Wondering what’s the best way to integrate Amplitude? Anuj Sharma, Sr. Customer Success Architect at Amplitude, suggests it’s a trade-off between time and control.

“If you're in a time crunch, use the tag manager or the templates that we have in tag management. If you have the dev resources and you can spend time in building out a taxonomy for Amplitude, use the Amplitude SDKs, get events directly through the SDK and have a customized taxonomy.”

Ideally, when you start breaking down your business questions, you'll identify the events and properties you need, and that will build the basis for your taxonomy, you can “then reach out to your devs to get that data into Amplitude.” However, “when you're using the GTM template, on the other hand, it's the other way around - you're implementing the template. If you're building a taxonomy, that's much easier to understand for your end users. That's the way to go. But if you're in a time crunch, if you don't have the dev resources, GTM template would be the way to get quickly started.”

This is a snippet from Tracking Plan and Event Schema an Amplitude Tracking Plan Office Hours session with Ampliteers Jennifer Rudin and Anuj Sharma, who answer users’ burning data governance questions, covering when to use events or user properties, staging environments, and how to QA your setup.