easily build experiments that optimize experiences across pages like your check-out flow, website navigation, or onboarding sequences.
 

Learn more about navigation mode.

🔓 Access this feature in the Visual Experiment Editor.
⭐ ️ Availability: All Plans in the US and EU get access to this feature.

You’re all caught up! Here’s what’s next…

• Sign in to your Amplitude account to start using these new features. (Need an account? Start using Amplitude for free.)
• Subscribe to product updates from our Community to stay up-to-date with the latest releases.
• Let us know which update you’ve been waiting for in the comments.