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How do you track custom url parameters through Amplitude?

  • 24 February 2023
  • 2 replies
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We wish to track our own custom parameters.

For example:

In the case of a user entering the website for the first time through this url “test.com/home?utm_source=foo&ad_id=bar”

 

Amplitude would capture utm_source, which is “foo”, as his initial_utm_source. But wouldn’t capture ad_id=bar at all.

 

How can we setup Amplitude in a way that ad_id gets captured as well as initial_ad_id gets set.

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Best answer by Saish Redkar 28 February 2023, 21:55

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Userlevel 6
Badge +9

Thanks for this question @edwinsevlaraj. I found this thread with some additional details to help. Keep us posted as you make progress. 

 

Userlevel 7
Badge +10

Hey @edwinsevlaraj 
Here are the parameters which are supported via utm tracking

https://www.docs.developers.amplitude.com/data/sdks/marketing-analytics-browser/?h=utm#web-attribution

I’m not quite sure if you can map anyone of the above to your custom ad_id or use the Attribution API.

Another approach would be to extract this id using a derived property on your captured page url ( if you are capturing this one ) and use this for charting.

Hope this helps.

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