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Announcements

News, updates, and more from the Amplitude team.

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55 Topics
Product Release Team
Team Member
Product Release TeamAmplitude
published in Announcements
Updates to our Free Starter Plan

Update as of January 27: We appreciate all the feedback regarding our move to an MTU-based free plan. We recognize that for some of you, this change may not fit well with your business and has been frustrating to navigate. We are already working directly with many of you to find a solution and will provide an update soon. In the meantime, if you haven’t reached out to our account teams (https://amplitude.com/sales-contact) please do so we can explore options with you. We're excited to share a few updates to our Free Starter plan. We've listened to our customers and learned that now, more than ever, it is crucial for teams to understand what levers they can pull for growth. We've updated our Starter Plan to make it easy for product, data, and marketing teams to understand what their customers are doing and use those insights to drive action and growth. Here's a summary of the updates:  Introducing Monthly Tracked UsersAs part of today’s update, we’re moving to a monthly tracked user ( M

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Rune Andersen
Well-Versed
Jeremie Gluckman
Team Member
Jeremie GluckmanTeam Member
published in Announcements
Looking to hire someone with Amplitude skills?

Amplitude expertise is in high demand! Our social media team wants to help you find your next hire (or your next opportunity!) Let us know if you’re looking to hire someone with Amplitude skills, and we’ll promote the job opening on our channels! 👉 Fill out this sheet. We can’t wait to help you get the word out! Interested in life at Amplitude? Join our talent community to stay in the loop and get notified when we post future jobs that match your interests! Get started here!

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Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
Upcoming Change Regarding TLS Certificate Pinning Support in our SDKs

Our team would like to update you of an important change regarding TLS certificate pinning support in our SDKs.  On June 30, 2025, Amplitude will officially decommission support for TLS certificate pinning on the client side. While our SDKs have not supported pinning for several releases, we understand that a small subset of customers are still using legacy versions of our SDKs with pinning enabled. If you are one of these customers, we strongly encourage you to discontinue the use of pinning as soon as possible prior to June 30, 2025.  IMPORTANT: If you continue to rely on TLS certificate pinning after this date, then you will not be able to send data to Amplitude successfully. We understand that this change may be disruptive and apologize for the inconvenience. There are a few reasons this change is necessary:Because the intermediate certificates being pinned in our legacy SDK versions are not managed by Amplitude, certificate authorities may at any time stop signing our new certific

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Esther Trapadoux
Community Manager
Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
2025 Update: Amplitude is renewing its certificateNews

On February 24th, 2025 at 5PM PST, we will be renewing the SSL certificate used for api.amplitude.com and analytics.amplitude.com domains. We are only updating our end-entity certificate without any changes to our intermediate or root certificates. For the vast majority of situations, we do not expect any impact with sending data to Amplitude or using Amplitude. How do I know if I am impacted? To understand if you are impacted, please reach out to your team responsible for the Amplitude implementation (e.g. IT, Engineering, or the team who handles the Amplitude SDK) and send them the information within this post. If you answer yes to any of the three questions below, then you are impacted by this update and we will provide you with our new end-entity certificate. If you answer yes to question 2, we will additionally provide you with our entire chain of root and intermediate certificates. These scenarios are very rare and will not require action from the majority of customers.Do your sy

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Esther Trapadoux
Community Manager
Brandon Khoo
Team Member
Brandon KhooTeam Member
posted in Announcements
Amplitude HEATMAPS in Closed BETA 🔥🗺️

 Amplitude HEATMAPS in Closed BETA We’re excited to announce the launch of our Heatmapping feature for the web in Closed BETA! You can now view Click Maps, with Selector Maps and Scroll Maps coming soon—all linked to your Amplitude replays. Heatmaps visually represent user behavior, highlighting where users click, scroll, and engage the most. With Amplitude, you can combine these visual insights with your quantitative data, providing a clearer understanding of user engagement patterns and helping you optimize experiences effectively. We’re looking for participants who can set up Amplitude Session Replay (unlocking Heatmaps) within the next 2 weeks. This involves instrumenting or upgrading to the latest version of the Session Replay Standalone SDK or Plugin (bonus points if you’re already set up!).Interested?Reply to this thread or DM me with your email, Org ID, and Project ID, or reach out directly at brandon.khoo@amplitude.com with these details. I’ll send you a formal invite once I h

