Hey there, so we are in the process of conducting our LTV analysis and noticed that Amplitude is consistently claiming new customer cohorts  are bringing in ~30% more revenue than what we see on Shopify.

We’re not sure why this is happening. Our hunch is that it’s tagging returning revenue as new. It’s either doing this because there’s a bug or maybe Amplitude considers someone new after a certain period of time. So if they purchased over a a year or something ago and then purchased again they’ll consider that person new.

Anyone else seeing something like this? Any insight helps!

Thanks.