I am confused around the logic around "completed within" and “earliest longest” for funnels
Let’s assume a funnel with the following criteria: A → B → C, and I set a conversion window of one hour
And I'm doing funnel analysis counting unique users. How would Amplitude analyze this funnel?
Did they complete within 1 hour? I've tried reading the docs and am still very confused.
Thanks!
Best answer by dangrainger
The “set your time options” section in this article gives some guidance
https://help.amplitude.com/hc/en-us/articles/360053338671-Interpret-your-funnel-analysis. But...it’s not completely clear on cases where there might be >1 instance of the funnel entry event and >1 instance of the funnel complete event. So I just tested it out as it was bugging me!
My testing revealed that when there is >1 instance of the entry event (for a given user) the funnel UI takes the timestamp of the latest instance….so in your example it takes the 1:30pm for A and will therefore count as a completion of A>C with an hour conversion window (given C timestamp is 2:15pm). If a given user has >1 instance of the completion event (C) the funnel UI seems to take the timestamp of the first of those.
+9The “set your time options” section in this article gives some guidance
https://help.amplitude.com/hc/en-us/articles/360053338671-Interpret-your-funnel-analysis. But...it’s not completely clear on cases where there might be >1 instance of the funnel entry event and >1 instance of the funnel complete event. So I just tested it out as it was bugging me!
My testing revealed that when there is >1 instance of the entry event (for a given user) the funnel UI takes the timestamp of the latest instance….so in your example it takes the 1:30pm for A and will therefore count as a completion of A>C with an hour conversion window (given C timestamp is 2:15pm). If a given user has >1 instance of the completion event (C) the funnel UI seems to take the timestamp of the first of those.
If you don't have an Amplitude account, you can create an Amplitude Starter account for free and enjoy direct access to the Community via SSO. Create an Amplitude account. You can also create a Guest account below!
If you don't have an Amplitude account, you can create an Amplitude Starter account for free and enjoy direct access to the Community via SSO. Create an Amplitude account. Want to sign up as a guest? Create a Community account.
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.
