In my retention chart, I am noticing that my denominator is changing every day in the calculation of Retention %.
My understanding was - Day 0 it shows that there are 9885 users, and of them 18.3% came back on Day 1 - which means 1808 users
But if you look at the numbers on the tooltip, it says 1733 users have come back out of 9482. Where have the rest of the 403 (9885-9482) users gone?
Could someone please help me make sense of this?
Best answer by Yuanyuan Zhang
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