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Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
Updates to the Free Starter plan

UPDATE: We appreciate all the feedback after our original announcement regarding switching to the updated Starter plan. We hear you and we’ve since made some changes.Customers coming from the legacy Starter plan will now continue to have unlimited saved charts, Projects, and Spaces on the new Starter plan.You can find the details for both Starter plans below (and anything that’s changed since the original announcement is italicized).  Hi everyone! This post is for users who created an organization on the Amplitude free plan (aka the Starter plan) before 8/27/2023. On 8/28/2023, we released a new version of the Starter plan to load our free plan with features (across analytics, experimentation, and audience management) that were previously only available on paid plans. The table below can help you see what’s changed from the legacy to the updated plan. Have thoughts on how these changes affect the way you use Amplitude? This is important for us to know, so please comment below or send m

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Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
Take Our Feedback Survey & Win Exclusive Amplitude Gear! 🚀

🚨 Calling all Amplitude Community members! 🚨 We want to hear from YOU! Help us improve our community by filling out this quick feedback survey 📝 and get a chance to WIN exclusive Amplitude swag 🎉. Your insights shape the future, and who doesn't love free swag? 👉 Head this way to take the survey! 

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Esther Trapadoux
Community Manager
Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
Changing how we count Monthly Tracked Users

Amplitude is constantly finding ways to enhance customer value.  Beginning February 1st, 2024, Amplitude will count Monthly Tracked Users (MTUs) at an organization level, instead of at a project level. This change may lead to a slight drop in your MTU count. How will the new MTU count work?Current MTU counting method: An MTU is a unique user who triggers one or more events in a project within a calendar month. MTU counting method after February 1st change: An MTU is a unique user who triggers one or more events in an organization within a calendar month.As Amplitude will dedupe users across the organization as opposed to a project, many customers may see a slight decrease in their MTU count as a result of this change.Does this change impact me?This MTU counting change applies to all organizations created after October 2017. If your account with Amplitude was created before October 2017 and your org ID is lower than 33746 (your org ID can be found on the Settings page), this change does

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jamesbolt
Jeremie Gluckman
Team Member
Jeremie GluckmanTeam Member
posted in Announcements
Let’s introduce ourselves!

Hello Amplitude Community!My name is Jeremie, and I’m your community manager. We’re here to discuss Amplitude’s products in these categories, where you can search for answers, post questions, and overcome any roadblocks. You can also:  Subscribe to the latest product updates share product ideas,  help others, and become an Amp Champ! With this in mind, please introduce yourself by sharing (1) your name and title, (2) where you’re from, (3) and your hobbies and interests (beyond work, if you like!) Here’s a little more about me: Hello, I’m Jeremie! I’m joining the team with experience scaling digital customer experiences and building brand communities across industries. I am originally from France. My hobbies are travel, writing, and volunteerism. I’m still relatively new to the analytics space and can’t wait to make my work more data-driven with your help!  I look forward to meeting you all. Feel free to send me questions about this online forum and Amplitude community programs.

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Rafael Corrêa
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Team Member
XinyiTeam Member
posted in Announcements
Flutter SDK 4.x beta

The Flutter SDK version 3.x integrates with the maintenance versions of the iOS and Android SDKs. The Android SDK entered its end-of-support phase starting from December 16, 2021. Similarly, the iOS SDK was placed into maintenance mode on October 27, 2023, and it is scheduled to transition to end-of-support status by October 27, 2024, at the earliest. For more information, refer to the Amplitude SDKs and Tools Maintenance & Support Policy.The Flutter SDK version 4.x is updated to wrap the latest Swift and Kotlin SDKs.Key features and benefits are: Unified interfaces across all the latest Amplitude analytics SDKs, facilitating consistent integration and functionality Default tracking feature supported to track “Sessions”, “App lifecycles”,“ Deep links” along with the corresponding configurations A log level setting added to configuration for easier debugging Better supports of the underlying Swift and Kotlin SDKs Begin your migration by consulting the migration guide and the c

