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Breaking down a retention event


I have a North Star metric and I want to understand how many times a user performs this event and create a breakdown of the number of times until they retain or become sticky

For example: creating a note

No of times.   Retention

1 time 3%
2 times 5%
3 times 10%
4 times 20%
5 times 30%

Best answer by Yuanyuan Zhang

Hi @Dmpm12

Thanks for clarifying! 

You are able to define user segments in a Retention chart using the condition “who performed...”. Please see the example chart using demo: https://analytics.amplitude.com/demo/chart/new/gml8i8a. Please note that the user segment conditions only apply to the starting event. 

If your org has access to cohorts, you can also make a few cohorts for users who performed the “creating a note” event 1 time, 2 times, 3 times…. You can easily find out the frequency of an event being fired during a certain time rage by using this example chart: https://analytics.amplitude.com/demo/chart/new/2i51alt. Then you can create a cohort for each frequency using Microscope. I made this example cohort “Users performing 'Play Song or Video' 5 times last 30 days”. You can then apply this cohort to a Retention chart: https://analytics.amplitude.com/demo/chart/new/blwxv6u

I hope this helps. 

 

 

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  • August 12, 2022

Could someone help me with this please? 


Yuanyuan Zhang
Team Member
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Hi @Dmpm12

Thank you for writing this post! 

Can I understand that you want to know after how many times a user performs the event “ creating a note”, they are retained or become sticky? Could you please let me know how you define “retain or become sticky”?

Thanks. 


  • August 12, 2022

Thanks for replying @Yuanyuan Zhang 

So, retention is what % users return to the platform on D1, D7,D14 and D30. 

In my example, I want to understand how many notes do customers create before they are fully retained/do not churn. Basically, I want to break it down into the following:

Users who create 5 notes are 20% on D30 compared to users who create 1 note (5%)


Yuanyuan Zhang
Team Member
Forum|alt.badge.img+5

Hi @Dmpm12

Thanks for clarifying! 

You are able to define user segments in a Retention chart using the condition “who performed...”. Please see the example chart using demo: https://analytics.amplitude.com/demo/chart/new/gml8i8a. Please note that the user segment conditions only apply to the starting event. 

If your org has access to cohorts, you can also make a few cohorts for users who performed the “creating a note” event 1 time, 2 times, 3 times…. You can easily find out the frequency of an event being fired during a certain time rage by using this example chart: https://analytics.amplitude.com/demo/chart/new/2i51alt. Then you can create a cohort for each frequency using Microscope. I made this example cohort “Users performing 'Play Song or Video' 5 times last 30 days”. You can then apply this cohort to a Retention chart: https://analytics.amplitude.com/demo/chart/new/blwxv6u

I hope this helps. 

 

 


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