can anyone tell me how to do RFM analysis in Amplitude?
related links
https://amplitude.com/blog/customer-lifecycle
https://www.investopedia.com/terms/r/rfm-recency-frequency-monetary-value.asp#:~:text=The%20recency%2C%20frequency%2C%20monetary%20value%20(RFM)%20model%20is,%2C%20the%20better%20the%20result).
Best answer by Saish Redkar
Hey
I haven’t personally done RFM analysis in Amplitude, but looking at that it seems like it’s ideally done on a event which captures purchase / key value proposition events from your end customer.
Here’s how I would go about breaking down each phase roughly -
All these can be summarized using Data Tables to get the desired results in a tabular format.
By no means this is the best approach, since there could be several different ways to tackle this in Amplitude.
Hope this helps.
+10Hey
I haven’t personally done RFM analysis in Amplitude, but looking at that it seems like it’s ideally done on a event which captures purchase / key value proposition events from your end customer.
Here’s how I would go about breaking down each phase roughly -
All these can be summarized using Data Tables to get the desired results in a tabular format.
By no means this is the best approach, since there could be several different ways to tackle this in Amplitude.
Hope this helps.
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