I don’t understand this retention chart. To me, it doesn’t make sense that it could grow at the end like that, it should only decrease over time, no? Because if a retention at say week 14 of 35% means “35% of the users performed an event at or after 14 weeks since signing up”, then every week before week 14 must have a retention of at or above 35%.
Hi
Here are a few prior posts which can help you understand such scenarios
>Retention] Why does the Retention curve go up?
Inconsistent W1 Retention in 4W vs 8W
>Retention] How is Retention Calculated? (N-Day Retention)
Hope these are helpful.
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