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Users who performed an action at "any time" before or after another action

  • 20 February 2024
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Hello,

I’m trying to create a chart that shows me the users who performed action A either before or after action B, condensed into a singular percentage value. So I think the 100% value would show the total number of users who triggered action B, and the calculated percentage value would show the number of people who also performed action A, but action A can occur at any time, before or after action B. Would this be feasible?

Thanks!

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Best answer by JennRu 20 February 2024, 22:05

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JennRu
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Hi @peckerbids it sounds like you can set this up with an event segmentation formula such as this example in the demo org.

 

Where you set your formula to %: UNIQUES(A) / UNIQUES(B)

where A = event A 

and B = event B

 

Let me know if this helps

Jennifer Rudin
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Thank you, this helps a lot!

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Hey @JennRu, I was wondering, this is considering the number of people who performed A vs. number of people who performed B, right? What I’m looking for is the percentage of people who performed B that also performed A, is this formula correctly considering that?

Thanks!

JennRu
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Hi @peckerbids thank you for clarifying! You can add to the segment in the chart that users have performed both events in the last n days or in each chart interval if you’re looking at a weekly/monthly/quarterly view. This way the formula is now including the segment conditions & then calculating the % of users  

 

 

Jennifer Rudin
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Hi @JennRu, this looks great! Thanks so much!

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