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Source Attribution from Google

  • February 15, 2023
  • 2 replies
  • 372 views
U

I’m struggling to get Source referral data from Google. I saw this question here: 

 

But does that mean that Amplitude does not come with Google referral attribution out of the box? We’re also using the JS snippet with a mix of server side events.

 

 

Best answer by Amplitude Admin

@unodewaal You are correct about the JS SDK not coming with Google retribution enabled out the box. To enable via the SDK, please refer to this section of the JS SDK. Also, if the user enters the site directly, there won't be any values of initial_utm, initial_referrer, utm, and referrer properties. Since the values were null, we dont store it and will act like it never existed. In some ways, it can be said that we do not track direct/organic traffic through our JS SDK web attribution unless the user always comes through directly (so the values for those properties are always none) or the user’s first few events came directly so the values were none only during those first few events.

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2 replies

Jeremie Gluckman
Team Member
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Thanks for reaching out here @unodewaal. I’m going to forward this to the team who can take a closer look. 

Amplitude Admin
Community Manager
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  • Amplitude AdminCommunity Manager
  • Community Manager
  • 125 replies
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  • February 24, 2023

@unodewaal You are correct about the JS SDK not coming with Google retribution enabled out the box. To enable via the SDK, please refer to this section of the JS SDK. Also, if the user enters the site directly, there won't be any values of initial_utm, initial_referrer, utm, and referrer properties. Since the values were null, we dont store it and will act like it never existed. In some ways, it can be said that we do not track direct/organic traffic through our JS SDK web attribution unless the user always comes through directly (so the values for those properties are always none) or the user’s first few events came directly so the values were none only during those first few events.

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