Romain's approach to activation strategy has a more technical spin. For him, activation strategies are only as strong as how well you can segment users. In this "How I Amplitude" session, Romain walks us through how he optimizes event tracking setup all the way through an activation strategy decision tree to get more new users to their aha moment.
https://amplitude.com/blog/how-i-amplitude-user-activation-onboarding-analytics
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