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Hi all, I need a funnel chart where I need to group the second step in the funnel but not the first step.

For example, imagine Event1 is a screen_view of a particular screen and Event2 is a button_tap. Imagine there are 3 different buttons a user can tap. I need to see the conversion of:

  • screen_view (total) → button_tap (buttonA) 60%
  • screen_view (total) → button_tap (buttonB) 10%
  • screen_view (total) → button_tap (buttonC) 30%

When I try to group by button name, I end up with all conversion rates being 100% because it is also splits the screen_view by button name. I have used a formula instead of a conversion as a work-around (%:UNIQUES(A)/UNIQUES(B)) but this loses the order of events and can change the resulting value.

Is there a way to view this as a conversion? basically converting from one starting point to 3 possible end points? 

Thanks in advance!

**edit, to be clear the button names are an event property, not a user property

Hi Jasmine,

Hope you are well!

Based on your description, it seems like you're trying to group by a property on a step other than the first. When you do this, only the users who are counted in the step where you have the group by will be taken into consideration for the funnel. This is why you are seeing 100% conversion on all steps, the funnel is only looking at users who are counted in the second step.

A potential workaround for this is to use the event comparison feature on the second step and compare the button_tap event with the different possible values. However, you will only be able to add a maximum of 3 events on one chart. The documentation on this can be found, here. The recommendation would be to compare the same event with different property values. For example this is how the second step would look:


- button_tap where buttonName = buttonA
- button_tap where buttonName = buttonB
- button_tap where buttonName = buttonC

I hope this helps! If you have any other questions, feel free to ask.

Best,
Eddie


P.S. Checkout upcoming events and user meetups on our events page.

Apologies this is the documentation: https://amplitude.com/docs/analytics/charts/funnel-analysis/funnel-analysis-compare-multiple

thanks Eddie! any options when there are more than 3 property values? ideally I’d like not to filter so that the view automatically updates when new property values arise.

Hello Jasmine,

I understand that manually adding multiple property values can be a bit tedious, especially when new values arise. Currently, the best approach is to manually add these values into the Funnel chart.

I can see how an automatic update feature would be beneficial in this scenario. Your feedback is valuable to us, and I'll make sure to pass on your suggestion to our product team for consideration.

Please don't hesitate to reach out if you have any more questions or need further assistance.

Best,
Eddie


P.S. Checkout upcoming events and user meetups on our events page.

Thanks very much Eddie! yes a feature that is a combination of user journey and funnels that enables a later step to be grouped but not the prior step(s) would be fabulous.

our particular use case is actually to measure start trial events, and on which premium pitch screen they actually started a trial on, which is why there are many possible values and the potential for new values.

Thanks again!

Hello Jasmine,

I understand your use case and see how a feature that combines user journey and funnels could be beneficial for your analysis. I've taken the liberty to submit a feature request to our product team on your behalf.

Thank you for your valuable feedback!

Best,
Eddie


P.S. Checkout upcoming events and user meetups on our events page.

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