At our airline company, each department submits a weekly report on their activities. We have recently begun implementing Amplitude on our website and app. Could anyone provide advice on which metrics are most valuable to track and what types of reports would be most effective to provide?
Depending on your product’s value and business goals you might need to bucket your metrics into key areas like Acquisition, Activation/ Retention, Engagement,etc and create charts accordingly. You can use some of the Amplitude built in templates to get started, like this one - https://app.amplitude.com/analytics/demo/dashboard/starter-template/getting_started_kpis
Depending on your product’s value and business goals you might need to bucket your metrics into key areas like Acquisition, Activation/ Retention, Engagement,etc and create charts accordingly. You can use some of the Amplitude built in templates to get started, like this one - https://app.amplitude.com/analytics/demo/dashboard/starter-template/getting_started_kpis
This is Yuanyuan from the Amplitude Support team. Saish's answer is, as always, spot on!
I also want to share some documentation that can help you understand the data and charts better:
- Helpful definitions on Amplitude: https://amplitude.com/docs/get-started/helpful-definitions - Find the right chart for your analysis: https://amplitude.com/docs/analytics/charts/find-the-right-chart - Chart types: https://amplitude.com/docs/analytics/charts
Hope this helps! Let us know if you have followup questions.
Best, Yuanyuan
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