News, updates, and more from the Amplitude team.
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Updates to our Free Starter Plan
Update as of January 27: We appreciate all the feedback regarding our move to an MTU-based free plan. We recognize that for some of you, this change may not fit well with your business and has been frustrating to navigate. We are already working directly with many of you to find a solution and will provide an update soon. In the meantime, if you haven’t reached out to our account teams (https://amplitude.com/sales-contact) please do so we can explore options with you. We're excited to share a few updates to our Free Starter plan. We've listened to our customers and learned that now, more than ever, it is crucial for teams to understand what levers they can pull for growth. We've updated our Starter Plan to make it easy for product, data, and marketing teams to understand what their customers are doing and use those insights to drive action and growth. Here's a summary of the updates: Introducing Monthly Tracked Users with unlimited eventsAs part of today’s update, we’re expanding our
Looking to hire someone with Amplitude skills?
Amplitude expertise is in high demand! Our social media team wants to help you find your next hire (or your next opportunity!) Let us know if you’re looking to hire someone with Amplitude skills, and we’ll promote the job opening on our channels! 👉 Fill out this sheet. We can’t wait to help you get the word out! Interested in life at Amplitude? Join our talent community to stay in the loop and get notified when we post future jobs that match your interests! Get started here!
Deprecating fields from the Export data format
Hi all,We’ve begun the process of deprecating a few fields from our Export API in order to simplify the format and remove misleading/confusing information. Here is the list of affected fields. Note that to preserve backwards compatibility, these fields will continue to exist as keys in the JSON data, but their value will always be null.$schema: removed, an Amplitude-internal field. is_attribution_event: removed, an Amplitude-internal field. amplitude_event_type: removed, an Amplitude-internal field. device_manufacturer: removed, data is duplicated inside device_type/device_family. device_brand: removed, data is duplicated inside device_type/device_family. device_model: removed, data is duplicated inside device_type/device_family. user_creation_time: removed, an inaccurate timestamp. If you were using this field, please note that it is not an accurate value and will not match with the “New User” calculations in Amplitude. If you have an important business use case for this field, please
How do I know which integrations are available down the line?
We’ve just rolled out a new experience to provide more contextual information about our data integrations (available in the product here).We’re also excited to announce a new public portal that allows you to vote and provide input on upcoming data integrations. You can add your integration cards to this portal and upvote the ones you want us to build! Your feedback will directly impact our development priorities and improve our product for you!Vote for your favorite integrations!
Learn how to set up Amplitude with Live Office Hours! 🛠️
Hey there, Are you stuck on setting up Amplitude? We’re here to support you on your journey toward building better products and unlocking insights about your users 🤝🏻 To help you get started, you can join Live Implementation Office Hours with an Amplitude expert! This is your opportunity to ask questions and learn how to: Send data from existing sources Decide what is important to track Identify and segment your users Click here to register for our next live session on Thursday, March 2nd. See you there,Alex
New Analytics Go SDK is released and generally available
Today, we are excited to announce our new Analytics Go SDK and Ampli wrapper is out of beta and generally available.Features include:Amplitude Analytics SDK for Golang Full feature parity with other next generation SDKs, like custom plugin support. Ampli wrapper for GolangDocumentation: https://www.docs.developers.amplitude.com/data/sdks/go/GitHub: https://github.com/amplitude/analytics-goExamples: https://github.com/amplitude/analytics-go/tree/main/examplesReleases: https://github.com/amplitude/analytics-go/releasesAmpli wrapper: https://www.docs.developers.amplitude.com/data/sdks/go/ampli/
COMMUNITY EVENT: North Star Metric Jam Sessions
Do you need help with your product's North Star Metric? Or has your team decided "revenue" is the right metric and you have a sneaking suspicion that's wrong? (You're right!) Then drop by our biweekly jam sessions to get some hands-on practice with the North Star Framework. Sign up for the upcoming session on February 9! Featuring John Cutler, Senior Director of Product Enablement at Toast, and Fanny Krebs-Pinto, Product Lead at Kitchen Stories.John CutlerSenior Director, Product Enablement @ ToastFanny Krebs-PintoProduct Lead @ Kitchen StoriesJohn Cutler will lead the group an overview of the North Star Framework and everyone can participate in a live practice session. Fanny Krebs-Pinto, Product Lead at Kitchen Stories, has volunteered their product as a use case. What to expect from the jam sessions Jam sessions are 45-minutes long and happen biweekly. During this online workshop, one of our North Star experts will take your group through: High-level overview of the North Star F
