Challenge:
Most people will opt-out of sharing their privacy info when iOS14 fully rolls out and sends those notifications. Once that happens, FB (and other paid channels) will underreport on its performance of how many people converted from their platform, and product analytics will begin to lose key visibility. What can we set up on the product analytics / attribution side to solve the lack of visibility?
Are there any formulas, or assumptions that could be in place to estimate actual FB conversions from the under-reported performance numbers FB shows?
Need to figure out:
Primary: Understanding how to make sure data integrity post-iOS 14 implementation is correct, and what specific actions we can take to solve for the data/attribution loss (assumptions? working with 1st party data sets? etc).
Secondary: we currently use reporting/data on Kochava. Once SKAN compatible campaigns are up and running, understanding what it can/can’t tell us.
Right now data flows to Kochava, and Amplitude. Also use Segment as inbound/outbound source of truth for events and parameters.
Best answer by belinda.chiu
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