What makes for a good event name? Thora Gudfinnsdottir, Product at Avo, says there are 4 key elements to consider:
“The first one is the object-action structure. Usually event names consist of an object and consist of an action. It's like 'sign up completed', or 'game started'.
Then we have the casing. Just pick one casing and stick to it. I really like title case because it's human readable.
Then there's the tense, past tense, present tense, whatever you pick, stick to it. I like past tense. When you're analyzing data, you were looking at actions that were performed in the past. So it just kind of makes sense.
Then there's the language. So don't try to be fancy or use industry standard words, just use what your company uses.
Some examples of event names: 'signup started', and 'profile configured'.”
This is a snippet from Tracking Plan Tips: Event and Property Recommendations an Office Hours session with Ampliteer Anuj Sharma and Avo’s Thora Gudfinnsdottir who discuss data design, data governance, and tracking plans.
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