Today, we’re introducing Cart Analysis, available natively inside our platform for self-serve ecommerce insight generation. Cart Analysis allows teams to unlock new insights about customer transactions to better understand purchase behavior in Amplitude.
With Cart Analysis, you can now answer questions like:
- What are our top-performing product categories?
- How do different products convert through the checkout funnel?
- What are the most popular product combinations?
- How can we increase basket size through upsell opportunities?
As part of the open beta, Cart Analysis will be available to customers in our Enterprise plan. To learn more check out our help article here.