What causes my unbounded retention to go up over time?

  • 26 June 2022
  • 2 replies

Hey there,


I’m currently analysing retention between a few segments of my paying users. 


When looking at unbounded retention on a weekly scale, the numbers actually go UP over time. I’m struggling to come up with why this would be the case - maybe something just isn’t clicking in my brain.


Can anyone help explain why the retention bumps up?




Best answer by Saish Redkar 27 June 2022, 06:18

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Hi @aldej 

If your chart’s date range is very recent, then the most common reason why the retention is going up is due to uneven sample sizes for each "day/week/month" of retention.

This is also one of the most common and frequently asked questions in the community. So I’ll link below some of the previous posts which have addressed this issue and other retention related threads -



Hope these help you get a better understanding of the issue.

Thanks so much, makes sense!