What event do you use to track funnels for new users? 🤔

New to the community here  👋   and looking forward to hear your thoughts.


I’m curious what everyone does to track an activation funnel for new users 🤔


Do you create a funnel chart from Account Creation to the required step (let’s say item purchase) and keep the “completed within” to 90 days (max value I can use)?


Or do you divide uniques(purchase) / uniques(account creation) to account for those who converted after more than 90 days?


Or do you use another funnel like app open → purchase and have a filter of user performed purchases  = 0 times until the start time of your chart?


What if the funnel is different for different cohorts (some users need to take additional steps, let’s say email verification). Do you set custom properties for those users to include them on the relevant funnel analysis?


And for non-registered users yet (via device ID), what funnels do you recommend tracking for?

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