When I do a segmentation analysis for any event, new users, and then group by referring domain, >70% of unique users have “none” referring domain.
The blue bar is “none”
This is very very unexpected, and don’t believe that 70% of new users type in the url of our app without finding it from another source.
I understand that if events are fired before user properties are sent, then those events will not have any referring domain, but I’m having trouble confirming if this is the issue or not, and what the solution should be? For a users’ first event in a session, should we force the identify calls to resolve prior to sending any subsequent event data?