Hey @bhill ,
Afaik, Amplitude supports unlimited data retention right from their Free Plan onwards.
However, there are charting limits on how far you can go wrt time when visualizing your data in charts like Event Segmentation depending on your granularity.
eg. you can only visualize your daily metrics for the past 365 days. To increase the timeframe you would have to switch to weekly, which hits the max at last 52 weeks.
Scholarship/Growth/Enterprise plans have access to query unlimited years of historical data. For example, they can query data from 2015 - 2018, or from 2020 - 2023. Note: There is a 3 year limit imposed on chart queries, with the following date interval limits
- 365 days
- 52 weeks
- 36 months
- 12 quarters
If you are planning on having access and owning your raw data outside Amplitude, then here are a few options
- If you are a paid customer, then you can setup recurring exports to the cloud destination of your choice ( Amazon S3, Snowflake, Google Cloud Storage, ) directly from the Amplitude UI.
- If you are not on a paid plan, then you can also leverage the Export API and create your own custom ETL pipeline.
Hope this helps!