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X
Team Member
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Announcements
Product Ideas in the Amplitude Community

Greetings, Amplitude Community!You can help make the Amplitude products even better by sharing your new and voting on existing product ideas!Here are a few tips when submitting feature requests: Use a precise title that summarizes your idea. One fantastic idea per post - if you have multiple ideas in mind, please create a different idea for each. Doing this will help us better manage and make sure that the statuses are reflected correctly. Before posting an idea, please be sure this is not something Amplitude is already capable of - search the community or our docs to see if this is already available or has already been requested. Details, details, details - explain the idea clearly, and provide some helpful context: What is the use case for this? What problem is it solving? Is this a critical blocker for you or is this something that would be nice to have? Other things to considerHow to create an idea and how to voteTo create an idea in the Amplitude Community, sim

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Conversationalist
Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
Introducing the Plus Plan: Elevate your analytics with our new $49 plan

Hey community! I’m excited to share that we launched Plus–a plan designed especially for start-ups and small teams that starts at $49/month. 🙌This plan makes Amplitude more affordable for growing teams–bringing together self-serve analytics, feature flags, and customer data management–all in one integrated solution. With Plus, you can:👉 Customize your analyses: Unlimited chart saves, custom events, dashboard filters, and formulas give you more customization and flexibility to unlock faster insights.👉 Perform cohort analysis: Create up to 5 cohorts to perform behavioral segmentation and cohort analysis👉 $49/month to track 1K monthly tracked users (MTUs), and the price goes up until you hit 300K MTUs👉 Retain more than 1 year of data: Access up to 2 years of data retention with our Plus plan.👉 Access online support: Amplitude Plus customers get access to online support to service critical issues or administrative tasks.Plus offers everything in Starter, plus:Unlimited product analyt

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nishamarshall
ning.chang
Team Member
ning.changTeam Member
published in Announcements
Community Spotlight: Mikko Karvonen

Hi fellow Datamonsters,This is the second in our series of shining a spotlight on our super users in the community. Have you noticed @MikkoKarvonen? There is a good chance you have seen him answering the questions in this forum. We had a chat with Mikko recently, and here is some info about him and how he’s come to be an active user of Amplitude!--- Could you give a brief introduction to yourself to the Amplitude Community? What company do you work for, what do you do there, and what is a fun fact about yourself?I work for Suunto, a Finnish company building high-end sport watches, dive computers, and compasses for all kinds of outdoors adventures. I’m the principal data analyst, responsible for planning and managing our analytics work, and building the company data culture, while doing as much hands-on work as I can. I’m the most active Amplitude user and analyst in the company.Fun fact: my first ever job was as an elf at Santa Claus workshop at the Finnish polar circle. So already at

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Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
🏆 Vote & Push Martech Boundaries! 🏆

Hey Amplitude Community, We're humbled and excited! Amplitude has been nominated for the TMW100 Awards 2023, highlighting the year's standout Martech innovations. Being recognized means a lot, but what’s more exciting? It's the chance to share this journey with all of you – the people who've been with us every step of the way. Your insights, feedback, and passion have been invaluable. Now, if you believe in what we're building, we'd love your support in this new milestone. Vote if you feel inclined. Share if it resonates. Here’s to the collective energy of our incredible community! 🗳️ Voting's open until September 29th, 2023. Lend Your Voice Here Thank you for being the reason why we built Amplitude. 💙 

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Esther Trapadoux
Community Manager
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Team Member
LisaTeam Member
posted in Announcements
New Tech Talk event on data management best practices

Hi All:Excited to announce our first Tech Talk event. Topic is Elevate your Data Management, and it’s hosted by our trainers and a top-notch CSM who has worked with dozens of customers in streamlining their data management strategies. Sign up here in Amplitude Academy: https://academy.amplitude.com/amplitude-tech-talks

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L
Team Member
Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
GTM Client Side Template Update: Marketing to Browser SDK 2.0

