I’ve created a Retention report which showed me that several months of users in the past were 100% retained.
I found this fishy this sus, so I created a duplicate of this report and changed the time period to Between July 1, 2020 and July 31, 2020 (one of the cohorts that the retention report claimed were 100% retained), so I could see what actions these folks were taking.
My initial report was setup Starting Event New user and Return Event equals any event where Event Name does not contain sendgrid.
My second report matched the first exactly except i narrowed my time period to only July 2020.
I then drilled down on the second report to look at the userpath and see that the users started a session, then the only return events are Sendgrid activities.
What am I missing? Why is the report showing Sendgrid activities when I’ve specifically excluded them?
Best answer by Yuanyuan ZhangView original