I don’t quite get why my day 0 retention is so low. To ensure it really only counted new users who opened the app, I made “app opened at least once” a criteria. Would be great if someone could point me to what the issue is (btw: this issue only appears if I use “new user” as a starting event)
I don’t quite get why my day 0 retention is so low. To ensure it really only counted new users who opened the app, I made “app opened at least once” a criteria. Would be great if someone could point me to what the issue is (btw: this issue only appears if I use “new user” as a starting event)
When you set up the query like this, it looks for users that have first been identified as new users and then later open the app again. So essentially you are seeing that a percentage of your new users don’t open the app for the second time on their first day.
Do you have non-app users as well? If not, the cohort definition seems redundant.
If you don't have an Amplitude account, you can create an Amplitude Starter account for free and enjoy direct access to the Community via SSO. Create an Amplitude account. You can also create a Guest account below!
If you don't have an Amplitude account, you can create an Amplitude Starter account for free and enjoy direct access to the Community via SSO. Create an Amplitude account. Want to sign up as a guest? Create a Community account.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.