Question

Channel Filters

  • 4 August 2023
  • 5 replies
  • 306 views
M
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Hello data people!

We implemented with JS SDK in GTM and are having trouble with Direct and Organic traffic. Sometimes the Direct traffic comes in EMPTY across the board and other times it shows as coming from Google. It often comes in direct from Initial and then 

I turned on the referring domain for all events like another post mentioned. 

In our Direct traffic we have (none) defined in Direct and that is our #1 data traffic line in this category for the time period specified. In Amplitude is this (none) like GA defined uses it where it simply doesn’t have a referring domain? Or only an event that did not have a property instrumented at the time (which Ampl documentation mentions)?

Is it possible that it’s double counting because we have both (none) and none in our definition below?

Trying to understand why (Direct) is 50% of our total traffic and make sure it’s accurate to get back to the Marketing team with this feedback who was questioning it.

Thanks

5 replies

Esther Trapadoux
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@mkoiva thanks for raising this. I’ve also routed this back to the support team for them to dig into this again but also super curious to see if anyone else has encountered this.

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eddie.gaona
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Hello @mkoiva hope you are doing well!

(none): If the property is not available at the time of the event, it won't be shown in the event itself, not even with "EMPTY" as it's value. This way, you won't have to worry about double counting, as these unique values are derived differently.

Hope this helps!

M
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Hello @mkoiva hope you are doing well!

(none): If the property is not available at the time of the event, it won't be shown in the event itself, not even with "EMPTY" as it's value. This way, you won't have to worry about double counting, as these unique values are derived differently.

Hope this helps!

Thanks Eddie, still trying to understand if (none) could also not have a referring domain. We’ve been instrumented the same way for awhile and we’re still seeing (none) come in. 

Is it possible that it’s double counting an event because we have both (none) and none in our definition below?

Our marketing team isn’t trusting the Direct # because it’s so much higher than others so trying to understand the details as much as possible.

Thanks

eddie.gaona
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Hello @mkoiva thank you for reaching out!

 

I wanted to provide you with some information regarding the values "none" and "(none)" in your events. It's important to note that these two values are not the same, which means that the events are not being double counted in this case. 

 

In the screenshot below, you'll notice that two values are currently labeled as "freeform". This indicates that the property (utm_medium) has not ingested either value exactly. Additionally, it demonstrates how “(none)" is unique from "none".

 

 

M
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Thanks @eddie.gaona! That’s helpful. 

When you mentioned: (none): If the property is not available at the time of the event, it won't be shown in the event itself, not even with "EMPTY" as it's value.

95% of our traffic that we’re examining is referring domain of (none) which indicates an event was not instrumented at the time of collection which is addressed in this FAQ: https://help.amplitude.com/hc/en-us/articles/360016257391#Event-Properties

Do you have any insight on how to find the issue causing (none) or narrow it down using Amplitude?

For Organic traffic, is there an updated way to better label this traffic as Organic? I saw some links from 5 months ago or so but believe the SDK may have changed since then. We use Google Tag Manager and the SDK.

Thank you so much, trying to narrow down where we can improve this to give our Marketing team more confidence in our Amplitude metrics.

Marianne 

 

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