Question

Why does absolute number of conversion decreases when you hold property constant?

  • 31 May 2023
  • 0 replies
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Hello! 


I am trying to run an analysis where I have 2 events, check out clicked and checkout completed. Both events can be completed multiple times with different products. Eg. Checkout clicked [Product A], Checkout clicked [Product B] , checkout completed [Product B]

I am trying to find out the ratio between check out clicked and checkout completed for different products. So I am holding “product name” property constant. 

By looking at user property pairs, it makes sense to have the first event’s total numbers increasing, as it starts to count events beyond earliest occurrence. However, why will my conversion event numbers decrease? The total number of checkout completed should be still the same? 


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