Starting from version 240a7, Aug 2023, we are updating the GTM client-side template for Amplitude (Amplitude Analytics Browser SDK). Specifically, we're moving from the Marketing Analytics SDK to the Amplitude Browser SDK 2.0. This transition brings enhanced support, better functionality, and new features.Key Benefits: Streamlined Configuration to make setting up Amplitude even easier. Advanced Campaign Tracking to gain deeper insights into marketing performance and optimization. Comprehensive Event Tracking to benefit from both default and upcoming feature releases. While this upgrade offers numerous advantages, there might be slight shifts in how your current analytics charts behave. However, we've made these changes configurable to maintain consistency. If you wish to retain the legacy behavior, it's essential to review the following list of breaking changes and adjust your configuration accordingly.Summary of changes: Page View event’s name and propertiesThe new template change

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Esther Trapadoux
Community Manager
Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
Amplitude Implementation Workshop with Gregor Spielmann

Get your burning Amplitude setup questions answered! 🔥 In this session of our Amplitude Implementation Workshop series, growth analytics expert, Gregor Spielmann, walks the group through how to:Ingest the right data Set up your tracking plan Avoid common taxonomy trapsIf you’re asking yourself, “How do I set up Amplitude properly,” watch the implementation workshop to:Get unstuck: Ask anything about set up. No question is too 'beginner.’ Learn from the best: Our expert, Gregor Spielmann, will share tips and insights he’s amassed over the years. Have fun: This isn't a lecture- it's an interactive and engaging experience!Gregor Spielmann is the founder of Adasight and has worked with hundreds of high-growth companies (including Personio, Gravystack, and TradeZella) to fast-track them through the implementation stage.  

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Esther Trapadoux
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Announcements
Customer FAQ — May 12, 2023

What happened?  As part of our vulnerability management program, we recently discovered an Amplitude image that was accidentally made publicly available on DockerHub. Through our investigation, we confirmed that the image included credentials for some third-party integrations, Redshift, and Snowflake for the Amplitude query add-on for certain Amplitude customers. Amplitude removed the image from public access within one hour of the discovery. At this time, there is no evidence that the credentials have been used maliciously.  How do I know if I was impacted? If your organization was impacted, your organization’s Amplitude admins were notified via email on Friday, May 12, 2023. If your admins did not receive an email, your organization was not impacted and no action is required.  What actions am I supposed to take? Please refer back to the notification email your organization's Amplitude admins received. We've outlined the specific actions your organization needs to take there. When

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Amplitude Admin
Community Manager
paladin8
Team Member
paladin8Team Member
posted in Announcements
Deprecating fields from the Export data format

Hi all,We’ve begun the process of deprecating a few fields from our Export API in order to simplify the format and remove misleading/confusing information. Here is the list of affected fields. Note that to preserve backwards compatibility, these fields will continue to exist as keys in the JSON data, but their value will always be null.$schema: removed, an Amplitude-internal field. is_attribution_event: removed, an Amplitude-internal field. amplitude_event_type: removed, an Amplitude-internal field. device_manufacturer: removed, data is duplicated inside device_type/device_family. device_brand: removed, data is duplicated inside device_type/device_family. device_model: removed, data is duplicated inside device_type/device_family. user_creation_time: removed, an inaccurate timestamp. If you were using this field, please note that it is not an accurate value and will not match with the “New User” calculations in Amplitude. If you have an important business use case for this field, please

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paladin8
Team Member
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Announcements
How do I know which integrations are available down the line?

We’ve just rolled out a new experience to provide more contextual information about our data integrations (available in the product here).We’re also excited to announce a new public portal that allows you to vote and provide input on upcoming data integrations. You can add your integration cards to this portal and upvote the ones you want us to build! Your feedback will directly impact our development priorities and improve our product for you!Vote for your favorite integrations!

