Hi, guys!
I’m trying to understand how weekly retention and custom brackets work. As an experiment I’ve created two charts - one for standard weekly retention shown as change over time and the other for custom bracket 7-13 daily retention also shown as change over time.
I expected that Week 1 retention and weighted average of the same 7 days of 7-13 daily retention would be roughly at the same level. But in fact the difference is around 25% between them and I can’t wrap my head around it. Am I missing something?
Thanks!