2023 Update: Amplitude is renewing its certificate
On Saturday February 18th, 2023 at 8AM PT, we will be renewing a certificate used for api.amplitude.com and analytics.amplitude.com domains. We are only updating our end-entity certificate without any changes to our intermediate or root certificates. For the vast majority of situations, we do not expect any impact with sending data to Amplitude or using Amplitude Analytics.How do I know if I’m impacted?To understand if you are impacted, please reach out to your team responsible for your Amplitude implementation (e.g. IT, Engineering, team who handles the Amplitude SDK) and send them the information present in this post.Have your team review the following information and if you answer yes to either of the two points below, then you are impacted. Your systems trusts only the current Amplitude end-entity certificate that is expiring on February 28th, 2023 Your systems pin the entire certificate chain The above scenarios are very uncommon and most users will not require action from this
Updates to Source Configuration and Implementation Page
We’ve updated the Source creation and configuration process to streamline workflows for Data Governors. These changes make it easier to quickly create Sources and start using them in planning without needing to determine technical implementation details ahead of time.The following items are impacted: Source creation in Data web app (Updated) Implementation page in Data (Removed) Ampli CLI pull command (Updated) configure command (Added) Requirements: Ampli CLI 1.30.0+ Adds the configure command Ampli CLI < 1.30.0 Full support for configured sources. Throws error on unconfigured sources, will prompt to update to the latest version of the CLI. Overview of new workflow Creating a Source in Amplitude Data To create a new Source, start from the Catalog page (Data => Connections => Catalog ). However, you are no longer required to enter a Runtime at creation time. Just give your Source a name and you’re good to start using it in the Tracking Plan.When y
Let’s introduce ourselves!
Hello Amplitude Community!My name is Jeremie, and I’m your community manager. We’re here to discuss Amplitude’s products in these categories, where you can search for answers, post questions, and overcome any roadblocks. You can also: Subscribe to the latest product updates share product ideas, help others, and become an Amp Champ! With this in mind, please introduce yourself by sharing (1) your name and title, (2) where you’re from, (3) and your hobbies and interests (beyond work, if you like!) Here’s a little more about me: Hello, I’m Jeremie! I’m joining the team with experience scaling digital customer experiences and building brand communities across industries. I am originally from France. My hobbies are travel, writing, and volunteerism. I’m still relatively new to the analytics space and can’t wait to make my work more data-driven with your help! I look forward to meeting you all. Feel free to send me questions about this online forum and Amplitude community programs.
Amplitude’s annual report is back! 🎉
Did you know that digital products have seen more than 16% growth in usage since August 2021? You can learn more about this and other industry statistics in Amplitude’s latest Product Report. Check out the latest product trends and predictions for which products will soon dominate their industry. Download your copy!
Giveaway: Set yourself up for success in 2023!
This year we want to celebrate our Community while giving back. The Amplitude Community is where you can get your questions answered and learn from other digital analytics experts. Our top contributor, Saish Redkar, has solved over 360+ questions. He also loves cheesecake! Here’s what he had to say about what this Community means to him:Saish Redkar, Product Manager and Enterprise CustomerHe also enjoys:Getting to explore how the most common Amplitude charts/features are used in some of the tried and tested use cases and also in newer scenarios; Gaining exposure to various industries and domains; Helping users who are just getting started with Amplitude to unlock the total value of the platform; Meeting fellow community contributors and product analytics experts at events; And engaging with the product roadmap via the ideas forum.Now, it’s your turn! 📢 Log in to the Community or create an account! 🙋🏻♀️ Post and answer questions, and share inspiration in our forums. 🚀 Subscr
Share your Amplitude success story!
‘Tis the season to celebrate your success! As we prepare to close out 2022, we want you to celebrate all the ways you succeed with Amplitude. To participate, take a min to share your story by filling out the survey or commenting below! Be prepared to share three sentences that cover your: Insight: This could be your North Star metric; what's the number one thing that keeps customers engaged? What's your leading indicator for what makes a customer make a purchase, etc.? Action: Did you make a feature more accessible? Did you change the checkout process? Outcome: Did this increase retention? Did this grow the number of subscribers? Or higher level, did you become the leading brand in your category?Note: Be clear about how you took action due to the insight you discovered.Remember to keep it short and sweet! We can't wait to highlight all you've learned this year!P.S.: Leading up to 2023, get involved in the Community for a chance to give back!
