Question

Acquisition channels set up and guidance

  • 2 June 2023
  • 0 replies
  • 97 views

We are looking to set up some marketing tracking and have added the UTM parameters for campaigns config etc. I am only looking at channels now and Amplitude reckons it can pick up historical data. If I wish to see organic search traffic to our website for example is there any reason why this set up isn't working? At the minute I am only seeing ‘Direct’. When I delete ‘Direct’ I only see ‘none’ Thanks in advance. Basically is there any config our front end devs need to do other than the tracking implementation for UTM medium/source?

 


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