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Amplitude Admin
Community Manager
alex.ho
Team Member
alex.hoTeam Member
published in Announcements
Learn how to set up Amplitude with Live Office Hours! 🛠️

Hey there, Are you stuck on setting up Amplitude? We’re here to support you on your journey toward building better products and unlocking insights about your users 🤝🏻 To help you get started, you can join Live Implementation Office Hours with an Amplitude expert!  This is your opportunity to ask questions and learn how to: Send data from existing sources Decide what is important to track Identify and segment your users Click here to register for our next live session on Thursday, March 2nd. See you there,Alex

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Justin Fiedler
Team Member
Justin FiedlerTeam Member
posted in Announcements
New Analytics Go SDK is released and generally available

Today, we are excited to announce our new Analytics Go SDK and Ampli wrapper is out of beta and generally available.Features include:Amplitude Analytics SDK for Golang Full feature parity with other next generation SDKs, like custom plugin support. Ampli wrapper for GolangDocumentation: https://www.docs.developers.amplitude.com/data/sdks/go/GitHub: https://github.com/amplitude/analytics-goExamples: https://github.com/amplitude/analytics-go/tree/main/examplesReleases: https://github.com/amplitude/analytics-go/releasesAmpli wrapper: https://www.docs.developers.amplitude.com/data/sdks/go/ampli/

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Justin Fiedler
Team Member
Esther Trapadoux
Community Manager
Esther TrapadouxCommunity Manager
published in Announcements
COMMUNITY EVENT: North Star Metric Jam Sessions

Do you need help with your product's North Star Metric?  Or has your team decided "revenue" is the right metric and you have a sneaking suspicion that's wrong? (You're right!)  Then drop by our biweekly jam sessions to get some hands-on practice with the North Star Framework. Sign up for the upcoming session on February 9! Featuring John Cutler, Senior Director of Product Enablement at Toast, and Fanny Krebs-Pinto, Product Lead at Kitchen Stories.John CutlerSenior Director, Product Enablement @ ToastFanny Krebs-PintoProduct Lead @ Kitchen StoriesJohn Cutler will lead the group an overview of the North Star Framework and everyone can participate in a live practice session. Fanny Krebs-Pinto, Product Lead at Kitchen Stories, has volunteered their product as a use case. 🫙 What to expect from the jam sessions Jam sessions are 45-minutes long and happen biweekly. During this online workshop, one of our North Star experts will take your group through: High-level overview of the North Star F

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Jeremie Gluckman
Team Member
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Announcements
2023 Update: Amplitude is renewing its certificate

On Saturday February 18th, 2023 at 8AM PT, we will be renewing a certificate used for api.amplitude.com and analytics.amplitude.com domains. We are only updating our end-entity certificate without any changes to our intermediate or root certificates. For the vast majority of situations, we do not expect any impact with sending data to Amplitude or using Amplitude Analytics.How do I know if I’m impacted?To understand if you are impacted, please reach out to your team responsible for your Amplitude implementation (e.g. IT, Engineering, team who handles the Amplitude SDK) and send them the information present in this post.Have your team review the following information and if you answer yes to either of the two points below, then you are impacted. Your systems trusts only the current Amplitude end-entity certificate that is expiring on February 28th, 2023 Your systems pin the entire certificate chain The above scenarios are very uncommon and most users will not require action from this

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Amplitude Admin
Community Manager
Amplitude Admin
Community Manager
Amplitude AdminCommunity Manager
published in Announcements
Updates to Source Configuration and Implementation Page

We’ve updated the Source creation and configuration process to streamline workflows for Data Governors. These changes make it easier to quickly create Sources and start using them in planning without needing to determine technical implementation details ahead of time.The following items are impacted: Source creation in Data web app (Updated) Implementation page in Data (Removed) Ampli CLI pull command (Updated) configure command (Added) Requirements: Ampli CLI 1.30.0+ Adds the configure command Ampli CLI < 1.30.0 Full support for configured sources. Throws error on unconfigured sources, will prompt to update to the latest version of the CLI.   Overview of new workflow Creating a Source in Amplitude Data To create a new Source, start from the Catalog page (Data => Connections => Catalog ). However, you are no longer required to enter a Runtime at creation time. Just give your Source a name and you’re good to start using it in the Tracking Plan.When y

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Amplitude Admin
Community Manager

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