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Question

(none) event has similar amount as the total while there are still breakdown of other UTM sources

  • November 8, 2024
  • 0 replies
  • 52 views

Hi Amplitude Community, 

I noticed in my UTM source breakdown that the total number of users (4,336) matches exactly with the '(none)' category, even though I have other utm_source values like TikTok (214 users), Instagram (189 users), etc. Shouldn't '(none)' only represent direct traffic? Why would it match the total instead of being a subset? Is this a tracking configuration issue or expected behaviour? Would greatly appreciate help, thank you!

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