@Jeremie Gluckman We’re in the same boat as lots of other folks, where we have many users but few events. Totally get the need to move people off the free account and to paid in these situations (honestly the free account has been generous), but pricing is opaque and in the past, I haven’t received a response when asking for more information. You’ve linked to the pricing page several times but as you know there aren’t any prices there. As a small company, we’re willing to pay but the increase needs to be incremental, not thousands / month. Is there any information I can find about what it would cost to increase MTUs? Or are companies like ours best to start migrating elsewhere? (I have very little interest in doing so, I love Amplitude!). Thanks for the help.

It’s disappotinting a bit.

Lifecycle reports were very demonstrative for us. This is not a problem to implement our own self-hosted lifecycly reports (thanks for free data export!), but will take some work… this looks like to be easy (simple data extraction, simple rendering) and I do not understand why to remove it from free plan.

100K users is also too low ceiling, especially if this is about Device IDs and not just about User IDs.

Both these items above could be not a problem if Amplitude had a transparency pricing where our startup could buy more MTU or some report for affordable price. But as I see on Quora the pricing starts from $1000/mo.. This is not even close to the price we can afford.

If MTU includes Device IDs, looks like we need to fully migrate to some own self-hosted solution with losing some useful features for the first time.

I was happy to be with great Amplitude service, but every good things have an end.

Thank you for posting here @Matt H  Your comment is a helpful overview of the tough spot this change puts you in. Please keep me posted if you need help getting in touch with the team. We’re so glad you love Amplitude and are committed to your continued success! 

I'm upset about the changes. Could you tell, will revenue events be available in the New Starter Plan?

For me, this means going from using 30-40% of the free tier into having to upgrade to the growth plan. Base price would be $30k/year, but I did get an offer for $15k/year which would include the same number of events that is currently included in the free tier. I would likely have stayed once I hit the event limits, but when a change is made like this, and I had to reach out to a sales rep to get the new price, it isn’t strange that I started looking into other options. 

Interestingly enough. MixPanel is moving in the opposite direction. Fully transparent pricing (no discounts) and event based pricing. I did get a quote from them and I would be looking at $3500 / years for my current usage. Amplitude would be around 5-10x more expensive depending on how well my sales call would go. 

The funny thing is that I originally chose Amplitude since I back then could not afford Mixpanels MTU based pricing (had 20k MTU at the time and this meant I had to “contact sales”). I don’t mind paying for software, but I am not sure I am able to motivate paying 5-10x more than Mixpanel.

You just lost a customer. 

Thanks for this question @darya.ershova. It’s unfortunate to learn that you’re having a challenging time. All details about the changes are documented in our Help Center here, and I’m linking to our definition of events here. Let me know if this helps and I can connect with the team if needed. 

I mean Revenue Events as a type. I see that you’re going to limit the use of Revenue LTV feature, so I’m asking. 

Very very very sad news. Amplitude is a fantastic tool, but the direction it evolving is sad. New rules may force us to switch to other tools. 

When approaching MTU limits, will it be a LIFO or FIFO model? In other words, if the 100k limit is reached, will Amplitude stop reporting on existing users or new users? And what happens in the product if the limit is exceeded, will users still have access to historical data?

BTW, I do appreciate the upfront communication about the change.

Thanks for the feedback. The team recognizes that for some of you, this change may not fit well with your business and has been frustrating to navigate. If you haven’t reached out to our account teams (sales@amplitude.com) please do so we can explore options with you.

Great question @Phil I’ve also flagged your question to the team in case I’m missing something. We’ll alert you over email and in-product when you’re getting close to your MTU limit for the month so you can take steps to avoid exceeding it. And yes! The Amplitude SDK will still work – we'll continue to collect data.

Wow, the 100k MTU limit will totally destroy any reasonable use of Amplitude for us. We were getting some mileage out of it with 10 million events, but 100k MTUs is pretty bad. I don’t expect we will be able to continue using Amplitude going forward.

Hey @Jeremie Gluckman, thanks for the quick reply. But I’m still not sure what happens in the product after you cross the MTU limit. I get that there will be an alert .. but assume I do nothing, then what happens?

@Jeremie Gluckman FIY: I did reach out to sales@amplitude.com as per your recommendation on Jan 28. No reply so far... not even an automated one Your competitors have been a lot more responsive when reaching out. 

When you say we will not have access to data tables after May 1st, I assume we won’t be able to click the button to create a new data table. My question is if we’ll be able to load a data table that already exists on a dashboard?

Thanks for letting me know @Simon Persson. I’ll connect with the team to figure out what’s going on. We appreciate your flexibility!

Thank you @tommy. Let me triple check and get back to you. 

Update: You’ll head back today!

@tommy Here’s the definitive answer: After May 1st you will no longer be able to load a data table that already exists on a dashboard. 

Hi Jeremie - this is also not going to work for us either. I think that you might rather decrease the total number of events or increase the MTUs. But, to be honest, what’s worst of all is that you’re not giving enough time for us to migrate to another provider.

I agree with you but there are other good free alternatives. I switched to Firebase and it took only 2-3 days.

Data Tables are the most “basic” reporting feature (in my onionin) in Analytics.
It’s an essential playground when setting up an Amplitude account to easy validate data and see if it’s collected as expected. 
Removing this from the free plan can only be seen as “nudging” or pushing users to a pay-plan.
Fair enough that paying customers are the end goal of a free plan, but not including a simple Data Table in Analytics is making it limited. 

And BTW; Your Data Table chart, is already limited. As example there are no visualization option.
I assume your UX-team have already taking a look at the way Adobe Analytics Workspace “Freeform Table” works. Every single data-cell can be illustrated by simply clicking it. I hope you will get inspired for future developement.