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How do I correlate time in platform to retention?

  • 24 October 2023
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We’re working on a tool that is a platform for investigations in a virtual machine. We have a thesis that more time spent in the machine itself is going to be indicative of happy customers, as we meet a broader range of their investigative tasks in platform. 

I want to test this by seeing if time in platform is predictive of retention. I can measure time in platform on average, but I can’t figure out how to link it back to retention.

I’m also open to criticism of the idea in general.

 

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Best answer by Saish Redkar 25 October 2023, 21:58

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Hi @Thomas Groendal 

One way to approach this is to have a quantifiable property over X days ( possibly average ) for time spent in platform and then use this to create different segments in your retention chart.

If the segment having higher avg. time in platform has a better retention curve, then you have your correlation .

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