I’m trying to find out what % of users who perform one action then complete a second action in the next 24 hours. I’ve tried to look at this in two ways:
First is through a funnel analysis where the conversion window is 1 day, counting by unique users, which gives me 66%.
Second is through a retention analysis measured as “return on (custom)” calculated by 24 hour windows, looking at day 0 retention. This gives me 80%.
Both are looking at the same time period, with the same segment and the same events. Is anyone able to shed light here? Thanks!