How I Amplitude Series

Rinky Devarapally, Data PM at SafetyCulture, shares the journey her team took to go from 1800 tracked events down to 700. Watch the video to learn what triggered the big overhaul project, the steps the team took, and where they are now…https://amplitude.com/blog/reducing-analytics-events-safetyculture

Ofir designed and oversaw the reimplementation of the user tracking framework at Houzz. In this How I Amplitude, Ofir guides us through tracking taxonomy woes to naming convention fun as he tackled data governance at scale at Houzz.https://amplitude.com/community/how-i-amplitude-ofir-zwebner 

There’s a big difference between noticing something strange in the data and actually understanding what’s causing it. For this How I Amplitude episode, we’re joined by Michael Dewey, Lead Analyst at Cars Commerce (formerly Cars.com), who went beyond surface-level metrics to uncover—and solve—the real reason users weren't completing lead forms.https://amplitude.com/community/how-i-amplitude-michael-dewey

Longtime Google Analytics user, Ani Lopez, Senior Data Engineer at Unity, made the move to Amplitude. Like all change, the move had its share of ups and downs. In this How I Amplitude session, Ani talks through why the Unity team migrated, and a few of the things they learned along the way.https://amplitude.com/community/how-i-amplitude-with-ani-lopez

Weston Clarke, PM Director at Amplitude, walks us through his workflow on how he identifies growth opportunities, runs experiments, and validates results. Watch how he pairs both quantitative and qualitative data as he takes us through a real experiment to move the needle on activation rates.https://amplitude.com/community/how-i-amplitude-with-weston-clarke

Michael Kuhl, Director of Growth at Appfire, leads the data and growth team behind 200 apps that live in the Atlassian and Monday.com marketplaces. Almost half of these apps are tracked with Amplitude, which creates a need for data governance at scale that's allowed them to identify patterns, team structure, and governance standards that helped them move from a reactive to proactive data governance models.https://amplitude.wistia.com/medias/f55vzawwgm

I discovered that our quantitative product analytics data was either non-existent, siloed, or weak. So I led a multi-year effort, spanning 2017 to 2024, to operationalize product data. I created tools and methods to quantify research findings and scaled knowledge around data practice. By the time I left, we had built a cross-platform data team.https://amplitude.wistia.com/medias/uzayzl9u1g

In this How I Amplitude session, Greg Stoutenberg, Growth PM at FlowFuse, ex-Stack Overflow, shares how he uses Amplitude to generate hypotheses and run a/b tests to boost engagement including correlation features like Compass chart, conversion drivers, etc.https://amplitude.wistia.com/medias/wvapnqb3z0

Patrick Thompson, Clarify.ai founder, shares his journey building PLG motions at Atlassian and Amplitude. We dive deep into actionable tactics including inputs into your PQL model, activation score cards, and user event weighting. Plus, Patrick shares how he uses our Compass Chart and Data Tables to help identify and build your scoring model.https://amplitude.wistia.com/medias/0kcuzhy4lw

In this session of How I Amplitude, Freeletics PM Junaid Kokan walks step-by-step through his process of going from hypothesis forming through a/b testing. He uses a real life monetization bet that the team ran, the exact Amplitude charts and features he used to deepen his analysis and analyze results.https://amplitude.com/community/how-i-amplitude-junaid-kokan 

Since 2017, Saish has been a cornerstone of the Amplitude community, leading over 1300 discussions on data governance and product analytics. His innovative techniques have redefined data-driven growth. In this session of How I Amplitude, Saish shares his 7 lessons learned after 7 years of using Amplitude.https://amplitude.com/community/how-i-amplitude-saish-redkar 

In this edition of "How I Amplitude," Ruslan Nazarenko, Head of Growth at Scale AI and instructor at Reforge, joins us to share his experience building growth models with Amplitude.https://amplitude.wistia.com/medias/ut8yv2q9qi

