Pathfinder vs Journey Map

Hi,

Pathfinder is the default visualization in Journeys. It's designed to show you how users are navigating through your product by presenting all the paths that start with, end with, or include a specific event during a given time period.

Purpose of Pathfinder:

• To visualize the most common paths users take through your product

• To show the popularity of different paths relative to each other

Best used when:

• You want a high-level exploration of customer paths

• You need to understand the most common sequences of events

• You're starting your analysis and don't have a specific path in mind

Journey Map provides a more detailed view of user conversions and helps identify friction points in the user journey.

Purpose:

• To understand how conversions happen in your product

• To identify and analyze user friction points

• To compare converted vs. dropped-off paths

Best used when:

• You need to dig deeper into specific user paths

• You want to analyze paths by frequency, similarity, or average time to complete

• You need to compare converted paths against dropped-off paths

Hope this helps,

Satya