"Despite having retention, why are the numbers of new users and active users coming out the same?"
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Welcome to the Amplitude Community!
If you don't have an Amplitude account, you can create an Amplitude Starter account for free and enjoy direct access to the Community via SSO. Create an Amplitude account. Want to sign up as a guest? Create a Community account.
If you're a current customer, select the domain you use to sign in with Amplitude.
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