PLG stands for “Product-Led Growth”, which ultimately means that your product as the main driver of customer acquisition, activation, satisfaction, retention, and scalable expansion. Even though it’s become a popular go-to-market strategy these days, it’s important to define what PLG means for your business.
If you’re interested in learning more about how to activate Product-Led Growth in your own organization, check out these helpful resources:
- How 7 different Amplitude customers are leading PLG today
- What are some examples of PLG?
- 3 Ways to Benefit from Product-Led Growth
- How to use Experimentation to drive PLG
Finally, I love a good worksheet and this blog includes 5 different diagrams and bonus worksheet you can leverage to build your own PLG strategy.