I have made user cohort as below.
the user who have first opened my app during 4/23~5/22 time frame, then converted to sign in within 1day after first open app event.
then I used the retention chart with this cohort
to see the unboudned retention, as I wanted to know
how many users never cameback even after creating an account (sign in event)
Day0>Day1 day 1 unbounded retention was let’s say 50%.
and I re created cohort of the ones who did comeback, to see what these users are doing after coming back.
In the user session chart, I cannot select 2nd session or the session after the sign in session.
Is there any other way to see what the users are doing after coming back?
with best regards, Flor Cho
Best answer by MikkoKarvonen
Hi both! and thanks for your great suggestions
for the path finder chart
This is because the unbounded retention let me know there are pretty much users who never visit back even after signing up.
so, I have cohort from the retention chart( unbounded Day1 retention survived user cohort), then if I use Path finder chart starting from sign in, I can see the event flow, but the ones I think that has happeed right after the sign up, let’s say, view sign up confirmation.
I would like to know more about why they have cameback, and what they have done once they came back. Can you give me another idea to get a closer look at this?
Thus I tried out “sign in” “sleep app” “open app” “any active event” instead in the funnel.
But I know that this doesn’t mean that they have came back. as this funnel will show me any user who have completed to any active event with in 1day from sign in.
(and I would rather like to know who have completed to any active event after day1 but before day2
and this funnel chart’s time to convert shows 7~8m, which means they actually did not comeback the other day.
If there’s any other way, please let me know
There are two ways to think about this: you can try to make do with what you have or specify your data in a way that you can answer the questions you need.
Do you have an event that the users would reliably do for the first or second time when coming back to the app? For example, we have a landing page we call HomeScreen in Amplitude. When the user signs up, they go from SignUp to HomeScreen, and when they come back to the app, they land directly on HomeScreen.
If so, you could use the Historical Count property to define your starting point in Pathfinder and see what comes up.
Alternatively, if this is big question for you, I would consider setting up a custom event (“returned after signing up”) or user property (“session count”), so you could drill down very precisely to this.
Generally speaking, you can do very precise analysis in Amplitude, but you need to make sure your data matches your needs. This is why I always ask our business people to tell me the questions they want to answer, rather than the data they want to track.