Wow, this looks like a really cool change! Three quick questions:

• What was the previous MTU limit before with the 10M events free plan? 
• Is Experiments AKA A/B testing available in the free plan? I don’t see any info on that in the table.
• What is the pricing like to go from the free plan, to say, a similar setup but with 200K MTU? 

I’m sad to see this change because it makes Amplitude no longer an option for us. The existing event volume based model works the best for us because we have over 100K monthly unique users but each just emit a few events. I’m wondering if there’s an option to stay on the existing event volume-based model? Thank you.

Appreciate the signal in advance of the move and that MTUs can be easily accessed already so we know what we’re in for. 

A little annoyed to see that Data Tables are being moved out of Starter Plan. We’ve come to rely on them and are unlikely to be able to afford the next plan up.

Agree with @Allan - We have a large event volume count but lots of users, with cookies going away it becomes much more difficult to count the same user only ounce. Have 600K+ Users but far less Events. 

What would be our options in this case?

This is disappointing. My team had to drop to the free plan late last year because of cost reductions across the company. We’re in the same boat as others--we don’t come close to the event limit, but we go above the MTU limit. Are there no other options? 

If we stay on the free starter plan, will our existing Data Tables and LTV charts stop working on May 1st or will we simply not be able to make additional charts?

We’re also under the event limit, but above the MTU limit on free. I’m trying to figure out our options and pricing for increased MTUs, but I can’t find anything, and my reply to the email announcement bounced. Who can I reach out to for help with this?

Thanks for these questions. And thanks for the feedback!  Here are some quick responses to guide you. For more questions about MTU pricing on our paid plans please reach out to your account team who can assist you. Plan details are available here.

We're committed to making it easier than ever before for new users to get up and running in Amplitude. As part of this update, we have transferred a handful of advanced features including Data Tables to our paid plans, allowing us to focus on providing a robust set of core features in our Starter plan. More info in our help center. 

Thanks for this feedback @Allan. The team is here to help as you navigate the change! 

We’ll alert you over email and in-product when you’re getting close to your MTU limit for the month so you can take steps to avoid exceeding it.

Amplitude offers MTU pricing with unlimited events for Growth and Enterprise Plans up to 1 million MTUs. Customers who need more than this can stay on MTU pricing with an event limit. Alternatively, customers can opt to track by event volume. If you want to switch to event-based tracking from MTU or vice versa get in touch with your account team here.

Thanks for these questions and feedback @Michael Marquez. The team is here to help! 

For more questions about MTU pricing on our paid plans please reach out to your account team who can assist you. Plan details are available here.

Thanks for this feedback @taylorsmith. The team is committed to ensuring your success with Amplitude! 

We’ll alert you over email and in-product when you’re getting close to your MTU limit for the month so you can take steps to avoid exceeding it. To get in touch with your account team, get started here.

Very disappointed with this decision. We have a large MAU, but we only used a few million events. We did not need additional features of paid plans or unlimited event tracking. Now your service costs several thousand euros per month. It was too expensive. We will switch to another service.

This is a great question @tommy. You will no longer have access to Data Tables after May 1st. 

As part of this update, we have transferred a handful of advanced features to our paid plans. This can help your users focus on the core features of Amplitude and onboard more successfully.

You can find the latest details about the changes to Data Tables and our plans in the help center. 

Thank you @Vicky Thomas! The team is here to help and we want to see you succeed with Amplitude. We’ll alert you over email and in-product since you’re over your MTU limit for the month and you can take steps to avoid exceeding it. If you have specific questions about MTU or event pricing, please get in touch with you account team who can assist you. To get started, details are available here.

This sounds challenging @victor, know that the team is committed to your success! We are continuing to optimize our pricing and packaging to provide more options and transparency for our customers. If you have specific questions about MTU or event pricing, please get in touch with you account team who can assist you. To get started, details are available here.

ugh this is frustrating. Clearly Amplitude is trying to force people to upgrade their plan by strapping the monthly user count. If you’re running amplitude on a website landing page that becomes super prohibitive and very easy to hit that value. Also getting rid of Revenue LTV sucks.

This is sad. The new Free Starter plan makes Amplitude less attractive and we will switch to another alternative like Firebase.

Very nice desicion, as for me. I have 15k monthly users and more than 10MM events every month. Thank you, Amplitude Team!

Has anyone tried Mixpanel? I see they are offering 20M/Month. free events? 

Not sure what the catch is.

https://mixpanel.com/pricing/

Question - if we hit our quota of events will the amplitude sdk still work and create the session and user cookie? 

Thanks for this feedback @julien. We’re here to help. By introducing MTUs, we’re striving to help our customers better align their use base to their analytics journey. If you're just starting to grow your user base, our MTU model is likely the best option! But if you're growing past 100k MTUs per month, you can explore either switching to an event-based plan or moving to a more-customized MTU model. We're here to help if that's where your journey is leading. Please review our pricing page here and let us know if you'd like to be connected to your account team for more information

We’re here to help @Murat and want to work with you to ensure your success! 

So glad that this update is helpful @madsunrise! We can’t wait to keep in touch as you make progress! 

Interesting find @Michael Marquez  Amplitude is introducing an MTU model across our subscription plans with unlimited events. Here’s more info - link. 

I almost missed this @Michael Marquez and just flagged this question to the team. We’ll get back to you soon. 

Update: Yes! The Amplitude SDK will still work – we'll continue to collect data.