HubSpot uses Amplitude to make data-informed decisions the company trusts. Team members across marketing, design, engineering, analysis, research, and business development use Amplitude to understand customer behavior across products.
Over the years, the team discovered insights about customer cohorts that have led directly to product improvements.
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What does your current tech stack look like?
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Where are there silos?
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Where is duplication of data?
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Where do you house your data?
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Who manages the data infrastructure?
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What are the particular challenges with your current stack?
Pick one question and share how Amplitude supported your progress in decreasing your data management costs. We can’t wait to learn from your experience.
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