Hey Everyone:
I would love to hear any lesson’s learned or “aha” moments they have experienced with the Google Tag Manager Tag Template. Please feel free to add them to this convo to help others going through this migration of GA Tags to the Amplitude Tag Template😁
Here is my Aha:
My “aha” was flexibility to create my own Custom Marketing Interaction events where an event is fired anytime a URL with UTMS was loaded. This would allow me to help metric marketing touch-points and understand how customers are coming to my site beyond standard traffic reporting.
-Robbie