TLS 1.0 and TLS 1.1 cryptographic standards removal notice
Amplitude application interfaces (API) to enforce a minimum of TLS 1.2 beginning Nov 28, 2022.Security and privacy are of paramount priority here at Amplitude and we are constantly evolving our security processes based on industry best practices. Part of that evolution is the enforcement of strong cryptographic standards in our environment. The use of at least TLS 1.2 is a recommended security best practice for improved privacy and data integrity and to maintain compliance with the latest industry standards. Last year, Amplitude removed support for TLS 1.0 and TLS 1.1 on Amplitude’s web application https://analytics.amplitude.com. We continued API support for TLS versions 1.0 and 1.1 until now to maintain backward compatibility for customers that have older or difficult to update clients. However, given industry adoption of the TLS 1.2 and negligible traffic received using these older versions,Amplitude has made the decision to employ these higher standards across our environment and d
New! Q3 Product Release Highlights
Get more from your data. This quarter, we released 30+ product updates that support customers in running better experiments, making better decisions, and delivering better user experiences. While we listed some of our favorites below, you’ll want to check out the full list on the blog. Read more on the blog. Product Release Highlights New in Analytics: Data Tables and Starter TemplatesCustomers can now analyze their most important metrics in a single view with Data Tables, and answer essential product questions quickly with customizable Starter Templates. New in Audiences: Cohort enhancements and real-time syncsRecommend is now Audiences. Along with the new name, we released several updates such as two new cohort enhancements and real-time syncs to help customers more easily create, analyze, and activate their user segments and keep them up to date across their stack. New in Data: Federate data from Amplitude, for freeSending Amplitude data to event streaming destinations, cloud stora
New! Q2 Product Release Highlights
In Q2, we released 85+ product updates to improve your Amplitude experience. Help your team become more data-driven than ever. Now it’s even easier to measure outcomes across the customer journey, bring data insights into everyday workflows, and more. Get the full picture on the Amplitude Blog.Product Release HighlightsAmplitude Customer Data Platform (CDP) - Closed Beta: With the launch of Amplitude CDP, we’re marrying existing customer data capabilities with brand new features to help you get better outcomes for less cost. It’s free with Amplitude Analytics.* Reimagined Team Spaces: Discover, follow, and organize analyses shared in Amplitude more efficiently with a new organization system for charts, dashboards, notebooks, and cohorts. Amplitude Experiment Results: Bring your product triggers and A/B testing data into Amplitude to start analyzing and reporting about your data fast. No engineering or BI support required. Real-time audience syncing: Set up regular audience data sync
How are you driving growth with unified analytics?
We recently brought together inspiring leaders and incredible influencers at Amplify to share their experiences around: Building customer-centric products that drive business outcomes Empowering cross-functional teams with better data to support growth Bridging tools and insights to improve revenue, experiences, and loyalty They had a lot to share -- what’s working, what’s not, and where organizations should go next. We compiled key takeaways that share what product, marketing, and growth leaders are doing today. Get the ezine and comment below with your experience!
Announcing new Experiment SDKs!
We're working hard to further improve our developer's experience by increasing SDK support across all of our products. Today, we're excited to introduce several new Experiment server-side SDKs to Beta. Experiment SDKs are built for flexibility in order to fit in with any architecture and a variety of needs. These new server-side SDKs cover more platforms and enable a better feature flag delivery and experimentation. To learn more about the new SDKs, here are some useful links: RubyDocumentation: https://www.docs.developers.amplitude.com/experiment/sdks/ruby-sdk/ GitHub: https://github.com/amplitude/experiment-ruby-server Gem: https://rubygems.org/gems/amplitude-experiment PythonDocumentation: https://www.docs.developers.amplitude.com/experiment/sdks/python-sdk/ GitHub: https://github.com/amplitude/experiment-python-server Pypi: https://pypi.org/project/amplitude-experiment/ Java / KotlinDocumentation: https://www.docs.developers.amplitude.com/experiment/sdks/jvm-sdk/ GitHub: https://
New Features: Developer Tools and Workflows
Ask Me Anything (AMA) with Charlie Groll, Frontend Engineer at Netlify
Are you curious about running experiments, essential resources, overcoming pain points, and more? Join Charlie Groll, Frontend Engineer at Netlify, and Justin Fiedler, Staff Engineer at Amplitude, to get your questions about developer toolsets answered.Tune in as part of Amplitude’s Developer Experience Week from June 13 – 17, 2022, to launch many of our new developer-friendly product features and resources and highlight leaders in the space.See you then! RSVP below and mark your calendar. Be sure to refresh to see the latest posts.