In this episode of "How I Amplitude," Sleep Cycle’s marketing team shared the story of one influencer campaign, the "Joy of Jay." Get a rare glimpse into how the Sleep Cycle team uncovered insights and poured fuel onto a TikTok campaign that shot into viral history.https://amplitude.com/community/how-i-amplitude-marketing-sleep-cycle

Jamie Dunbar Smyth shares best practices he's learned helping startups fundraise from seed through Series B. He goes through storytelling, investor comms, and a few things to avoid when it comes to sharing data with investors. Join Jamie and the team for “How I Amplitude” and discover how to use Amplitude during a fundraise.https://amplitude.com/community/how-i-amplitude-for-fundraising

Want to see how other product teams build growth dashboards? In our latest ‘How I Amplitude,’ Shoin Wolfe, author of Growth Analytics, talks through patterns he's seen across growth teams and what makes some dashboards drive action, and others leave teams in a reactive state.https://amplitude.com/community/how-i-amplitude-good-dashboards-shoin-wolfe 

It's not easy building an internal community of practice. But this is exactly what Preply's data team did when they saw poor Amplitude adoption rates. Hear how the Preply data team dug into the root causes of poor Amplitude adoption, what they built, and how they improved analytics adoption by 2x.https://amplitude.wistia.com/medias/oxa9v2av85

When Artur introduced the concept of a/b testing with his product team it took time, education, and helping the team take small steps to transform the way they understood experimentation. In this session of How I Amplitude, Artur shares the steps he took, how he helped break down barriers to testing, and small steps others can take to begin a/b testing.https://amplitude.wistia.com/medias/8syiucbo52

Jamie's approach to measuring return on ad spend is purely outcome-based. He sets his sights on driving down customer acquisition costs, and the best way to do this is to tie true marketing spend per channel back to net revenue retention. In this "How I Amplitude" session, Jamie walks us through how he built a ROAS and CAC model.https://amplitude.com/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce 

Romain's approach to activation strategy has a more technical spin. For him, activation strategies are only as strong as how well you can segment users. In this "How I Amplitude" session, Romain walks us through how he optimizes event tracking setup all the way through an activation strategy decision tree to get more new users to their aha moment.https://amplitude.com/blog/how-i-amplitude-user-activation-onboarding-analytics 

Cammy leads the mobile platform team at Nubank - a team that centralizes the organization's app release processes. While teams are shipping quickly through the app release process, Cammy ensures that each version is stable and also providing value to users. In this "How I Amplitude" session, Cammy walks us through how she helps teams deliver products at scale. https://amplitude.wistia.com/medias/9zhjtv0fu8

When Madison joined Backstage, everyone in the organization was using data via Amplitude to inform their decisions. However, because the data points weren't standardized, usability and trust in the data were low. In this "How I Amplitude" session, Madison walks us through how she turns product dreams into tracked realities.https://amplitude.com/community/events/how-i-amplitude-data-madison-lukacyzk

Will Newton is a Principal Product Designer at Amplitude. He's worked in tech for his entire career, building strong habits and research practices. But it was when he invested in his analytics habits that he saw a profound shift in his ability to influence product decisions. In this session of "How I Amplitude," Will shares how he identifies user behavior patterns in data.https://amplitude.com/community/events/how-i-amplitude-design-will-newton

Tim Metz shares how he got started using Amplitude and how analytics is now woven into how the team makes decisions as they build their productivity app. See how just a few charts helped unlock valuable insights to help the team make more effective bets.https://amplitude.wistia.com/medias/r97rlu1hil 

Timothy Daniell, Managing Director of Permutable, shares how he builds retention models and the three simple steps that represent 80% of retention work, sharing best practices that he’s spent a great deal of time refining.https://amplitude.com/blog/build-retention-model

If you want to build a single view of metrics across an entire portfolio of products, then this one is for you. In this edition of ‘How I Amplitude’, Claudia Canamas-Donnelly, Senior Product Analyst at Appfire, explains how she created a process for aggregating metrics across almost 200 apps into a single Amplitude dashboard, for her team’s Activation reporting use case.https://amplitude.com/community/how-i-amplitude-claudia-canamas-donnelly