Announcing Amplitude's New Integration Portal
Introduction Today, we're excited to announce our new Integration portal, a self-serve portal that will provide partners with all the tooling necessary to build, modify and maintain their Amplitude integration.Over the past year, we've heard a lot of feedback from partners who want to take advantage of the integration opportunities. Today we see many partners (such as yourself) interested in sending event data into Amplitude via our HTTP API v2 and syncing cohorts (audiences) back to your platform. This is why we're excited to continue investing in more robust tools to help accelerate the development process for our Partners. Ultimately this Integration Portal will enable our partners and, most importantly, our customers to get the most value from Amplitude's Digitial Optimization System. Phase 1 - What's available now? As a starting point, we've introduced new capabilities to cut down on development time and support partners looking to build an integration to sync cohorts to their pla
Announcing Amplitude’s New Developer Center
We’re excited to introduce the new home of Amplitude’s developer content. The new Amplitude Developer Center brings all of our resources for developers together on a single website. Before, our developer content was split across three different websites. You couldn’t search everything at once, and you couldn’t easily navigate between sets of content. It’s better to show than to tell, so let’s take a tour of the new site! The home page links to the content for each product and other helpful resources. You can use the search bar, or you can navigate straight to the docs for the product you’re working with. Clicking on an item in the top navigation takes you to the overview page for that product. Here, you can read a product overview and find the information you need quickly. Use the left navigation to jump between topics. In each topic, use the table of contents on the right to jump to different sections. Documentation featuresThe new site is packed with useful features that make the d
How are you enjoying our community? Let us know!
Hi Amplitude Community! Jeremie here, reaching out with a quick request 😃Whether you’re learning new ways to use Amplitude, networking with leaders in the product, growth, and marketing space, or exploring the latest product features, the Amplitude Community has something for everyone. Now, we want your feedback to better understand what matters to you! Thank you for taking the time and being a partner in evolving the Amplitude Community!
Amplify is in 2 weeks! Who plans to be there?
Will you be joining us in Vegas for Amplify - the #1 product conference? Let us know in the comments below. Here are the top 5 reasons to join us at Amplify, May 24-26, at the ARIA. Fresh ideas: What’s the latest in how to build the best digital products, and how to win in the market? Our heavyweight speakers will tell you, including Elena Verna (Reforge), John Culter (Amplitude), Blake Bartlett (OpenView), and Melissa Perri (Produx Labs, HBS). Community: 1000+ top leaders across product, growth, data, and marketing are coming to reconnect IRL at Amplify. Don’t know anyone else going? Join one of our networking roundtables to meet other leaders solving for the same problems as you. RSVP here: Lessons learned: Get the real scoop on how companies like Miro, SoFi, Under Armour and CrowdStrike leverage analytics to get the insights needed to unblock teams, build winning products faster, and optimize for business growth. Cool news: Starting with the keynote from Amplitude CEO Spe
Community Spotlight: Sheena GreenInterview
In this installation of Community Spotlight, we will like to celebrate Sheena Green. Sheena is a champion of Amplitude at Mint Mobile, and more recently, a superuser here in our Amplitude community. Earlier this year, we sat down with Sheena to understand how she uses Amplitude, her journey with the tool, and some of the upcoming challenges she foresees for the Analytics ecosystem. How are you using Amplitude within your current role and for how long have you been using it? I’ve been using Amplitude for over 3 years. As my team’s primary tool for analyzing user behavior on our Web and App products, Amplitude helps us understand what resonates with our users so we can leverage these insights to ultimately drive engagement, conversions, and product loyalty. We’ve also had great success integrating Amplitude with other tools in our Martech stack, such as our CRO and email marketing platforms. This enables us to view the entire user journey when assessing the performance of these programs
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